Prolific Designs Profile

1. Neha Chauhan
Visual designer and merchandiser
Email: [email protected]
Prolific Designs
Innovation into existence

2. Prolific Designs
Innovation into existence
Intheworldofretail,thatplacesmaximumimportanceon
customersatisfactionandvalues,weatProlificDesignSolutions
strivestomaintainthesamecustomer-centricretailstandards
withourhighlyinnovativedesignsolutions.
Oneofthecrucialtasksofallretailersistoprosperandgrowas
abusiness.ProlificDesignSolutionsprovidesyouwith
innovativedisplays,designsandconceptswhichhelpsingivinga
competitiveedgeinmaintainingVisualMerchandisingstandards
inaretailstoreatcost-effectiveprices.

3. Vision
Weaimtoachievehigheststandardsofexcellenceinall
aspectsofVisualMerchandisingwithfocusoncustomer
delight.
Mission
Ourmissionistocontinuallydeliverthebestservicesin
theinterestofourclientswithfairnessandcourtesy.

4. Ourworkareaincludesconceptualizingandexecutingthewindow
displays,instoredisplaysandoutdoordisplays.
Maintainingannualvisualmerchandisingcalendarandanannual
budgetforwindowdisplaysandotherrequirements.
Responsibleforinstorebrandingandmarketingaccordingtothe
needsofthestore.
Implementingtheseasonallaunchesandresponsibleforthe
completevisualmerchandisingduringnewstoreopenings.
TraininganddevelopingtheStore’sstaffabouttheimportanceof
VM.
Sourcingofpropsfordisplaysandinteractwithvendorsforthe
negotiationofrates.

5. ResponsiblefortheVMmaterialorders(mannequins,fixtures,
acrylics)andtheirmanagementplanning.
Coordinatingwithmerchandisersandstoreoperationsteamfor
daytodayvisualmerchandisingactivities.
Ensuringthatthevisualmerchandisingandretailstandardsare
maintainedinthestoreskeepinginmindthebrand’sguidelines.
Coordinatingwithcreativeagenciesfornewspaperadvertisement
designs
Handlingtheadvertisementschedulepreparation,budgetingand
it’srelease.

6. Specializations
Theme based window displays
Retail Planograming
Floor planning
Mannequin Styling
Lighting techniques and concepts
Trend Forecasts
Print media
Brand development