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1. Promotion: Definition
and Advantages
Promotion is a strategic marketing tactic to increase awareness, drive
sales, and build brand loyalty.

2. What is Promotion?
3
1 2
Raising Visibility
Helps customers discover
and engage with a product
or service.
Building Relationships
Fosters loyalty and repeat business through positive
experiences.
Influencing Decisions
Encourages potential
customers to choose your
offering.

3. Benefits of Effective Promotion
Increased Sales
Promotion drives immediate and
long-term revenue growth.
Improved Visibility
Helps customers discover and
remember your brand.
Customer Loyalty
Fosters positive brand sentiment and
repeat business.

4. Keys to Successful Promotional Strategies
1 2 3
Research
Planning
Develop a strategic, data-driven promotional campaign.
Execution
Implement the campaign across relevant channels.
Understand your target audience and competitive
landscape.