Promotion types

1. UNIT 04: PROMOTIONAL TYPES
Outdoor Advertising: A type of
promotion that is focused around
consumers who are out of the home
or on the go. It features in public
places, on public transport, retail
venues and waiting areas.
Examples of these are billboards,
bulletins, posters, lampost banners
and mobile billboards.
In Store Promotion: They are
displays that occur in retail stores.
One type of in store promotion is
Point-of-sale displays that are
located near the tills to encourage
customers to buy them. Another
type are roof or floor stickers that
stand out to customers. Also special
racks at the ends of aisles to draw
attention to the product.
Guerrilla Marketing: An
unconventional strategy of
promotion and is created on a low
budget. Although it has a low
budget, the results are high. Types
of this are flash mobs and graffiti.
An example of the flash mob is the
T-Mobile flash mob in Jan 2009.
Web Advertising(Online
Advertising): The promotion of
products on the internet. Examples
of this promotion is banner ads,
search engine results etc.
Digital Marketing: Promotion is
used by any media products, the
main difference between this type of
marketing and web advertising. E.g
television adverts.
Viral Marketing: Using existing
social networks to spread the word
about a product. Like Youtube
videoʼs “Gangnam Style” and “The
Harlem Shake”.
Direct Marketing: The product is
promoted directly to the consumer,
including telephone calls and junk
mail.
Sales Promotion: Encourages
consumers to buy the product or
service by using coupons and buy 1
get 1 free.
Cross Promotion: Customers are
targeted with promotion of related
products.
Press Relations: Dealing with
websites, television, magazines and
newspapers.
Disadvantages: (GM)
•Graffiti in the wrong place could be
classed as criminal damage.
•Flash mobs could be confusing to the
consumer, they may come away after
not knowing what the product/service
is.
•They take a lot of time and effort.
Advantages: (GM)
•Graffiti very eye catching to the
consumer when against a blank wall.
•In flash mobs, you feel as if you can be
involved with the product.
•They are very creative