propagandatechniques-240219010822-122036c7 (1).pptx

ddddddddddddd

1. It’s finger lickin’ good!

2. We find ways.

3. Ang sarap ng filling mo.

4. Nakasisiguro gamot ay laging bago.

5. Bida ang saya .

6. Wh a t do you think is the purpose of e ach tagline in these commercials ?

7. LEARNING OBJECTIVE Analyze intention of words or expressions used in propaganda techniques. a. Identify the different propaganda techniques. b. Recognize propaganda techniques used in a given text. Sub-tasks

8. LET’S WATCH AND EVALUATE

9. a. What did you observe in the presented commercial? b. Do the commercial affect you in different ways? c. What do you think is the purpose of the video that you have watched? d. Did the commercial persuade/encourage you to buy or patronize their product?

10. PROPAGANDA TECHNIQUES

11. Propaganda is a dissemination of information - facts, arguments, rumors, half-truths or lies to influence public opinion.

12. Types of Propaganda Techniques Card Stacking This is a technique that shows the product’s best features, tells half-truths, and omits its potential problems.

13. Card Stacking

14. 2. Name-calling This is the use of names that may evoke fear or hatred among the viewers. The name-calling technique links a person or idea, to a negative symbol. The most obvious type of name-calling involves bad names such as racist, dictator, terrorist, rebel, protester, idiot, liar and monster.

15. 2. Name-calling

16. 3. Plain Folks This is the use of common people to sell or to promote a product or service. Advertisements appear to associate a person or groups of individuals to be one of common people or the masses.

17. 3. Plain Folks

18. 4. Glittering Generalities This is the use of words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.

19. 4. Glittering Generalities

20. 5. Soft Soap This is the use of flattery or insincere compliments designed to get the audience on the side of the speaker.

21. 5. Soft Soap

22. Among the five propaganda techniques, which one do you think is more effective to use to persuade or catch the attention of other people and why?

23. Match the pictures based on the propaganda used. Then write on the board the propaganda technique used in each picture. APPLICATION

24. Directions: Analyze and identify the propaganda technique used in each situation. EVALUATION

25. 1. A political candidate is labelling his opponent a “corrupt leader”.

26. 2. A common family is shown in an advertisement happily or excitedly having noodles for their dinner.

27. 3. A seller of a handbag says to the customer, “You’ll look elegant with this bag on you!”

28. 4. A beach resort has its poster with a picture of a beautiful view and a tagline that says, “Experience real paradise!”, designed to attract tourists.

29. 5. A make-up brand says that its products will make you look young and beautiful but it doesn’t tell you the possible side effects of the chemicals in the product to your skin.

30. Name-calling Plain Folks Soft Soap Glittering Generalities Card Stacking Answers

31. Study the poster then answer the questions given. What does the picture depicts? Why do you think the frontliner is used in the picture? What is the message of the picture What propaganda technique is used in this poster? HOMEWORK