Proposal for event design and management

Event Design and Planning Proposal

1. EVENT DETAILS Event : BU Carnival: Celebrating the Colours of Life Days: 3 Day Dates: 28 th , 29 th , 30 th November 2017 Organizers: Media Studies Department, Bahria University

2. BU Carnival : Celebrating the Colours of Life Following Events will be part of Carnival Opening Ceremony (Celebrating Cinema) Declamation Contest Auto Show Short Film / Photography Competition Fashion Show Food Carnival Sports Gala Voice Of Bahria - Season 3 (Music Reality Show)

3. Opening Ceremony Tentative Schedule for Opening Ceremony is Qirat National Anthem Promo of the event on SMD Screens Speech of the chief guest ( Shahid Afridi Tentative ) Official Deceleration of event opening Celebrating Colors of Cinema Greek Theatre, Hollywood, French, Iranian, Arabic, Chinese, Pakistani Performances by Students representing diverse Cinema Stand Up Comedy Act by Media Studies Student Performance of Voice of Bahria Season 3 (Music Contest) Winners and lot more

4. Declamation Contest Location: Auditorium, BUIC Audience Participation: 700 Approximate Significance: Enhance communication skills and critical thinking among the students in Urdu and English Promote national integration and tolerance. Promote healthy activities and creative thinking.  Grooming of Young speakers Selection of Excellent Speakers to participate as ambassadors of Pakistan at international levels. Prize Money for the final winner

5. ( Play With Your Food ) Location : BUIC Premises Customizable stalls can be fixed according to the Brand/Outlet requirements. The idea of Food Carnival is to provide an opportunity to leading Food outlets and Young Entrepreneurs along with students to showcase the taste of their food. Display of 70 years Pakistani Food heritage. Eastern to Western, Traditional to Modern Food Recipes and Menu

6. Auto Show (Have a Car/bike? Bring it ON ) Location : BUIC Parking Area Opportunity to the students, dealers and auto manufacturers to present their vehicles Provide opportunity for people to see the classic and latest vehicles in the market . Display of latest car/bikes accessories. Facilities at venue will include Parking Area, Sound System, Lighting System. Invitation to Islamabad Traffic police for Awareness of traffic rules and On-Spot licensing.

7. Fashion Show Location : Auditorium, BUIC The purpose of this event is to provide a platform to all the fashion and designing students, entrepreneurs and fashion outlets to showcase their fashion designs and accessories. Facilities include Ramp for Catwalk, Sound and Lighting System Theme will be Cinema and cultural dresses.

8. Short Films / Photography Competition Objective : Platform for diverse talents in filmmaking   & photography to express their expertise and skills. Recognition of young Talent Learning and experience of the competitive field Students and Young Filmmakers across Pakistan will be eligible to participate Story telling through picture (Writing for Picture) Participation of All Pakistan Universities Screening of 1 st Three Top Films at the Festival with Prize money Theme : Celebrating Cinema

9. Voice Of Bahria ( Season 3) Voice Of Bahria (Season 3) production will be start in the first week of October. Its Season 3 finale will be held in Carnival. Significance Attraction for BUTV Audience Increase in viewership Supporting Talent. Aired on BUTV and FM 102.6

10. Sports Gala Venue : Bahria University Gymnasium and Cricket Ground Objective To promote healthy activities among the Youth. Providing Platforms for young Sportsmen Selection of Sportsmen to present University at HEC and National Level. Cricket Tournament, Badminton, Basket Ball, Table Tennis, E-gaming, Scavenger hunt etc

11. Potential For Sponsors Bahria University Students Active participation of students at Islamabad Campus 7,000 No’s Message reach to 14,000 x 4= 56,000 No’s (Parents, Students, Friends) Potential reach to 36,000 Alumni members. Corporate and Development Sector Audience Faculty Members + Staff (3,000 No’s) Delegates from Foreign Embassies Families from Pakistan Navy. Media Personalities. Live streaming on BUTV. Reach to more than 100,000 active Bahria University Social Media audience. Over all audience of more than 150,000 No’s Event Screening at Islamabad, Lahore and Karachi Campuses.

12. SPONSORSHIP OPPORTUNITY This is the yearly mega carnival of Bahria University laying foundation for the " 3 days Media Festival in Islamabad” in which last day will be a grand Musical Concert featuring Top Artists of Pakistan like Rahat Fateh Ali Khan or Abida Parveen , and local artists. Sponsorship of this event in particular can be especially effective as a marketing tool because it will be live streamed through Pakistan first LIVE STREAM WEB TV i -e BUTV reaching a wide range of national and international audiences. The activities will be recorded as per live technique which will be aired simultaneously on Social Media and multiple screens at Bahria University. 24hrs visibility due to positive publicity through the BUTV is another reason to sponsor this event as it has more than 100,000 active members reach. Every corporate sponsor will get the widest exposure possible in social, print and electronic media. This publicity increases the visibility of the company's products and services. The various kinds of branding opportunities will include Flyers, Posters, Streamers, Backdrops, Billboards, Social Media Posts, Event Promo on BUTV for continuous 30 days till the event and 15 days after event.

13. SPONSORSHIP PACKAGES Platinum Package: PKR. 5,000,000 (Five Million Only) Acknowledged as Event Partner. Logo on Main Backdrop and SMD Screen during the concert. Main sponsor add placement at BUTV and social media page. Main Booth Setup at the Festival during 3 Days Logo on Side-Wing of main backdrop for all the event. 20 Standees placed all across the BU Carnival venue for all three days of the festival. ‘Affiliations” tab on main page of BUTV website with hyperlink to sponsor’s website. 10 VIP invites issued for guests coming to the Sufi Night, Fashion Show. Logo on the Billboards, Streamers, Flyers , Posters and Media Wall. Branding on festival paraphernalia Organization logo on all external communications. Organization logo on all material sent to the media and invitation cards.

14. SPONSORSHIP PACKAGES Gold Package: PKR. 3,500,000 (Three and Half Million) Acknowledged as Associate Partner. Logo on Side-Wing of main backdrop for all days. Sponsor add placement at BUTV and social media page 10 Standees placed all across the venue for all the day of the festival. 05 VIP invites issued for guests coming to the concert. Branding on festival paraphernalia. Logo on the Billboards, Streamers, Flyers , Posters and Media Wall Organization Booth set up at the festival venue.

15. STALLS BOOKING Deluxe Category Fabricated Stalls with Custom Design Space Rate: PKR 75,000/- Size: 20 x 20 Prime Category: Branded Cubicles Size: 12 x 12 Space Rate: PKR 45,000/- Standard Category Size: 8 x 8 (Shell Stalls) Space Rate: PKR 25,000/-

16. Thank You