Proposal part 1 ------pass - done .docx

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1. CREATE A MEDIA PRODUCT - PROPOSAL – P1
PROJECT TITLE
The midnight
FORMAT & SIZES
Teaser Poster (portrait) - 27 x 40 inches (50 cm x 76 cm)
Theatrical poster (portrait) - 27 inches by 40 inches (50 cm x 76 cm)
Quad/ Quad Crown poster (landscape) - 30 inches x 40 inches (762mm x 1016mm – 76cm
and 101 cm)
PURPOSE
The primarily goal of my posters are to promote a product, at this point film itself. The
poster is one of the first things people see when a film is announced, it is designed to
generate an interest from the audience and make them curious about it and want to watch
it. As well, it creates excitement and anticipation for the release of a film. Posters often give
a hint about the story by making a conflict - an antagonist. In my it’s queen of Spades, who
will be in each of the posters. It makes people to be curious and what to get to know more
about. It creates an early buzz, if it is well-designed poster, it can go viral and catches the
eye. It helps to spread awareness quickly/ rapidly. If the poster came out well, then viewers
may be influenced to watch a film and share it with friends in a social media. Afterwards
they can go to this movie together and buy tickets - helps to raise the revenue.
For the secondary purposes, I want my posters to inform the audience. It also plays a
crucial/ essential role by providing important details the audience needs to know. It helps
to understand the viewer where and when they can expect to see and experience it and
additional information, who is involved in it. They should present an information visually,
often in a way that's easy to digest at a glance. Posters use bold and eye-catching visuals,
minimal text, striking tagline and compelling designs - a main image, to communicate key
messages effectively. In addition, the use of dark colors, chilling imagery and unsettling
typography, helps to convey genre/tone and atmosphere of the film, this is what I want to
reflect in my first poster - teaser. The visual language done at the expense of the graphic
designers, helps potential viewers understand what to expect from the movie before even
seeing the trailer or plot details. Likewise, I hope my poster will be slightly entertaining.
This entertainment is achieved by the emotional response. A horror poster can evoke
emotions, because it sets the mood through the use of colour, lighting and design. They
hint the storyline without revealing too much, creating an intrigue and an enigma code,
after which the audience start to question themselves, like "What happens next?" and "who
is this?". It creates a sense of mystery and encourages viewer to watch and get to know the
answers for their questions. It communicates with a tone; genre and potential viewers
instantly know if this is what they would enjoy or it's not their type of film or context in it. In
each of my posters, I am trying to give hints towards the next poster and by the end, I give
the most of the details about future film and it’s release. I want to make an audience
fascinated and desired to see a film, as quicker as they can.
Additionally, it should rapidly grab viewers' attention by bold imagery and shocking visuals.
FORM AND GENRE
I am going to produce a film poster campaign for a horror film as part of the promotional
materials for the film ‘The Midnight’.

2. CREATE A MEDIA PRODUCT - PROPOSAL – P1
The film is about a girl – Sarah, who is the main protagonist and invites her friends for a
sleepover on the outskirts of the city. The mansion, which is used to be teeming with a long
history of supernatural events, consequently teenagers decide to test one of the legends in
a reality. They decide to perform a ritual in an old mansion, doing it just for entertainment.
But they didn’t expect something dire to happen.
The plot elements that I will feature in the poster are:
1.)Protagonists or even antagonists of their fates??– In quad poster, I used all of them
sitting in the round and doing ritual, turned with their faces back towards the
audience. However, some of the faces and parts could be seen throughout the
mirror. In the reflection of the mirror lurks the Queen of Spades, who is directly
looks at the audience and puts her hand from the other side to the mirror. My idea
is to keep most of idea in secret, without revealing to much and keeping intrigue
towards the end.
2.)Shadows/ silhouettes – hidden details
in teaser poster, I use woman’s back which peeks out from one of the trees. Only
silhouette/shadow of her back cold be seen, making her look mysterious.
As well, in my theatrical poster, I use the silhouette of Queen of Spades with her
standing with her back, towards the audience. It helps to make her face hidden and
secret, because no one should know who she is before the release. In addition, she
looks mysterious.
3.)Settings – I use an isolated mansion on the outskirts of the city, in a forest
surrounded by twisting trees around it for my main settings.
It will be used in each of the posters, but to be more precise then for teaser it is –
the exterior design, however for theatrical and quad, I use the interior design
4.)Central conflict - is an antagonist, our opposite side. A face tends to be hidden – in
theatrical and teaser poster. In teaser - a woman’s back peeks out from hidden
behind one of the trees, making her look mysterious. Here, we can see only a
silhouette, which leaves for the audience a room to question themselves whether
it’s someone “Who is there for a specific reason?” or “are they want us to be
intrigued?” and “ who’s this lady is???” In theatrical poster, it tends to be done
intendent by showing the back of a character.
In a first poster my idea is to create an enigma code, otherwise in a second poster
to generate a bigger audience and to give them more idea of what adventure they
are about to experience, in the upcoming release of the film.
5.)Color scheme -I use more dark colors like black, dark and washed-out blue with
grey to make an atmosphere more petrifying and nightmarish. Especially, I use it in
my teaser poster, which not only establishes settings, but sets the mood. Some of
the colors will be changed during the post-production.
6.)Lighting – I use Low Key lighting in teaser and theatrical posters to make large
areas in deep shadow, which helps to create a darker, more dramatic and
frightening side to the story. It creates a visual tension.
Also, in theatrical poster I use Low Key Lighting to create an emotional depth, mystery at
the same time and to confuse the audience – “ why is this lady standing there??”. It
contrasts with Natural lighting outside of the mansion. The contrast suggests that she is
trapped in her thoughts while the outside world awaits – unknowable, indifferent. The
window separates 2 worlds : one small, tense and exposed and the other wide,
indifferent and unreachable for nor, which might change. The contrast isn’t just visual – it
speaks to a kind of quiet isolation, where the light reveals more than it comforts and the

3. CREATE A MEDIA PRODUCT - PROPOSAL – P1
darkness beyond offers noting but silence.
In quad poster I use Natural Lighting to enhance realism and helps for the viewer to see
more context, reducing ambiguity.
7.)Props – I use a desk of cards with the queen of spades (itself),a mirror, 2 candles, a
red lipstick and drawn by it, stairs getting upwards with a door at the top. All these
elements represent a ritual.
8.)Turning point - In the quad poster, they are used to create a ritual. All props used
within this moment. This is a crucial moment, which changes plot.
Additionally, the tagline states – “Not every soul rests in peace”, gives a hint.
Especially in the theatrical poster, where on one of the tombstones in the cemetery
is written The Queen of Spades name. It implies that it’s hers and gives for the
viewer an understanding that she’ll come back. To be at the peace in the afterlife,
this is heaven, which she still haunts…
9.)Symbolic code - twisted tree branches – eerie, candles – hope, a desk of cards – a
play with fate, a mirror – portal with other side of the world and others. . It is a
symbolic code (by Barthes) – of a ritual.
10.) Action and enigma codes (by Barthes 5 codes) –
In absolutely all posters, I try to convey an enigma code and try to question the
audience with a question – “Who is this?” – in images with a hidden face and in other
“What is going to happen in a film, itself?”, that by the last poster to reveal – the main
theme and at the same time to keep it as a secret. I want to make them curious and
direct by the help of posters to watch film. In first 2 posters – teaser and theatrical are
used enigma code and at the last, upcoming poster – quad is used an action code.
I use an action code in a quad(landscape) poster to present how kids are performing
the ritual – imply of a moment of action and symbols on the mirror drawn with the
reflection of queen of spades, helps to suggest it. The viewer’s attention is drawn to the
tense and this pacing, which we can’t watch, but can see by actions.
11.) Visual Composition –
In the teaser poster I use to compose an image - the rule of thirds, the mansion in the forest,
filled with enormous quantity of trees, is placed in the upper right section . It is off-centre
framing.
In the theatrical poster – I use leading lines to show the path, towards the place, where a
crucial part of ritual will happen – an old cemetery. The Queen of Spades stands at the right-
hand side and looks at the left and creates a room for the audience to be there with her.
In the quad poster – my antagonist inside of the mirror, breaks fourth wall and looks directly
into the audience.
CONTENT: ACTORS
For the Queen of Spades – Anna Hathaway (the Witches, Colossal, Passengers and others)
For Sarah – an American girl with da=rk hair and pale skin – Jenna Ortega( been in Scream,
Scream VI, The babysitter: killer queen, Wednesday and other)
For Amir - a Nigerian guy with dark skin – Caleb McLaughlin (starring in Stranger Things,
Concrete Cowboy and the Book of Clareness)
For Francesca – an Italian girl, brown eyes and dark hair, who is tanned/bronze – Isabela
Merced (lead role in Alien: Romulus, Dora and the Lost City, Instant Family and Sweet girl)
For John – a Swedish, blonde guy with an ocean eyes - Lucas Lynggaard Tønnesen (the Rain,
1899, Tidsrejsen/ the time travel and others)
CONTENT: IMAGES

4. CREATE A MEDIA PRODUCT - PROPOSAL – P1
For the teaser poster:
1,) Establishing / Wide shot (POV) of gloomy street with twisting trees like snakes, taking
the whole space only the upper middle part, should be empty. However, hidden behind one
of the trees, a woman’s back peeks out, making her mysterious.
2.) Long shot of the eerie and ancient mansion, full of unfathomable secrets.
For the theatrical poster:
1.) Long shot – of the Queen of Spades standing with her back towards the audience. She
stands at the right hand-side, leaving the left part – empty.
2.) Close Up – of the Queen of Spades Card on its own, which should be after edited and be in
the Queen of Spades hand.
3.) Over-head shot/ Wide shot - of the path to the cloaked in mist grave yard, where tombstones
just like broken teeth’s. One of the graves should have – the Queen of Spades name.
I don’t know, which one I will use, but I will try to experiment with my cinematic choices and after
overlay each of them in my next steps of post-production.
For quad crown poster (landscape):
1.) Medium Long Shot (MLS) – of the reflection of the Queen of Spades with a bloody hand
placed directly on the mirror.
2.) Titled/ Dutch angle – of the living room, where kids perform ritual
CONTENT: GRAPHICS (COLOURS and LOGOS)
Graphics:
1.Netflix logo
I will use Netflix logo in red colour with black background, because it’s an established logo of Netflix or it
will be transparent background and have a red fonts. It depends on the posters itself.
2.Badge – “Now Streaming on” or “Only on Netflix”
I will use “Only on NETFLIX”, like it was used on previous posters for Netflix. This always stays the same,
it’s crucial part of graphics for Netflix poster, which remains consistent mostly throughout other posters for
Netflix.It is used to ensure that audience know, where they can watch movie.
3.BBFC certificate – rating certificate 15+
I will use age certificate 15+ , which indicates that the content is suitable only for the viewers aged 15 and
over, often due to strong language, violence, or mature themes. It is used to inform audience of age-
appropriate content and comply with legal guidelines.
4.Date of release
For instant, “November 28”. It will be changed for another date, but in white colour will be
done. It is used to let audience know when they can watch the movie or attend.

5. CREATE A MEDIA PRODUCT - PROPOSAL – P1

CONTENT: FONT
1.)Title – Banxors
This blackletter style gothic font uses sharp, jagged lines. It helps to create a dark,
medieval feel. It brings a sense of mystery and is perfect for supernatural these.
Especially these endings on the letters make them look like they’ve been scratched
out and makes calligraphic structure, that evokes grim, historical and old-fashioned
style/aesthetic. It’s dramatic and old design is reminiscent of ancient spell books or
old religious manuscripts or something involving graveyard tombstones and
cemetery, itself. It creates a powerful sense of mystery, antiquity and danger.
Banxors are ideal for horror and supernatural works, conveying the atmosphere of
history, damnation and forbiddeness.
2.)Tagline – Hendica
This is a modern sans-serif typeface that stands out against the heavy gothic style of the
title and billing block. It’s clean, simple, crisp and easy to read, while reinforcing the
unsettling mood. It’s uses minimalism and it’s perfect for keeping focus on the message of
the poster. The narrow, sharp letters subtly convey the tension and anxiety that words,
imply. The more modern font of the tagline creates a contrast between the dark, ancient
and old-fashioned tone of the title and a more modern, approachable feel. It maintains the
directness of the message while still fitting the sinister, supernatural theme of the entire
idea of posters. The contrast helps to highlight the tagline without competing with a title. It
can be even seeming like it provides a balance between ancient and modern times.
3.)Main actors/cast- DS Fette Gotisch and similar one for Billing Block – Hellios Gothic
These are both a bold gothic and highly ornamental Blackletter typeface that immediately
draws attention with its dramatic quality. Otherwise to title, which sets the tone for the
film’s identity, the billing block serves a more structural purpose – for now this font choice
ensures it doesn’t fade into the background or doesn’t get lost in it. It’s sharp, angular
strokes and historical style give the credits an old- world formality, as if they were carved in
stone or taken from a medieval manuscript. The deliberate use of such a bold font adds
weight to the lower portion of the poster. As well, it underscores the themes or tradition,
mortality and the passage of time that permeate the film. This stylistic choice turns even
the smallest text into part of the visual narrative.
TARGET AUDIENCE -???

6. CREATE A MEDIA PRODUCT - PROPOSAL – P1
I don’t want my posters to be target by only specific – niche audience. I want them to be
relevant to all ages, genders, lifestyle, interests, spending power and social classes, no
matter what specifications.
Age groups:
Primarily, it’s for teenagers to young adults 15 - 25, who I suppose will be interested in such
things like fast scares and relatable characters, with who they can easily resonate. The
audience need to care. Younger audience tends to be more phone to thrills, emotionally
sensitive and receptive to frightening moments. This age group is also very active on social
media and is likely to be interested in viral horror content or trailers. However, the older
audience, who are more mature don’t really into horror, but they mostly prefer
psychological depth, emotional tension and plot twist at the end, which requires some
thinking afterwards. Both audiences experience the same event, but from different
emotional perspectives. My idea is to find a compromise between generations. That’s why
in a teaser, I use quite mysterious and secret settings – forest. As well, as we getting to the
upper right section – there is a mansion. Here we can talk about symbolism and how this
visual composition could be seen by different age groups:
The forest is a symbol of the unknown, untamed and wild. It’s an untouched place by
humans, where it teems with secrets. For teenagers, it is an exciting/ thrilling place to
explore and find an escape. For adults, it is a place where people vanish and disappear –
absorbed in silence and memory. The mansion - is a place filled with secrets, steeped in
story and buried sins. Teens see it as a source of danger and mystery which is an
abandoned place. Otherwise, adults see it as a relic of heritage, wealth and unresolved
trauma. Our senses are engaged differently and our attention changes.
Gender:
My whole script is designed to have everyone to be equal, have same privileges and
power. I have, as my main character – a teenager Sarah, who changes throughout the
whole film from vulnerable girl to an independent and strong woman, who survives losses
and misfortune. However, other characters are also playing a big part of the film, but with a
time, they slowly fade away. In this poster, which are directed and connected using script.
I’m focusing on concepts and more psychological depth rather than characters, that’s why I
make them equal. They have all equal rights, no matter of gender, color and knowledge. So
it is neutral for genders in which I hope that male will be interested in the same way as
female audience. I feature a weak woman for my protagonist, who changes to resilient,
strong. They are growing demographics in psychological and supernatural horror tehmes.
For the design, I’m not using pink or blue kind of posters, because I don’t want to be sexist
or stereotypical, which would make my poster to appeal to only one specific gender or
audience. For instant like almost all magazines are using, for niche audience.

7. CREATE A MEDIA PRODUCT - PROPOSAL – P1
Lifestyle / Interests and psychographics:
In my theatrical poster, I am using as one of my main Props – a desk of cards, which are
quite popular game among older and younger generation, something that makes them
common, despite their difference in ages. The desk of cards – are universal symbol for both
ages. For older cards - are tied to tradition family games, gambling or poker nights and
more older games. Otherwise, for younger it’s a game, some tricks or even a fortune
telling. But the old legends could be interesting idea for both and ritual about it, which I try
to show in quad (landscape) poster by the use of Props such as: candles, a mirror, stairs
with a door drawn by the red lipstick and desk of cards with the Queen of Spades (should
be facing audience).
Psychographics – defines groups, based by how they think and considering values,
attitudes and lifestyle (VAL).
Social lifestyles are likely to watch horror in groups and enjoy thrill-based entertainment
with attend late-night screenings. Students and young professionals, typically in high
school, college or in early career. They are active on social/digital media like streaming
platforms, Tik Tok and other programs.
For older generation, who often value tradition, superstition and weight of the choice. A
desk of cards isn’t just a game – it’s carries deeper meanings tied to fate, karma and legacy.
Drawing a card can feel like invoking risk, debt or moral reckoning. Here is the fear of
drawing the wrong card and playing the price, not just in the game, but in life and facing
consequences. It plays on regrets, sins and whether change is really change.. or fate.
For younger generation, who are more often captivated by mystery. They are drawn to
symbols that challenge rules and the search of identity and curiosity to get to know
something knew and try. For them to play cards feels like something ordinary hiding
something dangerous. The desk of cards, which changed to a ritual becomes a tool to test
fate, break the rules and try something new, to disapprove the belief. It turned into
something more that no one were meant to discover. The fear comes from what the
uncover with the ritual.
Both groups experience fear around choice and consequence, this feeling that only one
wrong decision can ruin absolutely everything. This is one of the props that have common
and share interest in a society within a different generation.
ABC1 and C2DE – socioeconomic groups and their spending power:
A – upper middle class (higher managerial, administrative or professional)
B – middle class (intermediate managerial, administrative or professional)
C1 – lower middle class (supervisory or clerical, junior managerial, administrative or

8. CREATE A MEDIA PRODUCT - PROPOSAL – P1
professional)
C2 – skilled working class (skilled manual workers)
D – working class (semi and unskilled manual workers)
E – those at lowest of subsistence (state pensioners or windows- no other earner, casual or
lowest grade workers)
I use an imagery that doesn’t belong to one class or culture, like forest and cemetery,
where unfortunately we will all end up one day. The old mansion could be considered
towards ABC1 group, because of it’s luxurious view from far away, like looking at it’s cover.
You don’t know what could be inside of it – it’s not necessarily going to be the same. One
quote fit in here perfectly – “But the first glance are often deceptive” by Andrzej Sapkowski.
I try instead of focusing on income, to focus on common psychological traits for example
like:
Fear of the unknown – In a teaser, a forest and rule of thirds helps to compose image. An
old cemetery in a theatrical poster, where leading lines help to lead the whole image
towards it. It is a semantic code by Barthes.
The idea of someone watching – in theatrical poster, I use the Queen of Spades, who is
looking at the audience. It looks like she is watching from the one of upper windows from
the mansion.
Regret, isolation – of the old mansion, which is abandoned and on it’s own.
In the quad poster, I will use a Queen of Spades – an antagonist, who will watch the
audience through the mirror. She will break the 4
th
wall and look directly at the audience. It
will look like a stare at the audience, this deep glaze. However, all other characters will sit
around the mirror, in which this reflection could be seen.
I will use a bold imagery and title to appeal to both of them and a universal tagline – “a
whisper, a dare... and fate’s already there”. I assume it’s quite fascinating and captivates to
get to know more about the film itself, maybe even watch it.
Primarily, for C2DE, people are most likely to be students, part-time workers or
unemployed, who are having lower income but high media consumption. Secondary, for
ABC1 young professionals or people, who stream on platforms like Netflix or someone who
goes to the cinema occasionally, will spend money on:
Streaming subscriptions , cinema tickets, merchandise and limited releases or influencer
affiliation.
Fans of genre and actors:

9. CREATE A MEDIA PRODUCT - PROPOSAL – P1
They are passionate, dedicated fans. Viewers, who are drawn to supernatural,
psychological horror are often deeply invested in the genre. They are younger generation –
to adults, who actively seek out new, through-provoking horror films. Especially those that
combine creepy supernatural elements with psychological suspense. They follow YouTube,
Reddit, reviews and online theory discussions. These viewers enjoy unraveling complex
themes, hidden symbolism, turning points rather than simply being scared.
For many watching both films is both a personal and social experience3 – a chance to test
their boundaries, share theories and recommend horror films to friends.
Starring fan favorites Anne Hathaway, Jenna Ortega, Caleb McLaughlin, Isabela Merced and
Lucas Lynggaard Tønnesen – they don’t just encounter horror, they become part of it.
Whether, you’re here for the actors or the scares, you won’t be able to look away
DISTRIBUTION AND MARKETING METHODS
3 Marketing methods to promote horror film:
1.Posters:
Distribution:
Distribution – is the process of launching a product into a marketplace, using methods to
make a media product available to its audience.
Posters serve as a form of advertisement for a film, displayed in physical spaces, such as
movie theatres, streets near buses, billboards to generate interest and attract audiences.
As well, they can be in online websites, social networks, making them a versatile (universal)
form of promotion. A well-designed poster creates excitement for a film before it is even
released and give hints at tone. Horror fans often look for their certain tropes or aesthetic,
which will easier appeal to genre fans. Especially in horror, where specific tropes like
psychological, supernatural, vampire, gory or suspenseful attract specific audience. Posters
are highly visible, cost-effective, and can be placed strategically. A striking horror imagery
tends to stick, even freeze in people’s minds. A memorable poster can become iconic and
easily shared across platforms by the help of “world-of-mouth” marketing. A horror poster
can hint with elements of danger, fear or mystery without revealing major plot points,
thereby stimulating curiosity and encouraging viewers to discover the full story
themselves, how it unfolds. Ultimately, it serves as visually, emotionally engaging tool to
attract the right audience, build anticipation, and effectively market a film across multiple
platforms/ channels.
Information, posters have on them to sell the film:
1.)Main image – it should be a striking, bold visuals and highly visible image, typically
aims to evoke fear and curiosity in potential viewers. This helps them stand out on
walls, online or in a social media, should catch the viewer’s eye.
2.)Title – acts, as the core the title should be short, contain as many keywords as
possible and encourage the reader to look further into the research. It should leave
readers wondering what's going to happen next. Avoid titles that give too much
information away or are too predictable.
3.)Tagline – is a short, punchy memorable sentence that captures the message and
helps identify it. It helps to create a consistent and recognizable film identity or
series. It emotionally grabs the viewer, intrigues him with a mini teaser and give

10. CREATE A MEDIA PRODUCT - PROPOSAL – P1
hints/meanings towards something. The tagline is to create a positive, memorable
phrase that should stick in people’s minds, doesn’t have to be overload.
4.)Release date - usually in a bold font, that stands out against the dark and moody
background, and often located in the bottom of the poster. It is used to inform
viewers about the film arrival.
5.)Review quotes – is a short excerpt from a film review, used build an excitement and
a way to use leverage(use) buzz. Studios use these quotes to showcase the film’s
positive reception and encourage potential audiences to see the movie.
6.)Billing Block / Credit block - reflects the hierarchy within the film’s production, with
each name subtly communicating the status, influence and importance of the
contributors.
7.)Logotypes – is a symbol of a movie or studio. They are used to establish identity and
convey branding.
8.)Social media – invites strangers, and thus the unknown, into our lives.. It helps to
amplify visibility, generate buzz and facilitate engagement with audience. It gives an
ability to reach a global audience instantaneously.
An established form of distribution:
Posters are considered as “an Established form of distribution and promotion “, especially in a
horror. Posters serve as a promotional tool, widely used method for marketing and informing
audiences. They are used to create awareness, attract audiences and build anticipation. It
announces about the film existence to the public, generate from it an excitement. They play a
critical role in setting the tone, attracting the target audience and gives key details, reinforces
branding. They are used across variety of platforms, including cinemas, social media, streaming
services and print. It makes them a versatile(universal) promotional method.
A campaign is used instead of just one poster because a campaign is far more effective at
communicating a message and influencing an audience. Because:
1.One poster can be seen once and be forgotten. However, campaign delivers one
message multiple times, increasing the chance that it will be noticed and
remembered.
2.A poster is limited to only one location. Otherwise, a campaign can include posters,
social media, videos, events and more. They aim to reach people at the places,
where they are.
3.A single poster - no one can't respond to audience reaction, as a campaign can
adopt to feedback and change direction
4.Campaigns target multiple psychographics. Psychographics - defines groups by how
they think and considering values, attitudes and lifestyle (VAL). They can create
different messages to speak to each group - values, attitudes and lifestyle.
5.One poster is static; however, a campaign can use videos, sound posters, social
media and interactive elements. It helps to immerse audience and make them feel
like they’re part of the world.
Distribution patterns and their fit into this:
1.At the pre-released marketing - the teaser poster is release one year before the prior
film. It should be minimalistic and spark curiosity to attract buyers. Official websites and
social media URL’s are created and content is constantly updated until the release.
Later, 6 months before the release – the teaser trailer and theatrical poster are released
Furthermore, the quad poster follows 6-8 weeks before release to help secure financing,
sales agents and distribution deals. Byers, want to “see” the movie concept before it exists.
Posters become the film’ signature – making it recognizable across platforms and markets.

11. CREATE A MEDIA PRODUCT - PROPOSAL – P1
A compelling poster helps sell the vision.
2.When the film is alive, posters appear in cinemas, bus stops, billboards and public
transports. Additionally, some digital ones - online. Posters act as location-independent
triggers, reminding viewer to watch no matter where they are.
3. After the initial run, posters are aiming to extend the film’s life cycle and strengthen /
reinforce brand identity, sustains interest- recognition and support monetization. If the
posters, help to raise a good revenue, the film could be continued and have next parts,
sequels. They also promotes the production company and helps to enhance the audience.
Research:
I’ve done research earlier on 4 posters, with supernatural theme. It includes silhouettes,
vampires, spirits, mirrors and reflections.
The first poster, which I used was supernatural poster – “The Queen of Spades, the Dark
Rite”, in the mirror of which stood a girl with a distorted version of herself, as if she had a
bloody tears flowing from her eyes. Although turning to the other side, outside from the
mirror, the girl looks to the side in fear. Also, performing similar kind of ritual, which I am
doing.
The second poster, I employed with was about a man walking down a corridor and going
down a staircase, on the floor of which there are shards of broken glass, of a mirror. This
implies that he is a survivor. Behind, which there is a fog that has enveloped the entire
space with faces and hands locked in, trying to get out of the reflection. They are trapped in
the “mirrors”.
Third one was “Nosferatu” about vampires, but the use of shadows, amazed me. A girl
walks up the stairs with a candle to illuminate her path and behind her comes a vampire
monster – Orlok, leaving a huge shadow that reflects himself.
The last poster is “Fright Night” also uses supernatural. It establishes a street with a house,
in which only one room has a light on and moon above the building, which illuminates a
ghosty creature with snakes on it’s sides.
It will fit genre conventions, because it uses:
Red lipstick, an old mirror, low key lighting, gloominess, emptiness, smoke/fog, clouds, use
of silhouettes, shadows, distorted reflection, a candle, alone – 1 person shot, supernatural,
ancient old stairs, a figure in the reflection of the mirror, an outline of the creature body’s,
contrast of High Key Lighting and Low-Key Lighting, isolated place.
My posters are partly based on genre convention used in the horror posters below, but
they differ with:
1.In my teaser used stillness, calmness over chaos, a quite even frozen moment.
2.I use sparce composition in each of my posters, I don’t have a dense composition
with a central figure.

12. CREATE A MEDIA PRODUCT - PROPOSAL – P1
3.I use minimalism, which implies to have less noise. I want to leave it for the film. It
helps to make every object for the audience to be suspicious, they will try to find
tricks, catches everywhere. A lot of posters give the big half of details, like to be
“served on a plate”. I don’t want it, my idea to create mysterious and intriguing
atmosphere.
4.In the typical posters, the viewer is a passive observer, and the ghost is the central
point, the threat. However, in my last poster – quad, I want my antagonist inside of
the mirror, reflection to break the fourth wall and look directly at the viewer and to
covey, that it can happen even with you. It helps to enhance fear and to make more
frightening atmosphere..
5.In my teaser poster, I don’t have at all an antagonist, who is a thread. In mine, I base
my story on ideology about existence of supernatural and in poster, as well. In my
poster the antagonists is not shown directly, only through mirror and silhouette.
Here, it can be considered both ways based on spectator ideas – “Aren’t teenagers
themselves a thread? “and “why did they disturb her peace?”
6.I use tilted angle in quad poster and the mirror is tilted, as if we are being watched
from inside it, not something simple.
7.In my quad poster, in a performance of the characters – teenagers have blank stares
during the ritual and focused on the summon, rather than on the reflection of the
mirror. However, in an ordinary poster, they would show fear through expressions,
such as screaming, running and terrifying emotions.
8.My teaser poster is made from POV of someone, who is not invited. I want to make a
viewer to be and feel “present”, not many posters bother with this. In my poster I
want to make participant, the viewer – spectator to be active.
9.For my fonts in a teaser, I am using a subtle, as if it written in chalk, rather than
shabby fonts or blood style.
10. The Tagline “Not every soul rests in peace” designed in the theatrical poster to get
this little moment of realization. When the Queen of Spades looks at the landscape
outside the mansion and looks at the cemetery. The audience could think – “
Someone died, who she knew?” and “ Why is she looking at the cemetery?”. But the
answer lies in one of the graves on which her name is written. She watches her own
grave from that view, conveying that someone will disturb her peace. This poster –
theatrical, reveals the whole idea of the film.
It fits some supernatural conventions, so the viewers recognize the genre, but subverts
others to unsettle and surprise them.

13. CREATE A MEDIA PRODUCT - PROPOSAL – P1
Marketplace:
My horror posters fit into the marketplace by offering a more unique and subtle take on
(view) supernatural horror. Using Point of View (POV) perspective and minimalistic style, it
visually stands out in a crowded field of traditional horror posters. It effectively
communicates the subgenre through subtle symbolic imagery and atmospheric tone. It
appeals to a wide audience of fans of psychological and spiritual horror. It still clearly
shows it’s a supernatural story through things like mirrors, shadows and an eerie
atmosphere, which horror fans will recognise. Its responsive design makes it suitable for
digital platforms, film festivals and streaming services, while also contributing to the
overall branding and identity of the film.
2. Trailer:
The trailer serves as a strategic tool to build tension and engage the audience by offering a
sneak into the storyline/plot, characters and horror elements. It purposely withholds key plot
details to maintain suspense, intrigue and excitement and entice to watch upcoming full movie.
By distributing the trailer across various platforms like Youtube, Instagram, other online platforms
and in cinemas, the promotion is aimed toward audiences interested in horror genre. Fans of
certain horror subgenres, such as psychological thrillers, supernatural stories or slashes, are
most likely to respond positively to content tailored to their preferences. A well-made trailer
highlights the technical merits of a film, including the cinematography, sound, editing and mise-
en-scene. This can increase the perceived value of a film, especially in the case of independent
productions, by aligning its presentation with major studios releases. A trailer with a compelling
plot hook or a particularly scary moment can go viral. IN a trailer should be crucial moments from
a film or Jump Cuts of different scenes to establish action by the end, or a jump scares.
Especially, with viewers sharing and discussing it on social media. It creates a world of mouth,
helping the film gain popularity even before its official release. The trailer ends with important
information such as the release date, locations or streaming platforms. If the preview is
successful in attracting attention, it motivates viewers to plan to see the film, which directly
impacts initial ticket sales or online viewing.
Audience awareness(trailers):
Trailer is one of a central component of a film and it plays a crucial role in a generating
awareness. It’s ability to inform, engage and captivate potential audiences makes them
indispensable in promotion both large-scale productions and independent films. It’s ensures that
a movie is seen, heard about and talked about before its release. Trailer quickly grabs attention
and creates a sense of anticipation. This immediate engagement is essential in a saturated
media environment, where viewers are constantly confronted with competing content. In a short
amount of time, a trailer introduces the film’s title, genre, tone, cast and plot premise. This is a
critical first step that ensures that the audience even knows the film exists and declare about it
existence. By appearing on multiple platforms, such as cinemas, television, YouTube and social
media – trailers reach a wide and diverse audience. This repeated exposure to a film contributes
to its recognition. The more often a viewer sees a film or hears about it through a trailer, the more
likely thy are there to remember it’s name, recognize it later and become interested. As well, to
broad visibility trailers allow studios to target specific audience groups by placing them alongside
similar content. For instant, horror movie fans are more likely to see trailers, ensures that the film
reaches its target audience. It increases chances of drawing the right viewers once the film is
released. A well-edited trailer also creates anticipation, includes dramatic twist, a frightening
Jumpscare or a memorable tagline. This a moment, where people share the trailer and discuss it
on their own. It expands the film’s reach through the world of mouth. Trailers also drive action by
clearly showing the release date and where to watch. It turns awareness into attendance.
Trailers don’t just promote – they increase awareness by introducing viewers , helping them
remember and guiding them to watch it.
3. Radio Advertisement
Radio advertising promotes a horror film by using sound to create a vivid and emotionally

14. CREATE A MEDIA PRODUCT - PROPOSAL – P1
charged experience that captivates the listener. Unlike visual advertising like posters and trailers,
radio relies entirely on atmosphere. Through the use of sound effects, dialogue and a tense pace
– to evoke fear and curiosity. This engages the audience’s imagination, often making the fear
more personal and psychological. By playing a film on a popular radio stations at key moments, it
becomes part of listeners’ daily lives, subtly increasing recognition and anticipation. Repeating
the film’s title, tagline and release date reinforces recognition and identity of the film. It ensures
that viewers will remember it when it hits theatres or streaming platforms. Because radio is an
intimate environment and is often listened to in private places like cars or homes. The message
is direct and compelling. For horror films in particular, this emotional intimacy amplifies the
impact, making listeners more likely to watch film upon release. This allows radio to generate
awareness, spark interest, and create anticipation, ultimately pulling audience towards the film.
Audience awareness (radio ads):
Radio Advertising plays a crucial role in increasing film’s visibility and generating a bigger
audience because it engages the viewer in targeted and personal way. Comparing to visual
platforms, radio is usually listened to during quiet, calm moments, such as while driving, at work
or at home – when listeners are more receptive. This gives studios the opportunity to connect
with the audiences without the distractions of a screen. For horror films in particular, radio can be
incredibly effective. The use of eerie sound design, tense pacing and unsettling VO appeals
directly to the imagination. It allows listeners to imagine the fear themselves or to something else,
depends on the type of the advertisement. Here, I’m talking about horror film and trying to adopt
it, to it. This type of audio storytelling creates intrigue and an emotional connection without giving
away too much. It creates a sense of mystery and makes the film worth watching. Also, radio
allows the film’s title, release date and tagline to be repeated over time and on different stations.
It helps it stay in the public eye. Because radio is a part of the everyday life, it encourages natural
exposure to the film before the trailer is even seen. It’s not about overwhelming the audience, but
about starting an idea and letting it grow. In a media landscape oversaturated with visuals, radio
offers a more intimate and memorable form of promotion that keeps the film in the audience’s
mind. It increases curiosity and ultimately increasing turnout.
RESOURCES
I will use this equipment to create my posters:
Cannon Camera 400oD – to make photographs with
Tripod – a three-legged stand designed to support camera on it. It provides stability and
allows the camera to pan -left and right or tilt – up or down
Computer – to access photos and edit in
Photoshop – to edit photos
Internet access – to transfer images on the computer
SD Card – to transfer files – photographs from it to a computer
Microsoft Office(MS Office) – a software, is used to open up files and sfter to go to specific
apps to edit
PERSONNEL-
Graphic Designer: Daria Golikova
Photographer: Daria Golikova