Pros and Cons doing business on tiktok.pptx

A Slide About TikTok: Taking Advantage by Doing Business

1. DOING BUSINESS ON TIKTOK NAVIGATING THE PROS AND CONS NOR SYAMIMI HAZIRAH BAHARIM 2023134003

2. TIKTOK? TikTok is a popular short-form video app that allows users to create and share 15-second videos set to music, especially among young people. It provides a new platform for businesses to engage with a younger generation of consumers. WHAT IS

3. PLATFORM FOR BUSINESS WHY TIKTOK IS A GREAT TikTok has over 1.5 billion downloads Platform for businesses to reach a younger demographic Increase brand awareness MASSIVE USER BASE SHORT-FORM VIDEO CONTENT Opportunity to create short-form video content Create engaging content IN-APP EDITING TOOLS Create high-quality video content Create professional-looking content that resonates with customers.

4. OF ADVERTISING OPTIONS IN-FEED ADS BRAND TAKEOVERS SPONSORED HASHTAG CHALLENGES Full-screen vertical videos that appear in users' feeds Can be customized to reach a specific target audience Full-screen ads that appear when a user opens the app Can be customized with images, videos, and links to drive traffic to a website Popular advertising option that encourages users to create and share content using a specific hashtag related to a brand or product TIKTOK OFFERS A WIDE RANGE

5. BUSINESS ON TIKTOK THE RISKS OF DOING INAUTHENTIC ENGAGEMENT F ollowers and views may not be genuine May lead to a drop in credibility and authenticity for a business on the platform NEGATIVE COMMENTS AND FEEDBACK CONTENT MODERATION Can be detrimental to a business Decrease in sales and revenue for the business N eed to be careful with the content they post Has strict guidelines on acceptable content Need to be aware of these guidelines to avoid being banned or penalized

6. BUSINESS ON TIKTOK BEST PRACTICES FOR DOING Know your target audience and create content that resonates with them Analyze the type of content your target audience engages with and create similar content C reativity and innovation Appealing, entertaining, and informative Use popular music or trending hashtags KNOW YOUR AUDIENCE CREATE ENGAGING CONTENT COLLABORATE WITH INFLUENCERS An effective way to promote your business on TikTok Identify relevant influencers in your industry

7. CONCLUSION TikTok is a helpful way for businesses to advertise and connect with young people, making their brand more well-known. But there are also presents risks with TikTok, like making sure the videos are good and respecting people's privacy. To handle these issues, businesses should make sure their videos are interesting, be honest, and keep up with what's popular.