Cultural Diffusion And Globalization In The United States
Cultural diffusion and Globalization can be described as the spread of cultural
beliefs, ideas, foods, technology, goods, and social activities from one group to
another. Basically, it is when one group of people passes down one of their customs;
whether it s through trade, war, or migration. Today, most globalization occurs
through the internet, or media. The United Stateshas passed on many original ideas to
other groups of people so far during its 240 years as a country. However, it s not
nicknamed The Melting Pot for no reason. Most of our customs come from the
millions of different immigrants that have come to our country. One of the main
things these immigrants brought to our country was food. Most of American food is
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Kroc noticed how unique and efficient this new restaurant operated. Their format
allowed Richard and Maurice to produce huge quantities of food, quickly, and
allowing them to charge only fifteen cents a burger! Competing restaurants
charged double this amount! There was no need for waiters and waitresses, with
their new self service counter. Plus, all hamburgers were cooked ahead of time, pre
wrapped, and kept warm under heat lamps, ready for hungry customers working
against the clock. Seeing great promise in their restaurant, Kroc began a franchise
program for the McDonald brothers, opened their first franchise on April 15,
1955, in Des Plaines, Illinois, launched their corporation in the same year, and
eventually, Ray Kroc bought out the company in 1961. As the new burger chain
became more and more popular, Kroc decided the company needed a new public
face. In 1963, Ronald McDonald was born. He was extremely popular, so the
corporation continued to develop symbols to represent McDonald s, such as the
Big Mac (1968), the Egg McMuffin (1973), Happy Meals (1979), and Chicken
McNuggets (1983). Even more characters were introduced, such as Hamburglar,
Mayor McCheese, Officer Big Mac, and Grimace, to name a few. According to
Britannica School, McDonald s effectively became the most popular family
restaurant in the world, emphasizing affordable food, fun, and flavors that appeal to
children and adults alike. (Britannica School, par. 5) Soon, McDonald s extended
into Canada in 1968, and by 1988, they had reached a total of 10,000 restaurants. But
all of this was just the