PTCL STRATEGIC MANAGEMENT APPLIED - A DETAILED ANALYSIS

Pestle Analysis

1. PTCL STRATEGIC MANAGEMENT APPLIED 1.Mahnoor Arif 2. Sana Riaz 3.Kiran Arif 4. Maria Aashiq

2. Overview Industry profile History Company profile Vision & Mission, policies and core values. Introduction 01 PESTEL Analysis Porter’s Five Forces Model EFE and CPM Micro Environment 02 RBV Value Chain Analysis IFE Internal Assessment 03 Different strategies applied TOWS Matrix, IE and BCG Matrix. QSPM Strategies and Analysis 04 2/

3. INTRODUCTION

4. PTCL:HISTORY 1947 In the early years of independence, telecommunication services were being provided by a department. Posts & Telegraph Department 1962 Was founded under the reign of General Ayub Khan Pakistan telephone & telegraph 1990-1991 On 5 th of December the PT&T was transformed into PTC. Privatization and Deregulation policy 2005 Etisalat bought 26% shares of PTCL. Etisalat 2001 . PTCL launched its mobile and data services subsidiaries in 2001. Ufone and PakNet 2019 . TODAY a brand value of USD 119 million  ranked as the number one broadband and fixed line telephony service provider in Pakistan . 4/

5. VISION STATEMENT “To be the leading and most admired Telecom and ICT provider in and for Pakistan .” MISSION STATEMENT “To be the partner of choice for our customers , to develop our people and to deliver value to our shareholders .” 5/

6. EVALUATION OF MISSION STATEMENT “To be the partner of choice for our customers , to develop our people and to deliver value to our shareholders .” 6/

7. Proposed Mission Statement   “To be a premier Telecom provider in Pakistan , offering a one stop shop experience for innovative value added products and services to our customers within the bounds of Shariah , contributing towards the National economic and social development while optimizing the shareholder’s value through an organizational culture based on learning, fairness and respect for individual performance and the enterprise.” 7/

8. WE CARE WE WORK AS ONE TEAM Meet Our Team WE EMBRACE CHANGE WE PUT CUSTOMERS FIRST 8/

9. POLICIES 02 03 04 SAFEUARDING INFORMATION & INTERESTS COMMUNICATION & REPORTING . CONFLICT OF INTEREST 01 PEOPLE & SAFETY . 05 CORRUPT PRACTICES 9/

10. ORGANIZATIONAL STRUCTURE HUMAN RESOURCE DEPARTMENT 01 FINANCE DEPARTMENT 03 sub categories Finance Wing Accounts Department Revenue Department 02 OPERATIONAL DEPARTMENT 03 TECHNICAL DEPARTMENT 04 56000+ employees Job Analysis Revision of Job Description. Manages operations of PTCL HQ, with regional offices, branches, and, subsidiaries as well as with other corporations. technical manpower, technical training, technical equipment, etc. 10/

11. ORGANIZATIONAL STRUCTURE Information Technology Department 01 02 MARKETING DEPARTMENT 03 PROCUREMENT 04 I ntroduce new and advance technology in PTCL . Market researches Gives feedback to management about customer needs. Positioning methods.   Corporate Development Department Deals with corporate level issues such as PTA, International Telecom Union, Legal and Regulatory affairs etc. 11/

12. PRODUCTS & SERVICES PTCL Landline Smart Services Broadband . Ufone . PTCL V-Fone 12 /

13. 13/ SWOT ANALYSIS S W O T STRENGTHS OPPORTUNITIES Over employment and low productivity. PTCL Vfone service is poor. Paknet is incurring loss Monopolistic culture is causing issues WEAKNESSES Exposure to market competition Migration to cellular networks Increased competition in long distance networks. THREATS Largest operational network and infrastructure within ICT An integrated Monopoly Market leadership in Local loop, Wireless local loop (WLL) and Fixed telephony.   PTCL (Ufone) is market challenger in GSM segment Low Tele density of Pakistan. Have vast infrastructure and real estate assets Global connectivity. PTCL is expanding the long distance and infrastructure side through spreading out two sea-me-we submarine cables. Partnership with new entrants. Maintain consistency with the Pakistan IT and internet promotion policy of low prices for Bandwidth and Internet access.

14. PESTEL ANALYSIS TECHNOLOGICAL Impact on marine life ENVIRONMENTAL POLITICAL ECONOMICAL SOCIAL LEGAL Regulation issues come up frequently. Interest rates, inflation, and taxes affect the telecommunication industry Customers need these packages to communicate with friends, partake in social media challenges, buy products online, find stable careers and more. Both needs and requirements for telecom services are advancing The telecommunication industry is often impacted by legislation issues . 14/

15. Threats of substitutes Bargaining power of customers Threats of new entrants Bargaining power of supplier Rivalry INTENSE THREAT HIGH BARGAINING POWER NO HUGE THREAT PTCL HAS HIGH BARGAINING POWER OVER SUPPLIER STRONG PORTER’S FIVE FORCES 15/

16. E FE MATRIX Interpretations: . 16/ Total weighted score of 2.26 indicates that PTCL has slightly less than average ability to respond to external factors. It indicates that the company’s strategies aren’t well designed to meet the opportunities and defend against threats.

17. CPM Interpretations: . 17/ The CPM analysis reveals that PTCL (2.6 score) is a stronger player in the industry with comparison to Wi-tribe with relative strengths in marketing, brand reputation and customer loyalty. On the other hand, Wi-tribe prevails in terms of location facilities. The company should create its strategies according to their strengths and weakness and improve its ratings in the most significant industry’s areas.

18. RBV T echnical operations Managerial skills Qualified and experienced work force Training Value creation ORGANIZATIONAL CAPABILITIES TANGIBLE RESOURCES PTCL generated a net profit of Rs. 15.64 Billion. Submarine Cables Optical Fibre Cables Telephone polls Customer loyalty Databases and software Internet domain names Brand recognition Collaboration agreements Patents, Trademarks and Copyrights . INTAGIBLE RESOURCES 18/

19. VALUE CHAIN ANALYSIS 1. Supporting Activities Organization Structure Organization is divided on functional basis. Detail organization structure is given below : 19/

20. VALUE CHAIN ANALYSIS Human Resource Department : Head office database system Regional database system Payroll system Distribution of Performa’s for the preparation of making comprehensive job description, job specification and evaluation . Technological Development : PTCL is most dynamic organization using latest technologies. PTCL management is using electronic data processing for decision-making. Few examples are: Oracle based Accounting system, which is able to detect a wrong entry. Computerized record of all employees, which help in human resource planning. Procurement: The Procurement function is driven by the objective of procuring materials and equipment from the best possible sources according to the specifications and requirements. To procure, PTCL asks for Request for Proposals from different vendors 20/

21. VALUE CHAIN ANALYSIS Primary Activities Inbound Logistics: PTCL’s main raw material which they use is cable. PTCL asks for International Tenders. These tenders are usually bided by the countries like France, Spain, Italy, and China. These tenders are approved which is discussed in procurement section Marketing and Sales TVCs billboards and print media are the main sources for marketing its services Road shows are arranged in order to increase the market awarenessProm4otion through other activities Services Being a service provider, PTCL is mainly focusing on the customer services and facilitation. They are offering different packages and taking different types of initiatives to increase affordability of installation and usage was launched . Customer Care The customer is a vital link in the business world. Realizing the customer’s importance spells the success for the PTCL. Courteous and charismatic dealing with the customers. 21/

22. IFE MATRIX Interpretations: . 22/ The strengths and weaknesses of the organization are averagely well aligned with the organizational goals. PTCL must take necessary steps to overcome weaknesses.

23. Thank You Business Plan