Public Relation Strategy

Public Relations strategy for media in Police.

1. Public Relations Strategy for Media Sidra Akhtar Ch

2. Sidra Akhtar Ch Clinical Psychologist Chairperson Sidra Akhtar Foundation Drug & Psychological Rehabilitation Center. Media Analyst

3. Concept of Public Relations: Public Relations is about Reputation – the result of what you do…… what you say and ……. what others say about you……..

4. Public Relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behavior

5. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and public.

6. 2 Types of PR strategy Reactive PR Strategy: Proactive PR Strategy:

7. PR is a mix of journalism, Psychology and Law- its an ever changing and always intresting landscape. Ronn Torossian

8. Police Psychology Media Observation

9. Police Psychology Media Investigation

10. Understanding Public Publics are the audiences that are important to the organization. They include stakeholders, employees and management, investors, media, government, opinion formers and public sharing common interest with the organization.

11. E.g. Police

12. Public rely on police departments to "protect and serve" and the police, in turn, rely on community support and cooperation, but the relationship is not always harmonious. 

13. Objectives of Public Relations

14. Promote Goodwill Getting involved in community activities and participating in charitable programs are common techniques to promote goodwill with the community.

15. Raise Awareness Newspaper articles, featured news stories and participation in community events can all help boost the recognition of a organization.

16. Change Attitudes PR campaigns can have a purpose of improving or reshaping public attitudes about your organization.

17. Inform Providing relevant and useful information can generate positive sentiments.

18. Role of PR in Police Service:

19. Public Support & cooperation Public relation campaigns can help Police Service to operate efficiently with public support and cooperation .

20. Courtesy Key towards good PR Vital tool for police officer Acceptance & respect of the public.

21. Friendly treatment Crowd control in (festivals, sports etc) should be exercised in a cheerful, friendly and helpful manner but with a firm and positive attitude.

22. Publicity of successful Handling of suspects and criminals Public normally measure their Police Service by the success in the detection of crime.

23. The Police will change if we follow the meaning of the word “SERVICE”. The word “Service” stands for: S miles for everyone E xcellence in everything we do R eaching out to every guest with hospitality V iewing every guest as special I nviting guests to return C reating a warm atmosphere E ye contact that shows we care.

24. PR Tools used for Police Service

25. PRESS RELEASE This is one of the most common methods that police agencies use to inform the public about incidents that have occurred and internal departmental activities that are considered of interest. It is most often used when a serious crime has occurred, when an arrest has been made on a high profile crime, when the department wants help in solving a crime, or to warn the public to take precautions.

26. PRESS RELEASE It is a useful tool for situations in which informing the broad, undefined segments of the community is the goal. Some agencies have taken the typical release a step further by putting it on their website at the same time as it goes to their news.

27. NEWS CONFERENCE The news conference is a good way to release information on high profile incidents so that all interested journalists are receiving the information at the same time (Live).

28. Reports Most police departments produce a series of reports that address a variety of issues—some are annual and others are more frequent. Although a traditional tool, they can provide very valuable information to those in the community (and outside) who have an interest.

29. News letters Newsletters are an old standby for informing both internal and external audiences. They are used primarily to provide regular updates on the organization—new programs, project progress, an employee’s or citizen’s contributions, and news about employees.

30. Brochures Brochures are a tool that can be effectively used to focus a single well-crafted message to the targeted audience. The police have used them for many years to provide information on everything from employment opportunities to crime prevention. Brochures or flyers can be produced somewhat inexpensively and can be placed in locations where they can be easily accessed.

31. Blogs The blogs range from praising officers, to responding to citizen concerns, to weighing in on important public policy matters

32. SOCIAL MEDIA Law Enforcement agencies has slowly begun using the social media as a communication tool.

33. Media Management Tips Know what the media wants Be prepared Know your message Your tone of voice matters Learn to control KEEP CALM AND CARRY ON RESPOND TO CRITICISM