Public Relations History

Evolution Of Public Relations

1. GETTING WHERE YOU WANT TO GO BY
KNOWING WHERE YOU HAVE BEEN
PRESENTED BY:
CHIRAG KIRON

2. * INTRODUCTION
* PR ERA’S
* PR DEFINITIONS
* ANCIENT ORIGINS
* OTHER IMPORTANT PR EVENTS
* EVOLUTION OF PR IN INDIA
* REFERENCES

3. INTRODUCTION
-PR is not a product of the modern age.
-Although the term "public relations" was not
yet developed, early forms of public influence
and communications management was present in
ancient civilizations.
-Trying to manage public opinion, however is a
much older practice than most people realize ,
dating back at least to the time of early
civilizations.
-The three main elements of public relations
are practically as old as society: informing
people, persuading people, or integrating people
with people.

4. PUBLIC RELATIONS ERA’S
1865 –1900 Pre Seed back Era
1900 –1917 Seed back Era
1917 –1919 World War I
1919 –1929 The Booming 20’s
1930 –1945 The FDR Era
1945 –1965 Post War
1965 –Today Global Information
Society

5. DEFINITON OF PR:
In August 1978, the World Assembly of Public Relations
Associations defined the field as
“The art and social scienceof analyzingtrends, predicting
their consequences, counseling organizational leaders and
implementing planned programs of action, which will serve
both the organization and the public interest”
Public Relations society of America, a professional trade
association, defined public relations in 1982 as:
"Public relations helps an organization and its publics
adapt mutually to each other."
In 2011 and 2012, the PRSA developed a crowd-sourced
definition:
"Public relations is a strategic communication process that
builds mutually beneficial relationships between
organizations and their publics."
Public relations can also be defined as
“The practice of managingcommunication between an
organization and its publics.”

6. ANCIENT ORIGINS

7. A clay tablet
found in ancient
Iraq that promoted
more advanced
agricultural
techniques is
sometimes
considered the
first known
example of public
relations.

8. Babylonian, Egyptian
and Persian leaders
created pyramids,
obelisks and statues to
promote their divine
right to lead.
Additionally, claims of
magic or religious
authority were used to
persuade the public of a
king or pharaoh's right
to rule.

9. Ancient Greek cities
produced sophisticated
rhetoric, ‘Sophists’ used
the principles of persuasive
communication.

10. JULIUS CAESAR

11. ST.AUGUSTINE

12. Pope Gregory XV
founded the term
"propaganda" when he
createdCongregatiode
Propaganda("congreg
ation for propagating
the faith"), which used
trained missionaries to
spread Christianity.

13. In the early 1200s,
theMagna Cartawas
created as a result
ofStephen
Langtonlobbying
English barons to
insistKing
Johnrecognize the
authority of the
church.

14. -Cardinal Richelieuof France
had pamphlets made that
supported his policies and
attacked his political
opposition.
-The government also created
a publicity bureau called
Information and Propaganda and
a weekly newspaper originally
controlled by the French
government, The Gazette.

15. In 1641,Harvard Universitysent three
preachers to England to raise money for
missionary activities among the Indians.
To support the fund-raising, the
University produced one of the earliest
fund-raising brochures,New England's
First Fruits.

16. TheBoston Tea Partyhas
been called a "public
relations event" orpseudo
eventin that it was a
staged event intended to
influence the public.

17. THOMAS PAINE

18. BENJAMIN FRANKLIN

19. WILLIAM SEWARD

20. PHINEAS.T.BARNUM

22. IVY LEE

23. EDWARD BERNAYS

24. David Ogilvy

25. OTHER IMPORTANT EVENTS
-The first newsletter and the first daily
newspaper were founded in Germany in 1609 and
1615 respectively.
-A then-anonymous pamphlet in 1738 byMaria
Theresaof theAustrian Empirewas
influential in criticizing thefreemasonsand
advocating for an alliance between the
British, Dutch and Austrian governments.
-An early version of the press release was
used when King's College (nowColumbia
University), sent out an announcement of its
1758 graduation ceremonies and several
newspapers printed the information.

26. -Princetonwas the first university to make it
a routine practice of supplying newspapers with
information about activities at the college.
-Earlyenvironmental campaigning groupslike
theCoal Abatement Societyand theCongo Reform
Associationwere formed in the late 1800s.
-In the late 1800s many of the now-standard
practices of media relations, such as conducting
interviews and press conferences emerged.
-Industrial firms began to promote their public
image. The German steel and armaments
companyKruppcreated the first corporate press
department in 1870 to write articles, brochures
and other communications advertising the firm.

27. -The first US corporate PR department
was established in 1889 byWestinghouse
Corporation.
-The first public relations department
was created by the inventor and
industrialist George Westinghouse in 1889
when he hired two men to publicize his
pet project, alternating current (AC)
electricity.
-The first appearance of the term
"public relations" was in the1897 Year
Book of Railway Literature.

30. REFERENCES
* http://www.prsa.org/
* Wikipedia