PUSH AND PULL FACTOR OF MALAYSIA TOURISM INDUSTRY

Demonstrate mastery of knowledge and understanding of Malaysian history

1. PUSH AND PULL FACTOR
OF MALAYSIA TOURISM
INDUSTRY

4. INBOUND TOURIST PUSH FACTOR
IN MALAYSIA
Push
Factors
Price
Income
Distance
Word of
Mouth
Exchange
rate

5. PRICE
Lower living
cost in the
destination
country
Greater
tourism
demand

6. INCOME
•Country income increase, more of its
residents can afford to visit other countries

7. DISTANCE
Short
distance,
low cost
Increase
tourist
arrival

8. WORD OF MOUTH
Good
story/experience
from previous tourist
of the places..
Will increase people
intention to travel to
that particular places

9. EXCHANGE RATE
Appreciation of tourist
currency will
encourage more
people to travel
Depreciation of tourist
currency will
discourage people to
travel
**The change
of rate will
affect the
currency
value of the
tourist origin
country

10. TOURISM PULL FACTOR IN MALAYSIA
Tourism
Pull
Factor
Accommodation
Weather Transportation
Man-Made &
Natural
tourist
Attraction

11. ACCOMMODATION
Range of
Accommodation
Budget hotel
•Budget hotels and
youthhostelare available
in most cities and around
most tourist destinations
Mid Range
•Mid range hotels are readily
available everywhere.
•Prices of 3-4 star hotels are
upwards from RM100 and
are generally reliable in
terms of quality.
Splurge
•5 star hotels, service
apartments and resorts are
located in larger cities,
almost all islands have
upscale resorts and spas
for the wealthy traveller

12. WEATHER
•Tropical climate with high temperatures and high
humidity throughout the year
•Affected by the south-west monsoon from May to
September and the north-east monsoon from
November to March
•The best time to visit for dry weather is June and
July on the east coast, January and February on the
west coast, April in Sabah and June to July in
Sarawak.
•* Jun –ogos ( hot season)-dis –Feb ( winter)

13. TRANSPORTATION
•excellent bus system.
•Public buses do local runs and a variety of
privately operated buses generally handle
the longer trips
Bus
•Boats and ferries sail
between the peninsula and
offshore islands
•There are no ferry services
between Malaysian Borneo
and the peninsular
Boat
•Driving in Peninsular Malaysia is a breeze
compared to most other Asian countries; the
roads are generally high quality, there are
plenty of new cars available and driving
standards aren’t too hair-raising.
Car &
Motocycle
•Many service provider
•MAS, AirAsiaand others
Plane

14. TOURIST ATTRACTION
Man
Made
Natural

15. CONCLUSION
•Push motives have been used to explain the
desire to go on a vacation, while pull
motivations have been used to explain the
choice of destination