Pushing Ceramic Arts with Digital Strategies.pptx

Pushing Ceramic Arts with Digital Strategies. Projecting Arts with digital strategies.

1. Pushing Ceramics through Digital Marketing & Transformation Strategies Cherubim ‘’Digital Mawuli’’ Amenyedor Digital Marketing & Transformation Strategist, Founder & President, STRIMPE

2. So what happens when you start a presentation with a meme instead?

3. I’m not sure anything can happen… I mean, Nobody can ‘’beat’’ you

4. Business has only two functions – marketing and innovation. All the rest are ‘’costs’’ . - Peter Drucker

5. Youth-led MSMEs play a crucial role in Africa's economy . According to the AfDB, youth in Africa constitute over 60% of the population and represent a significant force for economic development and consumer behaviour shift .

6. Global Trends Increasing Demand for Eco-Friendly and Sustainable Ceramics: Consumers are increasingly favoring environmentally friendly products. Growth in the Use of Ceramics in Technology: Ceramics are essential in electronic components and other technological applications. Rise of Artisanal and Handcrafted Ceramics: There is a growing appreciation for unique, handcrafted ceramic pieces.

7. African Trends Expansion of Local Ceramic Production and Markets: African countries are boosting local production to meet growing demand. Influence of Traditional African Art on Contemporary Ceramics: Traditional designs inspire modern ceramic products. Opportunities for Export to International Markets: African ceramics have potential for significant export growth.

8. Local Trends Growth of Local Ceramic Artisans and Businesses: The number of local artisans and small businesses is increasing. Government Support and Initiatives: Government programs are in place to support the ceramics industry. Integration of Ceramics in Modern Architecture and Design: Ceramics are being increasingly used in contemporary construction and design.

9. Marketing used to be about advertising . Now, Marketing is everything you do .

10. Key Benefits of an Online Presence Stay competitive. An online presence (website, social media, email or mobile apps) is no longer a competitive advantage but just a price for entry. Reach a wider audience. Your business can reach potential customers all over the world at any day, anytime 24/7/365. Improve customer service. You can use email, social media, and live chat to answer questions, resolve problems, and provide support to your customers. Grow & Scale your business. Online marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing helps to reach more customers and drive more traffic to your website.

11. So cial Lo cal Mo bile

12. Be Social

13. Be Social. Tell your personal or brand story. Nothing beats good storytelling on social media. Join the relevant platforms that aligns best with your target audience and business goals. Engage promptly with your customers online to increase brand engagement. Collaborate with Influencers to reach new audiences and gain credibility Use User-Generated-Content to build social proof to increase your brand authenticity. Always test. Always analyze. Always optimize.

14. Be Local

15. Stage Digital Tactic KPI

16. Nearly one third of Nigerians said they paid cash for their most recent purchase. 20 About one in four used a credit card, but only 4% had bought something with an online-payment service. 21

17. SEO Optimize your website or App for local search or for ASO Encourage Reviews everywhere you can. Google Maps, Yelp, TripAdvisor, Facebook etc. Build an active local footprint using maps, attending events and collaborating with other local businesses. Location Location Location

18. Be Mobile

19. Think mobile first. mCommerce is on the high rise Use redeemable mobile coupons. SMS is not yet dead. 61.9% of emails are opened on mobile Explore push notifications or beacons

20. When you thought the presentation will end here but there are still slides ahead

21. Digital X

22. Patterns & Trends for 2023

23. Thank You! Merci! Akpe ! Danke ! Email: [email protected] / [email protected] Linkedin: www.linkedin.com/in/digital-mawuli/