QLB Marketing Insights Nov1 2016

1. Your Strategic
Sales Partner
QLB MARKETING INSIGHTS

2. Copyright QLB Marketing Insights
About Us
QLB Marketing Insights is a premium Demand generation services backed by 30 years of
aggregate experience in sales, market research and digital marketing experience. QLB
clearly brings in its USP as an end to end strategic Sales partner in optimizing your sales ROI
through any campaign you plan. Apart from having sales leaders, serial entrepreneurs,
technocrats, strategists on their advisory board, QLB has Neo Kinetic its investing and
management partner.

About Neo Kinetic
Neo Kinetic has been operating for over a decade in India as a Software Consulting and
Development and had started its journey with Large to medium sized IT and Financial services
companies. Having Served more than 100 clients in the UK, US and India providing them with
high-quality, knowledge based services & technology driven solutions that help increase sales,
increase customer satisfaction & build customer loyalty through high quality data research.

3. Copyright QLB Marketing Insights
Your sales team should work on prospects most likely to convert those willing to
pay the right value in exchange of the unique value proposition you offer
Your CRM is full of contacts flooded by the sales teams, networking events ,
you just don’t know which ones and when could give you business,
Large and key accounts need pull rather than push marketing, ask us how
we can make them seek you
You need to reach your clients before any of your competition and create
a mind share
Your first impression needs to be impactful and every next getting you closer
to the sale
Ready to launch new services or a new market, you can rely on us give you a slice
of the market before you deploy
Customer Imperatives

4. Copyright QLB Marketing Insights
Demand Generation
Lead Nurturing
Sales Enablement
Services Value Chain
Event marketing
Email campaigns
Webinar Marketing
Content Marketing
Social Media
PPC ( Pay Per Click)
Campaign

Content Marketing
Social Media Marketing
ORM
White Paper Syndication
Telemarketing
Email Marketing
B2B Appointment Setting
Account based Marketing
Sales Coaching
Channel Marketing
Programs

5. Copyright QLB Marketing Insights
Services
Lead Generation
Contact Discovery
White Paper Syndication
Email Marketing
Event Marketing
Website Lead Generation
Social Media Network
Building
PPC And Paid Campaign

B2B Appointment Setting
Introduction Meeting
Product Demonstration
Networking Meeting
CXO Meeting
Consulting meeting
Bespoke Event registration
Key stake holder meetings
Booth Meetings
Webinar Appointments

Lead Nurturing
Email Campaign
Newsletters
Blogging
Content Management
Online Reputation
Management
Engagement Enhancements
on Social Media
Key Account Management
List Building
Database Audit
De-cluttering
Condensation
Verification
Appending
Database Enhancement
White Space Analysis
Account Mapping
Competition Profiling
Sales Intelligence
Marketing Support
Key Account Based Marketing
Campaigns

Account Based Marketing
Market Growth
Acquisition
CXO Surveys
Channel Planning And
Studies
Customer Analysis
Competition Insights
Market research

6. Copyright QLB Marketing Insights
1. Placement of the Purchase
Order
2.The Phone and E mail
campaign can start off in 2
weeks
3. Kick off meeting - stakeholder-campaign
details , Customer need, FBV features, benefits
Value . personas, challenges
4 Account Mapping, Contact
List Enrichment, Research,
Social media profile
5. Scripting of Email , Phone script,
building on your database and supporting
collaterals, buisness cases
6 . Product Training and Simulation
calls: As soon of script approval ,
mock calls begins
7.LeadbByLeads campaign
starts: actual calling begins
8.Lead nurturing :across the accounts through
re marketing until they are sales ready. Concall
with product teams will be used to qualify and
enhance the lead
9. Appointment setting with
the team when sales ready
10. Weekly monthly progress
report
Our Process

7. Copyright QLB Marketing Insights
Direct

Events
Webinars
Outbound
Syndication
Search

Google
Bing
Yahoo
Baidu
Advertising

Search
Social
Display
Retargeting
Content

PR
Blog
Website
Email
Social

LinkedIn
Facebook
Twitter
Seamless Communication
•Custom designed, Integrated Outcome based
campaigns
•Accountability of overall ROI

Approach to Demand Generation
Multi Channel Multi Touch Point Communication

8. Copyright QLB Marketing Insights
Budget
Can they value
your services in
way that rewards
your proposition
Authority
You can only
sell to
someone who
can buy
Need
Identify a strong
compelling
reason to buy
Timeline
Should match the
resilience of your Sales
cycle
What is paying
power ?

Who else is involved in
the decision making
process ?

Why do you think you need ?

When do you need to execute
the decision , project timelines ?

Decision maker
Ratifier
Influencer
Less than 3 / 6
month
Business initiatives
Strategic goals
Bottlenecks
Policy
Productivity
hindrance
What is a Lead ?
BANT Qualification
Out sourcing budget
IT Budget
Cost per seat

9. Copyright QLB Marketing Insights
•One research analyst desk for every 5 lead generators
Research Driven Customer Oriented lead base targeting
•Team leaders with domain based field sales
experience from solution selling high value industries
Seasoned Sales personnel and extended marketing team
•In house content strategists and LOB heads with
extensive marketing and DM experience
Seamless Brand Communication

•Quality checks and use of sales automation tool and
auto reports
Standardisation of Sales process and Reports
Value Proposition
QLB Approach

10. Copyright QLB Marketing Insights

Reduced Cost
of Client
Acqusition


Perennial
Healthy Sales
Funnel


Process Driven
Sales Engine

Value Proposition Client
Benefits

11. Created a new Marketing
Database of 30,000 new
contacts across Europe that
increased their email
response by 15%
Hi-tech
Manufacturing
Leading
Exhibition In UK
ERP, BI
Analytics
IT/ ITeS
Publishing
30 appointments across
4 major industries in 3
months
Build a Social Media
LinkedIn, network of 300
carefully researched
Contacts in NAM and on
going engagement through
multi channels
Cloud. SAS, PAS
Consulting
Engaged with 200 relevant
clients resulting in 10 Highly
qualified leads
2 months
Visitor foot fall increased
from 7500 to 11000 over
last year with our data
appending and cleansing
services
Training
Provided two Training batches
for Vocational Training by
pitching to Product heads of
various fortune 500
companies in 2 months
Bespoke
Events
Copyright QLB Marketing Insights
Why Us?

12. Thank You
Group Headquarters & India Office
5
th
Floor Business Park
Chincholi Naka, SV Road
Malad West
Mumbai 400 063
Tel: [phone]/26
[email protected]

9833891394


QLB Office:
505, Himalaya House
Fatimanagar, Pune Solapur Highway
Opp Renault Show room
Pune 411040
Tel [phone]

Copyright QLB Marketing Insights