QQ Overview

Enjoy reading!

1. December 2007 Tencent QQ services Overview 1
TENCENT QQ SERVICESTENCENT QQ SERVICES
OverviewOverview

2. December 2007 Tencent QQ services Overview 2
OUTLINEOUTLINE
•Overview
–IM client in China
•Understanding
–About Tencent Holding Limited Company
•Analysis:
–QQ’s Internet value-add services
•IM client
•Value-add services
•E-commerce
–Commercial service and payment method
•QQ Money
•Payment method
•Summary
•Insight QQ

3. December 2007 Tencent QQ services Overview 3
OVERVIEWOVERVIEW
IM CLIENT IN CHINAIM CLIENT IN CHINA

4. December 2007 Tencent QQ services Overview 4
COMMUNICATION TOOLSCOMMUNICATION TOOLS
The Internet's communication tool function develops with certain Chinese
feature in China. Instant communication is especially developed in China
with 69.8% of Internet users communicating online.

5. December 2007 Tencent QQ services Overview 5
IM USERS IN CHINAIM USERS IN CHINA
IM users in China (Use IM at least once per month)
Number of IM users (HM) Rate of IM users
 34.5% of China’s internet users use IM service 34.5% of China’s internet users use IM service

6. December 2007 Tencent QQ services Overview 6
NestEase PoPo 0.8%
Others 4.2%
Yahoo! IM 0.8%
Taobao 1.6%
Sina UC 1.0%Tencent QQ/TMTencent QQ/TM**
78.7%78.7%
STATISTICSSTATISTICS
10.3 million MVAS (Mobile Value-add service)
17.7 millionIVAS (Internet Value-add service) paying subscription
3.59 million
Peak simultaneous online user account for QQ Game
portal (for mini casual game only)
32.6 million
Peak simultaneous online user
(2)
accounts for IM
services
288.7 million Active IM user accounts
(1)
715.3 millionTotal registered Instant Messaging (IM) user accounts
QQ Key platform statistic of third quarter 2007QQ Key platform statistic of third quarter 2007
(1): Active user accounts are defined as those who have logged onto
the network at least once during the last 30 days.
(2): Peak simultaneous online user account is similar to CCU in
maximum
Tencent QQTencent QQ is the most popular IM software in China which owns over 70% market share.
Most used IM software in ChinaMost used IM software in China
*TM is Tencent Messenger, business IM
Client (cover 4% of 78.7%)

7. December 2007 Tencent QQ services Overview 7
QQ’S DISTRIBUTIONQQ’S DISTRIBUTION
11.5
35.4
23.7
11.2
8.6
9.7
Under 1819~24 25~30
31~35 36~40 Above 40
16.6
17.7
34.3
17.3
9.6
4.5
No Income Less than 1000
1000~2000 2000~3000
3000~5000 Over 5000
Tencent QQ users’ age distribution and Monthly IncomeTencent QQ users’ age distribution and Monthly Income
(None Internet café & Public location), Source: iResearch Inc
QQ attracts a large number of teens and twenties.
The largest proportion of QQ users has a monthly income in 1000-2000RMB.

8. December 2007 Tencent QQ services Overview 8
UNDERSTANDINGUNDERSTANDING
ABOUT TENCENTABOUT TENCENT

9. December 2007 Tencent QQ services Overview 9
GENERAL IMFORMATION GENERAL IMFORMATION
Wireless portal
Online Platform
Instant Messenger QQ (main product)
QQ Oversea
Mobile and telecommunications value-add services
Internet value-add services
Major of Business
Online advertising
Company Name Tencent Holding Limited
Date of EstablishmentNovember 1998
CEO Ma Huateng
Headquarters
Floor 3-10, Fiyta building, Gaoxinnanyi Avenue, Southern District of
Hi-tech Park, Shenzhen.
Number of Employees3,700
Web portal QQ.com
QQ Game portal
Multi-media blog service QZone
QQ Thailand, QQ Japan, QQ Indonesia, QQ Africa

10. December 2007 Tencent QQ services Overview 10
ROADMAPROADMAP
Peak simultaneous online user accounts for IM services (‘000)Peak simultaneous online user accounts for IM services (‘000)

11. December 2007 Tencent QQ services Overview 11
QUATERLY REVENUES BY SEGMENTQUATERLY REVENUES BY SEGMENT

12. December 2007 Tencent QQ services Overview 12
FINALCIAL PERFORMANCEFINALCIAL PERFORMANCE

13. December 2007 Tencent QQ services Overview 13
TENCENT’S CONTENT PORTFOLIOTENCENT’S CONTENT PORTFOLIO

14. December 2007 Tencent QQ services Overview 14
TENCENT‘S BUSINESS MODELTENCENT‘S BUSINESS MODEL

15. December 2007 Tencent QQ services Overview 15
PRODUCTS & SERVICESPRODUCTS & SERVICES
Online Advertising Service
E-commerce
Mobile & Telecommunications Value-add
Services
Internet value-
add services
Business lineBusiness line
Providing multinational and local companies effective
online marketing solutions
Paipai.com Tenpay
Mobile QQ lover QQ Notice QQ MMS Magazine
QQ Color Ring Supper QQ QQ MSM Cards
QQGame casual game platform Large Internet games
Medium-sized casual games Desktop RPGs Battle
Platform
Interactive Entertainment
Service
QZone QQMembership QQShow QQMusic QQLive
QQLove QQDating
Value-add Service
QQ.com Soso.com Online Media
QQ TM(Tencent Messenger) RTX(Real Time
eXchange)
Instant messaging
Service
Key ServicesKey ServicesProducts & ServicesProducts & Services

16. December 2007 Tencent QQ services Overview 16
ONLINE PLATFORMONLINE PLATFORM
QQ IMQQ IM
QQ.comQQ.com QzoneQzone
QQ GameQQ Game WAP PortalWAP Portal

17. December 2007 Tencent QQ services Overview 17
ANALYSISANALYSIS
QQ INTERNET VALUE-ADD QQ INTERNET VALUE-ADD
SERVICESERVICE

18. December 2007 Tencent QQ services Overview 18
TENCENT QQ IM CLIENT TENCENT QQ IM CLIENT

19. December 2007 Tencent QQ services Overview 19
BRIEF INTRODUCTIONBRIEF INTRODUCTION
In February 1999, Tencent launched Tencent QQ, an Internet-In February 1999, Tencent launched Tencent QQ, an Internet-
based Instant Messaging (IM) tool to support online message based Instant Messaging (IM) tool to support online message
communications and instant voice, video and file transmission. communications and instant voice, video and file transmission.
By integrating multiple mobile communication methods, QQ enables By integrating multiple mobile communication methods, QQ enables
users to send messages to mobile phone users through the platform. QQ users to send messages to mobile phone users through the platform. QQ
now features new functions, such as firewall penetration, dynamic now features new functions, such as firewall penetration, dynamic
emoticons, video sharing, image capture, file sharing, visual environments emoticons, video sharing, image capture, file sharing, visual environments
for chatting, and photo display during chatting. QQ also provides users for chatting, and photo display during chatting. QQ also provides users
with the industry standard platform for Internet business and mobile and with the industry standard platform for Internet business and mobile and
fixed line network business.fixed line network business.
The original name of QQ was OICQ (Open ICQ). However, because of The original name of QQ was OICQ (Open ICQ). However, because of
the possible trademark infringement with another popular instant the possible trademark infringement with another popular instant
messenger (ICQ), and also the fact that neither the program nor the messenger (ICQ), and also the fact that neither the program nor the
protocol is considered "open", Tencent changed its name to QQ. protocol is considered "open", Tencent changed its name to QQ.

20. December 2007 Tencent QQ services Overview 20
QQ IM SERVICE MAPQQ IM SERVICE MAP
Main page: www.qq.com
Interactive Interactive
entertainment entertainment
QQ PetQQ Pet
QQ GamesQQ Games
I
n
t
e
r
n
e
t

V
a
lu
e
-
a
d
d
I
n
t
e
r
n
e
t

V
a
lu
e
-
a
d
d
s
e
r
v
ic
e
s
s
e
r
v
ic
e
s
QQ MembershipQQ Membership
QZoneQZone
QQ ShowQQ Show
QQ MusicQQ Music
QQ LiveQQ Live
E-commerce E-commerce
PaipaiPaipai
TenpayTenpay
IM clientIM client
QQ Chat roomQQ Chat room
MailboxMailbox
Tencent TravelerTencent Traveler
I
n
s
t
a
n
t

I
n
s
t
a
n
t

M
e
s
s
e
n
g
e
r

M
e
s
s
e
n
g
e
r

21. December 2007 Tencent QQ services Overview 21
QQ IM INTERFACEQQ IM INTERFACE
Basic functions:Basic functions:
 Message chatMessage chat
 Voice ChatVoice Chat
 Video ChatVideo Chat
 Contact ListContact List
 Mobile BindMobile Bind
IM window
Login box
Interface

22. December 2007 Tencent QQ services Overview 22
QQ IM INTERFACEQQ IM INTERFACE
My nickname & Status
[Today’s Weather]
LocalLocal DateDate
DetailDetail
[Sub-features]
QQ MobileQQ Mobile
GameGame
Browser Browser
Chat RoomChat Room
PetPet
MusicMusic
LiveLive
[Statistic]
My Entries My Entries
(Qzone) (Qzone)
My EmailMy Email
My Cyber pocketMy Cyber pocket
[My Info.]
QQ ShowQQ Show
My SignatureMy Signature
ActivatedActivated
VIP LevelVIP Level
Online LevelOnline Level
InactivateInactivate
LocalLocal
QQ Friends
Contact List
QQ Groups
Recent Contacts
[My Label]
configured by
user
My display image

23. December 2007 Tencent QQ services Overview 23
IM WINDOWIM WINDOW
[My friend’s info][My friend’s info]
-Nickname
-Account
-Personal message
Click to see her profile
[Advanced functions][Advanced functions]
-Send image
-Set music background
-Change skin
-Set my online ringtone
(Pay service)
MAIN WINDOWMAIN WINDOW
My friend’s QQ Show
[Capture]
Capture Screen
Capture flash image
Capture flash
Chatting history
[Basic functions][Basic functions]
Font, Emoticon,
Flash emoticon
Nudge
My friend’s new
upgrade of QQ
Show and QZone
are displayed here

24. December 2007 Tencent QQ services Overview 24
FUNCTIONS OF QQ IMFUNCTIONS OF QQ IM
 Message: From client, users also can chat with QQ Mobile usersMessage: From client, users also can chat with QQ Mobile users
 Video: Show webcam or showing video file to anotherVideo: Show webcam or showing video file to another
 Send file: Send file online and offline; Send file: Send file online and offline;
 Music: Send music gift to mobile; Music: Send music gift to mobile;
 Hardware: See my friend’s online sharing fileHardware: See my friend’s online sharing file
ENTERTAINMENTENTERTAINMENTCHATCHAT APPLICATIONAPPLICATION TOOLTOOL
* Video
Voice
* Send file
Conference
Report
* Message * Music
Mobile chat
Watch movie
VIP Ringtone
Games
TV Live
* Hardware
Remote
Ten pay
Transaction
Position
Delete Friend
Add to
black list
CHATCHAT
PayPay FreeFree

25. December 2007 Tencent QQ services Overview 25
FEATURE OF QQ IMFEATURE OF QQ IM
Sending MSMSending MSM
- Download Pictures & Ringtone
- Mobile Online
- Greeting Cards
- QQ eyes: Notice me whenever my
friends online QQ
- Supper MSM Man: Send
preferential MSM
- Supper QQ: Use Mobile online QQ
- Games
- WAP Channel
Preview
[3G][3G]
Wireless Wireless
Services, Services,
expanding all expanding all
Internet Internet
services to services to
mobile phonemobile phone
Signature
Message sent
How the text will be How the text will be
display on mobile display on mobile
screenscreen

26. December 2007 Tencent QQ services Overview 26
SOME FEATURES OF QQSOME FEATURES OF QQ
My Alert notices me
with lasted news,
Tencent’s activities or
even my friend’s
birthday!
I show my friend an
interest video file. We
enjoy movie and chat at
the same time!
I can send messages
to my friend’s mobile
through QQ, if he’s
using QQ Mobile
Some friends
got new
upgarde in
their QZone!
My friend is enjoying a song,
from here I can see her QQ
music’s playlist
I also know if my friend
playing QQ Game
My online storage:
I got 16M free online
hardware, it help me
sharing file with
friends more
convenient

27. December 2007 Tencent QQ services Overview 27
QQ GROUPQQ GROUP
What is QQ Group?What is QQ Group?
QQ group chat is a multi-user communication service supplied by Tencent. Once a QQ group
is created, the group maker can invite his friends as well as people who share the same
interests with him to join in the group. In addition to this service, Tencent is providing 'group
space' function in which members can take advantage of a lot of community-generated
conveniences such as BBS, photo albums, file sharing , etc
Who can create QQ group?Who can create QQ group?
In order to save the server resource, there is a limit in creating groups
 QQ Membership users can own up to 4 groups
 None-membership QQ users who have above Sun level can create only 1 group
This user can make 1 group
This user is a QQ Membership,
so she can make 4 groups, no
matter what level she is

28. December 2007 Tencent QQ services Overview 28
QQ GROUPQQ GROUP
Normal group vs. Premium groupNormal group vs. Premium group
Normal Group vs. Premium GroupNormal Group vs. Premium Group
No limited Yes Add picture & Update
Red color No Signature
100M 10M Photo Album
256M 16M Size of hardware
200 100 No. of members
Premium Premium
GroupGroup
Normal Normal
GroupGroup
Type of servicesType of services
Group’s name
Members list
Mini group
New entry in
group’s pace
Normal Group
Premium Group
There are 2 types of group:
• Normal group (free)
• Premium group (pay 1Yuan per day, pay 6
Yuan at the 1st time).
How groups are displayed on QQ Interface

29. December 2007 Tencent QQ services Overview 29
[Main functions]
Group’s Space
Group’s Email
Group’s Voice chat
Group MSM
Report Bad Account
File Sharing
[Group’s name]
This is “English learning group”, all members
have to type English to join the conversation.
[Group’s members]
(No Guess or Visistor)
Permission or invitation from
the hosts is needed to
become member of group.
Online members are displayed
on top
[Bulletin]
The content of bulletin is
written by creator or
administrators
[Creator]
This is the group maker, he
has most power in group
management such as group’s
layout, file sharing, photo
albums or setting his group as
private or public.
[Administrator]
Administrators are the group’s
members who can help the
creator manage group.
They are promoted by creator,
and can be set up to 5
persons
QQ GROUPQQ GROUP
Group’s Lay out and managementGroup’s Lay out and management

30. December 2007 Tencent QQ services Overview 30
•Login by QQ Account or registering new IDLogin by QQ Account or registering new ID
•Capacity: 2G Capacity: 2G
•Cost: FreeCost: Free
QQ MAILBOXQQ MAILBOX
[Features][Features]
•Freely change SkinFreely change Skin
•Mailbox ’s levelMailbox ’s level
•Send 1G attachmentSend 1G attachment
•Save file up to 1GSave file up to 1G
•Free greeting cardsFree greeting cards
•QQ Groups’ emailQQ Groups’ email
•Pop mailPop mail
•My NotepadMy Notepad
•Entry for Qzone Entry for Qzone

31. December 2007 Tencent QQ services Overview 31
ONLINE TIME LEVELONLINE TIME LEVEL
- - What is Online Level?What is Online Level?
Online Time Levels reflects the amount of time a user spend on clients of the web server. Different
levels are illustrated by different icon. Basicaly there is three icon: Star Moon Sun
- How Online Level be calculated?- How Online Level be calculated?
To help user healthy online, from May of 2005, Tencent changed the policy of Online Level
Calculation from TIME to DAY(*). In a day time (0:00-23:59), user’s Online Time is calculated
below:
:: Online time is greater or equal 2h, Online day is counted 1 day
:: Online time is from 0.5h to less than 2h, Online day is counted ½ day
:: Online time is less than 0.5h, Online day is 0
Personal ProfilePersonal Profile
- - Where can I see my Level or my friend’s level?Where can I see my Level or my friend’s level?
From tip of avatar or from Personal profile
Tip of avatarTip of avatar
Notes:Notes:- VIP QQ users’ Online Level could be grown faster
- *For more details, please read Appendix “Cấp bậc Online QQ”

32. December 2007 Tencent QQ services Overview 32
QQ VALUE-ADD QQ VALUE-ADD
SERVICESSERVICES

33. December 2007 Tencent QQ services Overview 33
QQ WEB PORTALQQ WEB PORTAL
Mobile QQ lover, QQ Notice, QQ MSM Magazine, QQ Color Ring, Super QQ and QQ
MMS Cards
QQ WirelessQQ Wireless
QQ IM software, QQ Account, QQ password security, QQ Skin & other products QQQQ
QQGame casual game platform, large Internet games, medium-sized casual games,
desktop RPGs and Battle Platform.
GamesGames
Paipai, Tenpay, Hardware, Greeting Cards, Email, Search Engine, QQ VIP, TT
Brower, QQ Live/Radio, QQ Music, Epay, Telecommunications, Broad Band
Payment, Service Centre
ServicesServices
Chat room, BBS, Corpus, Album, QQ Home, QZone, QQ Love, QQ Show, QQ Group
space, School List, QQ Pets, QQ Dating
InteractiveInteractive
Chinese integrating news & information MediaMedia
FEATURESFEATURESDIRECTORYDIRECTORY

34. December 2007 Tencent QQ services Overview 34
QQ.COM-ONLINE MEDIAQQ.COM-ONLINE MEDIA
Switch to favorite channel
•From Dec 2003
•Page View: 600
million per day
•No. 2rd in top
China webs
•No 22th in top
global webs
•No. login page
NewsNews
EntertainmentEntertainment
SportSport
MusicMusic
IntroductionIntroduction
QQ.com (www.QQ.com)
is China's largest portal in
Chinese integrating news,
interactive communities,
entertainment products
and widely-used basic
services.

35. December 2007 Tencent QQ services Overview 35
SEARCH ENGINE SEARCH ENGINE
AND KNOWLEDGE SERVICEAND KNOWLEDGE SERVICE
Search EngineSearch Engine
From March 2006 Website: www.soso.com
Competitors: Baidu.com; Google.com.cn
Strengths: Quantity of existed QQ Users, Leading brand of
China Internet Industry, Great resource quantity
Soso AskSoso Ask
From April 26
th
2007
New player in Knowledge Service market
Competitors: Baidu Knows, Sina Men of knowledge
Strengths: Quantity of existed QQ Users, Leading brand of
China Internet Industry

36. December 2007 Tencent QQ services Overview 36
QQ CHAT ROOMQQ CHAT ROOM
Directory pageDirectory page
CCU of CCU of
QQ Chat roomQQ Chat room
CCU of this houseCCU of this house CCU of each roomCCU of each room
Searching barSearching bar
[Select a room][Select a room]
[Category][Category]
[My favorite room][My favorite room]
What is QQ Chat Room?What is QQ Chat Room?
QQ Chat room allows all people to chat, make friend, and community. However, like any public area
on the internet, there are people who want to take advantage people’s trust.
One chat room can include up to 200 participants
QQ's Chat rooms are moderated. There are a team who monitor the chat rooms and have the power
to remove people out of the chat rooms and ban them from coming back.

37. December 2007 Tencent QQ services Overview 37
QQ CHAT ROOM QQ CHAT ROOM
Join a roomJoin a room
[Bulletin]
QQ Live
Today’s Today’s
hotspot hotspot
[Chatting
Content]
Online Members
My mini group
[Administrators]
The administrators
have right to enjoin
members’ speak
ProgramsPrograms
scheduleschedule
My messagesMy messages
APPLICATION AREAAPPLICATION AREA CHATTING AREACHATTING AREA
PARTICIPANTS PARTICIPANTS
AREAAREA

38. December 2007 Tencent QQ services Overview 38
QQ LIVE-Main pageQQ LIVE-Main page
Audience Audience
RatingRating
My CalendarMy Calendar
24 24
hours’ hours’
CalendarCalendar
Weekly Weekly
recommend recommend
programsprograms
Channels Channels
ListList
Focusing Focusing
ProgramsPrograms
What is QQ Live?What is QQ Live?
QQLive is an interactive P2P distribution platform for streaming media developed by Tencent.
QQLive provides Internet users with stable and fluid live streaming of audio/video. Compared
with traditional streaming media, QQLive utilizes P2P streaming technology and has features that
ensure stable broadcasting irregardless of the number of users and allows for large-scale
broadcasting events to reach millions of users simultaneously. QQLive can be hosted by various
environments, such as web pages and desktop programs, and offers a wide range of video
programs and real-time interactive functions to satisfy the demands of many types of users.
CCU of QQ Live
Personal Info Banners of programs
Website: http://qqlive.qbar.qq.com/
Mini window to select
Live channel

39. December 2007 Tencent QQ services Overview 39
QQ LIVE-VideoQQ LIVE-Video
My scheduleMy schedule
TV ChannelsTV Channels
MovieMovie
CartoonCartoon
DocumentaryDocumentary
EntertainmentEntertainment
FMFM
[Chat room]
Online members in this
chat room are watching
this program.
[My calendar]
The program schedule
that I choose for
Today/Tomorrow/The
next day
[Recommendation]
The programs that may
in the same interest of
user

40. December 2007 Tencent QQ services Overview 40
QQQQ MUSICMUSIC
Display lyrics on desktop
Free servicesFree services
• Store and listen music online
• New songs recommendation
• Share music with my QQ friends
• Music searching
• Show the songs’ lyrics on
desktop
• Karaoke function
VIP Label: VIP Label: Green DiamondGreen Diamond
 Free download musicFree download music
 Setting music background for Setting music background for
personal Qzonepersonal Qzone
 Join QQ Music activitiesJoin QQ Music activities
QQ Music PlayerQQ Music Player
Music AlertMusic Alert
Music resource Music resource
Kara OK
Select my favorite color to display lyrics

41. December 2007 Tencent QQ services Overview 41
QQ Game portalQQ Game portal
Games’ VIP Label (pay 10Y/M)
Blue diamondBlue diamond, for QQ casual game
Purple diamondPurple diamond, for QQ Tang only
• From December of 2003
• No.1 Casual game portal in China
QQ Game distributionQQ Game distribution
Card games
52%
Casual games
52%

42. December 2007 Tencent QQ services Overview 42
QQ GAMESQQ GAMES
COMPETITION
BATTLE
FRIENDS
GAMES
MMOG
Casual
Card
Battle
Game
Avatar
Games that
I joined
VIP
Logo
Game Coins (or Q Points) is the money used for QQ Game. 100 Game
coins=1RMB
QQ Games Family is a group that share have same interest. Each family
have their own name, slogan and regulations and can hold many kinds of
competitive activities online.
Games’ gift shop

43. December 2007 Tencent QQ services Overview 43
QQ PetsQQ Pets
Pet penguin and Penguin IslandPet penguin and Penguin Island Pet pig and Pig IslandPet pig and Pig Island
VIP Label: Pink diamondPink diamond Subscribe 10Yuan/month
What is QQ Pet?What is QQ Pet?
QQ Pet is a Desktop RPG Game supplied by Tencent in Jun of 2005.
Pet penguin and pig have their different flat-animated cyber spaces, which called “Penguin
Island” and “Pig Island”
Pets live can be feed, study, washing, shopping, working health care and marriage

44. December 2007 Tencent QQ services Overview 44
QQ SHOWQQ SHOW
Show off your style with custom imageShow off your style with custom image
What is QQ Show?What is QQ Show?
QQ Show is QQ's avatar design system. QQ users can choose virtual
clothing, jewelries, backgrounds and cosmetics to customize the avatar
they use in services, such as QQ IM, QQ Chat Room, Tencent Community
and QQLove.
VIP Label: Red DiamondRed Diamond, 10 Yuan/month
Personal QQ Show can be displayed on QQ, QQ Mini home, QQ Chat room, BBS, Mailbox, etc.
BBSBBS
QZoneQZone
QQQQ
Mini Mini
homehome

45. December 2007 Tencent QQ services Overview 45
QQ SHOWQQ SHOW
Main pageMain page
M
y a
v a t a r
M
y a
v a t a r
-Activities area-Activities area
-Item stores-Item stores
QQ ShowQQ Show
www.show8.qq.comwww.show8.qq.com
3D Show3D Show
www.3d.qq.comwww.3d.qq.com

46. December 2007 Tencent QQ services Overview 46
FEATURES OF QQ SHOWFEATURES OF QQ SHOW
My avatarMy avatar
[Refitting function][Refitting function]
Go back last try-on:
Remove: move my character to suitable
location in avatar
Enlarge: Zoom in avatar 5 times with
retaining natural effect
Collection: collect favorite avatars
Demand: is the other method of payment, by
sending purchase request to friend, ask him
to pay for some favorite item.
Gift: buy items for friends
Classical style Modern style
There are 2 styles of avatar’s image:
Classical style and modern style
User can chose the style they like, then freely
try-on items and decorate their personal
avatar

47. December 2007 Tencent QQ services Overview 47
FEATURES OF QQ SHOWFEATURES OF QQ SHOW
Shopping Mall & Purchase methodShopping Mall & Purchase method
Variety of stores and items:Variety of stores and items:
-Items: Clothing, Jewelries, Backgrounds, Cosmetic, ect-Membership’s free store
-Brand store: Nike, T’ang (Chinese brand), Majortina
-Users’ promotion store: Promotion product, Top designers ect
-QQShow paradise: where QQ users joint variety activities and interactive entertainment, such
as: Flower gift shop, Studio, Red bean payment store, Museum, Bar (BBS), ect.
Items now can be purchased by VoucherVoucher or Red beanRed bean
VoucherVoucher is the visual money that only used for shopping in QQShow. It
can be purchased by QQ coins and in the period of use
Red BeanRed Bean is Tencent’s new method of payment, can be used to
convert some limited items or join activities. The only way to get Read
Bean is joining QQShow activities.

48. December 2007 Tencent QQ services Overview 48
QZONEQZONE
Community serviceCommunity service
What is QZone?What is QZone?
As a next-generation personalized multimedia space exclusively owned by users, Qzone creates a
brand-new online lifestyle built around three major content categories: self expression, content
sharing and peer interaction. Leveraging all the possibilities of multimedia, Qzone has become a
popular platform of trendy online life. However users want to share feelings or interact with friends,
Qzone satisfies their needs with a full range of presentation, exchange and interaction options to
enhance their lives.
http://qzone.qq.comhttp://qzone.qq.com

49. December 2007 Tencent QQ services Overview 49
FEATURE OF QZONEFEATURE OF QZONE
Personal spacePersonal space
FeaturesFeatures
• Mini home
• Background music service
• Photo album
• Diary
• Gift shop
• Neighbors
QZone VIP label (pay 10Y/M)QZone VIP label (pay 10Y/M)
Yellow VIPYellow VIP
VIP user enjoy free or discount
items and flash show, 1G
photo album, QZone pet, etc.

50. December 2007 Tencent QQ services Overview 50
E-BUSSINESSE-BUSSINESS
Main page: Main page: http://http://paipai.compaipai.com
Online trading platform, largest C2C serviceOnline trading platform, largest C2C service
From September of 2005From September of 2005
Main section: Internet Game Zone, Lady, Dignital Main section: Internet Game Zone, Lady, Dignital
City, Books, Gym, Audio & Video products, QQ City, Books, Gym, Audio & Video products, QQ
Special ZoneSpecial Zone
Online payment method: TenpayOnline payment method: Tenpay
Main page: Main page: http://tenpay.comhttp://tenpay.com
Online payment platformOnline payment platform
Similar to PaypalSimilar to Paypal

51. December 2007 Tencent QQ services Overview 51
COMMERCIAL SERVICESCOMMERCIAL SERVICES
Q COINS AND Q COINS AND
PAYMENT METHODPAYMENT METHOD

52. December 2007 Tencent QQ services Overview 52
MONTHLY SUBSCRIPTIONMONTHLY SUBSCRIPTION
QQ Membership
Yellow VIP
QZone VIP
Green VIP
QQ Music VIP
Pink VIP
QQ Pet VIP
QQ Mobile
Red VIP
QQ Show VIP
Purple VIP
QQ Tang VIP
Blue VIP
QQ Games VIP
Online magazine
QQ Love
Online
Hardware
Pet’s helping
Monthly SubscriptionMonthly Subscription
Subscription servicesSubscription services
Tecent provides subscribers with monthly
services. Users will obtain particular
privileges for the services they subscribed
for, include free or discount items, join
Tencent’s various activities.
The service charge is 10 Yuan per month.
(Online hardware 20Y/M, Online magazine
5Y/M)
She is the VIP
member of QQ
Show, QZone,
QQ Games and
QQ Pet

53. December 2007 Tencent QQ services Overview 53
QQ MONEYQQ MONEY
•Tencent QQ ’s revenue generated by selling Q Tencent QQ ’s revenue generated by selling Q
Coins, Q Points to use for QQ Show and Games Coins, Q Points to use for QQ Show and Games
Avatar, Monthly subscription, QQ ‘s items, etc.Avatar, Monthly subscription, QQ ‘s items, etc.
•Q CoinsQ Coins is the standard payment for countless is the standard payment for countless
virtual goods and services on Tencent's QQ.com. Q virtual goods and services on Tencent's QQ.com. Q
coins can be purchased, earned by joining event or coins can be purchased, earned by joining event or
given to others users, but can not reselling given to others users, but can not reselling
•Q PointsQ Points (or Game coins) is the other method to (or Game coins) is the other method to
play QQ Games, Betting or purchase Tecent’s play QQ Games, Betting or purchase Tecent’s
variety of items. Q Points can not be converted to variety of items. Q Points can not be converted to
Q CoinsQ Coins

54. December 2007 Tencent QQ services Overview 54
Q COINSQ COINS
What to do with Q Coins?What to do with Q Coins?
1.00 Yuan1.00 Yuan＝＝1.00 Q Coins 1.00 Q Coins ＝＝10000.00 Q Points 10000.00 Q Points
(1.00 Yuan ~ 0.13$ USD)
Join QQ membership, Supper QQ,
and become the VIP member of
QQ Music, Qzone, QQShow, QQ
Pet, QQ Game, QQ Tang
Buy items of QQ games,
QQShow, QQ Pet, QZone ect
Send music gift to friend’s
mobile, Watch online movie,
send e-greeting card
Join Tencent’s activities
and events
Convert to Q Points

55. December 2007 Tencent QQ services Overview 55
BUYING Q COINSBUYING Q COINS
Use Tenpay, credit card, Voice phone to subscribe
Subscription
Report on mobile phone bill
Mobile
billing
This is the cooperation between Tencent and Banks. QQ account
can be bound with bank card to help transaction faster and more
convenient
Yidian tong
Tenpay is online transaction platform developed by Tencent. It
supports credit card payment which available for 20 different
Banks of China. Users can enjoy 10% discount by using Tenpay
service.
Tenpay &
Credit card
Use permanent phone or cell phone to recharge Q coins
Voice
phone
QQ card has three denominations: 15 ￥, 30 ￥, 60 ￥. It can
be purchase in internet café, convenience store or kiosks
QQ card
Q Q
pointspoints
Q Q
coinscoins
Main type of paymentMain type of payment
Payment centre: http://pay.qq.com

56. December 2007 Tencent QQ services Overview 56
CYBER POCKETCYBER POCKET
Manage personal online creditManage personal online credit
After transaction, my
Q coins, Q point and
Tenpay credit will be
stored here.
It also allows me to
check and recharge
money.
Personal CreditPersonal Credit
Tencent provides 2 types of credit:
•My QQ Credit: use for QQ’s services
•My Tenpay credit: use for all Tencent
services,
Advanced featuresAdvanced features
•Checkout transaction history
•Recharge mobile bill
•Booking air ticket
•Purchase lottery

57. December 2007 Tencent QQ services Overview 57
SUMMARYSUMMARY
TENCENT QQ ‘S PRODUCT TENCENT QQ ‘S PRODUCT
AND SERVICESAND SERVICES

58. December 2007 Tencent QQ services Overview 58
PRODUCTS & SERVICESPRODUCTS & SERVICES
Online Advertising Service
E-commerce
Mobile & Telecommunications Value-add
Services
Internet value-
add services
Business lineBusiness line
Providing multinational and local companies effective
online marketing solutions
Paipai.com Tenpay
Mobile QQ lover QQ Notice QQ MMS Magazine
QQ Color Ring Supper QQ QQ MSM Cards
QQGame casual game platform Large Internet games
Medium-sized casual games Desktop RPGs Battle
Platform
Interactive Entertainment
Service
QZone QQMembership QQShow QQMusic QQLive
QQLove QQDating
Value-add Service
QQ.com Soso.com Online Media
QQ TM(Tencent Messenger) RTX(Real Time
eXchange)
Instant messaging
Service
Key ServicesKey ServicesProducts & ServicesProducts & Services

59. December 2007 Tencent QQ services Overview 59
INSTANT MESSAGING SERVICES INSTANT MESSAGING SERVICES (1/3)(1/3)
Real Time eXchange ("RTX") is an IM platform launched by Tencent for enterprises.
Using a server-based organizational structure, employees can easily locate and
communicate with one another using a range of real-time communication tools. Text
messages, text transmission, direct voice conversations and video let users choose
the communication tools best suited to their office environment and situation.
RTXRTX
Tencent Messenger ("TM") is the second IM communication software application
developed by Tencent. TM is designed for an office environment and focuses on
communication and contact among acquaintances. TM has heightened security
measures and optimized features to make it more secure and efficient. Functions,
such as e-business card, function which allows the user to appear "offline" to a
group of contacts and "online" only to desired contacts, and "do not disturb", make
communications at work simpler and more effective.
TMTM
In February 1999, Tencent launched Tencent QQ, an Internet-based Instant
Messaging (IM) tool to support online message communications and instant voice,
video and file transmission. By integrating multiple mobile communication methods,
QQ enables users to send messages to mobile phone users through the platform.
QQ now features new functions, such as firewall penetration, dynamic emoticons,
video sharing, image capture, file sharing, visual environments for chatting, and
photo display during chatting. QQ also provides users with the industry standard
platform for Internet business and mobile and fixed line network business.
QQQQ

60. December 2007 Tencent QQ services Overview 60
INSTANT MESSAGING SERVICESINSTANT MESSAGING SERVICES (2/3)(2/3)
QQ Doctor is an anti-virus tool developed by Tencent to address the problem of
Trojan viruses that steal QQ passwords. QQ Doctor is designed to source out and
effectively delete this type of Trojan programs in users' computers. QQDoctor cuts
through the complicated and difficult practice of traditional anti-virus software, has a
clean interface, is easy and convenient to use, updates automatically, and ensures
QQ users greater security and privacy.
QQ DoctorQQ Doctor
Tencent Traveler is a multi-page webpage browser. It features a friendly user
interface, a diversified range of skins for users to choose from, and adds many user-
friendly features and functions: intellectual screening icon, recently visited web page
retrieval icons, multi-threading high-speed download, and web page history
deletion. These features combine to makes surfing on the Internet easier, more
convenient and less time-consuming.
Tencent Tencent
TravelerTraveler

61. December 2007 Tencent QQ services Overview 61
INSTANT MESSAGING SERVICESINSTANT MESSAGING SERVICES (3/3)(3/3)
In November 2006, Tencent launched QQDownload. This software simultaneously
supports several download tasks, allowing each download to access multiple
addresses, and features multithreading, resumption of broken downloads, schedule
optimization, high-speed download, no advertisements, no rogue plug-ins, and is
totally free. QQ Download is also designed to work with Windows Vista operating
system.
QQ QQ
DownloadDownload
Launched in 2002, QQ Mailbox provides users with stable, secure, fast and
convenient e-mail services free of charge. QQ Mailbox is currently used by more 60
million subscribers. QQ mailbox and QQ IM software have become widespread
communication tools for Chinese Internet users.
QQMailBoxQQMailBox

62. December 2007 Tencent QQ services Overview 62
ONLINE MEDIAONLINE MEDIA
Soso.com (www.soso.com) is a search engine website and a major business unit of
Tencent. The website was officially launched and put into service in March, 2006.
Soso.com currently offers 16 core products, including website search, general
search,
Image search, music search, BBS search and Interactive Forum (post.soso.com).
With timely acquisition and active presentation of Internet information, the website
provides users with effective and convenient search services. Users can search
among a vast amount of content and information using website search, music
search and image search, and then express and exchange their ideas via our online
club and bulletin. Soso.com has recently launched a new product named "wenwen"
to provide users with an extensive information and knowledge-sharing platform.
QQMailBoxQQMailBox
QQ.com (www.QQ.com) is China's largest portal in Chinese integrating news,
interactive communities, entertainment products and widely-used basic services.
The website serves Chinese users around the world and is dedicated to becoming
trend-setting and main-stream internet media platform with the greatest
communication capacity and interactivity. Through its broad real-time news
coverage and full range of information and entertainment services, the website
provides a rich and creative online life to hundreds of millions of Internet users.
QQ.comQQ.com

63. December 2007 Tencent QQ services Overview 63
INTERNET VALUE-ADD SERVICE INTERNET VALUE-ADD SERVICE (1/3)(1/3)
QQShow is QQ's avatar design system. QQ users can choose virtual clothing,
jewelries, backgrounds and cosmetics to customize the avatar they use in services,
such as QQ IM, QQ Chat Room, Tencent Community and QQLove.
QQ ShowQQ Show
QQ Members are the high-end premium customers of Tencent. QQ Members benefit
from value-added services for their mobile phones, clients and networks, as well as
special discounts and invitations to special offline events and activities.
QQ QQ
MembershipMembership
As a next-generation personalized multimedia space exclusively owned by users,
Qzone creates a brand-new online lifestyle built around three major content
categories: self expression, content sharing and peer interaction. Leveraging all the
possibilities of multimedia, Qzone has become a popular platform of trendy online
life. However users want to share feelings or interact with friends, Qzone satisfies
their needs with a full range of presentation, exchange and interaction options to
enhance their lives.
QZoneQZone

64. December 2007 Tencent QQ services Overview 64
INTERNET VALUE-ADD SERVICE INTERNET VALUE-ADD SERVICE (2/3)(2/3)
QQ Music Player is a player independently developed by Tencent that supports both
online and offline music, as well as a leading platform of legal online digital music in
China. With its powerful music search and recommendation functions, the player
enables users to enjoy the latest and most popular music as well as share it easily
with others. QQ Music Player also focuses on music-related interactivity, exchange
and sharing among users. With a QQ Music Player, users can custom design a
personalized soundtrack to their lives.
QQ Music QQ Music
PlayerPlayer
QQLive is an interactive P2P distribution platform for streaming media developed by
Tencent. QQLive provides Internet users with stable and fluid live streaming of
audio/video. Compared with traditional streaming media, QQLive utilizes P2P
streaming technology and has features that ensure stable broadcasting irregardless
of the number of users and allows for large-scale broadcasting events to reach
millions of users simultaneously. QQLive can be hosted by various environments,
such as web pages and desktop programs, and offers a wide range of video
programs and real-time interactive functions to satisfy the demands of many types
of users.
QQLiveQQLive

65. December 2007 Tencent QQ services Overview 65
INTERNET VALUE-ADD SERVICE INTERNET VALUE-ADD SERVICE (3/3)(3/3)
QQDating is the latest marriage and dating platform launched by Tencent. Tencent
plans QQ Dating to develop into a vibrant community in which singles can find their
spouse and happiness.
QQDatingQQDating
QQLove is China's largest leisure and dating platform. Targeting trend-savvy young
adults, the platform has seen tens of millions of registered users, while the number
of users simultaneously online has exceeded 100,000. With its multi-criteria search
function, the website allows users to accurately find their ideal date. QQ Love offers
interactive functions, such as "save", "leave a message" and IM, for users to
communicate easily and learn more about people they are interested in.
QQLoveQQLove

66. December 2007 Tencent QQ services Overview 66
INTERACTIVE ENTERTAINMENT INTERACTIVE ENTERTAINMENT
SERVICESERVICE
Driven by interactive entertainment, Tencent’s game business growth
has made it one of leading developers and operators of its kind
worldwide, offering almost 60 games classified into five categories:
QQGame casual platform, Large internet games, medium-sized casual
games, Desktop RPGs and Battle platform.
The average number of players simultaneously online was more than
660,000 for QQ Fantasy during public testing, over one million for QQ
Pet, and in excess of three million for QQ Game. The Ministry of
Culture recently approved QQ Tang among the first group of green
Internet games, while R2Beat won “Most Popular Free Internet Game
in 2006”
In addition to independent development, Tencent also actively
develops and launches games of choice using the most valuable
intergrated operation platform through joint operation and
partnerships. We have successfully launched QQ Kaixuan and R2Beat,
and operated several Internet games, such as Huaxia II.
Tencent’s extensive development capacity and professional marketing
platform. They have also gained widepread recognition from the
company’s partners. They have collaborated with many famous
brands, such as KFC, Meng Niu (Milk), P&G, and have pioneered new
interactive marketing models in China’s Internet sector
-QQ Casual game platform QQ Casual game platform
-Large Internet games-Large Internet games
-Medium-sized casual games-Medium-sized casual games
-Desktop PRGs-Desktop PRGs
-Battle platform-Battle platform

67. December 2007 Tencent QQ services Overview 67
MOBILE & TELECOMMUNICATIONS MOBILE & TELECOMMUNICATIONS
VALUE-ADD SERVICE VALUE-ADD SERVICE (1/2)(1/2)
Super QQ is a major leisure and entertainment product developed by Tencent. With
this product, users can access value added services, including QQ online time
accumulation, QQ profile set-up via SMS, information, weather forecast and jokes,
and satisfy their various demands for using QQ via their mobile phones. In addition,
Super QQ also offers a comprehensive entertainment platform for mobile phones.
Supper QQSupper QQ
Tencent's mobile phone website 3G.QQ.COM is a free WAP site that can be visited
by users at any time. The website offers users QQ Chat, as well as access to real-
time news and information. For mobile phones, 3G.QQ.COM offers practical tools,
such as hard disk, album, weather inquiry and search engine. 3G.QQ.COM also
offers mobile phone users multiple entertainment solutions, such as Qzone, library,
community and ring tones download, as well as games. By sending the message
"3G" to the phone number 1700, users get instant access to the WAP site. They also
have the option of inputting the address "3g.qq.com"in the bookmark of their
mobile phone and visit the site directly.
3G.qq.com3G.qq.com

68. December 2007 Tencent QQ services Overview 68
MOBILE & TELECOMMUNICATIONS MOBILE & TELECOMMUNICATIONS
VALUE-ADD SERVICE VALUE-ADD SERVICE (2/2)(2/2)
Super Message is a premium entertainment SMS package launched by Tencent most
recently. After registration, your QQ will show a symbol of a crystal mobile phone.
QQ Super brings you not only a delight surprise of crystal symbols, but also a QQ
communication services package and several QQ priorities. With this QQ
communication package, a user can send 300 QQ SMS, 60 QQ MMS and 60 QQ
messages written in color characters per month. The QQ priorities include the
mobile entertainment news, library, online cinema, QQ wireless show, ringtone
download, and QQ photo album with hundreds of MB capacity. Super Message will
provide its users with a wonderful experience of SMS entertainment.
Super Super
MessageMessage
QQ Notice is an SMS providing information of QQ users' concern for them according
to their different demands. After accepting this service, user can set up
configuration to receive information relating to his friends: seeing his friends' online
and offline notices, searching and talking to online friends who show an offline
status, receiving offline messages, revising QQ password, receiving alerts of
consumption of the Q-currency, getting to know their friends' status all the time,
and keeping an eye on their QQ's personal information. After using the service, a
user can also configure the settings according to his needs, including the period of
time of receiving notices, and not receiving online or offline notices for certain
hours. The service fee of QQ Notice is CNY10/month (communication fee exclusive),
including 100 free alert messages.
QQ NoticeQQ Notice

69. December 2007 Tencent QQ services Overview 69
E-COMMERCEE-COMMERCE
Paipai.com is Tencent’s online trading platform which went into service on
September 12, 2005 and was publicly lauched on March 13, 2006. Paipai.com
provides internet users fast and convenient online trading services, including e-
tailing and user to user buying and selling goods.
Paipai.com has 7 main sections: Internet Game Zone, Female Street, Dignital City,
Gym, Books, Audio and Video Product, QQ Special Zone and Discount Sales. QQ
Special Zone offers a variety of specialized products and services, including QQ Pet,
QQ show, and QQ Doll.
Paipai.com features the powerful online payment platform Tenpay, which ensure
users secure and convenient online payment services.
Paipai.comPaipai.com
As a leading platform in China for online payment application and services, Tenpay
is devoted to providing individual and corporate users with secure, convenient and
professional online payment services. Tenpay focuses on building an integrated
payment platform with the individual access, corporate access and value added
services as core business lines, embracing B2B, B2C and C2C. Tenpay provides
individual users with complete and advanced account services, including collection,
payment, trading inquiry management, credit agency, and has launched a series of
personalized account applications. Meanwhile, Tenpay also provides corporate users
with a professional payment clearing platform and many powerful value added
services.
TenpayTenpay

70. December 2007 Tencent QQ services Overview 70
ONLINE ADVERTISING SERVICEONLINE ADVERTISING SERVICE
As the largest online services platform in China, Tencent provides a wide range of services which
covers instant messaging, information portal, oline games and e-business, etc. With innovative
product portfolio and diversified adverrtising service models, Tencent’s platform communicates and
engages users like no others.
With its great reach, high interactivity and targeting ability, Tencent has partnering with many
multinational and local companies, providing them the most effective online marketing solution

71. December 2007 Tencent QQ services Overview 71
INSIGHT QQINSIGHT QQ

72. December 2007 Tencent QQ services Overview 72
COPORATE CULTURECOPORATE CULTURE

73. December 2007 Tencent QQ services Overview 73
WHAT MADE QQ SUCCESSFUL?WHAT MADE QQ SUCCESSFUL?
Tencent has 3600
employees, over 700
of them are working
as IM developers
Positioning Positioning
Best in quality
and quantity
Marketing Marketing
strategystrategy
ProductProduct
Human Human
ResourceResource
• Run fast but resistant Run fast but resistant
• Never settle for the bestNever settle for the best
• InnovationInnovation
• Focus on the userFocus on the user
• Underlying user’s needUnderlying user’s need
Won the opportunity Won the opportunity
to be the largest IM to be the largest IM
software and earliest software and earliest
wireless value-add in wireless value-add in
ChinaChina
Target groups are in
16~25 ages, who
are interested in
games and learning
new things
Aims at IM users
from individual to
groups, in line with
the prevailing
market condition

74. December 2007 Tencent QQ services Overview 74
QQ vs. MSN vs. Yahoo!QQ vs. MSN vs. Yahoo!
Launched in 1999
Launched in 2000
Launched in 2000

75. December 2007 Tencent QQ services Overview 75
THINKING…THINKING…
•QQ now is an IM client?
–It’s almost the largest entertainment platform.
•QQ was the first player in China IM market?
–No, it appeared after 2 years ICQ’s launching. (ICQ is the IM client came from
the West)
•Yahoo! has entered China market from 2000 year, but only cover under 10%
market share until now. Why?
•In the early stage of IM market in China, to avoid facing MSN directly (MSN is
mostly used in business affairs and part of entertainment) , QQ “accidently”
opened the huge internet value-add service and entertainment area.
•Imitate the winner is enough?
–Learn from the successful concept is need, but understanding local cultural is
more important
–Innovation makes different
•Vietnam IM market status currently is similar to China?
•What will be the next step of internet era in Vietnam?

76. December 2007 Tencent QQ services Overview 76
THE ENDTHE END
THANK YOU!THANK YOU!