Quality Function Deployment (Qfd)

QFD Facial Foam : Biore, Nivea, L'Oreal.
Class Project TQM West Coast University
Agustini.

1. Quality Function
Deployment (QFD)
Agustini
West Coast University

2. Quality Function
Deployment
A systematic method for transferring
customer wants/needs/expectations
into product and process
characteristics

3. Quality Function Deployment
Voice of the customer
House of Quality
QUALITY FUNCTION
DEPLOYMENT
QFD: An approach that integrates the “voice of the
customer” into the product and service
development process.

4. House of quality
customer
needs
engineering
metrics
benchmarking
on needs
target and final specs
technical
correlations
relative
importance
relationships
between
customer needs
and
engineering
metrics

5. QFD & House of Quality
Identify customer wants
Identify how the good/service will satisfy
customer wants
Relate the customer’s wants to the
product’s hows
Identify relationships between the firm’s
hows
Develop importance ratings
Evaluate competing products

6. Example QFD
Facial Foam 100ml :
A : Nivea Visage (Biersdorf Hamburg)
B : L’Oreal (Paris)
C : Biore (Kao)
Facial Foam A Facial Foam B Facial Foam C

7. QFD Details

8. House of Quality

9. Tabel Score
Kesimpulan :
Produk A yaitu Nivea Visage (Biersdorf Hamburg)
Facial Foam memiliki score yang paling tinggi
diantara facial foam yang lainnya, berarti banyak
sekali keinginan customer yang di cover oleh produk
karakteristik dari Nivea Visage (Biersdorf Hamburg)
Facial Foam.

10. Benefits Of QFD
Customer Driven
Reduces Implementation Time
Promotes Teamwork
Provides Documentation

11. Thank You