Quality Philosophies (Deming, Juran , Crosby, Taguchi, Ishikawa) Joel Alcala
Introduction to Quality Philosophies Quality philosophies form the foundation of modern Quality Management Systems (QMS). These thinkers shaped how industries approach process improvement, customer satisfaction, and continuous quality enhancement. The philosophies of Deming, Juran , Crosby, Taguchi, and Ishikawa emphasize different but complementary aspects of achieving world-class quality in engineering and manufacturing.
W. Edwards Deming – Continuous Improvement and System Thinking Key Concept: Deming’s 14 Points for Management and PDCA Cycle (Plan-Do-Check-Act) Deming viewed quality as the responsibility of management, not just the workers. He emphasized the importance of understanding systems, reducing variation, and building a culture of continuous improvement (Kaizen). Deming believed that most quality problems arise from poor management systems, not from employee mistakes.
W. Edwards Deming – Continuous Improvement and System Thinking Core Ideas: Focus on long-term improvement, not short-term profits. Use statistical process control to monitor quality. Eliminate fear, encourage teamwork, and train employees continuously.
Joseph M. Juran – Quality Trilogy Key Concept: Juran Trilogy – Quality Planning, Quality Control, Quality Improvement Juran emphasized that quality management is a strategic and managerial process, not just a technical task. He introduced the idea that quality must be built into the product from the start.
Joseph M. Juran – Quality Trilogy Core Ideas: Quality Planning: Identify customer needs and design processes to meet them. Quality Control: Monitor operations to maintain consistent standards. Quality Improvement : Continuously enhance performance to exceed expectations. Juran believed that management commitment and training are vital for success.
Philip B. Crosby – Zero Defects Philosophy Key Concept: Doing It Right the First Time (DIRFT) Crosby introduced the Zero Defects concept, arguing that quality is free—preventing defects costs less than fixing them. He defined quality as “conformance to requirements.”
Philip B. Crosby – Zero Defects Philosophy Core Ideas: Prevention is better than inspection. The cost of poor quality should be measured and minimized. Everyone in the organization is responsible for achieving zero defects. Focus on quality awareness, proper training, and motivation.
Genichi Taguchi – Robust Design and Quality Loss Function Key Concept: Design Quality into Products and Processes Taguchi emphasized that quality should be designed into products from the beginning, not inspected afterward. He developed the Taguchi Loss Function, which quantifies how deviation from the target value leads to economic loss and customer dissatisfaction.
Genichi Taguchi – Robust Design and Quality Loss Function Core Ideas: Focus on robust design — making systems perform consistently under varying conditions. Use statistical and experimental design (DOE) to optimize product and process performance. Minimize variation to ensure consistent product quality.
Genichi Taguchi – Robust Design and Quality Loss Function Contribution to Engineering: Widely used in product design, manufacturing, and process optimization. Introduced signal-to-noise ratio analysis for improving system performance.
Kaoru Ishikawa – Total Quality and Cause-and-Effect Diagram Key Concept: Quality Control Circles and Fishbone (Ishikawa) Diagram Ishikawa promoted total quality control, where everyone from top management to shop-floor workers participates in quality improvement. He believed in a human-centered approach, focusing on employee involvement and education.
Kaoru Ishikawa – Total Quality and Cause-and-Effect Diagram Core Ideas: The Fishbone Diagram (Cause-and-Effect Diagram) identifies the root causes of quality problems. Encouraged Quality Circles — small groups of workers who meet regularly to solve quality issues. Stressed the importance of communication, teamwork, and mutual respect.
Integrating the Philosophies These quality pioneers share common goals — continuous improvement, defect prevention, customer focus, and employee involvement. Their approaches are integrated into modern Quality Management Systems (QMS) such as ISO 9001, Six Sigma, and Lean Manufacturing.
Integrating the Philosophies Combined Impact: Deming: System thinking and PDCA. Juran : Strategic quality management. Crosby: Zero defects and prevention. Taguchi: Design quality and robustness. Ishikawa: Root cause analysis and teamwork.
Summary and Application in Engineering Engineers today apply these philosophies in design, manufacturing, and process control. Quality management ensures safety, efficiency, reliability, and customer satisfaction. By applying these principles, engineering organizations can reduce waste, improve processes, and build a culture of excellence.
Final Message: “Quality is not just a goal; it is a continuous journey driven by people, processes, and purpose.”