Quarter 4- Module 3 Principles of Marketing

Principles of Marketing - Module 4

1. Principles of Marketing Module 03: structure of distribution channels, its functions, and the nature of supply chain management .

2. Marketing Intermediaries is the Distribution Channel A distribution channel is made of marketing intermediaries, or organization that assist in moving goods and services from producers to end to users and consumers. Marketing intermediaries are in the middle of the distribution process, between the producer and the end user.

3. Agents and Brokers Agents are sales representative of manufacturers and wholesalers, and brokers are entities that bring buyers and seller together . Agents and brokers are go-betweens whose job is to make deals.

4. Industrial Distribution Industrial distributors are independent wholesalers that buy related product lines from many manufacturers and sell them industrial user. Industrial are used in such industries as aircraft manufacturing, mining, and petroleum.

5. Wholesalers Wholesalers are firms that sell finished goods to retailers, manufacturers, and institution (such as school and hospitals). Their function has been to buy from manufacturers and sell to retailers.

6. Retailers Retailers are firms that sell goods to consumers and to industrial users for their own consumption.

7. Non- traditional Channels Often nontraditional channel arrangements help differentiate a firms product from the competiton . For example, manufacturers may decide to use nontraditional channels such as the internet, mail order channels, or informercials to sell products instead of going through traditional retailer channels.

8. Channels make distribution simpler by reducing the number of transactions required to get a product from the manufacturer to consumer.

9. Dealing with channel intermediaries frees producers from many of the details of distribution activity. Channels make distribution easier in several ways the first is by sorting.

10. Channels ease the flow of goods Sorting out: Breaking many different items into separate stocks that are similar. Accumulating : bringing similar stocks together into a larger quantity. Allocating: Breaking similar products into smaller and smaller lots.

11. Without the the sorting, accumulating, and allocating processes , modern society would not exist. Channel can ease the flow of goods is by locating buyers for merchandise. Channel members also store merchandise so that goods are available when consumers want to buy them. Distribution channels are the series of marketing entities through which goals and services pass on their way, from producers to end users.

12. Mendoza Jhon Alfred Natulla Jhonmark Flavier Camelle