Quick Service Restaurants (QSRs)

Quick Service Restaurants and their growth with respect to Indian Market.
QSRs have found innovative ways to attract their target audience and differentiate themselves from their competitors.

1. Quick Service Restaurants

2. About QSR A  fast food restaurant , also known as a  Quick Service Restaurant  ( QSR ) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. Food service market contribute 2.3% in India GDP in FY 2017 of which 40% was contributed by QSR Government has slashed tax from 18% to 5-8% 2

3. QSR Classification 3 Road Side Locations No Technical Standards No Accounting Standardization Organized Supply Chain Quality Control Accounting Transparency Multiple Outlets Highest Growth Segment Maximum Footfall due to increasing traffic at Airports, Railway Stations, Malls, Multiplexes etc.

4. 4 Compositing of Indian Food Service Industry

5. Yummy Facts.! 5 Source: Industry Insights  

6. QSR Growth Drivers 6 25% of Population eats out at least twice a month and spends Rs.150 – Rs.500/meal

7. Challenges 7

8. 8 4 -Pronged Approach to Ensure Standardization Across Outlets Every employee has to go through a specific pre-designed training program for that level of employment. Same machines are used by all outlets for making the dishes. Standard recipes have to be followed by the chefs who receive through training for the same. QSRs have centralized approved vendors from where they procure and process raw materials. They also procure finished products like species and condiments from the same vendor and distribute it.

9. Positioning 9 PAN India Zonal Ethnic Cuisine International Cuisine Ethnic Cuisine International Cuisine PAN India Zonal

10. Trends and Future Prospects 10

11. QSR Formats & Locations 11 QSR Formats Locations

12. SWOT Analysis of QSR Industry 12

13. 13 Tours, Travels & Hospitality Sector

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16. 16 Government Initiatives

17. Challenge Time.! 17

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19. http://trak.in/tags/business/2015/01/22/qsr-india-fast-food-chains-eating-habits/ https://geteuclid.com/2017/07/17/11-statistics-restaurant-industry/ https://economictimes.indiatimes.com/news/company/corporate-trends/despite-heavy-consumer-spending-why-qsr-chains-are-struggling-in-india/articleshow/59506670.cms https://travelshift.com/challenges-facing-travel-agencies/ https://www.ibef.org/industry/tourism-hospitality-india.aspx https://www.ibef.org/uploads/industry/Infrographics/large/Tourism-and-Hospitality-December-2017.pdf References 19

20. Thank You.! Have a Yummy Day Ahead.!