R&D Corporate Strategy Jj Email

1. !
RESEARCH!AND!DEVELOPMENT!
DEPARTMENT!
Not$for$Distribution$
Strategic$Business$Planning$$
&$$
Corporate$Portfolio$Management$

2. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
Business!success!is!a!complex!cocktail!of!intelligence,!strategies!and!
collaboration.!There!are!no!rules,!no!recipes!and!no!definite!formulas.!
What!are!the!secret!ingredients!for!success!and!where!do!we!start?!
How!to!recognize!future!opportunities,!find!solutions!on!existing!
problems,!stimulate!business!innovation!and!raise!productivity!that!
keeps!the!company!ahead!of!the!competition?!
2!

3. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
1.!R&D(Department!
In#an#industry#that#is#highly#
competitive#and#dynamic#5#Research,#
Analysis#and#Development#are#
among#company’s#top#priorities#
Primary!functions!of!the!department!are!to!
analyze!the!market!data,!evaluate!the!
competition!and!identify!new!business!
opportunities.!Initiate!processes!that!can!
enable!the!development!of!a!successful!longS
term!corporate!strategy.!
R&D$provides$answers,$tactics$and$strategies$when$
there$is:$
• Lack!of!detailed!scheduling!and!planning!
• Missed!target!project!dates!
• Repeated!process!failures!
• Lack!of!interpretation!of!market!data!
• Contradiction!between!branding!and!marketing!
• Competition!grasping!greater!market!share!
• Unclear!longSterm!strategic!plan!and!vision!
3!

4. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
2.(Strategic(
Corporate(Planning(
Corporate!planning!is!a!systematic!and!
analytical!process!for!overcoming!challenges,!
specifying!measurable!objectives!and!drafting!
the!strategy!for!the!future!corporate!path.!
Any#successful#organization#
identifies#Corporate#Planning#as#one#
of#the#most#crucial#elements#in#the#
current#challenging#business#
environment#
R&D!helps!management!to!incorporate!objectives!and!
goals!into!a!detailed!corporate!plan!and!ensures!that!it!is!
well!understood!and!executed.!
• Corporate!Identity!
• Corporate!Values!
• Corporate!Structure!
• Market!Research!
• Competitors!
• Target!Customers!
• Product!Range!
• USP!
• Defining!Goals!
• Defining!Objectives!
• Operational!Tactics!
• Marketing!Plan!
• Advertising!Plan!
• Branding!Plan!
• PR!Plan!
• Social!Media!Plan!
• Trainings!
• Workshops!
• Marketing!Materials!
• Advertising!
• Website!
• OnSline!presence!
• PR!Campaign!
• Distribute!
Materials!
• Send!Invitations!
• Send!Email,!info!
• Implement!
Branding!
• Implement!PR!Plan!
• Start!OnSline!Publ.!
• Evaluate!Marketing!
• Evaluate!
Advertising!
• Brand!Performance!
• Measure!Websites!
• Social!Media!
• PR!Results!
• Adjust!Strategy!
4!

5. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
3.(Corporate(Portfolio(
Management(
Using!the!brand!matrix!and!applying!
common!characteristics,!companies!can!
position!their!brands!more!precisely,!
combine!them!into!portfolios!and!increase!
the!overall!Corporate!performance.!
Portfolio$performance$
Performance!does!not!rely!on!intuition!but!on!a!factS
based,!more!scientifically!constructed!brands!and!
understanding!of!the!current!market!data.!
Increased!awareness!and!trust!elevates!the!brands!
within!the!portfolio!and!contributes!to!its!higher!
value.!With!more!valuable!portfolios!the!company!
will!achieve!higher!grade!and!emerge!as!a!leader!on!
the!market.!
Managing#portfolios#instead#of#
individual#brands#provides#a#greater#
business#scope#and#helps#focusing#
the#Corporate#strategy#
5!

6. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
Portfolio$
Management$
Better!understanding!
of!the!marketing!mix!
and!combining!it!with!
analytical!methods!
within!the!portfolio,!
provides!companies!
with!a!leverage!on!
entering!new!markets,!
developing!better!
strategies!and!
maximizing!their!
Corporate!portfolio!
value.!
6!

7. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
Portfolio$Strategies$
Crafting!a!successful!Portfolio!strategy!that!supports!and!compliments!the!Corporate!
business!strategy,!starts!with!positioning!of!the!existing!brands!towards!achieving!their!
portfolio!goals.!
7!

8. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
4.(Research(and(
Analysis(
A!business!that!understands!its!customers!can!
sell!more!effectively!and!introduce!new!
products.!Assessment!of!competition!helps!
management!to!develop!counter!strategies!
and!maintain!competitive!market!advantage.!
Competitors$and$industry$
Collect,!analyze!and!interpret!strategic!intelligence!available!across!
different!media!channels!
Market$trends$
Follow!new!trends!and!what!is!"hip"!on!the!market;!make!the!most!of!
being!the!first!to!introduce!new!products!
Market$information$
Detailed!overview!of!market!and!sales!data!and!provide!analysis!for!
management!consideration!!
Quantitative$and$qualitative$field$research$
Understand!purchasing!habits!and!preferences;!adapt!sales!methods!to!
fit!better!customer!needs!
Business$strategies$
Based!on!data,!statistics!and!analysis!for!improving!processes!and!
achieving!goals!
By#interpreting#the#market#data#and#
analyzing#trends,#R&D#can#create#
predictive#models#for#forecasting#
and#optimizing#the#business#strategy#
8!

9. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
5.(Corporate(Business(
Development(
Corporate!Business!Development!relates!to!
planning!and!execution!of!activities,!as!well!
applying!strategies!that!meet!specific!longS
term!organizational!objectives.!
• Strategic(relationships!S!active!membership!in!business!
communities,!associations!and!chambers!of!Commerce!
• Market(expansion!S!looking!into!the!potential!for!
breaking!into!new!markets!
• Trend(spotting!–!determine!the!needs!and!
opportunities!of!introducing!new!trendy!products!
• Facilitator(role!–!leads!discussions,!workshops!and!
engages!with!responsible!managers!
• Ensure(business(growth(S!initiating!and!managing!
business!development!activities(
R&D’s#priority#is#improving#core#
areas#that#make#companies#more#
efficient,#competitive#and#profitable#
9!

10. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
6.(Cooperation(
R&D!works!in!close!cooperation!with!various!
departments!and!facilitates!workshops!to!
provoke!discussions!and!brainstorming.!
R&D$cooperates$with:$
Management(–!providing!business!growth!strategies!and!
solutions!
Marketing(and(Advertising!–!marketing!studies!on!consumer!
trends!!
Public(Relations(–!broadcasting!corporate!vision!and!message!to!
selected!audience!
Sales(teams(–!designing!appealing!selling!proposals!
IT(Departments!–!maintaining!the!edge!of!webSinteraction!
Operations!–!delivering!the!corporate!strategy!to!operations!and!
stores!
Customer(Service!–!drafting!strategy!for!the!optimal!customer!
satisfaction!
Human(Resource!–!increasing!the!management!skills!
Purchasing(Department!–!redefine!product!lines!and!improve!
brand!positioning!
Playing#a#vital#link#between#
management#and#departments,#
R&D#maintains#constant#
communication#with#the#key#project#
members#
10!

11. !
!
Jordan!Jordanov!
Sept.!2012!
Not$for$Distribution$
Research(and(Development( Strategic!Business!Planning!&!Corporate!Portfolio!Management!
!!
7.(R&D(Team(
The!team!consists!of!seasoned!and!
experienced!leaders!that!are!carefully!
selected!based!on!successful!achievements!in!
their!professional!area!of!expertise.!
Dedicated$to:$
R&D#cooperates#intellectually#for#
improving#organizational#efficiency,#
identifying#new#business#
opportunities#and#secures#
sustainable#business#growth#
11!
•!Analyze!existing!data!and!identify!key!issues!for!
improvement!
•!Gather!upStoSdate!intelligence!on!markets!and!
competitors!
•!Formulate!future!strategies!and!supervise!business!
performance!
•!Set!milestones!and!incorporate!strategy!deployment!