Raanq SM-Strategy .pdf.pdf Social media strategy presentation

Social media strategy for B2B

1. By Media Over Digital Firm Ltd.
Social Media
Strategy for growth,
visibility and sign
ups

2. LinkedIn for B2B engagement and
thought leadership.
Twitter for real-time updates and
engagement.
Instagram for visual content, brand
stories, and user testimonials.
YouTube for video content and
tutorials.
Regularly share industry news,
insights, and Rannq updates.
Host live Q&A sessions to address
audience queries.
Collaborate with business coaches/
service providers and bring them on
board for webinars/ live sessions to
educate business owners on helpful
practices for their business growth.
Engagement Tactics:
Platform Focus:
Maximizing the potential for successful audience engagement and signups.

3. Monthly newsletters with highlights,
industry insights, and upcoming
events.
Exclusive offers for subscribers.
Business leaders guest feature.
Offer free business resources
and create a funnel to get
potential businesses to sign up.
Engagement Tactics:
Email Marketing
Maximizing the potential for successful audience engagement and signups.

4. Content Strategy
Create informative and valuable content aligned with
the USPs.
Develop a content calendar for regular posting, ensuring
a consistent and varied presence on social media
platforms.

5. Content Type Description Examples
Blog Posts

Infographics
Video Content Practical video tutorials and webinars
Visual content presenting key concepts and
statistics
Informative and educational articles addressing
pain points
Infographics showcasing the impact
of reviews on a business.
Visual representation of benefits
online reputation management.
Explainer videos on the importance of
online reputation. Customer testimonial
videos.
Behind-the-scenes looks at Rannq's
processes.
Optimize all written content for relevant
keywords. Create pillar content and
interlink articles for better SEO.
Regularly update and repurpose high-
performing content.

6. Content Pillars
Educational Content:
Blogs, articles, and infographics explaining the importance of reputation
management.
Webinars and video tutorials on implementing effective reputation
strategies.
Case Studies and Success Stories:
Highlighting successful reputation management campaigns.
Showcasing how Rannq has positively impacted businesses.
Industry Insights and Trends:
Regular updates on industry trends in online reputation
management.
Thought leadership pieces on emerging technologies and
strategies.
.
Customer Engagement and Interaction:
Encouraging user-generated content, testimonials, and
success stories.

7. Paid Advertising
Analyze and Optimize
Engage with Influencers
Collaborate with Communities
Allocate a portion of the marketing budget to paid social media
advertising to maximize reach and conversions.
Engage with existing online communities, groups, and forums to
establish credibility, provide value, and drive traffic.
Regularly analyze social media performance and optimize the strategy
based on insights and user feedback.
Collaborate with influencers and industry experts to amplify reach,
credibility, and brand awareness.
Create partnerships with influencers and offer exclusive
incentives or affiliate programs to promote the Software.

8. We would be delighted to offer Raanq our Social Media
Management services.
If we decide to work together, these are the following steps:
Review the strategy and make changes (if needed).
Sign the contract and agree on timelines.
Set up the social media management tool and access to
accounts.
Collaborate and revise on a bi-weekly or monthly basis.

9. Management of any two social
media platforms of your choice.
Content planning and strategy
Video creation (faceless reels)
Graphics Design
MonthlyReport & Analysis
Ads campaign management
DM management and comments
monitoring
STANDARD PACKAGE
$300.00

10. Management of any three social media
platforms of your choice.
Content planning and strategy
Video creation (faceless reels)
Graphics Design
MonthlyReport & Analysis
Ads campaign management
DM management and comments monitoring
Email Marketing
GOLD PACKAGE
$450.00

11. Payment
Payments are made in advance and Invoices are
sent on the 26th day of the month, and payment
is due within two days. For additional services,
invoices are raised as required.