Radio Broadcasting and Script Content-1.pptx

RB Content

1. Broadcast Content

2. Broadcast Content Station ID Program ID Intro (OBB) Headline Presentation Billboard Breather - Infomercial Local News National News Breather - Infomercial Weather News Sports News Showbiz News Extro (CBB)

3. Station ID (Identification) Composed of call letters, station name, broadcast band, slogan, KBP membership, (optional), station address Sample: DYRH, 103.7 FM, Radyo Natin - Guiuan Your Heart, Your Beat, Your Music DZ (Manila/NCR) DY (Visayas) DX (Mindanao)

4. Program ID (Identification) Gives the description of the radio program Composed of slogan, and the name of the radio program Sample: We are the beacon of hope. The bearer of light. The courier of truth. The Flash News

5. Intro (Introduction) Composed of greetings, date of broadcast, names of anchors Sometimes repeats/introduces the program ID Sample: Good morning, San Julian. Good Morning, Eastern Samar! Today is Sunday, December 11, 2022 I am your anchor, Carolyn Sebalon giving you the hottest of today’s broadcast. This is The Flash News

6. Billboard Gives the name of the program’s sponsor Sample: This program is brought to you by Andoks , Guiuan Branch Ang programang ito ay hatid sa inyo ng DepEd at ng himpilang ito.

7. Headline Presentation Presents the headlines of the news Sample: For the headlines of today’s broadcast, Yolanda survivors celebrate 9 th anniversary of typhoon devastation; Magnitude 5.6 earthquake hits Davao Oriental Stay tuned for more stories when we come back.

8. Infomercial The name is a blending of INFORMATION and COMMERCIAL In commercial radios, this is also called Public Service Announcements (from government agencies, NGO’s, etc. Sample: (Ticking sound effect) Every second. Every minute. Every hour. A child is born. (Crying baby sound effect) The first cry…a musical note to every mother… a baby’s cry at birth touches the heart. But as the child grows, the responsibility grows bigger and bigger. Plan your family. A friendly message from POPCOM and this station.

9. RADIO BROADCASTING

10. Requisites in Radio Broadcasting Intonation/expression/interpretation/ emotions Local/national/international segments – formal, strong, authoritative delivery Showbiz – conversational approach, light style, entertaining mood Weather – formal, authoritative, strong Sports – informal, excited, up and down singsong delivery Human interest – funny with little dramatization

11. Other Broadcasting Considerations The use of voice The over all production of language (Pronunciation, diction, enunciation) Breathing, pausing Delivery style Sound effects Musical background Timing

12. Preparations Read and re-read your scripts Edit your scripts (replacing difficult words, splitting long sentences, using bars for pausing, checking for pronunciation) Re-write or re-cast your script if necessary Be familiar with your voice clips and your sound elements

13. THANK YOU and good luck!