Raj Kamal Project.pdf

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CHAPTER1IntroductiontotheCompany

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CHAPTER1IntroductiontotheCompanyINTRODUCTION
AppalamisasouthIndiansnackwhichiscrispy,tastyandusuallytakenalongwithmeals.Appalamsareandisstillthefavouritesespeciallywhenitcomestodelicacyonthediningtable.Butpreparationoftheseappalamsarenotaneasytask.Appalamareoneofthefewfooditemsthatarehandmadefromscratch.
Whenmachinesareused,thereissomeamountofheatreleasedwhichaltersthetaste,color,textureanddurabilityoftheappalam.
Useofmachinesinthepreparationofappalamleadstolossofauthenticity.Popularappalamisacompanythatfirmlybelievesinthisprinciple.Theymakeappalaminthetraditionalandauthenticwaywithouttheuseofmachines.
Trainingwasgivenunderthefollowingdepartment:HRdepartment,Productiondepartmentandsalesdepartment.
TheHRdepartmenttakescareoftheemployeeattendance,employeewelfare,purchaseandorderetc.,

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TheProductiondepartmenttakescareofthesupplyofrawmaterialsandmaintenanceofvouchers.
SalesdepartmentKeepsatabonthedistributionpattersofthegoodthroughefficientsalesmen.
Internshiptimings:10am–4pmInternshipincharge:Mr.Mohan&Ms.LathaIMPORTANCEOFTRAININGThepresenteducationalsystemenablesthestudenttoknowthetheoryaspectsonly,sothistrainingseemsinevitableasitgivestheopportunitytothestudentstolearnpracticallywhattheyarereadingtheoretically.Thestudentsareacquaintedwellwithalltheactivitiesofthecompany.Viz.,secretarialpracticeandfinancialactivities,themaintenanceofaccountsalsoshowsagreatdegreeofvariationbetweenthetheoryandpracticeandthestudentsareabletolearnthisaspectofpracticalaccountancy.Thusthefuturetaskofstudentspracticeisservedbestinthistraining.OBJECTIVESInstitutionaltrainingprogramenableastudenttostudyand

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understandthecuttingedgetechnologiesandcorporatebestpracticethroughonemonthinterrelationshipwiththeworldclasscompaniesorinstitutethejoborientalpaperofinstitutionaltrainingaimto.1.Provideauniqueopportunitytostudent,tostudytheissueinvolveinachangingglobaleconomyandexaminebusinessclimate.2.Provideatrainingworkshoptoparticipantstoassistthemindesigningstrategiestotransfertheskillsandtechniques,theyhavelearnedincollegeintheirorganization.3.Developaclearandcontinuouspathofeducationandcarrierdevelopmentopportunities.4.Helpallustodoabetterjob,individuallyandasgroupinadministrating,delegatingandallocationofworkineffectiveway.5.Provideabalancebetweentheoryandpractice,withcurrentideasapproachesandnewsforallthoseinvolvedintraining.6.Thusisflexibleinthedevelopmentof“mixed-mode”coursethatcombineonlinelearningwiththetraditionalclassroomexperience

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HISTORYOFPOPULARAPPALAMConsumersatisfactionisaphenomenonofparticularimportanceintheevaluationprocessofashopping,consumption(or)product(or)serviceusageexperienceandisthereforevitalinlongtermconsumerresponses(Gronroos,1991).India’seconomicandindustrialscenariounderwentadramaticshiftafterthedismantlingoflicense/permit/quotarajandadoptionofeconomicliberalizationin1991.(VinitaKarora,2013).Afterderegulationandliberalizationin1991theforcesofcompetitionhavebecomefairlydominantintheAppalammarkets.Thecustomerhasbeenultimatebeneficiaryoftheinexorableprogressionoflargermarketswithmorecompetition.AtthesametimeAppalamproducersarefindingitincreasinglydifficulttostopthelucrativecustomersfromdefection.ThecompetitionbetweenAppalammanufacturershasresultedinagreaterneedforAppalammanufacturertoidentifythedriverstocustomersatisfaction.Thesurvivalofappalamcompaniesdependsoncustomersatisfaction.Attractinganewcustomerismorecostlythantoretaincurrentcustomers.Thereforecustomerretentionismorevitalthancustomeracquisition.Retentionofthecustomerrequirescustomersatisfaction.Customersatisfactionisthefeelingorattitudeoaconsumertowardaproductserviceafterithasbeenused(Solomon,1996;wellsandPrensky,1996).Asatisfiedconsumerwillrepeatthepurchaseoftheproductandconveypositivemessagesaboutittoothers(Dispensa.1997)customersatisfactionisgenerallyconsideredamongthemostsignificantling-termgoalsofthefirm(Cooiletal.,2007)customersatisfactionhasbeenanalyzedindepthinthemarketingliterature(Oliver.1980,1981:

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JohnsonandForneel,1991)Oliver(1981)firstlydefineditintheconsumptioncontextas,TheSummaryPsychologicalstateresultingwhentheemotionsurroundingdisconfirmedexpectationiscoupledwiththecustomer’spriorfeelingabouttheconsumptionexperience.AccordingtoReichheldandSaasser(1990),repeatcustomerscostlesstoservethannewbuyers,benefitingafirm’scoststructure.TheStudyofsatisfactiondatesbacktotheresearchofCardozo(1965)andHowardandsheth(1969)ontheinfluenceofexpectationonsatisfaction.Thesestudiesareconsideredthestartingpointofscientificinterestinsatisfaction,itsoriginsandconsequences(CampoandYague,2009).Severalconceptualizationofcustomersatisfactionhaveevolvedoverthepastdecade(Johnson,2001).Transactionspecificsatisfactionisconceptualizedascustomer’sevaluationofhis(or)herexperiencewithandreactiontoaparticularproducttransactionepisode(or)serviceencounter.Thisapproachdominatedthemarketingandconsumerbehaviorliteraturethroughtheearly1990s(Oliver,1997;Yi1991),Satisfactionisdefinedascustomer’soverallevaluationofproduct(or)serviceprovidertodate(Jhonsonetal.,1995;JohnsonandFornall,1991)Wepopularhavebeenaleadingplayerinthefieldofagroproductsforyears.Withrichexpertiseandleadingmarketknow-how,wehaveestablishedanenviablereputationofoneoftheleadingsalesandexportersintheindustry.OurvaluableinsightinthedemandsofmarkethashelpedusinshowcasingqualityandvaluethroughaBroadspectrumofproductssuchasspices,Appalam,Pickles,freshpickles,chillypickles,Mixedpickles,spicypickles,preservedandwearealsodealinginsurgicalproducts,DisposableNeedle,etc.Wehavesustainedourmarketdominancebyofferingqualityproductsatcosteffectiveprices.Wehavebeenequippedwiththe-state-of-art

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infrastructuralset-up,outfittedwithautomatedprocessingfacility.Thatgivescontrolovertheentireproductionprocesscompletedwithourinnovativequalitycontrolframework,ensuringthatourcustomersaredeliveredthefreshandfineproducts.Thefounder,Mr.R.visvanathfatherhadstartedthisbusinessinaverysmall-scaleLevelathisresidence,approximatelyintheyear1915foralivehood.Theyweremakingpappadamwhichdilateduringfrying,whichwassoldfivetotenbundlesadaywithwhichtheysurvivedandlatermanufacturedappalamwhichexpandnearlydoublethesize;whichishavingaselflifeforfifteenmonthswithoutaddinganypreservative.AppalamisfamousinTamilnaduanditsecuredlittleincomesoMr.T.V.VijayakumarfatherengagedsomeworkersandtrainedthemformakingAppalamandpappadam.Mr.T.V.Vijayakumar,hediscontinuedhisstudiesuptoseventhstandardduetopovertyandstartedtolearnAppalammaking,intheageofseventeenhewasresponsibleforthefamily,andhemadeappalamandsellthemduringsecondworldwarhehideunderthebunkerwithhislittlestockstruggleforsaletoearnforthedayliving,MrNarayanMoorthywithfourAnnascapitalhestartedthebusinessandafterthathebroughtacycle,hebegantosellhisappalamcarryingoncycle,hecoveredtheareaTondiarpetuptoTambaram.Intheyear1989,Mr.T.V.Vijiayakumarcommercializedhisbusinessbymakingmoreappalamappointingsomelabours.Mr.T.V.VijayakumaropenedashopfirstsaTondiarpetandtheninT.Nagar,Mylapore.Thenameandstylebecame“POPULARAPPALAMDEPOT”Firstonlyshopopenedexclusivelyforappalamandsoldappalaminpacket.Intheyear1990,PopularAppalamDepothadregisteredasa

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proprietarycommercialestablishment.Otherfoodproductslikesnacks,instantfoodpowders,vaddams,vathalsetcwerealsosoldinadditiontoAppalambusinesspickedupatfasterrateduetothequalityofproductsAppalamDepotattractedsomanycustomersbecauseofthedelicioussouthIndianfoodproducts.Asthebusinessgainedmomentum,customerfromvariousplacesofMadrascitystartedtoplowingtobuytheappalamFromMadras.Thebusinessspickedupsteadilytheandbrandname“Popularappalam”becausefamiliaramongthecitizenofmadrascitythiswashowappalamwasestablishedinmadrasasareputedappalammanufaurers.Untilthisperiodtheappalamwerebeingsoldanyinretail,butverysoonthebusinesstransformedtobewholesaleduetotheactiveparticipationoftheyoungerandthepenetrationofbusinessintotheneighboringcities.Simultaneously,ourotherproducts,whicharesoldinouroutlets,alsogainedmomentumandthebusinessexpandedandthepartnershipcameintoexistence.ThisdaypopularappalaminmarketingitsproductsinIndiaonanation-widewellorganizeddistributionsystem.Weareproudtosaythatwearetheonly,formmanufacturingappalamandotherrelatedsouthIndianfoodproductshygienicallyusinghigh-;eve;techonologyweoccupymajormarketplaceinthefieldofapplammanufacturingandsupplyinginasystemicallymannerthroughnationwidemarketingusingtheexpertise.WearethelargestproducerofappalamformtherawmaterialsofuraddhalinIndiasince1980tradtionally.Therearethethreevarietiesappalam,pappadam,pappad.Appalam

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thatisfamiliarinTamilNaduasaspeciallytoexpandnearlydoublethesizeduringfrying.Pappadamthatisfamiliarinkeralaasitsespeciallytodilateofduringfrying.PappadthatisfamiliarinnorthIndiaisspeciallytobubblesonitafterfrying.Wemanufactureallthesevaritiesindifferentflavours.WesupplyappalamsinafirsttimeratequalityandthesamewholeheatedlyFromtheyear1990onwards,thecompanystartedtoexportitsproductstooverseasalso.Weareallknowsaspopularapplamdepotandthenameisbeingechoedthroughouttheworld.Weareabletoproducesalargeproductlineatafasterpace,owingtoourstate-of-the-artinfrastructuralbuildings.Ourmanufacturingunitisinstalledwithtechnologicallyadvancedmachinesandequipments,whichensureshighproductioncapacity.Ourinhousetestingfacilityenablesustoensurethequalitystandardsofourtrustandconfidenceofourclients.ProductsMoreoverwiththehelpofourethicalbusinesspractices,weareabletowintheThereforeAppalamproducersshouldpayatmostimportanceinmeetingCustomerexpectationsandamajorsourceofcostsavingforentity(Fujitsu,2009).AccordingtoBhattacherjee(2001),Acquiringnewcustomersmaycostfivetimesmorethanretainingexistingone.Thereforeitisofcrucialimportancetoensureminimumcustomersatisfactionduetothecostofattractingnewcustomers.
NEEDSOFTHESTUDY

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Papadisapopularandtastyfooditemintheindiandietsincemanycenturies.Combinationofpulses,cereals,processedcereals,fruits,rootsandtubersusedforpreparationofpap;advariesfromoneregiontoanotherdependingupontheprpferencesoflocalpeople.Marketforpapadissteadilygrowingacrossthecountry.Thereareacoupleofnationalbrandsvailable,butthemarketispredominantlycontrolledbythelocalbrands.Thestudyconcludesthatthepapadisapopularfooditeminthedietoflocalvarietypapad.Thetraditionalpracticeofpreparationofpapadasaconvenientaccompanimentinregularmealsisstillfollowedatthehouseholdlevel.Thedatawascollectedusingpre-tested,structuredquestionnaireandinterviewedrespondentsandretailshopownerspersonally.Theinformationontheavailabilityofdifferentbrandsofpapadandsourceofprocurementwascollectedthroughthemarketsurvey.
OBJECTIVEOFTHESTUDY1)Tofindoutthedutiesofthesalesexecutives.2)Toidentifythetasteandpreferenceofthecustomers.3)Tostudythedetailsaboutthefirmfeatureandpriceoftheproduct.

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4)Inwhichwaytoapproachthecustomer.5)TofindoutthecompetitorsagainsttheirPapadproducts.6)Tofindnewbrandisintroducedcustomer.
SCOPEOFTHESTUDYThisprojectis.AStudyoncustomersatisfactiononpopularAppalam.istounderstandthecustomerexpectationtowardsPopularAppalamwhichwouldhelpthecompany’smarketingteamtoretaintheirvaluablecustomer.Andtoupgradetheirknowledgetowardsattitudeofthecustomerwhichmayvariestimetotime.Thisresearchstudywouldhelpthecompanytounderstandtheconsumerbehaviortowardstheproduct.InafoodsectorlikeAppalamwherebusinessescompeteforcustomers,customerssatisfactionisseenasakeydifferentiatorandincreasinglyhasbecomeakeyelementofbusiness,weildslifeanddeathpowerovertheproducttothemanufacturer.
OPERATIONANDOBJECTIVESOFTHECOMPANYPRIMARYOBJECTIVEToStudyCustomerSatisfactionLevelonPopularAppalam,Chennai.

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SECONDARYOBJECTIVESAvailabilityofproductsbasedoncustomerexpectation.Toassesthecustomer’ssatisfactionLeveltowardstheproducts.Tofindouttheproblemsfacedbythecustomer’s,whilepurchasingtheproducts.Tocreateintentionamongcustomerstobuyourproducts.Analyzingcustomer’sfeedbackabouttheproducts.
LIMITATIONSOFTHESTUDYTheresearchertoolsallpossiblecaretoavoidtheerrorsinthecollectionofdata.Inspiteofalleffortstakenbyresearcherinthisregard.ThefollowingaretheLimitationsofthestudy.Duetotheconstraintsoftimes,thestudywaslimitedto230AppalamcustomerspreadoverChennaicity.Manyrespondentswereunwilling(or)unabletoprovideinformationtoinvestigatorswithinsightintotheirconscious(or)unconsciousattitudes.Thestudycoverswithconsumersaspectshavebeenleftout.Theremaybechanceofreceivingbiasedinformationfromthecustomerswhilegettingthedatawiththehelpofquestionnaire

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method.
MANAGEMENTFLOWCHARTManagementstructureManagingcommitteeof21members
6officersbearer
WORKINGHOURSLaboursWorkingHours

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GensShift0900to1800hours LadiesShift0900to1800hours Workers0850to1750hours StaffWorkingHoursSingleShift0900to1800hours.OrganisationWorkingHours.8Hours6Days
DEPARTMENTHRDEPARTMENT:Empolyeeeligibility:Bachelor’sdegree(minimum)Salary:Rs.6000(minimum)Facilities:Insuranceisprovidedforalltheemployeesincludingwomen,salesmenanddeliveryboys.DiwalibonusPongalbonus

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Marchbonus(basedontheirperformancethroughouttheyear)Medicalcheckup–RoyalMedicare(twiceamonth)Eyecheckup–VasanEyeCare(onceamonth)Giftforencouragementandincreasedperformance4setsofuniformperyearforeachandeveryemployee(companytakesupthestitchingcharges)Theydeterminethesalarydetailsoftheemployees.TheHRdepartmentalsotakescareofthepurchaseandpaymentsforpackingmaterial(forexport).
SALEDEPARTMENT:Thesalesdepartmentkeepstrackofalltheirsalesthroughapattenofdistribution.Theyhave21routeswith6subroutesforeachroute.Everyrouteismonitoredbythesalesman.Thesalesmanisinturnmonitoredbythesalesofficerwhoismonitoredbythemarketingmanager.FillingregistersBillentryOFFICELAYOUT

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POPULARAPPALAMPHOTO

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VKNOUSHKAR(19-UEC-204)Page18AIM@OBJECTIVESGainKnowledgeaboutThetraditionalpreparationofappalams.TherationofingredientsusedEmployeeeligibility

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PurchaseordersBillentryEmployeehierarchinthesalespatter.
CONTACTDETAILS:Companyname :T.A.VPRODUCTSPVTLTDContactperson : Mr.MathavanAddress : #27,selvavinayagarkoilstreet,Tondiarpet,Chennai600081.Emailld : [email protected]

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INDUSTRYPROFILEANDCOMPANYPROFILE:T.A.VProductprivatelimitedstartedintheyear1960,theyarethemarkersofpopularappalamsatitshumblebeginning.Withvisionandpassionformarketingqualityappalamswasinitiatedbythefoundermr.TA.vasu.hewasfocusedonlyonqualityfront.Hisultimatelyexitfromtheworldthelegacywaspassedontoboththesons.ThenameofhissonsareT.V.VIJAYAKUMAR(md)andtheT.V.PRADEEPKUMER(ed)theCompanyhasverysignificancepresenceintamilnadu,Andhra,Kerala,Karnataka,Maharashtra,DelhiandKolkata.PopularAppalamistheundisputedmarketleaderintheorganizedsectors.Thoughhisproducthasstiffcompetitionfromtheunorganizedsectors.ThecompanyhaveacquiredISOCertificationandFSSAICertificationtoshowtheuniquenessoftheproduct.RegardingthedepartmentsofPopularappalams,companyhavingverysystematicworkforceinsalesdepartmentandcommittedworkersinmanufacturingdepartment,Packingandmarketingdepartment.Thenumberofemployeesinvolvedinpopularappalamsare2000families.Theyareinvolvedinmakingandbrandedproduct.T.A.V.Providingpricerangingfrom5rcto100rs.Tocatertheneedforrichaswellaspooracrossthesociety.Theorganizationstructureofthepopularappalams(T.A.Vproducts)dependsonthemaintenanceoftwodepartment’snamelyexecutivedepartmentisrelatedtofinanceandexport.Themarketingdepartmentisrelatedtoproduction,co-ordination.

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21salesmantotallyareinvolvedinsupplyingpopularappalamstoretailersinvarioussectors.ThisincludesallsalesmananddriverswhoundertheguidanceoftheirexecutivesinvolveinsupplyingAppalamsindifferentmarketingareas.Popularappalamsmainlyinvolveinproducingqualityproductstheexecutivesaretheonewhocommandsoverallsalesmantodeliverormarketappalamstotheretailersindifferentlocations.
Management,ServiceandAdministrativeDepartmentsSecretary'sDepartmentMattersrelatingtoBoardmeetings,IndustrialrelationsandLabourWelfare,VigilanceandSecurity,Training,Personnelandadministrativemattersincludingrecruitment,HindiCellandPublicRelations.AllmattersrelatingtoBoard,establishment,security,labourwelfareIndustrialrelations,legalmattersandco-ordination.
AccountsDepartmentAnnualBudgetestimates,collectionofrevenueasperscaleofrates,financialmanagement,Investments,repaymentofloans,maintenanceoffundaccountsandpreparationofMattersrelatingtofinance,accounts,budget,internalaudit,investmentsandAnnualAdministrationReports.12monthly/annualaccounts.

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StoresDepartmentProcurement,Receivingandstockingofallsparepartsandgeneralconsumablesexceptplantandequipment,clearanceofimportedandindigenousitems,condemnationofunserviceableplantandmachinery.Receivingandstockingofallsparepartsandgeneralconsumablesexceptplantandequipment,clearanceofimportedandindigenousitems,condemnationofunserviceableplantandmachinery.
STORAGEANDPACKING:Tofine-tuneproductdeliverysystemwehavebuiltacapaciousstoragefacilityforstoringtherangeofproductsinawell-organizedmanner.Thefacilityismanagedbyexperiencedprofessionalspossessingin-depthknowledgeofwarehousemanagementsystem.Theseprofessionalensurethattheproductsespeciallyedibleones,arepreservedinitsoriginalformuntilthetimeitisdeliveredtoourclient.Thefacilityiswellprotectedforminfectiouselementssothatthefooditemsremainfresh,tastyanddelectable.Asweareexportingourproductstovariouscountries

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aroundtheworld,weensureoptimumsafetyofBiscuits,confectioneryitems,Toothpaste,washingpowder,andotherduringshipmentprocessthroughimpeccablepacking.Thepackingisdonebyexperiencestaffwhopacktherangeofproductsusingthebesttechniques.
INFRASTRUCTURALFACILITIES:Ourorganizationhasconstructedasophisticatedandsoundinfrastructureoutfittedwithallthenecessaryandrequiredamenities.Furthermore,ourinfrastructureconsistsofvariousotherdepartments,whichhelpsusisexecutingsystematicbusinessoperations.Tolookafterthesedepartments,wepossesateamofspecializedprofessionals.Theyutilizetheavailableresourcesefficientlyaswellasmakecertaintoexecutesmoothandswifterbusinessactivities.oQualitypolicy/process:WeareanISO9001:2008certifiedcompany75%oftherangesweprocessareexportedintheinternationalmarkets,inunitedkingdom.Moreover,beforefinalshipmentofourrange,weensureclientsthattheproducts,weoffertothemaresubjectedto100%qualitytested.Ourcompanyobtainsareportoflaboratoryformtheappointedagentthroughourforeignclientelebeforemakingdelivery

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oftheconsignment.Besideswealsocarriedoutyearlyqualityauditsbyarepresentativesoftheforeignclients.Buyeralsomakeshisownpersonnelinceptionofthefactoryonetimeinayearbeforehiscontracthasbeenrenewedfortheassuringyear.
Themajoractivitiesofsalespromotionare:1)Toincreasebuyingresponseatthecustomer’slevel.Toincreasethesalesefforttodealerandsalespersonnel.2)Toattractnewcustomers,toinformthepublicaboutthenewproductanditsspecification,attractionandadvantage.3)Tocapturethemajorshareofthemarket,Tocreateafavorableattitudetowardstheproduct.4)Tosimplifythejobofmiddlemen,Tomeetthecompetitionofotherfirms.Toeffect–offseasonsalestoboostsales.5)Tostockmoreattheleveloftraders,throughwhomaggressivesalescanbeeffected.Tostimulatethedemandbypopularizingtheproduct.6)Toremovecustomer’ssatisfaction,Tobridgethegapbetweenadvertisingandpersonalselling.7)Toretrievinglostaccount.8)Timesavingduetomaintenanceandretrievalofdataeasily.9)Directsavingduetoreducinginthemanpower.
10)Intangiblebenefits,betterservice,accurate,reliableandup-to-date-

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information.

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PRODUCTION:Dispathrawmaterialandpreparevouchersaccordingly.Calculationofratioofrawmaterialstobedispatchedbasedonthefollowingdetails.Forevery100Kgflour=1Kgcoconutoil,2Kgcalcium,10Kgriceflour,½lemon.Forevery100Kgflourdispatched,thecompanyshouldreceive125Kgappalams.Helpofferedinfillingupthevouchers.
OTHERFOODCHEMICALS:Magnesiumchloridehexahydrate&calciumchlorideDihydrateSodiumacetatetrihydrateBPSodiumchlorideBPSodiumBi-carbonateBP
OURDISTRIBUTIONANDOTHERPRODUCTS:

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Ourorganizationhasbeenstartedasasmallbusinessunitin1991andhavegraduallydevelopedintoamajornameinthemarket.Presently,wehavemorethanEightyemployeesandhavedevelopedwidespreadnetworkandbusinesscontacts.Wehavemorethan3500shopsinandaroundTamilNaduandmorethan1300shopsinsouthtamilnaduforconsumerproducts.Ourorganizationishavingbusinessrelationshipisthefollowingcities.
MaduraiDindugaldistrictThenidistrictVirudhynagardistrictRamnaddistrictTirunelvelidistrictKanyakumaridistrictSelamKanyakumariThanchavoorTiruchiCoimbatorePACKAGING:Packagingisdonebothmanuallyandwiththehelpofmachine.Butmajorityofthepackagingismanualwhichrequiresalotofskill.Veryfewvarietiesarepackagingismanualwhichrequiresalotofskill.Veryfewvarietiesarepackedwiththehelpofmachinery.
OURSISTERCONCERN:

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Ourorganizationhasbeenabletomakemarkintheindustryalongwiththehelpofourassociatesandsisterconcerns.WehaveestablishedM/S.Vannithanagamstores,Madurai,andM/S.A.S.V.A.Agencies,Maduraifollowingarethedetailsofthesefirms:
M/S.Vannithangamstores,Maduraiisrunbythepartnershipofsmt.A.Mathavanandsmt.M.Selvalatha.Thisfirmspecializesinmanufacturingandsupplyingproductsasuchasappalam,spicesandcontiments,vanaspathi,ghee.TheannualturnoverforthisfirmisRs.200lacs.
M/S.A.S.V.AAgencies,MaduraiisthesoleproprietorshipconcernofshriA.S.V.A.Mathavan.ThisconcernisengagedinmarketinghomeappliancesandtheannualsalesturnoverofthisconcernhasbeenmorethanRs.100lacs.
MEMBEROFTHEORGANISATION:Popularbelievesinthephilosophyofpopularofsarvodhayaandcollectiveownership.Itacceptsallitsworkingmembersastheownerandanequalpartnerinbothprofitandloss.Thememberareco-ownerandfondlyreferredtoas“sisters”.Allthedecisionarebasedonconsensusandany

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member-sisterhastherighttovetoadecision.Mencanonlybesalariedemployeesandnotthemembersoftheorganization.Therunningoftheorganizationentrustedchangingcommitteeoftwentymember,andincludingthepresident,vicepresident,twosecretariesandtwotreasures,popularofswathigroupareinchargesofvariousbranchesanddivision.Theofficebearersofthemanagingcommitteeandtheswathiarechosenfromamongthemembers-sistersonthebasisofconsensuseverythreeyears.Eachbranchhasacommitteeelevenmember-sisteragainchosenbyconsensus.ThecentralofficeatChennaipreviouslycoordinatetheactivitiesofvariousbranches.But,astheorganizationgrew,theauthoritywasdecentralizedintermsofworkandsharingofprofitatthebranchlevel.However,theswathistillneedthemanagingcommittee,approvalbeforetheyundertakeanynewprojectoractivity.Allbranchesfollowthesamesetofinstructionandhavesimilaraccountingsystem.Tocoordinatevariousbranchesinareligionorstate,thereareeachbranchcoordinatecommitteeandarea“meeting”ofvariousbranchesinastate.TheannualgeneralmeetingisattendedbymembersistersrepresentingbranchesanddivisionalloverIndia.Currently,popularhasbranchesinseventeenIndianstatesAndhraPradesh,Bihar,Delhi,Gujarat,Haryana,Malaysia,Karnataka,Kerala,Orissa,Punjab,Rajasthan,TamilNadu.

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“Account”booksareeasilyaccessibletoallthemember-sister,ensuringtransparency.Popularfollowsitsownfinancialaccountabilityprinciples.Thereisnocreditmethodforrunningoperationsintheorganization.Everypaymentisdoneisadailybasis,exceptfortheoutsidesupplyofrawmaterial.“profits”and“losses”aresharedequallyamongthemembersofagivenbranch.Intheinitialdaysofpopular,theprofitandofthesixmonthsweresharedequallyamongallthesistersintheformof“gold”thissharingpracticeisstillineffect,butnowthedecisionwhethertosharetheprofitsingoldorincashismadeatthebranchlevel.The“cost”ofnationallevel“advertising”isbronebyallbranchesanddivisionsdependingontheirindividualproductionabilities.
TYPESOFAPPALAM:MiniNo.1ExtraspecialDinnerspecialSuperspecialPartyspecialExportquality
PROCESSINGOFTHEAPPALAM:Itisoneofthebestproductsinthemarketandisverypopularforitsrichtastethatisjustperfect,neithertoohighnortoolow.,Aperfectgetalong

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snackwitheverymeal.FEATURES:HygienicallyprocessedHealthyandtastyCanbeeatenaloneorwithanykindofmealNoaddedpreservativesNoaddedcolors

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BASICINGREDIENTS:UradDalRiceFlourCalciumCarbonateSodiumChloridle(Salt)EdibleOilSize:Offersizesbetween2.5to6inches.Packing:200gmsand250gmsandaccordingtothecustomersrequirements.
PRICING:Popularmarkingitsproductsthroughawidenetworkofdealersanddistributorsallacrossthecountryandhasneverchosentosellorpushitsproductsdirectlythroughthevastnetworkofitsofficeandsister-membersevenduringtheinitialyears.Rather,overtheyear,popularhasdevelopedcordialandmutuallybeneficialrelationshipwithitsdealers,sisterscalimtheyarebelieveindoingthebusinesswiselyandonbusinessethics
FUTUREPLAN:

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Customersatisfactionsurveyisasystematicprocessforcollectingconsumerdata,analyzingthistomakeitintoactionableinformation,drivingtheresultsthroughoutanorganizationandimplementingsatisfactionsurveyisamanagementinformationsystemthatcontinuouslycapturesthevoiceofthecustomerthroughtheassessmentofperformancefromthecustomerpointofview.Thisstudyhelpsmetounderstandproductfreshness,pricing,preferenceoverotherbrand,uniquepresenceinthemarketisthemajorreasonfortheconsumertoacceptanybrand.Itisimportantforanymanufacturertoknowtheconsumerandtheirbehavior.Inorderstudy,IfeltitisimportanttocollectthedetailsconsumersacrossChennaimetro.NATURALFRUITBARS:ARangeofexoticvarietyoftropicalfruitproducts,notonlyappetizingbutalsohealthyisprocessedintoaconvenientfruitbar,packagedwell.Thereachoiceoflusciousfruitbarswithaddedsugar,aswellas100%naturalfruitbarsinmango,orange,apple,strawberry,blueberry&pomegranate.
FRUITSTICKS:Alsoavailablearetempting100%naturalfruitsticksinblackcurrant,Raspberry,pineapple,strawberryandbananaflavor.

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FRUITBEARS:inMango,pineappleandguava.Website;www.popularproduct.co.in,www.popularpaped.com
CHAPTER2SecretarialandLegalDepartment

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CHAPTER2SecretarialandLegalDepartmentINTRODUCTIONSecretaryisinchargeoftheBoard’sSecretarialDepartment.HeisinchargetheGeneralAdministrationanddiscipline.TomaintaintheBoardmattersPromptandproperdisposalofallcommunicationsaddressedtotheDy.ChairmanandChairman,fromGovernment,outsidepartiesorHeadsofDepartments,afterobtainingtheordersoftheDy.ChairmanandChairmanwherevernecessary.TomaintainEstablishmentmatters,allrulesandregulations,proceduresetc.Recruitmentandinductionofnewemployeesandpromotions.DevelopmentofHumanResourcesandTrainingtomaintainIndustrialRelations.FUNCTIONOFSECRETARIALDEPARTMENT1.TomaintaintheBoardmatters2.PromptandproperdisposalofallcommunicationsaddressedtotheDy.ChairmanandChairman,fromGovernment,outsidepartiesorHeadsofDepartments,afterobtainingtheordersoftheDy.ChairmanandChairmanwherevernecessary.3.TomaintainEstablishmentmatters,allrulesandregulations,

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proceduresetc.DevelopmentofHumanResourcesandTraining.4.TomaintainIndustrialRelations.5.Legalmatters6.SecurityandVigilance7.ImplementationofOfficialLanguage-Hindi.8.PublicRelations,GuestHouseLibraryandpublicationofHouseJournal9.Welfaremeasuresoftheemployees10. AllotmentofQuarters11. InchangeofTrust’sP&TTelephones/CellPhonesanditsmaintenance.Recruitmentandinductionofnewemployees.THEREVIEWEDSTUDIESARE:
WorkandhealthWomenandhealthWomenandnutritionMenopauseandhealthProblemsduringmenopausePhysicalsymptomsduringmenopausePsychologicalsymptomsandmenopausePsychologicalsymptomsandmenopauseSexualsymptomsandmenopauseTreatmentformenopausePRODUCTRANGE:Withthecommitmenttoprovidethehighgradeproducttoourclients,webuiltupaleadingnameinthemarket.Customersatisfactionandethicalbusinesspracticeshavemadeus

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distinguishedmanufacturerandexpandintheindustry.Knownforfreshnessandquality,ourproductsincludespices,applam,picklesetc.PRODUCTS&SERVICESMARKETING:OurorganizationisknownasdistinctivesupplierandofPOPULATRPAPADSproducts.Inadditionwealsomanufacturehigh-qualitypapads.Therangeofferedbyusishighlyacclaimedbyclientsduetoitsunmatchedquality.Procuredonlyformreliablemanufacturers,ourproductsareassuredtobeincompliancewithprevalentindustrystandards.Weofferourproductslineatmosteconomicalprices.
CHIPSAPPALAM:Weareofferingwiderangeofchipsappalam.ThesearethemostfavoritesnacksextensivelygainedinthesouthIndianmeals.Ourrangeofproductsarecheckedonvariousqualityparameterstomakesurethatproductsisbeststoconsume.Thisisprocessedhygienicallyusingthefinestqualityseedsandfloursandalsotestedforitsquality.TASTYAPPALAM:Weareofferingwiderangeoftastyappalam,thesearemadefromgoodqualityoffoodingredients,whichmakethem

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deliciousintaste.Ourcustomerscanavailthispapadformusatveryreasonableprice.
AGROPRODUCTS:WeofferhighqualityofagroproductstoourclientofIndiansubcontinentaswellasofglobalmarket.
CHILLIANDGARLICAPPALAMS:Withavarietyofcombinationsofspiceswespecializedinmanufacturing,supplyingandexportoneofthebestqualitiesofchilligarlicappalams.Weofferhighandfinequalitygarlicandchillipapadtoourmostreliablecustomerswhicharesituatedaroundthenation.FLAVOUREDAPPALAM:OurclientscanavailsuperiorqualityFLAVOUREDAPPALAM,Whichisobtainedformthemostreliablevendorsofthemarkets,processedusingthebestqualityingredients,suchaslentilflourorblackgrambeanfour,thesearemadeformvariouscondimentslikeredchillipowder,blackpepper,cuminpowder,andgarlic.Widelyappreciatedacrosstheglobeduetoitsrichtaste,easydigestion,freshnessandhighcrispiness,thisrangeis

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testedonvariousparametersbyourqualityauditors.APPALAMSNACK:Weareofferingwiderangeofappalamsnack.Theseareextensivelyconsumedduringthemealsasitisincompletewithout,itasalsoistakenasthesidedisheffectively.Weoffertheseinvarioustypesinordertohavetheperfectrequirementsoftheseappalam.Weofferthesedishesinaccordancetotheclientsrequirementsatreasonableprice.Thesecanbeavailedinstandardpacking.BUSINESSTYPE -Manufacturer,ExporterEXPORTPERCENTAGE -100%PRIMARYCOMPETITIVE - PremiumqualityproductsADVANTAGES -EthicalbusinesspracticesTimelydeliveryofproductsIndustryleadingpricesEXPORTMARKETS: -WorldwidePRODUCTRANGE:

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SpicesAppalamPicklesIndianpickles
Inadditionwearealsodealinginsurgicalproducts,disposableneedles,disposablegloves.CAPITALINDOLLARS - 0.75millionEXPORTPERCENTAGES - 95%IMPORTPERCENTAGES - 5%PRIMARYCOMPETITIVE -AssuredsupplyofqualityADVANTAGES AndpromptresponserateSALESVOLUME -USD3MILLIONIMPORTVALUE - 0.15MILLIONNOOFSTAFF -20

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YEAROFESTABLISHMENT -1985NOOFPRODUCIONLINES - 3EXPORTMARKETS - WesternEurope,Australia,Southkorea,japan,AndothercountriesMEMBERSHIPS - FKCCL,APEDA,SPICES,BOARD,JDGFT,CHEMIXCIL,AWAKE.CREDITRATED - YESPRODUCTRANGE - TAMARINDPRODUCTS
TamarindTamarindslabsTamarindconcentrateTamarindconcentrates-applicationsTamarindpaste

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Tamarindpaste55degreeDehydratedtamarindpowderSpray-driedtamarindpowdertraydriedtamarindpowderTamarindhuskTamarindseedsTamarindseedskernelpowder(TKP)ProcessflowofTamarindpowderFoundedintheyear1991,we,“T.A.VPRODUCTS”areknownasalegendaryorganizationengagedinsupplyingandexportingavariegatedproductsrangecomprisingoridappalam,poojaoilandsafetymatchboxes.Apartformmanufacturing,wealsoprocureproductslikethericeflourragi,rice,andriceada,semiya,asatofeidafromreliableandreputedvendors.Ourownproductsorridappalamandcardboardsatefymatchboxesaremarketedunderthebrandnameof“ASHWIN”andpoojaoilunderthebrandnameof“POORNAKUMBAM”.WehavealsospreadourventuresintoFMCGproductsandhavegainedmuchappreciationWestartedoffasasmallventurespreadacrossanareof220sqft.Andhavenowexpandedintheglobalarea.Currently,weoperateourbusinessthrough3primelocationsofChennaiowingoursprawlinginfrastructure,wehavebeenabletoachieveanannualsalesreturnturnoverofupto40corers.Wearealsoengagedinre-distributionandstockingofvariousproductsthatareprocuredformwellknownorganization.Forthisprocesswehavedevelopedrobustfacilitiesandwidespreaddistributionnetworks.BeingC&FagentforGhee,andsuperstockiestforM/s.KelloggsIndialimitedwithninetystockists.withtimeandexperienceourorganizationhasbeenabletoestablishawideclientbaseallovertheIndiansubcontinent

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Undertheableleadershipofourmentor,‘Mr.MathavanA.S.V.A,’ourorganizationhasgrownbyleapsandbounds.Hehasbeenassociatedinthisindustryformanyyearsnowandhasgainedrichinsightsintotheprocesshisstrongbusinessacumenandleadershipqualitieshavehelpledustoachievebusinessineveryyear.
PREPARATIONOFAPPALAMS:DRYINGPROCESS:Theappalamisdriedtwice:Firstday–directsundryingfor15minutesandstoredfortwodaysNext,itisagaindriedinthedirectsunlightfor30mins.Carehadtobetakentoensurethattheappalamsdonotfly.Butitwasnotaneasytask,consideringthefactthatitwasverywindyintheterracewhichwasusedfordryingappalams.CHECKFORDEFECTS:Beforepackingtheappalamshavetobecheckedtoensurethattherearenoforeignparticleslikehairpresentinthem.Thisisamanualprocess.WEINGHINGANDMEASURINGSIZES:Afterthedryingprocess,theappalamsarecheckedfortheirsizesaseveryvarietyhasaspecificsize.AppalamsareweightedusingadigitalweighingmachineandsentforpackagingNOITEMSN.WSIZE1PARTYSPL320g5”2SUPERSPL270g4.5”3DINNNERSPL200g4”4DINNERAPPALAM100g4”

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5EXTRA160g3.5”6NO.100g100g3”7NO.125g25g3”8NO.140g40g3”9NO.1120g120g3”10ANYTIME70g70g3”11MINI70g2.5”12BABY100g013SPLCHILPS100g014M/CHIPS1kg1kg015M.CHIPS100kg1pack016PAPPAD5”200g5”17MARRIAGESPL2.700kg4.5”18M/APPALAM190g4”19EXPORTTHICKER200g6”20TASTYBITES100g021TASTYDINNER2kg4”22TASTYSUPER2.700kg4.5”
DESCRIPTION/SPECIFICATIONOFPOPULARAPPALAM:Weareprovidinganunmatchedqualityrangeofpopularappalam.Madebymarketleadingvendorsutilizingqualityassuredingredients,ourrangeisknownasbeingunadulterated.Thepopularappalam

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offersbyusisasouthIndianvarietyofpappadambeingverycrispandrichintaste.
ASAFOETIDAPOWDER:Weofferourcustomerawiderangeofasafetidapowder.OurasafetidapowderhasbeenheldingreatesteemedamongstindigenousmedicinesformtheearliesttimesdisordersinIndia.Itisreputedasadrugwhichexpelswindformthestomachandcounteractsanyspasmodicdisorders.Asafetidapowderisnervingstimulant,digestiveagentandasedative.
PEASFLOUR:Thesepeasfloursarehygienicallyprocessedandpackedinfoodgradematerials,adheringtointernationalizedfoodstandards.Peasflourisarichsourceofstarchandwidelyusedasanimportantingredientincookingsodabreads,soups,pancakesandasporridge.Offeredatcosteffectiverates,thesearealsousedforpreparingseveralindustrializedfoods.
POPULARAPPALAM:Weareprovidingatunmatchedqualityrangeofpopularappalam.Madebymarketleadingvendorsutilizingquality

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ingredients,ourrangeisknownforbeingunadulterated.ThepopularappalamofferedbyusinasouthIndianvarietyofpappadbeingverycrispandrichintaste.
WHOLESPICES:Wearewell-recognisedasoneoftheleadingprocessors,exportersandsuppliersqualitywholespices.Thesespicesarewellknownfortheirrichnutritionalvalues,nicearomaandfreshnessandareprocessedusinglatestmachineswithadvancedtechnologytoensure100%hygiene&purity.TheseIndianspicesaredeliveredinairtightpackagingthatensureslonglastingaromaanddelicioustaste.Thesespicesarewidelyusedinvariouspreparationsandalsohavevariousmedicinalproperties.Ourclientscanavailtheseatattractivepricesindifferent.
INDIANSPICES:WealsoofferhighqualityassortmentofIndianspicesthatisextensivelyusedforaddingtasteandaromatoavarietyoffoodstuffs.Hygienicallyprocessed,usinglatesttechonologyandcutting-edgemachines,thesespicesarehighlydemandduetotheirfreshness,purityandricharoma.TheseIndianspicesarepackedusingthebestqualitypackagingmaterialinordertopreservetheirtasteandaromaforalongerduration.Offeredindifferentpacksizes,theseseedsareavailableatthemostaffordableprices.

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DESCRIPTION/SPECIFICATIONOFPOOJAOIL:Ourpoornakumbumastapoojaoilisavailablewithblendingofnineoils.Itisavailableineasilyusablecontainerandincapacitiesof15ml,100ml,500mland1litre.Thesepoojaoilsareavailableinvariouspackingsizes.Ourpoojaoilsareavailableatmostcompetitiveprices.Riceandragiflour:Wemanufacturerriceandragiflourandpackthemin500gmspacks.RiceandRagiflourplaysamajorpartinIndianfoodindustry.Moreimportantly,weunderstandthesignificanceofroastingtheproductstowardskitchenshelflifelongevity,nottomentiontheincreaseinsmoothtastethattheclientsrelishes.Thatiswhywedon’tstopbrandingproductsasroastedbutalsoensurethatitisroastedtotheperfectdegree.RagimacaroniWeofferourcustomersragimacaroniinvariouspackingsizes.Ourragimacaroniareoureffortstohelphealthconsciousconsumersailingfromdiabetesdisorders.However,itisalsoprovingforahugeconsumersbasewhoarekeenontheirhealthandthosewhocloselywatchtheirwaistlines.

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Safetymatchbox:Ourcustomerscanprocureformusaqualitativerangeofsafetymatchboxessourcedfromrecognizedvendorsonly.Thesesafetymatchboxesarewidelyusedindailylivesforlightingpurposes.Madeofhigh-qualityrawmateriallikewoodandphosphorousthesafetymatchboxesofferedbyusareofoptimumquality.Followingaregivenfewsalientfeaturesofthesesafetymatchboxes: oSinglestrikelightingoLongerburningoExtraglow
FOOD&BEVERAGEPRODUCTSSECTION:TheIndianfoodindustryisprojectedtogrowbyU$$100billiontoU$$300Billionby2015.ThefoodindustryinIndiawidelycomprisesoffoodproductionandfoodprocessingindustry.Throughourfood&beverageproducts,directory,youwillgetcomprehensiveandupdatedinformationonIndianmanufacturers,exporters,wholesalersandsuppliersoffoodproducts,healthfood,beverages,foodingredients,confectioneryproducts,healthfood,beverages,foodingredients,more.Youcangetdetailedproductsinformationalongwiththeflexibilitytosendmultiplebusinessinquirestolistedsuppliersthroughemail/smsorchat.

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MANGOJAM:Weareoneofthetrustedprocessors,suppliersandexportersofdeliciousmangojam.Ourjamhasidenticaltasteoffreshandnaturalmangoes.Thisisconsumedwithasliceofbreadandisavailableincustomizedpackaging.Itiswidelydemandedbyourcustomersduetoitssumptuousandsweet-tarttaste.
FRESHFURITJAM:Availablewithusisawiderangeofthefruitjamatindustryleadingprices.Weusefreshfruitpulpsandaddedflavorstoprocessdeliciousrangeofjam.Theseareavailableinapple,orange,grapes,pineapple,mango,andmixedfruitflavors.TUTTYFRUITSWEETS(papayacandy):Weofferarangeoftuttyfruitysweetsatindustryleadingprices.Itismadefrompapayaandisextensivelyusedasanadditiveinicecreamsweets,paan,masalaandsomefresheners.Itiswidelydemandedbybakerywala,panwalas,mithai-walas,chowpatiwalas,icecreamwalas.Itisalsoaddedtopulaos,snacks,andsweetstoincreasethetaste.Therangeofourproductsisavailablein500gm,400gm,and200gmpacks.WeareconsideredasoneoftherenownedTuttyfruityprocessors,suppliersandexportersfromIndia.WearefirstinIndiatooffersachetpacksoftuttyfruityforthekidsunderthebrandnameMUMMUM.

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ASSORTIPICKLES:Wearemanufacturer,exporterandsuppliersofpickles,assortivegetablespicklessuchastomato,carrot,cauliflowers,jalapenosbellpepper,sliverskinonionetc.SuchlargersizeGherkinsareusedforthisthejarsizeisusually1000mlandaboveWecareofferingwiderangeofpopularappalam:thesearemadeupfinerawmaterial.Thesearequalityassuredingredients,ourrangeisknownasforbeingunadulterated.TheappalamofferedbyusisasouthIndianvarietyofpapadbeingverycrispandrichintaste.Ourclientscanavailsuperiorqualityflavouredappalamwhichisobtainedfromthemostreliablevendorsofthemarket.Processedduringthebestqualityingredientssuchaslentilflourorblackgrambeanflour,thesearemadefromvariouscondimentslikeredchillipowder,blackpepper,cuminpowderandgarlic.Widelyappreciatedacrosstheglobeduetoitsrichtaste,easydigestion,freshnessandhighcripsiness,thisrangeistestedonvariousparametersbyourqualityauditors.PRELIMINARYINVESTIGATION:

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Animportantoutcomeofthepreliminaryinvestigationisthedeterminationthatthesystemrequestedisfeasible.Afeasibilitystudyisreallyasmall-scaleanalysis.Itisdiffersformafullanalysisisitslevelofdetail.Thestudyinvolvesanalysisinmostoftheresultsofthestudyhelpsuserdecidewhethertoproceed,amend,postandpondorcanceltheprojectparticularlyimportantwhentheprojectislarge,complexandcostly.
Analystsshouldconcentrateonprovidingtheanswerstofourkeyquestions:
Howmuch? ThecostofthenewsystemWhat? TheobjectivesofthenewsystemWhen? ThedeliverytimescaleHow? Themeansandproceduresusedtoproducethe Newsystem.Thesalespromotionsystemisaimedtodevelopansalesandmarketing,whichiscapableofgettinginformationaboutbooksanddetailsaboutmembershipinonlinethroughthecomputer.Thisprojectisdesignedtogivemoreinformationtothepeopleinamuchsecuredmanner.

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Inordertoovercomethedrawbackintheexistingsystem,itwasdecidedtocreateacustomerdatabasewhichisIntegratedSharableReliableSecureFUTUREENHANCEMENTS:Westronglybelievethatourprojectisinterestingandorganizationcanbeusedourprojectfortheirsecuremessagetransfer.Givensomemoretimes,wewouldhavetriedandimplementedthefollowingenhancementsinourproject.ADDITIONALREQURIEMENTSSPECIFICATION:Wehaveconsideredonlysomespecificationsduetotimeconstraints.Asasomeoftheorganizationsalsowanttotransferthefileinasafeandsecuremanner.Thisimpliesthefiletransferisalsoessentialfortheorganizationwhichshouldbedoneinthesecureway.Sothisattributecouldalsobeincludedintheperformanceanalysis.

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Wehavedonethefileencryptionseparatelybutduetotimingconstraintsandcodingefficiencywecurrentlydon’tcompletethefiletransferpart.Ifthetimepermitswewilldothisinournextproject.COLLECTIONOFFLOWCHART:EXPORTS:TheirexportsaloneaccountforRs.10crores(Rs100million).Theyarenotdirectlyinvolvedinexportingbutrecognizedprofessionalmerchantexporters(whoalsoexportotherfoodproducts)placeanexportorders.Onlyonreceivingthefulladvancethroughacheckdotheybeginproduction.BecauseallexportsaredoneformMumbai.Thesupplyalsocomesformhere.Exportproductionisofthesamequalityasdailyproduction.Infact,theysendsomeofthedailyproductionforexport.Weareoneoftherenownedorganizationsinmanufacturing,supplyingandexportingtastyIndianAppalams,whicharemadeinaccordancewiththetiredandtestedculinarypractices.Offeringpremiumtasteandunmatchedqualityourmasalapapadshavebecomepartofonesdailydiet.Weofferthesepapadstoourclientatmostaffordableprices.MARKETSEGMENTATION:Theinstitutiondoesnotdomarketsegmentationbecausetheydonot

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targetagegrouporincomegroupbecausetheirproductsisforallthemassesandclasses.Itisaproductwhichisconsumedineachandeveryhouseasitisaffordabletoall.ThepapadsisavailabletomanydenominationsformRs.11/-toRs.270/-dependingontheweight.
Sourcesoffinances:Popularborrowsfunds/takesloansmainlyform3banks:BanksofIndiaBanksofBarodaDenabankTheinterestratefortheloansare@12%butthisiswheretheinstitutiongetsaconcessionas8%outofthe12%ispaidbyKVICandremaining4%bytheinstitutionitself.ThisisperhapstheonlyconcessionofferedtotheinstitutionbythegovernmentofIndia.Technicalcollaborations:Theorganizationdoesnottechnicalcollaborationwithanyothercompanyasnomachineryusedinproduction.Everythingismanmade/handmade.Asamainmotivebehindthebuildingsupofthisinstitutiontoprovideasmuchemploymentastheycanforwomen.Eventhepackagingisdoneontheirown.

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Marketshare:Popularpapadsoccupies90%ofthepapadsmarketinIndia.Inspicesanddetergentindustrythemarketshare15-20percent.Thisnormsisapplicableforthenecessaryandtreasureralso:
Localorganizationalcapacity:Popularbecomeaformallycompleteorganizationbytheseventhyearofitsexistence,andafterwardwasrecognizedasapublictrust.Initially,popularactivitieswerelimitedtotheformerChennai,butin1996itstartedtoestablishcentersinneighboringurbanareas,followedbybranchesinotherstatessuchasKerala,AndhraPradesh,Punjab,andMadhyaPradesh,Delhi.Aftercontinuedsuccessandphenomenalgrowthduringthelastfourdecades,popularhasbeenabletomakeitspresencefeltworldwide.Anumberofpeople,includingofficialsformcountriessuchasSingapore,Malaysia,Israel,theunitedkingdom,sirLanka,sudan,iran,andUganda,havevisitedIndiatoseepopularmethodsofoperationstheyoccasionallypromotesimilarorganizationintheirowncountries.

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Contributiontosocialservice:Onseveraloccasions,thepopularmember-sisterhaveundertakensocialserviceactivitiessuchasdistributingnutritiousfoodforpoorchildren,donatingmoneyforconductingcommunitymarriage,institutingprize–moneyforespreadofprimaryeducation,undertakingblooddonationdrive,organizinghealthcampus,plantationdrivesandevenmakingdonationstoGovernmentbodies.In1999,theChennaicityfelicitatedMr.shajiMrs.Bindu,popularpresident,asanoutstandingwomaninthefieldofsocialwork.Theinstitutionprovidedthefinanceandsupervisedtheworkofconstructionoffifty-eighthousesforthepeopleofthevillage.Membersistersdonatedmoneyformtheirdailyvanai.AftertheKerala,allthebranchesofpopulargaveatotaldonationofmorethanRs.4.8million,includingRs.1millionfromthecentraloftheoffice.PopularbuiltfortyhousesfortherehabilitationofthepeopleofDelhi,Mumbaicity.Distributionflowchart:Theirdistributorspickupthequantityofpapadstheyrequireandpaycashondeliverybecausetheypaytheirbenseveryday.Sincetheyhaveanestimateofthequantityeachdistributorstakes,theyproduceaccordingly,thisensuresthattheyneitherstockinventorynorpayheavilyforstorage.

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Theyhaveabout32distributorsinTamilnadu.Eachdistributorpicksupanaverageof2000boxesperdayformthedepot.Thisisweretheirjobends.Theyarenotinvolvedinhowandwhereasadistributordeliversaslongashestaywithintheareatheyhavemarkedforhim.Generallyeachdistributorhashisthreewiderabouteighttotensalesmentodelivertoretailoutletswithinhisterritory.Toselectadistributor,theyfirstgiveanadvertisementinnewspaperfortheareatheyhavemarked.Membersfromtheirmarketingdivisionpersonallygoandcheckthegodownfacilitiesandonlyontheirapprovaldotheyappointdistributors.AdistributorspaysthemRs.150000asdeposit.Theymakeitcleartothemthattheymustpayondeliveryiftheywantourdistribution.ThisissystemisfollowedalloverIndiaanditworkswellforthem. Whentheydiscoverthatthereisdemandinaparticularplaces,theyopenanewbranch,liketherecentlyopenedoneinJammuandKashmir.Whetherornottheyhaveacentreinanarea,theirgoodsreachthere.
Forexample,theydonothaveanycentreinGoa,buttheyappointeda

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distributorforthatareatoensurethatpopluarpapadsreachGoa.Theircommunicationwithdistributorsisregularthroughmonthlymeetingswheretheydiscusstheirproblemsandalsotheissuethattheymayhaveaboutquality,price,reachetc.
Theydonothaveindividualdoor-to-doorsalesmanorwomensellingfromhomesonlytheappointeddistributorsforthearea.Thesamesystemisfollowedforotherproducts,buttheymayhavedifferentdistributorsanddepotsfordifferentproducts.PRODUCTION&PACKAGINGPROCESS:Theproductionprocessbeginsat4.30aminthemorningwhentheentiresistermemberscometocollecttheirrespectivedough.Theycollectitandgobacktotheirhomesandstartrollingthedough.Therolleddoughisdriedonpricesofclothundersunlight.Thenextmorningthesisterbringthesespapadsback.Inthesecondstagetherolledpapadsaresendtothequalitycontroldepartmentfortheregularqualityunderthesupervisionofqualityexecutive.Popularhasbeenmaintainingofthesamestandardssincethedayofitsexisting.thecheckingofthepapadsisdoneinabatch,andifanyofthepapadsdoesnotconformtothepopularstandardsthenthewholebatchisdisposedoff.Theinstitutionensuresthatthesedefectivespapadsdonotreachthemarket.Hencetheyaredisposedintheseainsteadofgarbagebin.Thisguaranteesthattheyneverreachthemarket.

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Incaseofanymistaketheinstitutionnotonlytriestofindoutthatwhohasmadethemistakeinsteadtheyalsotrytomistakesisbornebyallthesistersmembersincaseofheavyloses.Butifthelossissmallorminutethethememberwhohasmadethemistakeitselfbearstheloss.Theinstitutionitselfcarriesoutthepackagingprocessinsteadofhavingcollaborationwithothers.Theseplasticbagsaremanufacturedwithoutanytechnicalhelpormachinery,insteaditishand–made.Theseemployeesarealsowomen.Thepackaging.Departmentscomprisesof70sistersmembers.Thebagthatareusedforpackagingpapadsarepolypropylene(pp)bags.DIVERSIFICATIONS:Popularhasseveraldivisionandmanufacturingunits.Flourdivision(Vashi)Masaladivisionandqualitycontrollaboratory(cottonseeds)Printingdivision(cottongreen)Advertisingdivision,bandraKhakhradivision,(Bhuari,voldadistrict)Chapattidivisionatwadala,borivalli,mulundandkandivaliPolypropyleneset-up(kashi–miraroad)

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Vadifactory(vaold)MARKETPOSITIONING:Asabusinessenterprise,thedecliningsalesfigureforthreeconsecutiveyears–Rs.298crore(1999-2000)Rs.288crore(2000-2001)andRs.281crore(2001-2002)isamatterofconcernforpopularmanagement.Someofitsitemsturnintamilnaduandkeralahasbeencapturedbyagrowingcompletivelocalmarket.Butpopularhasalsoexpandedtothenorthdelhi,Punjab,AndhraPradeshandwiththebestlatestbranchinkolkatta,totheKarnatakamarketaswell.Thougheachbranchisresponsibleforthemarketingofitsproductsintheareasallottedtoitsnewcentralizedmarketingofficesnowprocuresurplusproductionfromdifferentbranchesandmarketisatanall-indialevel,thiscoupleswithahealthyupwardtrendintheexportofpopularpapadsinposition.Popularasthestrongestbrandinthepapadindustry.TheotherbigbrandsinthepapadsmarketareBikane,MDHandvarietycolorpapads,butnoneseemtobeabletomakeanydentinpopularshareoftheindustryastheircoreindustryisnotpapads.Popularmarkingitsproductsthroughawidenetworkofdealersanddistributorsallacrossthecountryandhasneverchosentosellorpushitsproductsdirectlythroughthevastnetworkofitsofficeandsister-membersevenduringtheinitialyears.Rather,overtheyear,popularhasdevelopedcordialandmutuallybeneficialrelationshipwithitsdealers,sisterscalimtheyarebelieveindoingthebusinesswiselyandonbusinessethics.dealersaregivensetcommissionofsevenpercentandrelatiers,earningarefixed

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betweenRs.225andRs.26ontheinvestmentofRs14for200gmsandRs.150for2.5kgmspacksrespectively.Thereare24dealersforranchibranchincitieslikeTamilNadu,Untiedcountry,Dhandad,Bokaro,patna,duringthemonthNovember2002,around40,000packsof250gmsofpapadaresoldandthetotalincomecrossedRs.065million.accordingtotheaccountantatpopularranchisistermembertoemployeesandthisviolatepopular.
MAKINGOFAPPALAM:-To15kgofdhalflour10litresaltwaterwasadded.(saltwater+calcium,101water–1Kgsaltand800kgcalcium)Mixingoftheflourandsaltwaterisdonefastsothatthereisnolumpformation.Thedoughisrolledandkneadingisdoneforperfectelasticity.Evenlythedoughisrolledanddividedintosmallequalparts.Thedoughisrolledintorequiredsize.(usingaglassrodformeasurement)Afterrolling,theappalamisstackedandflouringisdoneinordertopreventtheappalamsfromstickingtogether.Theappalamisdriedtwice:-Firstday–directsundryingfor15minutesandstoredfortwodays.Next,itisagaindriedinthedirectsunlightfor30mins.Theappalamisreadyandstoredinthestorageroomfor3months.Thepackagingoftheappalamisdonemanuallyandalsobymachine.

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PRICELIST:-EFFECTIVEFROM01-09-2012ITEMNOPARTICULARSRETAILERSPRICEMRP1PARTYSPL77.0096.002SUPPERSPL66.5083.003DINNERSPL48.5061.004DINNER10027.0034.005EXTRASPL42.5053.006NO.1SPL27.0034.007NO.1(40g)8.0010.008NO.1(25g)5.607.009NO.1(120g)30.5038.0010MINIAPPALAM19.0024.0011MASALAAPPALAM50.5063.0012PAPPAD5”35.0044.0013MARRIAGESPL615.00767.0014EXPORTTHICKER40.0050.0015ANYTIME70g17.0021.0016MASALACHIPS1Kg160.00200.00
EXISTINGSYSTEM;

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Difficultyinmaintainingthesecrecy:Theexistingsystemisnotasafetyone.Themessagesshouldbeconfidential.Wheneverapersonwantstosendamessage,heshouldseethatthemessagesendtotherecipientisconfidentialandnootherpersoncanreadit. Thereisnosecretmaintainedintheexistingsystem.Themessagesaresenttoallthepersonswhetherrelatedornotanditisverydifficulttomaintainthesecrecy.
Difficultyindatasecurity:Securityconstraintshavenotbeentakenintoconsiderationsinthedesignoftheexisting.Thesecurityleveltothesystemwasmuchlessthanwhatwasexpected.Thisisanimportantfactortobemaintainedforpreventingmonitoryloss.THEFOLLOWINGOBSERVATIONSAREMADEINTHEEXISTINGSYSTEM:a)Manualmethodsrequirealotofmanpowerb)Itisnotsafetytodiscloseallthedetailstoeachandeverypersonwhoisintheorganizationc)Itisnotdifficulttotraceanyrecordsd)Requiresmorecaretogetparticularmessagee)Thesecuritylevelsofthesystemwasmuchless

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PHOTON

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TANGIBLEBENEFITS:DirectsavingduetoreducinginthemanpowersTimesavingduetomaintenanceandretrievalofdataeasilyIntangiblebenefitsBetterserviceAccurate,Reliableandup-to-date-information.
OURQUALITYASSURANCE:Wearequalityorientedcompanyfocusingtodeliveronlyfreerangeofproductstotheclientsthatmeettheirdiverseneedsanddemandsineveryaspects.Ourproductsrangeismanufacturedusingqualitytestedmaterials,whicharesourcedformthetrustedmarketvendors.Weuseadvancedproductiontechniquestodeveloparangeofdurableproductsfortheclients.QUALITYASSURANCE:Whatseparatesusformourcompetitorsistheconcertedattentiontowardsthequalityofourproducts.Ourdesirestoexcelhasempoweredustoadoptstringentqualitymeasurestobepracticedatalllevelsofthebusiness.Besides,ourtrainedqualitypersonalEnsurequalitychecksateachandverystageofmanufacturingprocessincludingprocuringtillthefinaldispatchtoensurethecompliancewithsetstandardsdefinedbyvariousnationalandinternationalregulatorybodies.

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Withthecommitmenttoprovidethehighgradeproductstoourclients,webuiltupaleadingnameinthemarket.Customersatisfactionandethicalbusinesspracticehavemadeusdistinguishedmanufacturerandexporterintheindustry.Knownforfreshnessandquality,ourproductsincludespices,foodspicesIndianfoodspices,cookingspices,Indiancookingspices,appalampickles,etc.businesstypemanufacturer,exporterpercentage100%primarycompetitiveadvantages.PremiumqualityproductsEthicalbusinesspracticesTimelydeliveryofproductsCustomersatisfactionIndustryleadingpricesExportmarketsWorldwideProductsrangeSpicesAppalamPicklesIndianpicklesInaddition,wearealsodealinginsurgicalproducts,disposableneedle,disposableGloves.CUSTOMERSATISFACTION:Wehavegainedlargereputationamongourworldwidecustomersowingtoourcompletededicationtowardsmeetingtheirrequirementsinexactmanner.Ourtotalcommitmenttothecustomersforprovidingseamleesqualityproductshaveearnedushugeappreciationform

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them.Wehaveawidenetworkofsisterconcernsaroundtheglobetoensuretimelydeliveryofconsignmentseverytime.Wealsoascertainthatourclientsobtaintheseproductsatthemostcompetitivepricesincomparisontoothersimilarcompanies.
RESPONENOOFRES%YES82%23%NO10%28%TOTAL92%53%
1st Qtr2nd Qtr3rd Qtr4th Qtr
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PICTUREOFPOPULARAPPALAMMAKEING

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CHAPTER3–FinanceandAccountsDepartment

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CHAPTER3–FinanceandAccountsDepartmentI.FinancialAccounting:-
FinalizationofMonthlyAccountsforthemonthby15thofthesucceedingmonthalongwithMonthlyMISReportsandsubmittoChairmanthroughFA&CAO.AnalyzethemonthlyaccountsandMISReportsandidentifytheadversevariations,ifany,andrecommendthenecessarystepstoovercome/controlit.TosendtheGeneralLedgercopyandotherMonthlyAccountscopiestotherespectivesectionforreviewandreconciliationwiththeirmanualledger,ifanyandreceivetheReportby30thofsubsequentmonthandpassrectificationentries,ifanyafterdetaileddiscussionwithconcerned.
Fixationoftimeschedule,discussionwiththeComputerCelltocompletetheMonthlyAccounts,Reportsthereto,AnnualAccountsanditsschedulebythestipulatedtime.i.Initiationofactionby1stFebruaryeveryyearissuingcirculartoallsectionsofAccountsDepartmentandotherDepartmentsindicatingtheactiontobetakenbythemforclosingofAnnualAccounts.ii.FollowupwithothersectionsanddepartmentstogetrequiredinformationforclosingofAnnualAccounts.

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iii.Creationof/reversalofAccruedIncome,AccruedExpenditure,pre-paidexpensesandotheradjustmentsinconsonancewiththeAccountingStandardsforclosingoftheAnnualAccounts.iv.TocallameetingofDepartmentalAccountsOfficersandadvisethem/guidethemabouttheprocedurestobefollowsforclosingofAnnualAccounts.220Also,heshallclarifythedoubts,ifany,asregardsAccountingentriesandtreatmentofExpenditureetc.v.CompletionofAnnualAccountswithallscheduleswithnotestoAccounts,enclosuresandBoardNotesby10thMayofeveryyear.vi.ToensurethatthecommitmentmadetothepreviousyearAnnualAccountshasbeentakencareofbypassingnecessaryentries/adjustmentintheaccountofthecurrentyear.vii.SpecialattentionshallbegiventotheobservationsmadebytheAuditintheAnnualAccountsoftheprecedingthreeyearswhileclosingaccountsforthecurrentyeartoeliminatetheoccurrenceofsimilarerror/mistake.
ACCOUNTABILITY:Popularpresentsanexplicitexampleoforganizationalaccountability.Themanagingcommitteemembersareselectedfromthemembersistersonthebasicofcommonconsent.Anymembersistercanexpressherinteresttobeamanagingcommitteemembersandbeselectedafterdueprocedure.Thediscussionsareheldopenly,anddecisionpowerslieinthehandsofthesisterswhoarepresentonthatday.Asinglemembersobjectcannullifythedecisionofthewholegroup.Amembercanaskanemployeetoquitewithoutspecifyingthereason,

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butnoemployeecanaskamembertoquite.However,amembercanbeaskedtoquitebyanothermember(ormemebers)iffoundbeinvolvedinfalsepracticesormisconduct.Accountbooksareeasilyaccessible,ensuringtransparencyinpopularworking.Popularfollowsitsownfinancialaccountabilityprinciples;forinstance,thereisonlya0.5rupeemarginbetweenthepopulationcostandsellingpriceofa200grampapadaspack.Thereisa“piecerate”systemandsistersarepaidonthebasisofthenumberofpapadstheyroll.Thereisnocreditmethodsforrunningoperationsintheorganizations.Everypaymentsisdoneonadailybasis,exceptfortheoutsidesupplyofrawmaterials.Intheinitialdaysofpopular,theprofitsofthefirstsixmonthsweresharedequallyamongallsistersintheformofgold.Thissharingpracticeisstillineffect,butnowthedecisionwhethertosharetheprofitsingoldorincashismadeatthebranch.Thecostofnationalleveladvertisingisbornebyallbranchesanddivisions,dependingontheirindividualproductionabilities.ThepolypropylenedivisionprovidesmoneyforadvertisementsandrecoversitthroughadditionalchargesonthebagsthatitsuppliestothebranchesanddivisionsacrossIndia.
IV.IncomeTax:TofinalisetheAdvanceTaxpayableaspertheduedatesandremittheAdvanceTaxifany,beforetheduedate.TofacilitateTaxAuditattheendofeveryFinancialYearandgettheTaxAuditReportbeforefilingtheAnnualreturn.

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TofiletheAnnualreturnofthePopularaspertheduedateandanyRevisedreturnalsoaspertheduedateprescribedintheIncomeTaxAct.ToclarifyanydoubtsregardingtheIncomeTaxmattersrequiredbyanyotherDivision/Departments.TobringtothenoticeofconcernedDepartments/Divisions,anychangesintheIncomeTaxLaw.Toco-ordinatewiththeTaxAuditor’sforeffectiveliasoningwiththeIncomeTaxDepartmenttoarrangefortheearlyassessmentandreceiptofrefund,ifany.ToattendtothecorrespondencesrelatingtoIncomeTaxtotheTaxAuditorsandtheDepartmentswithinaweekorwithinthetimestipulatedintheNotices.TosubmittotheHigherAuthorities,anydemandnoticereceivedfromtheIncomeTaxDept.withtherecommendationoftheTaxAdviserfortakingnecessaryfurthercourseofaction.ToassistotherSections/DivisionstoapplytheprovisionsofTDSstrictlyandremittheamounttotheIncomeTaxDepartmentaspertheduedate.ToensurethereceiptofTAV.CertificatesonthePopularincomeandincludeitintheAnnualreturn.ToarrangefortheNon-deduction/reducedrate,certificatefromtheIncomeTaxAuthorities,whereveritispossible.

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ESOFRATIOS:GrossprofitratioNetprofitratioFixedassetratioDebt-equityratioReturnonshareholderfundsOperatingprofitratioFixedassetratioWorkingcapitalratioCurrentratioRATIOANALYSISANDINTERPRETATIONGrossprofitratio(GPratio)Thisisaprofitabilityratiothatshowstherelationshipbetweengrossprofitandtotalnetsalesrevenue.Itisapopulartooltoevaluatetheoperationalperformanceofthebusiness.Theratioiscomputedbydividingthegrossprofitfigurebynetsales.FORMULAGrossprofitratio=grossprofitx100

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NetsalesYEARSGROSSPROFITNETSALESRATIO
20073270770641534971803261.1320083947408782628094473762.8420094052788925671493867060.3520104105444431718350476657.1520113460611423683911317750.6020123069403458627106441748.9420133163301981630842231525.50

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Netprofitratio(NPratio)Thisisapopularprofitabilityratiothatshowsrelationshipbetweennetprofitaftertaxandnetsales.Itiscomputedbydividingthenetprofit(aftertax)bynetsales.
FORMULA
Netprofit=profitaftertaxx100Netsales
YEARSPROFITAFTERTAXNETSALESRATIO
20071969852720534971803236.8220083024893217628094473748.1520091866573453671493867027.79

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20101467717701718350476620.43201144207438668391131776.46201212130245862710644171.93201317966698463084223152.84
FIXEDASSETTURNOVERRATIOAfinancialratioofnetsalestofixedassets.Thefixed-assetturnoverratiomeasuresacompany'sabilitytogeneratenetsalesfromfixed-assetinvestments-specificallyproperty,plantandequipment(PP&E)-netofdepreciation.Ahigherfixed-assetturnoverratioshowsthatthecompanyhasbeenmoreeffectiveinusingtheinvestmentinfixedassetstogeneraterevenuesFORMULAFixedassetturnoverratio=NetsalesNetfixedassetYEARNETSALESNET FIXEDASSETRATIO

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2007534971803258576892010.912008628094473759672328341.052009671493867064205141361.042010718350476661176434931.172011683911317770678446120.962012627106441769101506040.902013630842231572807073380.86
DEBT-EQUITYRATIO:Thedebt-equityratioisameasureoftherelativecontributionofthecreditorsandshareholdersorownersinthecapitalemployedinbusiness.Simplystated,ratioofthetotallongtermdebtandequitycapitalinthebusinessiscalledthedebt-equityratio.Itmaybecalculatedasfollow:
FORMULADebt–equityratio=LongtermdebtShareholderfund

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YEARSLONG TERMDEBTSHAREHOLDERFUNDRATIO2007186421550175110580980.012008161366250206005772830.072009136310950238176331660.0052010136310950254416694510.0042011111255650262847161560.03201289150350273760640000.002201348389750279527526720.001
RETURNONSHAREHOLDERFUND:TheReturnOnShareholdersFunds(ROSF)ratioisameasureoftheprofitfortheperiodwhichisavailabletotheordinaryshareholderswiththeordinaryshareholders'stakeinabusiness.Itmaybecalculatedasfollow:FORMULA:Returnonshareholder’sfund=Netprofitaftertaxx100Shareholderfund

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YEARSNET PROFITAFTERTAXSHAREHOLDERFUNDRATIO200719698527201751105809811.24200830248932172060057728314.6820091866573453238176331667.8320101467717701254416694515.762011442074386262847161561.682012121302458273760640000.442013179666984279527526720.006
OPERATINGPROFITRATIOOperatingprofit ratioismeasureswhatproportionofacompany'srevenueisleftover,afterdeductingdirectcostsandoverheadandbeforetaxesandotherindirectcostssuchasinterest.FORMULAOperatingprofitratio=operatingprofitx100Netsales

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YEARSOPERATINGPROFITNETSALESRATIO20071868885764534971803234.9320082272395144628094473736.1720092159812728671493867032.1620101855058096718350476625.8220111041814760683911317715.23201262307822062710644179.93201344097031663084223150.06FIXEDASSETRATIOAfinancialratioofnetsalestofixedassets.Thefixed-assetratiomeasuresacompany'sabilitytogeneratenetsalesfromfixed-assetinvestments-specificallyproperty,plantandequipment(PP&E)-netofdepreciation.Ahigherfixed-assetturnoverratioshowsthatthecompanyhasbeenmoreeffectiveinusingtheinvestmentinfixedassetstogeneraterevenuesFORMULAFixedassetratio=fixedassetLongtermfund

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YEARSFIXEDASSETLONG TERMFUNDSRATIO2007585768920118642155031.422008596723283416136625036.972009642051413613631095047.102010611764349311125565054.98201170678446128915035079.282012691015060467045050103.062013728070733848389750150.45
WORKINGCAPITALTURNOVERRATIOThe workingcapitalratio isthesameasthe currentratio.Itistherelativeproportionofanentity's currentassets toits currentliabilities,andisintendedtoshowtheabilityofabusinesstopayforitscurrentliabilitieswithitscurrentassets.Aworkingcapitalratiooflessthan1.0isastrongindicatorthattherewillbe liquidity problemsinthefuture,whilearatiointhevicinityof2.0isconsideredtorepresentgoodshort-termliquidity.FORMULAWorkingcapitalturnoverratio=NetsalesNetworkingcapital

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YEARSNETSALESNETWORKINGCAPITALRATIO2007534971803238296658541.392008628094473762824885500.992009671493867085427628320.792010718350476682292779220.872011683911317770176512460.972012627106441749381135512.692013630842231526874320423.74CURRENTRATIOThe currentratio isa financialratio thatmeasureswhetherornotafirmhasenoughresourcestopayitsdebtsoverthenext12months.Itcomparesafirm's currentassets toitscurrent.Itisexpressedasfollows:FORMULACurrentratio=CurrentassetsCurrentliabilitiesYEARSCURRENTASSETSCURRENTLIABILITIESRATIO

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200720567597104167379312501.22200824056551232177740626821.35200927927779009193850161771.44201030085526464218562485421.37201128826634667218089834211.32201223776967828232831564731.02201325439530723257082739270.98
CHARTFORGROSSPROFITRATIO:

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2007 2008 2009 2010 2011 2012 2013
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INTERPRETATION:Duringtheyear2007thegrossprofitratiowas61.13,itincreasedto62.84intheyear2008.Intheyear2009thegrossprofitratiodecreasedto60.35.Duringtheyear2010grossprofitratiodecreasedto57.15.Intheyear2011itdecreasedto50.60.Duringtheyear2012grossprofitratiodecreasedto48.94.Intheyear2013decreasedto25.62.CHARTFORNETPROFITRATIO

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2007200820092010201120122013
0%
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RATIO
INTERPRETATIONDuringtheyear2007thenetprofitratiowas36.82.Itincreasedto40.15intheyear2008.Intheyear2009thenetprofitdecreasedto27.79.Duringtheyear2010netprofitratiodecreasedto20.43.Intheyear2011itdecreasedto6.46.Duringtheyear2012netprofitratiodecreasedto1.93.Intheyear2013itincreasedto2.84.

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CHARTFORFIXEDASSETSTURNOVERRATIO:
2007 2008 2009 2010 2011 2012 2013
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INTREPRETATIONDuringtheyear2007thefixedassetturnoverratiowas0.91,itincreasedto1.05intheyear2008.Intheyear2009thefixedassetturnoverratiodecreasedto1.04.Duringtheyear2010fixedassetturnoverratioincreasedto1.17.Intheyear2011itdecreasedto0.96duringtheyear2012fixedassetturnoverratiodecreasedto0.90.Duringtheyear2013fixedassetturnoverratiodecreasedto0.86.

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CHARTFORDEBT-EQUITYRATIO
2007200820092010201120122013
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Series 2
INTERPRETATIONDuringtheyear2007thedebtequityratiowas0.01,itincreasedto0.07intheyear2008.Intheyear2009thedebtequityratiodecreasedto0.005.duringtheyear2010debtequityratiodecreasedto0.004.intheyear2011itdecreasedto0.03.duringtheyear2012debtequityratiodecreasedto0.002.intheyear2013itdecreasedto0.001.

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CHARTFORRETURNONSHAREHOLDERSFUND
RATIO
2007
2008
2009
2010
2011
2012
2013
INTERPRETATIONDuringtheyear2007thereturnshareholderratiowas11.24,itincreasedto14.68intheyear2008.Intheyear2009thereturnshareholderratiodecreasedto7.83.duringtheyear2010returnshareholderratiodecreasedto5.76.intheyear2011itdecreasedto1.68,duringtheyear2012returnshareholderratiodecreasedto0.44.duringtheyear2013thereturnshareholderratio0.006.

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CHARTFOROPERATINGPROFITRATIO
2007200820092010201120122013
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Series 1
RATIO
INTERPRETATIONDuringtheyear2007theoperatingprofitratiowas34.93,itdecreasedto36.17intheyear2008.Intheyear2009theoperatingprofitratiodecreasedto32.16.duringtheyear2010operatingprofitratiodecreasedto25.82.intheyear2011itdecreasedto15.23.duringtheyear

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2012operatingprofitratiodecreasedto9.93.duringtheyear2013operatingprofitratiodecreasedto0.06.
CHARTFORFIXEDASSETRATIO
RATIO
2007
2008
2009
2010
2011
2012
2013
INTERPRETATION

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Duringtheyear2007thefixedassetratiowas31.42,atincreasedto36.97intheyear2008.Intheyear2009thefixedassetratioincreasedto47.10.duringtheyear2010fixedassetratioincreasedto54.98.intheyear2011itincreasedto79.28.duringtheyear2012fixedassetratioincreasedto103.06.intheyear2013thefixedassetratioincreasedto150.45.
CHARTFORWORKINGCAPITALTURNOVERRATIO
2007 2008 2009 2010 2011 2012 2013
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Chart Title
RATIOS
INTERPRETATION

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Duringtheyear2007theworkingcapitalturnoverratio1.39,itdecreasedto0.99intheyear2008.Intheyear2009theworkingcapitalturnoverratiodecreasedto0.79.duringtheyear2010theworkingcapitalturnoverratioincreasedto0.87.intheyear2011itincreasedto0.97,duringtheyear2012workingturnoverratioincreasedto12.69.duringtheyear2013theworkingcapitalturnoverratioincreasedin23.47.CHARTFORCURRENTRATIO
RATIOS
2007
2008
2009
2010
2011
2012
2013
INTERPRETATION

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Duringtheyear2007thecurrentratiowas1.22,itincreasedto1.35intheyear2008.Intheyear2009thecurrentratioincreasedto1.44.Duringtheyear2010currentratiodecreasedto1.37.intheyear2011workingcapitalratioitdecreasedto1.32.Duringtheyear2012currentratiodecreasedto1.02.Intheyear2013currentratioitdecreasedto0.98
1.CORPORATEINFORMATIONT.A.V.ProductprivateLimited(theCompany)isapublicCompanydomiciledinIndiaandincorporatedundertheprovisionsofCompaniesAct,1956.TheCompanyisoperatingasalandlordPopularlimitingitsfunctionstooverallplanning,development,mobilizationofinvestmentsforthedevelopmentofpopularandotherinfrastuctureactivities.Thedevelopmentandoperationsoftheterminalsaremostlyentrustedtoprivateopeartors/captiveusers.2.BASISOFPREPARATIONThefinancialstatementsofthecompanyhavebeenpreparedinaccordancewithgenerallyacceptedaccountingprinciplesinIndia(IndianGAAP).Thecompanyhaspreparedthesefinancialstatementstocomplyinallmaterialrespectswiththeaccountingstandardsnotifiedunderthe

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Companies(AccountingStandards)Rules,2006,(asamended)andtherelevantprovisionsoftheCompaniesAct,1956.Thefinancialstatementshavebeenpreparedonmercantilebasisandunderthehistoricalcostconvention.ThecompanyhaspreparedfinancialstatementsaspertheRevisedScheduleVInoitifiedundertheCompaniesAct,1956.3.SIGNIFICANTACCOUNTINGPOLICIES:
a.GENERAL:ThefinancialstatementsarepreparedonhistoricalcostconventionandonmercantilesystemofaccountinginaccordancewithgenerallyacceptedAccountingprinciples.
b.REVENUERECOGNITION:Incomeisrecognizeduponcompletionofservicesrenderedandnosignificantuncertaintyexistsregardingtheamountofconsiderationthatwouldbederivedafterrenderingtheservice.UpfrontfeereceivedfromtheBOToperatoristreatedasRevenueintheyearinwhichzerodateoftheProjectisfixed.Interestincomeonthedisputedrevenuewillberecognisedonrealisationbasis.

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c.FIXEDASSETS:(i)TANGIBLEASSETS:Fixedassetsarestatedatcostofacquisition,includinganyattributablecostforbringingtheassettoitsworkingconditionforitsintendeduse,lessaccumulateddepreciation.Expensescapitalizedalsoincludeapplicableborrowingcosts.Inrespectofmajorprojectsinvolvingconstruction,relatedpre-operationalexpensesformpartofthevalueofassetscapitalized.Allupgradation/enhancementsaregenerallychargedoffasrevenueexpenditureunlesstheybringsimilarsignificantadditionalbenefits.Theamountsbecomingpayablebythecompanyonaccountofuncontestedarbitralawardsonprojectclaimsarecapitalizedintheyearofawardasadditionsduringtheyearintherespectiveasset.Theinterestonsuchawardspayabletothecontractoristreatedasrevenueexpenditureintheyearofaward.(ii)INTANGIBLEASSETS:Intangibleassetsarestatedatcostlessaccumulatedamortisationandimpairmentlosses,ifany.Costcomprisesthepurchasepriceandanycostattributableforbringingtheassetstoitsworkingconditionforitsintendeduse.

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AmortisationisprovidedonStraightLineMethod(SLM),whichreflectthemanagement’sestimateoftheusefullifeoftheintangibleassets.d.DEPRECIATION:DepreciationisprovidedonStraightLineMethodattheratesandinthemannerspecifiedintheScheduleXIVoftheCompaniesAct,1956.AssetscostingindividuallyRs.5000/-andbelowarefullyEPLAnnualReport2012-2013|35depreciatedintheyearofaddition.Wherenoratesarespecifiedforanyportspecificasset,thedepreciationischargedattherateasdeterminedinaccordancewiththelifeofthoseassetsasperthepracticeprevailinginMajorPortsinIndia.Depreciationonadditioninvalueofassetsduetoarbitralawardsisclaimedovertheremainingusefullifeoftheassetsfromthestartofthefinancialyearinwhichsuchawardispassedandaccepted.e.INVESTMENTS:LongTermInvestmentsarestatedatcostexceptwherethereisadiminutioninvalueotherthantemporary,inwhichcasethecarryingvalueisreducedtorecognizethedecline.Currentinvestmentsarestatedatlowerofcostorfairmarketvalue.f.DEFERREDREVENUEEXPENDITUREPreliminaryExpensesandDeferredRevenueExpensesarewrittenoff

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overaperiodoffiveyearsequally.g.ACCOUNTINGFORTAXESONINCOMECurrenttaxisdeterminedastheamountoftaxpayableinrespectoftaxableincomefortheperiod.Deferredtaxisrecognized,ontimingdifferences,beingthedifferencesbetweentaxableincomeanaccountingincomethatoriginateinoneperiodandarecapableofreversalinoneormoresubsequentperiods.Deferredtaxassetsarenotdeterminedonunabsorbeddepreciationandcarryforwardoflossesunlessthereisvirtualcertaintythatsufficientfuturetaxableincomewillbeavailableagainstwhichsuchdeferredtaxassetscanberealized.h.RETIREMENTBENEFITS:Provisionsforgratuity,pensionandleavesalaryhavebeenmadeaspertheserviceconditionsandonthebasisofactuarialvaluationandforthoseemployeeswhoareondeputationfromotherorganizationsaspertheadvicereceivedfromtherespectiveorganizations.i.FOREIGNCURRENCYTRANSACTIONSForeigncurrencytransactionsarerecordedinIndiancurrencyattheexchangeratesprevailingontherespectivedatesoftransactions.Monetaryitemsaredenominatedinforeigncurrenciesattheyear-endare

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restatedatyear-endrates.Non-monetaryforeigncurrencyitemsarecarriedatcost.Anyincomeorexpenseonaccountofexchangedifferenceeitheronsettlementorontransactionisrecognizedintheprofitandlossaccount.
j.PREPAIDEXPENSES:RevenueexpenditureundereachheadaresegregatedintocurrentyearandprepaidwherevertheamountexceedsRs.20,000/-.k.PREMIAFORFORECLOSURE:Premiaforforeclosureofloansoranypartthereofischargedtorevenueintheyearinwhichtheforeclosureisaffected.l.BORROWINGCOST:BorrowingCostarecapitalisedaspartofthecostofaqualifyingassetwhenitwillresultinfutureeconomicbenefitstothecompany.Otherborrowingcostsarerecognisedasanexpenseintheperiodinwhichtheyareincurred.m.MAINTENANCEDREDGING:

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ExpenditureforthemaintenancedredgingisprovidedeveryyearbasedontheestimatedquantityasassessedfromtheHydrographicSurveyReportandaspermarketratebasedcostofsuchmaintenancedredging.Theadjustmententrieswillbemadeintheyearinwhichactualmaintenancedredgingexpenditurewasincurred.n.LIQUIDATEDDAMAGES:Liquidateddamagesrecoveredoncertaintybasis.InrespectofCapitalProjects,thesamewillbereducedfromtheCapitalisationofAssetandonallothercases,recognizedasOtherIncome.
CHAPTER-4OTHER

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DEPARTMENTS
CHAPTER-4OTHERDEPARTMENTSMEANINGOFSALESPROMOTIONThewordpromotionorganizedfromtheLatinword`promotion’.Themeaningistomoveforwardortoadvanceanidea.Theaimofproductionissales.Salesandpromotionaretwodifferentwordsandsalespromotionisthecombinationofthesetwowords,salespromotionincreasethesales

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volume.Itisanimportantproductinmarketingtolubricatethemarketingefforts.Salepromotionisanecessaryvarietytoitemtoboostsales.Inabroadersense,itisnotanexpenditure,itisaninvestmentasitpaysrichreturn,itisrighttosaysalespromotionmovestheproductsalespromotionisimportantandspecializedfunctionofmarketing.DEFINITIONOFSALESPROMOTIONAccordingtoindianmarketingassociationsalespromotionis“thosemarketingactivitiesotherpersonalselling,advertisingandpublicitythatstimulateconsumerpurchasinganddealereffectiveness,suchasdisplayshows,expositions,demonstrationandvariousnon-recurrentsellingeffortsnotintheordinaryroutine’’AccordingtoMr.vijayakumarandMr.sivaramakrishnan,salespromotionisanactivityand/ormaterialthatactasadirectinducementofferingaddedvalueorincantivefortheproducttoresellerssalespersonsorconsumer.AccordingtoMr.sivaramakrishnan,“salespromotionisanorganizedeffortappliedtothesellingjobtosecurethegreatesteffectivenessforadvertisingandfordealershelp.PROMOTIONS:Popularpapad,theybelievethatthebestpromotiontheycouldpossiblyreceiveisbywordofmouth.Thereforetheyconcentratemoreoncosteffectivenessandqualityratherthananmoreexpensivemodesofpromotionlikeadvertisement.

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ThereforeannualexpenseonadvertisementandpromotionamountsRs.60lakhsamere0.2%oftotalturnovers.TheextremelyfamousalphaGuajarat,alphaBengalisunetc.theyalsoadvertiseinEnglishandregionalnewspaper..Theygenerallybuygoldcoins-5gms(or)10gms,dependingontheprofit.Everyonegetsanequalshareofprofit,irrespectiveofwhodoeswhatirrespectiveofseniorityorresponsibility
SOMEOTHERSFACTORS,WHICHKEEPSUSAHEADOFOURCLOECOMPETITORSARE:1)Customizationsolution2)ExcellentfinancialpositionaswellasTQM3)Largeproductioncapacity4)Hugeservingnetwork5)Easypaymentoptions6)Industryleadingprices7)FreshandhygienicrangeofproductsServicefactorandrespondent:FactorNoofres%Yes2025%No6075%

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Total80100%
Source:
No of res %
0
10
20
30
40
50
60
70
80
90
Yes
No
Total
Mobilebills:FactorNoofres%Yes5569%No2531%Total80100%Source:

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motivationispreferred:FactorNoofres%Financialmotivation4860%Non-financialmotivation3240%Total80100%
Sourse:
1st Qtr2nd Qtr3rd Qtr4th Qtr
0
10
20
30
40
50
60
70
80
90
100
East
West
North
No of res %
0
10
20
30
40
50
60
70
80
90
Yes
No
Total

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ADVANTAGESOFSALESPRODUCTItstimulateintheconsumeranattitudetowardstheproduct.Itcreateabetterincentiveintheconsumertomakeapurchase.Itisademandcreator.Itgivesdirectinducementtotheconsumertotakeimmediateaction.Itisflexibleitcanbeusedatanystageofanewproductintroduction.Salespromotionleadstolowunit-costdue,tolarge-scaleproductionandlargescaleselling.FEATURES:Supercrispyspicylightgoodfordigestionhygienicallypackedhealthy limitationsofthestudyAreslimitation:ThestudywaslimitedtoChennaicityonly.HencefindingmaydifferfromotherpartsofIndiawhereIhavenotvisited.

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Non-responseerror:Itisalmostimpossibletoobtaindatafromeach&everyrespondentcoveredinsample.Timeconstraint:Therewastimeconstrainttothisproject.Theprojecthastobecompletedwithin2months.Busyrespondent:Manytimerespondentsweresobusythattheydidn’tgivereply.Therewerebiasedalso.Otherreasons:Therewereheavyranisduringtheperiodofsurvey.Sotherewasmanytimeprobleminconductingsurvey&transportation.Executivesummary:MyprojectworkwastofindoutthebrandawarenessofpopularPapadincurrentscenario.

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QUALITYASSURANCE:Whatseparatesusfromourcompetitorsistheconcertedtowardsthequalityofourproducts.Ourdesiretoexcelhasempoweredustoadoptstringentqualitymeasurestobepracticedatalllevelsofthebusiness.Besides,ourtrainedqualitypersonnelensurequalitychecksateachandverystageofmanufacturingprocessincludingprocuringtillthefinaldispatchtoensurethecompliancewithsetstandardsdefinedbyvariousnationalandInternationalregulatorybodies.PRODUCT&SERVICES:Ourorganizationsisknownasadistinctivesupplierandexporterofpopularproducts.Inadditionwealsomanufacturehighqualitycolorpapads.Therangeofferedbyusishighlyacclaimedbyclientsduetoitsunmatchedquality.Procuredonlyfromreliablemanufactures,ourproductsareassuredtobeincompliancewithprevalentindustrystandards.Weofferourproductslineatmosteconomicalprices.QUALITYASSURANCE&VENDORBASE:Webelievethatqualityisnotjustaparameterbutalsoavalueadditiontothewholeprocess.Ourqualityinspectionproceduresensuretheabsolutepurityandfreshnessofeveryproductweoffer.Ourassociationswithreputedbakers,confectionersand

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manufacturesensuresthatwedeliverimpeccablequalityproductstoourclientsworldover.Theafterprocuringtheproductsformourvendors,wedothroughinspectionoftherangebeforedispatchingitatclientsend.Wefollowaverystrictvendorselectionpolicythatentailscomprehensiveassessmentofthecapabilitiesofeachvendorpriortosourcingourrangeofproducts.WEASSUREOURPRINCIPALS:Toprovidewellmodernized,highquality,resultorientedandremarkableachievementsTodeliverconsistentlyhighestqualitysolutionstowardsthedistributionandmarketingserviceswiththecommitmentbackedbysignificantinvestmentsTosupplyveryenthusiastic,experienced,dynamicandtotallydedicatedmarketingpersonalsforthedistribution.PRODUCTSPORTFOLIO:Wearecountedasadistinguishedsupplierandexporterofadiversifiedproductlineconsistingofasafetymatchboxes,poojaoil,andappalam.Allourproductsaredevelopedinstrictadherencewiththeinternationalqualitystandardsunderthesupervisionofourexperts.Ourpoornakumbampoojaoilisaswellknownforthespecialfeaturesofpurity,safetyandconsistentqualityofpromotingdevotionalattitudes.

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INSTANTFOOD:Ragi,vermicelliandraggimacaroniareoureffortstohelphealthconsciousconsumersailingfromdiabetes.However,itisalsoprovingforahugeconsumerbasewhoarekeenontheirhealthandthosewhocloselywatchtheirwaisttimes.PACKEDSEMIYA:Pastaistypeoffoodmadeformdoughusingflavorandwater.ThewordcomesfromItalianpasta,whichsharesitsoriginwith“paste”meaning“dough”,“pasta”,or“pastry”asin“smallcake”.Wehavethefollowingtypesofpasta.LongvermicelliShortRoastedvermicelliRagivermicelliRiceadaMacaroni(Eldowandshells)RagimacaroniVermicelliisaformofpastathatresembles“spaghetti”.Anessentialingredientinvarioussweet,salty,andspicyexotic,delicacies,vermicelliismadefromwheatflour.Weensurethatthewheatusedintheprocessisofsupremequalityasweknowthatthiswilldirectlycontributemakingthedishallthemoresumptuous.

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READYTOEATFOOD:Macaroniisanotherpastamadefromwheatflour.Whichisconsideredaoneofthecominginshell,Elbowandshapestheyarebeingshippedbyusinbulkpacking.
RICEADA:Riceadaisthatformofpastaresembling“Fettuccine”whichisproducedfromriceflavor.Thisproductismainlytargetedforkeralapeoples.Theyreferthistypesofpastaofallfestivals.Theymakeaadapradhamanwhichisansweetrecipe.Ancientdayskeralapeoplemakethericeadabysteamingthericeflourinhugevessels.Weboughtthesamequalityofriceadareadilyavailableforthem.mostpeopleinkeralapreferNSriceadafortheirfestivalslikevisu,onam,etc,wehaveadafromwheatflourtoo.
RICEANDRAGIFLOUR:Wealsoproducericeflourandragiandpackthemin500gmspacks.RiceflourplaysamajorpartinIndianfoodindustry.Moreimportantly,weunderstandthesignificanceofroastingtheproductstowardsshelflifelongevity,nottomentiontheincreaseinsmoothtastethatthecustomersrelishes.Thatiswhywedon’tstopbrandingtheproductsasroastedbutalsoensurethatitisroastedtotheprefectdegree.

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ASAFOETIDALUMP/GRANULES:NScompoundedAsafoetidalump,granules,andpowderarenormallyusedinthedomestickitchen,manufacturingpickles,powderedspices,pappadetc.moreovertheexclusivegranularformofourasafetidaisaspecialingredientinexoticsouthIndiandisheslikepongal,puliyothare(puliyogare).Ourpopularitymustbeadirectresultofthehighlevelsofqualityandeconomicutilizationfordesiredresultsinmouthwateringrecipes.ASAFOETIDAPOWDER:AsafoetidahasbeenheldingreatesteemedamongstindigenousmedicinesfromtheearliesttimesdisordersinIndia.Itisreputedasadrugwhichexpelswindformthestomachandcounteractsanyspasmodicdisorders.Itisanervingstsimulant,digestiveagentandasedative.ASAFOETIDASEMIPOWDER:Ensuringthatourcustomersaresatisfiedtothefullesthasputusonthegrowthtrackuntoeternity.ASAFOETIDASOLID:Asafetidaisalsoknownasfoodofgodsor“Hing”.

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Asafoetida’sEnglishandscientificnameisderivedfromthePersianwordforresinandlatinforstrongsulfurousodor(foetida).AsafoetidaisknowntoIndiansocietyforagesandiswidelyusedasaflavoringagentinIndianrecipes.Inshort,asafetidaisamedicinalgumoftheplantusedasacureforstomachdisorders,likenausea,anorexiaandflatulence.Takeninternallyithelpsinrelievingdistensionofabdomenduetotheimproperdigestionorgases.Asafetidaisoneofthekeydigestionpromotingherbsoftheayurvedictherapy. Ourconcoctionformiscompoundedasafetidaresin,wheatflourandgumArabic.Ourcompoundedasafetidacomesinpowderandlumpsthatcomeinstandardized10g,20g,50g,100g,200g,500g,and1kgpackagesfortheconvenienceofthecustomers.PICKLEDGHERKINS:Gherkinpicklevariationsincludeslicedgherkin-stackers,Gherkinchips,gherkinreslishandGherkinassortiwithothervegetables.GREENCOFFEEEXTRACT:GreencoffeeBeanextract

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OTHERVEGETABLESPICKLESINCANSANDJARS:JalapenospicklesWholetomatoespicklesCannedvegetables

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WEIGHTEDAVERAGE
INFERENCE:Fromtheaboveweightedaveragedtableithasbeeninferredthatthemajorityoftherespondentshavegivenfirstpreferencetothetaste,thesecondpreferenceisgiventotheprice,whereasthethirdreferenceisgiventothepopularity,fourthpreferencegiventopackaging,fifthpreferencegiventoquantityandsixthpreferencegiventofreshness.
CHARACTERSEXCELLENTGOODAVERAGEBELOWAVERAGEDISSATISFACTORYWELGHTEDAVERAGERATASTE627333352733.21QUANTITY526335273325.85PRICE526241383731.42POPULARITY455264393029.83FRESHNESS403068603221.26PACKAGING527460242027.94

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COMPETITIVESTRENGTHSomeofthefactors,whichgiveusacompetitiveedgeoverothermarketplayerare:RichflavoredproductsHygienic&healthyprocessingQuality&scientificpackagingHighlycompetitiveprice
INFRASTURCTUREOurstates-of-the-artinfrastructuralbuildingissprawledoverahugeareaoflandattondirapetatChennai.Tamilnadu.Thefacilityhasbeensegregatedintoseveraldepartmentsbythemanagementtoensuresmoothworkflowandsupplychaininthemarket.Ourmodernizedmanufacturingplantisfunctionalwithtechnologicallyadvancemachinesandequipments,whichensurehighproductioncapacity.
OURTEAM:Wehaveselectedsomeofthetalentsbrainsoftheindustryasourteammembers,whostrivetoprovidehighreliableandcosteffectiveproductstotheclientstheseprofessionalspossesintenseexperienceoftheirfields,whichhelptheminaccomplishingassignedtakeswithoutanyerrors.Ourprofessionalsworkintandemwithoneanothertoachievecommongoalsof

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thecompany.CLIENTSATISFACTION:Wefollowclient-centricapproachesinourbusinessoperationstorendermaximumsatisfactiontoouresteemedclients.Ourcompanyoffershighlyreliableanddurablerangeofproductstotheclientsatindustryleadingprices.Wealsoensurethealldispatchedordersaredeliveredtotheclientswithinthestipulatedtimeframe.Moreover,withthehelpofourtransparentbusinessdealings,weareabletomusteralargeclientbaseacrossthenation.
OURQUALITY:At“Popularpappadaumsproducts”,dedicationtoqualityistheunderpinningofourestablishment.Wespecializeintheproductionofvariousdairyproductsthatarefulfillingandtasty.Forthiswehaveourwellexperiencedandfullyqualifiedqualitytesterwhocheckthequalityoftheproductsfromitsinitialstagestotillisfinalproduct.Ourrangeofproductsatemanufacturedundertheguidanceofexpertsaresupportedwithrequisitequalitytestingequipmentwhogranteeitsfreshness,taste,andbestquality.APPALAMMAKINGMACHINE:Withvastexpertise,wesupplyandmanufactureawidearrayofappalammakingmachine.Thesemachineshavetensilestrengthandare

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excellentinfunctionality.Experienceanddexterousemployeesparticipateinthemanufacturingoftherangebymakinguseoflatestandadvancetechnologies.Weoffertherangeataffordableprices.Weareofferingourclientanexcellentqualityrangeofapplammakingmachines.Theseappalammakingmachinesaremadeformaveryhighqualityrawmaterialwhichensureshighdurabilityasitsuserend,theseappalammakingmachinesareinhighdemandinthemarket
Sinceyears,weareintheprocessofmanufacturingandsupplyingofpapadmakingmachines.Thesemachinesaremadeforqualityorientedbasicmaterial.Therangeofferedbyusincludespapadmakingmachines,withvastexpertisewesupplyandmanufactureawidearrayofappalammakingmachines.Thesemachineshavetensilestrengthandareexcellenceinfunctionality.Experiencedanddexterousemployeesparticipateintheemanufacturingoftherangebymakinguseoflatestandadvancestechnologies.WeoffertherangeataffordablepricesYearofestablished :1991Legalstatusoffirm : partnershipNatureofbusiness :supplier,distributor,manufacturer,exporterNumberofemployees :upto10peopleTurnover :uptoU$$0.25millionsoruptoRs.1croreapptox.

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Wehavesustainedourmarketdominancebyofferingqualityproductsatcosteffectiveprice.Wehavebeenequippedwiththestate-of-the-artinfrastructuralset-up,outfittedwithautomatedprocessingfacility.Thatgivescontrolovertheentireproductionprocesscomplementedwithourinnovativequalitycontrolframework,ensuringthatourcustomeraredeliveredthefreshandfineproducts.WHATSETSUSAPART
Qualitycommitment:Beforeprocuringourproducts,wemakesurethatallproductsareaspersetqualitystandards(microbialcontents,extraneousmatter,moisturelevel,freshcrop,etc).WenevercompromiseonqualityandourofferedqualityproductssatisfytheASTAandESAspecificationsbutalsomeetbuyersspecifications.
Competitiveprice:Ourwidenetworkofregularsuppliers(traders,NGOsandco-operativessocieties),enablestousprocurethebestavailableproduceatcompetitivepricesformalloverthecountry.

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State-of-the-artManufacturing/Packingfacility:Withourstate-of-the-artmanufacturingandpackingfacility,wearealwaysonestepaheadofourcompetitors.Beingequippedwiththelatesttechnology,wekeepourselvesupdatedwiththenewinnovationsinthegobalfoodindustrytomatchfuturerequirements.
Qualityandhygieneconsciousemployees:Wemotivateemployeetofollowsanitationrulesintheirpersonalaswellasprofessionallife.Wetrainedandsupportthemtodotheirjobasperourstatedqualitystandards,andalsotokeeptheprobablehazards(relatedtohis/herjob)undercontrol.
FairBusinessandsocialethics:Wemaintaininternationalstandardsforfairbusinessandsocialethics.Infact,wehaveachievedexpertiseinmaintainingbalancebetweenthesetwostandards,whichisachallengeinitself.Wenotonlyselltheproductsbutalsoprovidevalueaddedservicestokeepourcustomerssatisfied.Ourmarketresearchteamconsistentlystudiesthedynamicsofthefoodmarketaswellastheupcomingtrendstoincreaseourglobalclientbases.
RESEARCHMETHODOLOGY

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ROLEOFTHEEMPLOYEEWOMEN:Thegrowthofthepopularisoftenseesinthelargercanvasofwomenandtheirempowerment.Theorganizationhasundertakenvariouseffortstopromoteliteracyandcomputereducationformember–sistersandtheirfamilies.AliteracycampaignforsisterbeganthroughliteracyclassesatTamilNaduonjune18,1999.Later,themanagingcommitteedecidedtostartsuchclassinallitsbranchesform1980onwardsThemember–sisterusedtheirorganizationasamediumtopromotetheirandtheirfamilieswelfare.Inthevalodcentretheysetupaneducationalandhobbycentrefortheruralwomenorientationcoursesintyping,cooking,sewing,knitting,andtoymakingaswellasothercourseslikechildwelfare,firstaidandhygieneweretaught.Thefirstevenpucca(tarred)roadinvalodtobebuildandinauguratedin1973waswiththehelpofthepopular,valodbranch.The1979,popularteamedupwithUNICEFtoorganizeaseminarChennaion“childcareandmotherwelfare”.Aspartoftheinternationalyearofthechildcelebrations.InOctober1984,representationpopularattheUNISCOsponsoredinternationalworkshopon“theroleofwomenintheassimilationandspreadoftechnologicalinnovation“heldatNITIE,representedpopularatthenationallevelmeetingonwomenconvenedbynationalcommissiononselfemployedwomenAtthebestofMotherTeresa,themember–sistersalsotookpartinsomeactivitiesofannamalai,aninstitutiontocarefordestitutewomen.

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Popularmembersistersalsotiredtostartaco-operativebank,buttheeffortwasnotverysuccessful.KEYELEMENTOFEMPLOYMENT:Thecombinationofinclusionandtheactiveparticipationofwomenhaveenduredaspopularbackbonefor43years.Theinteresstofallsistersaretreatedequally,becausetheysistersfromthepopular.Anywoman,irrespectiveofallsistersofherreligion,caste,orclass,canbecomeamemberaftersigningapledgeofdevotion,whichisherassuranceforearninganhonestincomethroughco-operativework.Memberssisteracrossallbranchesofpopularreciteanallreligionprayerbeforebeginningtheirdailyactivities.Thesistersarefreetochoosetheiractivitiessuchasmakingthemasala(blendofmultiplespices),poundingtheflour,weighingtheflour,preparingthedough,rollingpapads,distributionwages,andhandlingtheaccounts.Eachactivityisgivenequalimportanceandsisterperformtheseactivitieswithmutualco-operationandconsent.Whenanewbranchofpopularopens,aneighboringpopularbranchhelpsitbyguidingandtrainingnewmembers.Leavingtheorganizationsisvoluntary.Nomembersistercanbeaskedtoleaveunlessoruntilshegoesagainsttheorganizationalprinciples.Becauseofpopularmainmotiveofgeneratingself-employmentforwomen,nomachineryisusedattheproductionlevel,andeverythingisdonemanually.However,computersarenowbeingsissomeoftheChennaibranchesforaccountsandadministrations.Anysistercanapplyforaloanformtheorganizationwithout

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specifyingthereasons.Aswellasacquiringsomefinancialindependence,womenhavealsorealizedtheimportanceofsocialindependence.Becausewomenowntheorganizations,lowermiddleclasswomenfinditverycomfortabletoworkinsuchanenvironment.RESEARCHDESIGNThehumanresourcesmanagement(HRM)functionincludesavarietyofactivities,andkeyamongthemisdecidingwhatstaffingNeeds,recruitingandtrainingthebestemployees,ensuringtheyarehighperformers,dealingswithperformancesissues,andensuringyourpersonalandmanagementpracticesconformtovariousregulations.Activitiesalsoincludesmanagingyourapproachtoemployeebenefitsandcompensation,employeerecordsandpersonalpolicies.Usuallysmallbusiness(for-profitornonprofit)havetocarryouttheseactivitiesthemselvesbecausetheycantyetaffordpartorfulltimehelp.However,theyshouldalwaysensurethatemployeeshaveandareawareofpersonalpolicieswhichconformtocurrentregulations.Thesepoliciesareoftenintheformofemployeesmanuals,whichallemployeeshave.Humanresourcesmanagement(HRM)isthefunctionwhichanorganizationsthatfocusesonrecruitmentof,managementof,andprovidingdirectionforthepeoplewhoworkintheorganization.Humanresourcesmanagementcanalsobeperformedbylinemanagers.Humanresourcesmanagementistheorganizationalfunctionthatdealswithissuesrelatedtopeoplesuchascompensation,hiring,performances,organizationdevelopmentssafety,wellness,benefits,employeemotivation,communication,administrationandtraining.

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“Accountbooksareeasilyaccessibletoallthemember-sisters,ensuringtransparency.Popularfollowsitsownfinancialaccountabilityprinciples.Theyisnocreditmethodsforrunningoperationsintheorganization.Everypaymentsisdoneonadailybasis,exceptfortheoutsidesupplyofrawmaterials.“Profits”and“losses”aresharedequallyamongthemembersofagivenbranch.Intheinitialdaysofpopular,theprofitsofthefirstsixmonthsweresharedequallyamongthesistersintheformof“gold”.Thissharingpracticeisstillineffect,butnowthedecisionwhethertosharetheprofitsingoldorin“cash”ismadeatthebranchlevel.Thecostofnationallevel“advertising”isbornebyallbranchesanddivisions,dependingontheirindividualproductionabilities.MANAGEMENTSTRUCTURE:Inordertoensurethattheworkingofthetrustwasprofessional,ofanorganizationstructureandcertainprofessionalguidelineswereputinplace.Membersisterownedtheenterprise.Anywomen,irrespectiveofcasteorreligionwillingtoworkinanycapacitycouldbecomeamemberbysigningapledgeofdevotiontothebasictentsoftheorganization.Itwasacommitmenttoearnlegislativelyhonestincomethoughtworkonacooperativesbasis.WeareoneoftherenownedorganizationinmanufacturingsupplyingandexportingtastyIndianAppalams,whicharemadeinaccordancewiththetiredandtestedculinarypractices.Offeringpremiumtasteandunmatchedqualityourmasalapapadshavebecomepartofonesdailydiet.Weofferthesepapadstoourclientatmostaffordableprices.Whentheydiscoverthatthereisdemandinaparticularplaces,they

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openanewbranch,liketherecentlyopenedoneinJammuandKashmir.Whetherornottheyhaveacentreinanarea,theirgoodsreachthere.
Forexample,theydonothaveanycentreinGoa,buttheyappointedadistributorforthatareatoensurethatpopluarpapadsreachGoa.Theircommunicationwithdistributorsisregularthroughmonthlymeetingswheretheydiscusstheirproblemsandalsotheissuethattheymayhaveaboutquality,price,reachetc.
Theydonothaveindividualdoor-to-doorsalesmanorwomensellingfromhomesonlytheappointeddistributorsforthearea.Thesamesystemisfollowedforotherproducts,buttheymayhavedifferentdistributorsanddepotsfordifferentproducts.DATACOLLECTIONTECHNIQUESUSEDAgainwithexporters,ourresponsibilityendswithdelivery.Theyearexceptofencouragedtocheckthegoodsoncollection.Afterthat,whereandhowtheyexportistheircall.Atpresent,30percentto35%oftheproductionofpopularpapadsisbeingexported,mainlytocountriesliketheunitedstates,theunitedkingdomthemiddleeast,Singapore,HongKongandHollywood.DISTRIBUTINGPROFITS:

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Theyhaveaccountantsineverybranchandeverycentretomaintaindailyaccountsissharedamongallthemembersofthatbranch.Theyhavecommitteeof21thatdecideshowtheprofitsaretobedistributed.Theygenerallybuygoldcoins-5gms(or)10gms,dependingontheprofit.Everyonegetsanequalshareofprofit,irrespectiveofwhodoeswhatirrespectiveofseniorityorresponsibility.Evenabeenwhohasrecentlyjoinedgetthesameshareasotherswhohavebeenwithuslonger.Eachbranchcalculatesitsprofitsanddividesitsequallyamongallitsmembers.Mumbaihas12000members,therestofMaharashtrahas22,000andGujarathasbetween5,000and7,000members.
SWOTANALYSIS:STRENGTH:SincerehardworkDevelopmentofwomanbyprovidingthemaliving/employment.

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Maintainingthesamestandardoverthelast45yearsHavingauniquestatusinthecountry
WEAKNESS:Theinstitutiondoesnotbelieveinholdinganyweaknessforapermanentoralongperiodoftime
THREATS:Intermsofcompetition.Inthepapadsindustry,themajorcompetitionorthreatsisposedtotheinstitutionbypopularpapads.Inthespicesindustry,theHaldramandMDHarethemajorcompetitors.Indetergent,therearemanycompetitorslikeHLL,P&Gect.
EMPLOYEES/MEMBERS:Thereareappro42,000sistermembersworkingforpopularpapadsnotasemployeesbutuscoownersorpartners.Thisisbecausetheyhavesapolicyofbelievingthatpersonworkingforthemisamemberandnotemployee.itisverywellputintheirmindthatthisinstitutionis

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justforthem.Ninetypercentofthememberarethosewomenwhosehusbandsaeeitherdisabledordrunkardordonotwork.CHALLENGESANDPOTENTAIL:ThestoryofsevenillustrateandpoorwomanwhoborrowedRs80tostartapapadsbusinessandtookitsturnoverformRs6,196intheyearfirsttoRs.300corerinthenextfourdecades,involvingover40,000womenonitsrevolutionarymarch,isfancifulatanyawellthoughtsoutGandhianbusinessstrategyequallywellexecutedbyhisfollowers.LateDharshini,jayaandwhoworkedtirelesslyformbehindthescene.Theirvisionwasclearanexclusivewomen’sorganizationrunandmanagedbythem,aqualityproductsthatthesewomenhadtheexpertisetomakeandfinallyaworkenvironmentwhichisnotcompetition-drivenandmechanizedbutbasedonpurelabourandlovefororganizationanditspeople.Popularistodayguidedbyseparatedivisionsofadvertising,marketing,salespromotionsales,thereisgreatercoordinatebetweenbranchofficeandcentralizedmarketing,advertisingandexportsdepartments.TransferoffinishedproductscentralizedmarketingofficesformdifferentbrancheswasworthRs.113.52croreandadspendstoodatRs2.55crorefor2000-2001Butmorethanitsmuchhypedsalefigure,popularexperimentintherealofcorporategovernancestandsoutaonekind.Allthecentreareautonomous;profitsremaintherespectivesbranchesandarenormallyusedtoargumentthebusinessafteradueshareisdistributedasextrasvanaichargetosistsermember.Employeesnumberingabout5000includingthe

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chairpersonherself,areinwaysuperiortosistermemebersandarethereforeexpectedtobehaveaccordingly.Besidesthephenomenalgrowthandexpansionofpopularintoamultiproductcompanyhasopenedbynewemploymentopportunitiesforthesistermemberselilgiblecandidatesarechosenandtrainedtoworkinitsmodernpolypropylene,sasadetergentandcakeprintingdivisions.
TEAMANDMANPOWER:Possessingteamofqualifiedandexperiencedprofessionalswearecapableofmeetingthediverseandexactrequirementsofouresteemedclientele.Ourexpertsarewellversedwiththelatestproductiontechniquesequipmentsandtools,whichmakesusabletostayinpacewithexistingmarketsdevelopmentsaswellasspecificationoftheclients.Ourteamcarryourproductionunderthecontrolutmosthygienicconditionsandensureclientsthattheyareinconformationwiththesetsnormsandguidelinesofindustry.PROCEDURESUSEDANALYSED
ThepapadsarepreparedindifferentpartsinIndia,thequalityofthewaterusedusuallyvaries.Andsocanthequalityoffinalproducts.Topreventstheanyinconsistencies,popularhasbeenitsownlaboratoryinChennai,wherethefinalproductsaretestedandcoded.

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Inthemonthlymeeting,thequalityissueandmodificationsarealsodiscuss.Currentlythereisproblemoffakepopularpapadsbeingintroducedinthemarket.Injune2001,threepersonsarearrestedinthisconnectioninMadurai,butthethreatexistsintheglobalmarketalso.Withincreasingbusinessandotheradvances,theneedforinformationdisseminationandcommunicationamongmembersisteratvariousbrancheshasincreased.Themonthlyregionalmeeting,annualgeneralmeeting,andAll-indiaconventionofbranchesareheldtokeepthemembersawareoforganizationactivitiesandstrategiesandtodiscussissuessuchasqualitymaintenance,productionrates,thestrategiesandhandlingofaccounts,andeverydayproblemsassuretobetterworkenvironment.1previouslydetergent,alongwithalltheotherproductswasexemptformsalestax.Recentlythegovernmenthaspassedanewprovision,whichdoesnotincludedetergentinthePCPL(processedcerealsandpulsesIndustries)listofproducts.Thereforepopularpapadsisliabletopaythesalestaxoftheirsalessasadetergentpowder.Negotiationiscurrentlybeingcarriedoutwithgovernmenttoexemptthisproductsformsalestaxaswell.2.Therolledpapadsneedtobedriedforacertainnumberofhours.Thisentireprocessindoneinthegokulnath.Thereforeinthemonsoonwhenitsrainsitisdifficulttodrythepapadsoutdoor.Thisnowhastobeindoors.The“chillypapad”stayinsmallhouseandspaceisaconstrainthencefewerpapadsareproducedduringthemonsoonseason.thisisthereasonthatpopulardoesnotexportinmonsoon.

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3.anotherproblemexpressedbythemiscompetitioninsalesoftheirdetergentsformestablishedbrandslikepaperpapad.Wefeeloneofthereasonforthisproblemislackofadvertisingasstated,earlierpopularspendsonly0.2%oftheirtotalturnoverequaltoRs.60lakhsonpromotions.Theyneedtoincreasetheirinvestmentinadvertisingthroughelectronicmediaandprintmedia,whichwillcreategreaterawarnessabouttheirdetergentsandincreasesales.Theyalsocurrentlytheydon’tusedirectsellingfortheirshouldadaptdirectsellingasitinvolveslowcostproductslikedetergents.Wefeeltheyshoulddirectsellingabouttheirproducts.FACTORSFORSUCCESS:Themergingofownershipwithmembershiphasencourageduniformandsustainedorganizationgrowth.Theconsistentqualityoftheproducthasbeenaprimaryfactorinestablishingandmaintaining.Popularisbrandisthemarketforthelastsfourdecades.Thesarvodayaphilosophyprovedvitalinformingpopularfoundation.Popularhasencouragedasainnovationorganizationinwhichwomenfromreligious,casteorclassanbecomemembers,thepledgeandallreligiousprayersalsoencouragedcooperativeworkamongthemwomenirrespectiveofcasteorreligious.

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Transparencyinoperationsandnonhierarchicalstructurehashelpedinestablishingorganizationalaccountabilityamongmembersisters.Popularencouragesitsmemberstogivetootherswhatevertheycan,insteadofexpectinghelpformothers.Populardoesnotacceptdonation,butgivesdonationswhichenhancesmembersself-esteemandprideintheirownorganization.Callingthemembers“sisters”createsasinformationalworkenvironment.Frequentmeeting,openliteractionandconsensualdistributionoftasksreducethepossibilityofdisputesresultingformcommunicationgapsandhelpworktogosmoothlyPopularprovideseconomicopportunitiesthroughadomesticactivity.Onceinvolvedinthisactivity;thewomenacquiresconfidenceandstatusastheymakemoneyinarespectablemanner.Themoreenterprisingresponsibleandexperiencedmembersisterclimbtheadministrationladder,popularexemplifies,aremarkablewayofmakingleaderoutofordinarywomen.
factorsofrespondents:factorsNoofres%Highlysatisfied1721%Somewhatsatisfied3139%Satisfied2633%

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Dissatisfied67%Total80100%
1st Qtr2nd Qtr3rd Qtr4th Qtr
0
20
40
60
80
100
East
West
North
HOWTHESYSTEMWORKS:Theentirecyclestartswithasimplerecruitmentprocess.Anywomanwhopledgestoadopttheinstitutionsvaluesandwhohasrespectforqualitycanbecomesamannerandcoowneroftheorganization,Inadditionsothattheseinvolvedintherollingofthepapadsalsoneedtohaveacleanhouseandspacetodrythepapadstheyrolleveryday.ThosewhodonothavesthisfacilitycantakeupanyotherresponsibilitylikekneadingdoughorpackagingortestingforqualityPackagingpapadsaresealedintoaboxandtheproductionformeachmannerendcentreistransportedtotheadoptforthatarea.Chennaialone

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hassixteenbranchesandsixdepots.Eachdepotsstocksproductionformthenearbythreetofourbranchesroughlyabout2000boxes.Insomesmallertownsorvillagesthebranchitselfservicesasthedepot.Thedepotsareourstorageareaaswellaspickeduppointsfordistributions.OURPARTNERS:OurorganizationsisrunbytwohighlyesteemedpartnersMr.A.S.V.AMathavanandMrs.M.Selvalatha.Havinganextensivebusinessbackground,bothofthemhailformthemostrespectablebusinessfamiliesofshri.A.S.Vannianadar.Thisbusinessgrouphasestablishedirsreputedinanumberofcommodities,includingsugar,maida,rava,pulses,camphor,vanaspathiandedibleoils.OriginatingatMaduraithisbusinessenterprisehasbeenrunningsuccessfullyformorethan75yearsMr.A.Mathavanhasmorethan30yearsofexperienceinFMCGproductsandhomeappliances.Underhisleadership,ahighlycommittedofteamwellqualifiedandtrainedprofessionalsisabletoexecuteisactivitiesinasuccessfulmanner.Moreover,heisalsoajointsecretaryofTamilnaduchamberofcommerceandindustriesandexecutivememberoftamilnadufoodgrainsmerchantsassociation,ltd.Thesemembershipshavefacilitatehimingarneringanextensivenetworkofbusinesscontacts.Intheindustry.Furthermore,heisalsoarespectedmemberofthevariousprestigiousclubsandinstitutions.

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Weareameritsofthefollowingreputedassociationandclub:
MaduraiwholesaleconsumergoodsstockiestassociationThefoodgrainsmarketingyardltd.MaduraioilandoilseedsassociationLionsclubofMaduraicityTAMILNADUFOODGRAINSreputedassociationfor(TFG)OURFACILITIES:Thebuildingsat14,nallamuthupillaistreet,Madurai,poltno:1and3parasakthinagar,Maduraiand171eastmasistreet,Madurai,wasbuiltwithallfacilitiestoruntheadministrativeofficeandhugegodowntostoretheproductsThegodownandadministrativeofficeissituatedat14,nallamuthupillairoad,mahalipatti,Madurai,whichcoversatotalareaof5890sqft.Situatedformwithinthecitylimitedwithwelldevelopedroadtransportfacilities.Thebuildingatplotno:1and3parasakthinagar,Maduraiand171eastmasistreet,Madurai,wasbuiltwithallfacilitiestoruntheadministrativeofficeandhugegodowntostoretheproducts.Thebuildingsat171east,masistreetwhichisthemostreputedmarketcentreandsituatedintheheartofMaduraicity.Alltheabovethreebusinesspremiseshavebeenownedbyusandfreehold.

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TEAM:WehaveWithincreasingbusinessandotheradvances,theneedforinformationdisseminationandcommunicationamongmembersisteratvariousbrancheshasincreased.Themonthlyregionalmeeting,annualgeneralmeeting,andAll-indiaconventionofbranchesareheldtokeepthemembersawareoforganizationactivitiesandstrategiesandtodiscussissuessuchasqualitymaintenance,productionrates,thestrategiesandhandlingofaccounts,andeverydayproblemsassuretobetterworkenvironment. 1)skilledworkers2)productionmanager3)procuringofficials4)qualityauditors5)warehouseincharges6)packagingpersonel7)salesandmarketingexecutivesCLIENTSATISFACTION:OurclientcentricPopularistodayguidedbyseparatedivisionsofadvertising,marketing,salespromotionsales,thereisgreatercoordinatebetweenbranchofficeandcentralizedmarketing,advertisingandexportsdepartments.TransferoffinishedproductscentralizedmarketingofficesformdifferentbrancheswasworthRs.113.52croreandadspendstoodatRs2.55crorefor2000-2001

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Butmorethanitsmuchhypedsalefigure,popularexperimentintherealofcorporategovernancestandsoutaonekind.Allthecentreareautonomous;profitsremaintherespectivesbranchesandarenormallyusedtoargumentthebusinessafteradueshareisdistributedasextrasvanaichargetosistsermember.Employeesnumberingabout5000includingthechairpersonherself,areinwaysuperiortosistermemebersandarethereforeexpectedtobehaveaccordingly.Besidesthephenomenalgrowthandexpansionofpopularintoamultiproductcompanyhasopenedbynewemploymentopportunitiesforthesistermemberselilgiblecandidatesarechosenandtrainedtoworkinitsmodernpolypropylene,sasadetergentandcakeprintingdivisions.RESULTS&DISCUSSION:
Inordertoretaintheauthenticityoftheappalam,itisnecessarytobehandmade.
Machinemadeappalamsdifferverymuchintaste,texture,colorandexpansionasthereissomeamountofheatreleasedbythemachinesduringtheprocessingofappalams.
Appalamsfromeachbatcharefriedincoconutoiltoascertainssize,colorandexpansion.
Makingappalamsfromscratchisnotchild’splay.

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Itrequiresskill,efficiencyandyearsoftraining.Anefficientsystemofadministrationhavebeendeviceineachandeverydepartmentforeasyandefficientadministration.
Employeehierarchyhasbeendevisedinsuchawaythatthereisnoconfusionandchaosamongemployees.FINDINESANDSUGGESTIONSInthischapteranattempthasbeenmadetobringtogetherthefindingsandconclusionemergedfromentirestudyalsoattemptedtosuggestcertainmeasuretoimprovethecustomersatisfactionofPopularappalam.FINDINGS1.90Percentrespondent’smonthlyincomeisbetweenRs.20,001to30,000.2.90Percentoftherespondentshavefourmembersintheirfamily.
3.40.9percentoftherespondentsconsumingPopularAppalamthrice

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inaweek.4.109percentoftherespondentsarestudents.5.91.3percentoftherespondentspreferredonlyPopularAppalam.
6.34.3percentoftherespondentsawarePopularAppalamthroughTelevision.7.38.3percentoftherespondentsconsumingPopularAppalambetween1to2years.8.30.9percentoftherespondentpreferPopularAppalam30PopularAppalamsinapacking.
9.Themajorityoftherespondents(97.8percent)expressedthat,theywillnotswitchovertoanotherbrand.10. 92.2percentoftherespondentsexpressedthatthenhadstrongBrandpositioningintheirminds.11. WithregardtoRankingthevariousfeaturesofPopularAppalamsamongtheRespondents.Tastehasbeenrankedas

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numberonefollowedbyprice,Popularity,freshness,Quantity,ProductPacking.WithregardtomeanscoreofPopularAppalam,exceptpacking.WithregardtomeanscoreofPopularAppalam,exceptpackingandfreshnessweresatisfiedbecausemeanasscoreisgreaterthan3.
12. Thetaste,pricevariesbetweenoccupationgroups.Hencethereissignificantdifferencebetweentasteandpricewithrespecttoquantityandtheoccupationoftherespondents.13. Thereisnosignificantdifferencebetweenthequantityandtheoccupationoftherespondents.
14. Thebrandpreferenceisaassociatedwithpriceoftheproduct.Hencethereisassociationbetweenbrandpreferenceandpriceoftheproductusingchisquareanalysis.15. Thelongtermusingofbrandareassociatedwiththetasteoftheproduct.hencethereisassociationbetweenlongusingofbrandandtasteoftheproduct.Hencethereisassociationbetweenlongusingofbrandandtasteoftheproductusingchisquareanalysis.

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SUGGESTIONS:Since30.9percentoftherespondentspreferthePopularAppalamin30ineachpacking,thecompaniesshouldfocustheirattention.Thisbrandhasstrongpositioninginthemindsofcustomerandalsothecustomersarealsoloyaltothebrand.
InordertoretainthecustomersandsatisfythecustomersinthelongrunAppalammanufacturesmustensurethattheycontinuetodelivertheirproductthatwillexceedcustomerexpectationinordertodelightthem.
Inadditiontothis,appalammanufacturesmustofferaccurate,fast,andreliableappalamproduct.
Thecompanyshouldadoptservicerecoverystrategiesmustalsobeputinplacetorecoverservicefailure.

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Thefindingsofthecustomerperceptiononvariousattributesofpopularappalamrevealedthatpackingisnotuptheirexpectation.
Therefore,packingoftheappalamshouldbeimprovedsothatorganizationcanretaintheirloyalcustomers.
Inadditiontothis,periodicassessmentofthecustomersatisfactionsstudycouldhelpthemanagerstotrackchangesincustomerssatisfactionandloyaloveraperiodoftime.
REFERENCTES:Gronroos,C(1991),“TheMarketingStratifyContinuum:TowardsaMarkingconceptforthe1990’s”,MangenmentDecision,Vol.29,No.1,pp.9.
VinitaKaura,(2013),”AntecedentsofCustomerSatisfaction:AStudyofIndianPublicandprivateSectorBanks”,InternationalJournalofBankMarketing,Vol.31,no.3,PP.167-186.

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Solomon,M(1996),”CustomerBehaviour,”2ndEdition,Allyn&Bacon,Boston,MA,PP.346.
Dispensa,G(1997),”UseLogisticRegressionwithCustomerSatisfactionData”,MarketingNews,PP.13.
Cooil,B,Keiningam,T,Aksoy,LandHsu,M(2007),”ALongitudinalAnalysisofCustomerSatisfactionandshareofwallet:Investigatingthemoderatingeffectofcustomercharacteristics,”JournalofMarketing,Vol.71,No.1,PP.67-83.
Oliver,R.L(1980),“ACognitiveModelfortheAntecedentsandConsequencesofSatisfaction,”JournalofMarketingResearch,Vol.17,PP.406-9.
Oliver,R.L(1981),”MeasurementandEvaluationofSatisfactionProcessesinRetailSetting,”JournalofRetailingVol.57,No.3,PP.25-48.

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CONCLUSION:During30daysofindustrialtrainingatT.A.V.Productspvtltd.,Ihavelearntalotofthingsthathaspreparedmewithworkexperienceinthepreparationandpackagingofappalams.Moreover,IwasalsogivenanopportunitytovisittheT.A.V.ProductsatSunguvanchathiran,Tamilnadu.IwasalsoabletosupporttheHR,SalesandproductionDepartmentintheiractivities.Finally,theexperienceofworkingandlearningatthesametimeintheorganizationwasexcellent.Ilearntthewaytobehaveandpolishmyabilitiesattheorganizationlevel.Iwasabletorealizetheimportanceofteamworkinanorganization.Playingapartinsuchanorganizationhasheipedmetogrowinselfconfidenceandtakeagenuineinterestinprocessingandmanufacturingofproductsinthefoodindustry.Themoreinterestinglessonmanagerscanpickupfrompopularpapads,stickingtoitscorevaluesthepastfortyyearsTheinstitutionthuspavesthewayforwomentobecomeself-reliantandselfconfident.Intheprocesspopularprovidesthemtheplatformforimprovingtheirstatusinthesociety,whichistheirjustifiedright

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Theladiesarebrimmingwithconfidence.Popularisaninstitutionwhichhasstoodthetrialoftimeandtribulationandhasachievedsuccessbecausewhenbasicmanagementprinciplesanduncompromisingqualityconsciousnessareappliedinconjunctionwithsoundbusinessprinciples,therecanbeonlywayfortheladiesofthepopularabrighterandhappinesstomorrow,theprideandjoyfulfillment.Popularmakesalmostequalmoneyforitsentirepeopleandmakesjustenoughmoney.Noonewouldbecameamillionairebysettingupanotherpopular.Ifthisaspectofpopularoperationsisnotverygoodnewsformachineandmoney-drivencorporateownedbytycoons,theessentialmessagethatpopularsuccessconveyshasdefinitelyfriedtheimaginationofwomenandruralfolks.InmanypartsofTamilNaduandkeralalocallymanufacturedandmarketedestablesarecatchingon.ThereishardlyanyNGOorvoluntaryorganizationsnowadayswhichdoesnottrycreateemploymentandfunds,smallorbigalongpopularline.Asabusinesshouse,popularitselfhasbeentryingtorewriteitsownsuccesswithanotherproductwithveryingdegreeofsuccess.Groundedspices,Khakhra,blackpepperpowder,detergentpowderandcake,vadi,bakery,products,wheatfilthierareonpopularmenubutpapadwithasalesfigureofRs.288croreremainsatthetop.Tiffinboxesandmatchsticks.ButmostpromisingamongthemisthechapattidivisionwithsixbranchesinMumbai.Here,thewomencomeintoworkataroundseveninthemorningandmake.ThisstudyhasbeenconductedinChennaicitywiththeobjectivesofstudyvariousbrandofappalamsusedbythecustomersandexaminethecustomeropiniononvariousfeaturesofPopular

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Appalam.ThestudyclearlyrevealsPopularAppalamhasstrongbrandimageandloyalcustomers.WithregardtorankingofPopularAppalam,Productpackingisgetstheleastrankfromthecustomerperception.ThereforethePopularAppalamCompanyshouldpayattentionontheseaspects.

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