Rajat Subhra Maji (EE) (03) English (1).pptx

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1. Calcutta Institute Of Engineering And Management, 24, 1A, Chandi Ghosh Rd, Ashok Nagar, Tollygunge, Kolkata, West Bengal 700040 NAME :- Rajat Subhra Maji ROLL NO :-16501623003 SUBJECT NAME :- English SUBJECT CODE :- HU-201 TOPIC NAME :- Relationships in the time of social media

2. Definition of Social Media Social media are a collection of technologies and applications that allow individuals to communicate, exchange information, and share digital artifacts (e.g., photos and videos) with one another, often in the context of larger groups, communities, or networks. Examples: wikis, micro and normal blogs, online social networks (OSN) for personal and professional use, virtual worlds, community and crowdsourcing platforms. Characteristics: stand-alone or incorporated into larger multipurpose platforms can operate entirely within a single organization can support interaction and sharing across organizations and outside any organizational context 2

3. Importance of Relationships in Social Media Systems All social media systems affect and are affected by the relationships of their users Social media systems support: explicit interactions based on the exchange of discrete messages indirect interaction through the construction and discussion of shared artifacts Interactions are within different relationships: friendships, family/kin relationships, work relationships, acquaintance relationships, collaborations 3

4. Relation between online and offline relationships 4

5. Examples for New Opportunities through Online Relationships Political activities in the Middle East during the Arab Spring in 2012 Individuals with rare medical conditions can receive health-related information and support from one another Individuals living in geographically isolated communities (e.g., Australian outback) can learn and collaborate remotely Employees in multi-national firms can develop relationships they need to find and use expertise within the larger organization 5

6. Question the distinction between online and offline relationships Distinction between online and offline relationships has become problematic for theory and practice Number and diversity of relationships supported and affected by social media systems has grown Media convergence, emergence of mobile technologies, availability of social media systems have reduced the barriers between online and offline relationships Smooth transitions between online and offline media (phone, tweets, texts, pokes, shares, likes, chats, and emails) to setup meetings, arrange dates, continue conversations Simultaneous offline and online interactions using social media systems with people who are physically co-present Version 1 - January 2014 Butler and Matook (2014): Social Media and Relationships 6 WHY?

7. Social Media and Types of Relationships Social media systems support communication, information exchange, sharing of digital artifacts in different relationships Affordances of social media systems appropriate the technology: to create profiles, exchange information, make associations, see the ties that others have created and maintain. 7

8. Social Media and Types of Relationships Use and impact of social media system’s capabilities on relationships depends on the (1) objectives, (2) expectations, and (3) nature of each type of relationship Social media systems redefine relationship: Facebook allows users to be identify as “friends” LinkedIn identifies others as “classmates” or “colleagues” Twitter users become and acquire “followers” Development of alternative relationship types with their own expectations, norms, and structures (i.e. real friends vs. “Facebook friends”) 8

9. Friendships Exists among people of all ages, cultures, and social contexts Voluntary, bidirectional, and reciprocal relationships in which partners respond to each other personally to show communal caring Vary in intensity and closeness (measure of relationship strength) Types: acquaintances, casual friends, and close friends Provide attachment, companionship, help, and emotional support Friendships provide a variety of benefits: ego support, self-affirmation, security, utility, and stimulation. 9

10. Friendships and Social Media 10

11. Friendships and Social Media Friendships in social media systems are equal in power and status Friends of same status cannot impose demands Out-of-balance friendships lead to changes in behavior (e.g., decreased levels of self-disclosure, dissolution of the friendship) Hybrid form of friendships more common compared to pure online and offline relationships Portfolio of friendships to satisfy different social needs 11

12. Relationship Formation - First Impression First impressions are based on physical appearance First impressions decide about the extent to which people want to form a relationship with one another Social media systems have limited cues about potential relationship partners  people need more time to reduce the uncertainty about the partner Strategies to reduce uncertainty: Add personal details to their profiles, attach photos, and videos Use of personal profiles to be informed and then decide about forming relationships Social media systems provide people with control of what they wish to reveal about themselves 12

13. Thank You 13