Rakyan Beverages | RAW Pressery | By Lemon Entrepreneurs

Rakyan Beverages Private Limited produces juices. It serves customers through its stores, as well as via online. The company was incorporated in 2013 and is based in Mumbai, India with stores in Mumbai, Pune, Gurgaon, and New Delhi, India. Rakyan Beverages Private Limited is planning to raise $20 million from the same set of investors since the time it started making cold pressed fresh juices. Having raised $7.2 million, its next round is expected to be a bigger one for expanding its beverage portfolio to foods such as vegetable chips and health bars.

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1. India’s Largest Clean Label Company

2. ALL GOOD. NO BAD. OUR PROMISE, OUR PROCESS,

3. About Company Name : Rakyan Beverages Pvt. Ltd. Type : Drinks and Beverages Headquarters : Mumbai (Maharashtra) Established : June 2013 Employees : 65 as per 2014 Turnover : Not Available Valuation : Not Available Breakeven point achieved in 1 st year First Cold Press juice Co. In India

4. About Founder Name : Anuj Rakyan (34 years) Designation : Founder and Managing Director Education : Bachelors Degree from Duke University In Marketing Management Work Experience : Vice President of Gitanjali Gems Ltd. for 4 years and 8 month Vice President Sales Nirav Modi Jewels for 2 years and 4 months

5. Investments Initial funding : Bootstrapping Total funding of 6.3 million USD Recent funding in feburary 2016 of 4.5 million USD from Sequoia Capital Saama Capital DSG Consumer Partners

6. Presence in Cities Mumbai Pune Delhi Gurgaon Bengaluru Hyderabad Chandigarh Chennai

7. Sales Channel E-commerce platform Retailers like Foodhall , Godrej Nature’s Basket, Reliance Retail, Aditya Birla Retail Hotels like Marriot and Hyatt Online stores like Big Basket, Grofers , Zopnow , Zomato , Holachef International Coffee Chains and Mumbai International Airport Gyms Yoga centres Catering services Corporate canteens Subscription model Note : RAW Pressery has around 25,000 subscribed consumers and sells around 1 lakh Bottles every month which are priced between Rs . 80-250

8. Product Range An everyday juice commitment package A cleansing Package

9. Competitors Coca Cola (stake in juice co. Suja ) Pepsi subsidiary Naked Juice Starbucks Brand of Smoothies and cold pressed juices, which it sell in store, Evolution fresh Note : Packaged juices market in India is of 2000 crores

10. Customer Statistics 70% customers are woman of age group 20 - 60 years Balance 30% is men aged between 30 – 45 years They right now target only the premium segment due to high prices

11. Future Plans Adding soup, smoothies and pre-packaged food in the portfolio Alliances in distribution, marketing and production Increase the spoilage period to 45 days Diversification plans in Ahmedabad and Kolkata Expansion to Middle East and Europe

12. Reason for the Clean Label Totally recyclable bottles and packaging material Procurement of Organically grown fruits and vegetables Raw Material used to the 100% capacity Waste of fruits and vegetable used as manure by the farmers

13. Thank You