RAL consumer products limited corporate presentation

One of India’s largest FMCG, Child care, Solar, LED lighting company Company

2. One of India’s
largest FMCG,
Child care,
Solar, LED &
Mobile
Accessories
Company

3. About Us
•RAL Consumer Products Ltd is one of India’s largest company of FMCG,
Child care, Solar & LED range of products.
•Started in the year 1973.
•Currently we are into 6 categories of different brands:

CATEGORIES BRAND IN COLLABORATION WITH
Portable Energy NIPPO Matsushita (Japan) (¥239 billion revenue)
Personal Grooming GLIDE
Schick Energizer Company (USA) ( $1 billion
revenue)
Baby & Child Care
PURPLE
TURTLE,
NUBY
Luv N' Care -Nuby(USA), ( US $ 350 million
revenue)
Solar products and Solar
solutions
MITVA,
MITVA DURON
LED lighting products ZERCON
Accessories for phone devices ZAP

4. •Mr.Rajendra Prasad Khaitan is the
founder of RAL Consumer Products
Ltd.
•He is also the Jt Managing Director of
NBCL (BSE listed company).
•He has been awarded the 'Electronics
Man of the Year 2002' award from
The Consumer Electronics & TV
Manufacturers Association (CETMA).
•A progressive thinker, industrialist
and an avid social worker, working
with the rural poor for the growth of
the country.
Our Founder

5. 5
•Nidhi Modi is the executive Director
of RAL Consumer Products Ltd
•She did her Bachelors of Science
from Indiana University in 2003.
•She founded the company Manya
Education Private Limited in the
year 2003
•She heads the Solar, LED, Child care
and Shaving division of RAL and is
responsible for all strategic
decisions of the group.
Executive Director

6. 6
•Aradhana K Mahna is MD of MEPL (Manya
Education Private Limited)
•She graduated from the Ross School of Business
at the University of Michigan, Ann Arbor.
•She co-founded MEPL in 2003, beginning with
four-person team. She partnered The Princeton
Review (TPR), the worlds leading test
preparation for GMAT,SAT,IELTS and TOEFL.
•Today MEPL is the largest Study Abroad company
in India and trains over 35,000 students per
year.
Director

7. VISION
“To set new benchmarks in
the FMCG, Child Care &
Solar, LED & Mobile
Accessories industry, by
offering world class products
at affordable prices.”

8. MISSION
“To build reputed products &
brands in the Indian sub-continent
by offering the best quality product,
at best prices, with deep
distribution, service & marketing
support and overall value in all the
segments that we represent.”

9. WE PROMISE…
“TRUST OUR EXPERIENCE”
40+ years of building products,
brands in India and SAARC
countries to keep pace with
changes in consumer’s lives.

10. TRUST we have earned…
•Of people in India for the past 4 decades
•Built brands like NIPPO, one of the market leaders in the Dry Cell & Torches markets
in India. Market Share 32%
•Built brands like NUBY (Luv n Care) one of the market leaders in Infant feeding in
India. Market Share 25%
•Built brands like PT which is one of the leading brands for rural baby care products.
•Built brands like GLIDE, one of the leading brands in shaving in modern trade in India.
Market share 10% in modern trade
•Built brands like MITVA which is one of the largest brands for solar products across
the country.
•Mitva Duron Solar is the latest addition to our range of solar products with lacs of
satisfied customers.
•Building brands like ZAP and Zercon in Mobile accessories and LED lighting.

11. Our Strength…
•Collaboration with International Brands - Matsushita (Japan), Schick
Energizer Company (USA), Luv’n’Care (USA), The Princeton Review (USA). RAL
promoters are Joint promoters of Nippo Batteries company limited( a BSE
listed company). Promoters have decades of experience in managing JVs with
top fortune 100 companies such as Matsushita, Ericsson, Deawoo etc.

•Catering to diverse formats and deep reach- more than 500,000 Retail
Outlets covered through 1800 distributors across the country, covering the
smallest village grocery shops to Mega Lifestyle Chains , electrical and solar
outlets and Hyper Markets in Metros. Deep coverage into NGOs, MFIs, social
impact companies, government sectors
and other Institutional/Corporate
Trade as well as exporting in Bangladesh, Iran, Pakistan, Nepal, Bhutan and
Srilanka. A dedicated rural sales team to focus on creating and managing rural
entrepreneurs who sell into the deepest interiors of the country.
•Human Resources - a robust manpower of 600 plus salesman
•ERP - an online erp connecting all our warehouses with the head office to the
distributor point to gather information for effective sales, inventory planning
and execution.

12. Our Strength continued…
•Catering to diverse product categories - like Portable Energy, Personal
Grooming , Solar Products, LED and Child Care Products.
•Innovation – No other company does this! Our own fleet of 100+ Vans visit
innermost part of the Rural India to sell our range of products. Thus making
our distribution the most cost effective.
•Manufacturing, R&D, Patents- Group has strong expertise in Manufacturing
across different product lines with manufacturing plants in North and South
India. All our solar and LED products are designed by our internal R&D team.
Group has patents on majority of its solar range of products.

•100 Cycle sales man covering suburbs of cities where outlets are hard to
reach. Group has expertise in Manufacturing, Marketing, Sales & Distribution
•Deep penetration in Rural & Semi urban (B & C towns) is extremely strong,
covering all villages over 2000+ population
•Brands-Having marketing & distribution of 7 Brands of which owns 6 Brands

13. RAL Consumer Products Ltd
Infrastructure
•11 offices in different States
•18 Depots / Ware houses
•1800+ stockists
•Well organized & equipped Back office of 100+ persons
across Marketing, Finance, Accounts, IT, Logistics,
Human Resources, R&D, Strategy and Service.
•Manufacturing plant in Himachal Pradesh, New Delhi
and Bangalore.

14. Business verticals
Portable Energy
Child Care Products
LED lighting
Solar products
Accessories for Phone Devices
Personal Grooming

15. BUSINESS VERTICALS

16. •NIPPO Batteries, is a household name in India.
•First Indian dry battery & torches company to
have been certified with the ISO 9001 and ISO
14000 International Standards for Quality.
•NIPPO batteries is a BSE listed company with
an annual turnover of Rs.350 cr+. and planning
for 20% growth Next FY.
•NIPPO is second largest dry battery, torch and
other portable energy player in India with 32%
market share.
•It is a name that stands for quality,
consistency, safety and value for money.

17. •Glide has established itself as a strong player in the Personal
Grooming product categories for 10+ Years.
•Today, Glide enjoys a 5% market share in the disposables under
its own brand name and thru Private label manufacturing .
•10% market share in the organized retail sector of India.

18. •Child care is the most challenging decision of a parent’s life. It shapes the way a
child grows. Finding appropriate and affordable children's products is often a
challenge.
•We, at RAL, understand what today’s kids need are; understand what a parent
seeks in for there children.
•We focus on healthy, safe, affordable and educative products for all ages from
0-13.
•With its in-house brand ‘PURPLE TURTLE’ designed to address child care & baby
feeding needs across India.
•RAL has been able to provide a
quality alternative, in child care,
especially in bottles, nipples and wet
wipes at very competitive prices to cater
mass market in rural, semi urban India.

19. •Under MITVA, RAL has the most portable and well
priced Solar products for the rural poor. We are one
of the largest players in this segment in India.
•Our products provide bright, clean light are made for
families living without adequate electricity where
conditions are harsh and sunshine is abundant. We use
the world’s best product design principles, along with
cutting-edge solar and LED technology to make the
highest quality, rugged, reliable and affordable
lanterns.

20. •Duron Energy Private Limited is a pioneer in the solar industry. It design, manufacture
and sell portable Off-grid Solar Power products for retail, institutional & OEM markets.
They have several patents to their credit. Based in Bangalore, Duron was founded in 2008
by a US based company ‘Idealab’ with the mission to bring power to millions that live
without adequate power and started India operations in 2009. In January 2014 it was
acquired by the RAL Group. Duron range of products is sold under the brand name- Mitva
Duron Solar.
•With an experienced in-house design and development team, it specializes in rolling out
products specific to India and other developing markets. Mitva Duron Solar product line of
plug n use solar systems have unparalleled reliability, ease of installation and use. Backed
with industry leading service standards, many patents to its name, it has lacs of satisfied
customers in India.
•Their product range comprises of Solar Lanterns, Home Lighting systems, Street lighting
systems, Water Pumping Solutions, Water Heaters, Power Packs & power plants.

21. •Zercon has been established in the year 2012 to provide energy efficient and environment
friendly LED lighting products to various categories of consumers including organizations
and general public. We manufacture and sell various types of LED lights, Solar LED lights
and many other types of luminaries and electrical appliances.
•Some of the main products of our LED lights portfolio include LED Street light, LED Solar
Street light, LED Down lighters, LED Panel lights & LED Bay lights together with smaller
products like LED Tube lights and LED Bulbs.
•LED lighting brings down the electricity costs of lighting down by 65-70%. No mercury,
lead or heavy metals. No issues of safe disposal of toxins. No replacements of lamps and
ballasts. Life more than 50,000 hours (typically >10 years). Closest to daylight spectrum,
clarity in image capture for CCTV, and true colour rendition. Does not attract insects. It
has higher usable lumens. It gives no light pollution, friendly to dark skies. It has potential
for earning carbon credit

22. Accessories for Mobile
Devices
•Market Size – 3000 Cr.
•Market – 25% Organized
•RAL promoters bring decades of experience is selling mobile devices
and accessories. Since this segment is largely unorganized RAL is
working towards becoming a major player in the organized mobile
device accessory business to utilize its knowledge, experience,
infrastructure and distribution.

23. BUSINESS PARTNERS

24. Business partners

25. National Panasonic
Matsushita Electric Works
•NIPPO was started in collaboration with Matsushita for
manufacturing and distribution of dry cell batteries and torches
under the brand name “NIPPO”.
•World’s largest electronic manufacturers, Matsushita has over 600
companies under it.
•The company manufactures and markets over 15,000 products
under brands such as Panasonic and National.
•In fiscal 2010, Panasonic Electric Works Co., Ltd. posted overseas
sales of more than ¥239 billion, accounting for 16.4% of
consolidated net sales. As of March 31
st
2010, their workforce
totalled 56, 103 employees.

26. Schick Energizer Company
•Schick Energizer Company has been in business for 125 years globally
and is manufacturing, marketing & distributing shaving products
•Schick deals in wet shaving razors, bladed hand tools, special
industrial blades, medical scalpels, razors , batteries, baby care
products with a turnover of over US $ 1 billion dollars
•In India and SAARC countries, these are marketed by RAL under its
own brand name GLIDE
•Schick is the second largest shaving company in the world with a
market share of 36%

27. Luv n Care
•Luv n Care has been into manufacturing and selling of products (under
the brand name 'NUBY') of outstanding value and exceptional quality
for almost four decades now
•The company exports its products to 155 countries and generates 50%
of its revenue from exports alone
•The company prides itself in being a global market leader in infant
care products and boasts of an annual turnover of $350 million. It also
has 18 patents to its credit
•In India and SAARC countries RAL distributes Nuby for over 12 years
and has made it the second largest company in its category with 25%
market share selling thru 5000+ baby and toy shops across the country

28. The Princeton Review & QS
•The Princeton Review( TPR) is the worlds second largest training and test preparation
company , with its head office in Boston. USA
•It has over $120 million dollar turnover and is present in over 125 countries globally.
•In India we have a exclusive Master franchisee agreement with them for all states of
India except Maharashtra , Gujarat.
•This set up is being run in a sister company of RAL called “ Manya Education Private
Limited”
•Manya is the largest franchisee of TPR outside the US.
•Annually Manya prepares over 40,000 students on the GMAT, GRE, SAT, TOEFL, IELTS.
•Manya has 30 offices pan India and Nepal across 24 cities with over 300 employees on
its roll and is the largest company in India in this field.
•Manya abroad is also the exclusive partner of QS advance. QS has over 20 years of
experience in the International Higher education domain and is trusted partner for
hundred of higher

29. Manufacturing Expertise
RAL Consumer Products Ltd as Manufacturer
1.RAL Consumer Products Ltd: Currently running factory for Assembly & packaging of
Shaving Razors at Rishikesh having about 21 K Sq.ft covered area over plot of 4800
sq.yards. Parts of Razors are being imported from Shick USA. Its second factory is in
New Delhi for manufacturing of LED lights.
2.Nippo Batteries Co. Ltd: Company is engaged in manufacturing of Dry cell Battery .
The project was in joint venture with “National / Panasonic “ of Japan. The Foreign
Collaborator Holds 30.50% Shares in the Company. It’s Shares are listed in 2 of the
largest Stock exchanges in India i.e National Stock Exchange and Bombay Stock
Exchange.
Company has 2 factories with Investment in Fixed Assets (Purchase Price) over Rs.
1.56 Billion (US $ 32.55 Million). The Company has Sale of Rs. 3.38 Billion ( US $ 70.31
Million). It employs about 500 persons. Company has installed capacity of 785 Million
pcs, capacity utilization is about 90%.

30. Our Presence

31. RAL Delivery Vans to cater to Rural India

32. Trade Exhibition – Glide at display

33. Trade Exhibition – Nuby at Display

34. Trade Exhibition – Nippo at Display
Participation in Trade Fairs

35. LED EXPO

36. RAL Consumer Products in
Modern Retail
•Approx 50 Global and local organised retail formats present,
out of which, 10 retail formats have national presence, rest
are regional.
•RAL is registered and selling in all organised retail formats
PAN India.
•Approx 2000 stores carry and display RAL range of products
in modern trade.

37. Modern Trade. GLIDE

38. Display of Glide at Modern Trade
30 % Shelf Space in Modern Format

39. Display of Glide at a Modern Store

40. Modern Trade. NUBY
BHARTI WALMART (EASYDAY)
30% Shelf Space, Floor Display Units

41. Partnering Growth – Retail Chains

42. EVENTFUL RAL

43. Team Events at RAL

44. RAL – Rural Activity
(HAAT Activation)

45. RAL – Rural Activity
(HAAT Activation)

46. Glide promotional activity

47. Activities during national festival

48. Trade partners/ Distributor meets

49. Sponsoring of fashion shows

50. Exhibition participation in rural India

51. NIPPO Model Shop

52. Demos being given
Rural marketing activities
52
Retail Distribution – Field Activities

53. Duron Team meeting & training at distribution centre
DSO training &
Field coaching
Advisors training & Field visits
Capabili
ty
Building
Capability Building
53
DSO training &
Field coaching

54. NUBY In Shop Branding

55. Social Media
https://twitter.com/NubyIndia1
http://www.facebook.com/NubyIndia

56. Cycle Salesman

57. RAL Consumer Products Ltd
in Media

58. "NIPPO LED Torch Television Ad"

59. NIPPO Press Ad

60. RAL getting Awards
Hon’ble Finance Minister of India
presenting Award to
Mr.R.P Khaitan, Our Founder
Minister of State (Comm. & IT) giving away
Award to Mr.R.P Khaitan,
Our Founder

61. RAL getting Awards
Our Executive Director, Ms.Nidhi Modi being
presented the M&B Award for Nuby, as the best
feeding accessories brand for infants.

62. RAL in Media
NIPPO Push Up Advertisement on
NEO Channel during ASIA CUP 2010
Our Executive Director,
Ms. Nidhi Modi in a discussion
on NDTV Channel.

63. RAL in Media

64. RAL in Media
Mr. Kartik Raina, Director giving interview to media during
MITVA Launch at PATNA

65. RAL in Media
Our Executive Director,
Ms.Nidhi Modi being
nominated as one of
the India’s 15 leading
young entrepreneurs by
India Today Group.

66. Press Releases
RAL in Media

67. Magazine Ads

68. Magazine Ads

69. Mitva Solar Ad Campaign

70. NUBY Print Ads
HINDUSTAN TIMES
TIMES OF INDIA

71. NUBY Magazine Ads
COSMOPOLITAN
INDIA TODAY WOMAN

72. For more information please visit www.ralindia.co.in