INTRODUCTION Type Private Holding Company Industry Textiles, Engineering and Aviation Founded 1925; 92 years ago Headquarters Mumbai , India Key people Gautam Singhania ( Chairman & MD ) [ Products Fabrics , garments, designer wear, denim, cosmetics & toiletries, engineering files & tools. Website www.raymond.in
CHAIRMAN AND MANAGING DIRECTOR
1925 - Setup of The Raymond Woolen mill in the area around Thane creek. 1944: Lala Kailashpat Singhania took over The Raymond Woolen Mill . 1980: Dr. Vijaypat Singhania took over the reins of the company. He injected fresh vigour into Raymond, transforming it into a modern, industrial conglomerate. 1986 - Launch of "Park Avenue", the premium lifestyle brand providing a complete wardrobe solution to the men who like to dress well & be current on styles & fashion . MILESTONE
1999: Launch of " Parx ", a premium casual wear brand bringing customers a range of semi-formal and casual clothes. 2000: Mr. Gautam Hari Singhania is appointed Chairman and Managing Director of Raymond Limited. 2000: Launch of "Be:", exclusive prêt line of ready-to-wear designer clothing for men and women . 1996: Raymond's denim; focusing on quality, innovation and the creation of exclusive products that have always caught the eye of some of the world's leading denim wear brands. With a 40 million meters capacity, Raymond today ranks amongst the top 2 producers of ring denim in India
2002: Acquisition of ColorPlus . 2003: Setup of 'Silver Spark Apparel Ltd.' for manufacturing suits and formal trousers catering largely to export markets . 2005 : Raymond achieved a rare feat and a historical milestone with the creation of the world's finest worsted-suiting fabrics from the finest wool ever produced in the world- The Super 230s made up of 11.8 micron of wool . 2006 Launch of Zapp ! our kidswear brand with first store in Ahmedabad. 2007 Entered into Joint Venture to retail premium brand ‘GAS’ in India. 2007 Launch of new brands for women’s wear .
2008 Launch of 'Raymond Finely Crafted Garments' – readymade apparel under Raymond brand. 2008 Launch of 'Neckties & More' - New format store for accessories . 2009 : Super 240s fabric launched – a world record. 2011: launch of 'Makers' brand in the value for money fabric segment. 2011: 600th The Raymond Shop outlet opened . 2013: Raymond Premium Apparel crossed Rs . 1 bn mark. 2013: Pan-India launch of ‘Makers’ brand . June 27, 2017: Raymond Ranked in the OCBJ Top List of Private Companies. Raymond has been listed in the Orange County Business Journal’s(OCBJ) Annual Report of Top Private Companies.
MISSION Our mission is to become the preferred specialty contractor in each of our market areas while enhancing our employees’ quality of life and achieving consistent operating profits that exceed industry standards .
VISION At Raymond, we build relationships with customers by providing solutions to their challenges. We work proactively to accomplish this through dedication, capability, integrity, and teambuilding. We continually develop and strengthen these qualities by investing in our people.
PURPOSE To improve the lives of our families and the families of those with whom we work, while building unique and exciting projects.
AREA OF BUSINESS 650 store in prime locations , in over 200 cities in India The overseas network spans 39 stores in 15 plus cities across the middle East,Saudi Arabia, Srilanka & Bangladesh The Raymond shop retail chain occupies a space of more than 1.8 million square feet built-up area Extended reach with a presence is some of the leading malls with new retail formats.
PRODUCT Raymond- Shirts,jeans,trousers,jackets,suits Park Avenue- Fragrances, shaving Systems, body Care Solutions, hair Care Products Raymond Home Furnishing- Curtains, designer Upholstery, luxury Fabrics
PLACE Headquarters- Raymond Ltd. Mahindra Towers, 2nd Floor, B Wing, Pandurang Budhkar Marg, Worli , Mumbai - 400018. India Exports To European Union, C anada. USA, japan and Australia Manufacturing Plants- Vapi In Gujarat, central India, chindwara And Maharashtra
PRICE
PROMOTION Advertisement- Newspaper, fashion Magazines, television, radio Social Media- Twitter, Facebook and YouTube
STRENGTHS Brand image Employee and customer loyalty Product line extension Popular tagline
WEAKNESSES Low global penetration Over dependence on Indian market Inconsistent execution
OPPORTUNITIES Global Expansion Growing middle class . As the population i n c r e a s e the d e mand of p rodu c t will inc rea s e .
THREATS Intense competition. Counterfiet products Regional trade alliances The Indian market is the main market of the company but it is very unstable. There are so many other factors like environment, political and regional.
COMPETITORS Arrow Madura Garments Mayur Suitings Vimal Suitings Aramani Siyaram Arvind Mills And Many More.
BEYOND BUSINESS RAYMOND EMBRYO RESEARCH CENTRE J. K. TRUST GRAM YOJANA (JKTGVY) RAYMOND TAILORING INITIATIVE
SMT.SULOCHANADEVI SINGHANIA SCHOOL KAILASHPAT SINGHANIA SCHOOL RAYMOND REHABILITATION CENTRE
AWARDS AND RECOGNITION The Businessworld Most Respected Company Award 2011 in the Apparel & Textile category Raymond has been ranked 20th in "The Brand Trust Report, India Study, 2011" Images Fashion Awards 2009 - Most Admired Textile Brand of the Year Reader's Digest - Platinum Trusted Brand, 2008 Lyrca Images Fashion Awards 2008 - Most Admired Textile Brand of the Year Park Avenue has won the 'Retailer of the Year - Fashion & Lifestyle' Award at Asia Retail Congress 2015. Parx has won the 'Best Use of Social Media in Digital Marketing' Award at Asia Retail Congress 2015. ColorPlus awarded for 'Impactful Retail Design and Visual Merchandising' - Asia Retail Congress 2013
Raymond has won the 'Most Trusted Apparel Brand 2011' Award from Economic Times Brand Equity PARK AVENUE has won the ‘Most Preferred Men’s Apparel Brand’ under the Lifestyle category in the NORTH EAST CONSUMER AWARDS 2011 Park Avenue has been ranked 36th 'Most Trusted Personal Care Brand 2011' in Economic Times Brand Equity EEPC (Engineering Export Promotion Council) India "Export Excellence Award 2011-2012" for Hand Tools Exports in the category of Large Enterprise Park Avenue Beer Shampoo has won a bronze at the WARC Strategy Awards 2014. JKHC has won the INDIASTAR 2014 Awards for packaging in Park Avenue Beer Shampoo and Shower Gel. Raymond has won the 'Best Window Display 2015" for Colors Of Wool campaign from Visual Merchandising & Retail Design Awards 2015. Raymond has won the 'Best Shop Fitting, 2nd Merit prize" for Raymond Ready-to-wear store, Viviana Mall, Thane from Visual Merchandising & Retail Design Awards 2015.
Raymond marks its 92 ND year in business with the same ideals that the company was founded on; integrity, quality, and innovation.