Redefining Loyalty with Connected Packaging | Qflx & ITC Packaging

Discover how Qflx and ITC Packaging revolutionized electrician loyalty programs using connected packaging, QR codes, and instant digital rewards. A seamless, mobile-first solution built for real engagement.

1. Smarter Packaging, Stronger Loyalty: How Qflx is Redefining
Electricians' Rewards with Digital Innovation

In the fast-paced electrical supply industry, traditional loyalty programs no
longer meet the needs of today’s mobile, digitally-savvy electricians. Qflx,
Cybele’s flagship brand, partnered with ITC Packaging to introduce a digital-
first loyalty program powered by connected packaging.
A Smarter Solution for On-the-Go Electricians
The goal was simple: create a seamless experience with QR codes on
packaging, eliminating the need for forms or codes. Each scan gives users
instant access to rewards, product details, and support—all from their phone.

Instant Digital Rewards
The loyalty program delivers instant cashback rewards directly to digital
wallets, offering real value without hassle.
Interactive Packaging for Real Engagement
Each Qflx product becomes an interactive packaging touchpoint, enabling real-
time brand engagement, technical support, and campaign participation.

2. Built on Secure, Scalable Tech
With non-cloneable QR codes and real-time data analytics, Cybele gains
valuable customer insights while ensuring brand trust and security. The system
is designed for high-volume scalability as the program grows.
The Future of Loyalty is Connected
This initiative transforms packaging into a powerful engagement channel,
redefining how brands build loyalty. At ITC Packaging, we’re driving this shift—
creating smart, customer-centric packaging that builds long-term value with
every scan.
For more information, contact us.