Redefining Loyalty with Connected Packaging: The Qflx & ITC Packaging Collaboration

Discover how ITC Packaging and Cybele’s Qflx brand revolutionized loyalty programs through connected packaging. With QR code-enabled interactions, instant cashback, and a seamless digital experience, this innovative solution brings real-time rewards and stronger customer engagement to life.

1. In the fast-paced world of electrical supplies, electricians are constantly on the
move — and traditional loyalty programs haven’t kept up. Recognizing this,
Cybele, with its flagship brand Qflx, partnered with ITC Packaging to introduce
a smart, digital-first loyalty solution. Powered by connected packaging, this
innovation simplifies, secures, and enhances how electricians interact with the
brand.
The Goal: Loyalty That Works in the Real World
Cybele aimed to create a loyalty program tailored for electricians — one that
fits their mobile lifestyle. Traditional methods like lengthy forms and outdated
redemption processes were replaced by instant rewards, easy product access,
and direct brand interaction, all through the product’s packaging. With ITC’s
expertise, Qflx packaging became an active engagement channel, allowing
electricians to simply scan a QR code and access rewards without hassle.

2. The Solution: Connected Packaging in Action
1. QR-Based Loyalty Access
Each Qflx product features a unique QR code that directs users to a loyalty
portal. From there, electricians can redeem rewards, view product
information, and join brand campaigns — all via their mobile devices.
2. Instant Cashback Integration
The loyalty platform links directly to digital wallets, enabling real-time
cashback. Electricians receive immediate rewards, adding tangible value to
every purchase.
3. A Complete Digital Experience
Beyond loyalty, connected packaging offers access to product info, technical
support, and campaign updates — creating a smooth, interactive experience
designed for a digital-first audience.
Secure, Scalable, and Data-Driven
This system is built for performance and trust. Each QR code is non-cloneable,
ensuring safe and authentic interactions. Real-time analytics provide insights
into user engagement, helping Cybele optimize marketing and product
offerings. The infrastructure is scalable, capable of supporting high-volume
activity across both small and large-scale rollouts.
A Shared Vision for Modern Loyalty
The collaboration between ITC Packaging and Cybele was driven by a shared
goal: reinventing loyalty programs through packaging. The result is a seamless,
mobile-first experience that brings the brand closer to its users while making
electricians feel valued and rewarded.
The Future of Connected Packaging
The Qflx loyalty program is a powerful example of how physical packaging can
become a bridge to digital engagement. ITC Packaging continues to lead in
connected packaging, turning every product into an opportunity for loyalty,
communication, and customer connection.