Reebok\'s Vision and Mission - Susan

1. http://www.reebok.com/US/#
Susan Anggraeni

2. ‘s Vision
•Fulfilling Potential
Reebok is dedicated to providing each and every athlete -
from professional athletes to recreational runners to kids
on the playground - with the opportunity, the products,
and the inspiration to achieve what they are capable of.
We all have the potential to do great things. As a brand,
Reebok has the unique opportunity to help consumers,
athletes and artists, partners and employees fulfill their
true potential and reach heights they may have thought
un-reachable.

3. My understanding about the vision
•Reebok is for everyone. Everyone has
dreams, passion. No matter what they are,
Reebok is trying to say that everyone is
able to do what they want to do, to be
what they want to be. And Reebok will
accompany them on the way there.

4. •Always Challenge and Lead through
Creativity
At Reebok, we see the world a little
differently and throughout our history have
made our mark when we’ve had the
courage to challenge convention. Reebok
creates products and marketing programs
that reflect the brand’s unlimited creative
potential.
‘s Mission

5. My understanding about the mission
•Reebok is trying to be the trendsetter is its
field by always being creative with the
products they make.
•It will always explores its potential to
create creative products that customers
want, as well.

6. Additional
•Reebok understands that people are unique.
And Reebok tries to meet everyone’s needs with
its products.
•“Reebok celebrates their individuality, their
authenticity and the courage it takes to forge
their own path to greatness. While some may
call them crazy or eccentric, Reebok calls them
visionary and original.” (taken from reebok.com)