Regenerative tourism_Anna.pptx for reference

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1. The Power of Regenerative Hospitality to Create Flourishing Destinations Anna Pollock, Founder Conscious Travel

2. Place your discussions regarding the future of food & hospitality in a bigger context Provide a roadmap for your journey Suggest you approach the opportunity differently, regeneratively….. My Role and Purpose

3. VUCA What’s really happening now?

4. SYMPTOMS NOT CAUSES These are all symptoms of a system that’s flawed.

5. A lesson in Cognitive Dissonance The writing is on the proverbial wall The Travel Foundation, 2023

6. 2020 - rethink tourism 2021- help - no workers Boom 2023 – amnesia and… Pandemic Inspired Good Intentions

7. A case of amnesia?

8. WTTC Forecast “The global travel and tourism sectors are projected to return to pre-pandemic levels in 2023 at an annual average growth rate of 5.8% from 2022 to 2032” A lesson in Cognitive Dissonance = By which time this Sector is supposed to reduce its CO 2 emissions. by over half! The number of tourists will double to 3 billion by 2034! 2023 - Tourism facing some harsh challenges

9. TIME Source: A. Pollock based on Rees & Sanford Systems Change Is Required Regenerating GENERATIVE Take, make, sell, waste, discard Less harmful Mitigate Risk Eiiminate RISK Restore, regenerate, evolve innate capability Degenerating Extractive Do More Good – Repair Tourism & Hospitality we’re HERE

10. Regenerative Responses Arising Across the Board ECONOMICS BUILT ENVIRONMENT AGRICULTURE HOSPITALITY HEALTHCARE EDUCATION A Regenerative Approach is Emerging

11. To REGENERATE means “to give new life or energy ” “to re- vitalise “to realise potential” “to create the fertile conditions for LIFE to thrive/flourish and evolve” And to live by nature’s rules How is Regeneration Different?

12. To REGENERATE involves Seeing all around us as ALIVE! A whole new way of thinking Systems Change & transformation Inner & outer change at all levels: Personal Enterprise Community – destination How is it Different?

13. We’re not machines made up of separate parts

14. Not boxes and lines

15. Self organising entties in dynamic relationship

16. We need to live by Nature’s rules

17. RE-THINK PURPOSE

18. A RE-VITALISED SHARED PURPOSE Hospitality has a key role to play in moving humanity forward: healing, thriving, evolving , by asking and answering this question*: How can I, my business, and my community contribute to a Just and Regenerative Future in which The capacity of all living things to adapt, replenish and regenerate is strengthened Everyone’s human rights and potential to thrive is respected Our economies and societies are re-wired and structured to serve both people and the Planet * This purpose statement is drawn from the pioneering work of Forum for the Future and the wbcsd

19. We’re already in the re-vitalization business !! TRAVEL & HOSPITALITY PURPOSE

20. PLUS! We connect strangers - hosts & guests; guests & guests; guests & staff We convene & host meetings We’re rooted - grounded in and shaped by place We’re inhabitants-residents-taxpayers Close to community The provision of nutritious FOOD & DRINK is core to hospitality. TO HOST IS TO MAKE WHOLE !

21. GUEST HOST TOURISM See ourselves as part of the whole system

22. What NOT to Do! Treat Food & Drink as Commodities, albeit with USP’s!

23. Instead , see FOOD as THE agent that Revitalises Sequesters Engages Expresses Connects Educates Attracts Heals

24. And IMAGINE…. IMAGINE a future where the ways we grow, cook and gather around food affirms our relationship to the places we live in, to the people who came before us, and to future generations; IMAGINE a future where we recognize care as the essence of all labour and appreciate people’s labour , no matter what form it takes; IMAGINE that we joyfully nourish each other, that we all know we belong, that we recognize land as kin. What IMAGES come to mind? What LONGING is sparked in us?

25. Get Started You already have! Come together nationally & regionally Identify the distinct features at the regional level Map participants – engage & explore characteristics of the food ecosystem; and how food-related tourism can generate flourishing/well being Possibly use a competition to unify folks around a shared objective but Select a competition that enables you to show and share a regenerative approach

26. Tourism relies on the appeal of its urban spaces, and the beauty of its flourishing natural landscapes . Tourism reshapes perceptions of place, locally, nationally and internationally Visitors look for regenerative healing experiences, connected to people and nature Upscale travellers prefer high quality food that is story-rich and sustainably sourced . Nutritious food is the biggest determinant of personal health. Many hospitality providers claim to be in the wellness business. Hotels and restaurants can shape demand and have ability to influence what kind of food should be grown and how it should be g rown . Tourism Benefits

27. Who is this place? What makes it distinct? What do its residents wish to share? How does the local cuisine express the essence of the place? What food is produced, how? Where does it go? Is the land, water, air healthy supporting a flourishing biosphere? How could we increase local procurement and address food security issues? How can we best support farmers wishing to switch to regenerative farming? Could hospitality providers (hosts) help farmers diversify their business? What opportunities exist for spin off microbusinesses How can we ensure all residents in our place can have access to and enjoy food from here?? How can food contribute to the flourishing of this place and its people? Food leads to so much more

28. IGCAT  aims to  empower local communities  by raising awareness of the importance to protect and promote distinct regional food, culture, arts and natural assets as part of sustainable and balanced tourism and development strategies. This is essential to safeguard our planet, health, wellness and local economies. World/European Regions of Gastronomy , guided by  IGCAT , are working together to strengthen food security through the celebration of distinctive food cultures ; create employment by stimulating creativity and gastronomic innovation ; nourish children and adults through culinary and cultural education ; driving environmental sustainability in tourism, hospitality and agricultural sectors; supporting balance and sustainable tourism practices; highlighting and supporting expertise from within rural and urban communities , creating connections and sharing good practices; and contributing to community health and well-being. Give Yourselves a Stretch Goal

29. Be Inspired Be Inspired !

30. https:// www.youtube.com / watch?v =Y7-LlMVtaZc Be Inspired

31. My Inspiration

32. Want More? An online course and community of practice to develop and nurture regenerative change agents supporting the visitor economy. A curated encyclopedia + who’s who of experts, articles, videos, papers & podcasts. Everything you might want to know about Regenerative Tourism but were afraid to ask! www.regenerativetourism.com www.backtolifenetwork.co.nz Anna is a founding member of The Hive, a multidisciplinary, multi-national community of professionals steeped in regenerative thinking and its application to tourism working with companies and destinations committed to systemic change. Anna Pollock is a UK-based international consultant, change agent, speaker, writer committed to supporting systemic change. [email protected] [phone] [email protected]