RegieJayvene_MILreport.pptx powerpoint presentation

media

1. MODULE 06: Media and Information Languages

2. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Codes In media studies, are known as a system or collection of signs that create a meaning when put together.

3. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Genre Is a French word for “type” or “kind.” The grouping into recognizable categories of content of these forms is what characterizes genre.

4. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Communicative Event Referred to is the nature of your media exposure such as reading a book, or a newspaper, watching a film or television show, or surfing the internet.

5. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Communicative Purpose Is the intention of the media messages that you are exposed to, e.g., a news report informs you of an event thus utilizing the principles of newswriting to do so; a film entertains so it utilizes aspects of filmmaking (also known as mise - en -scene) to get you engaged in the narrative.

6. Factors that may influence how messages may be understood One’s role in the society Group purposes Professional and organizational preferences and prerequisites Cultural constraints Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Role of Genre in Understanding Media Messages Genre helps audiences-readers and viewers-to understand the text by merely looking at those signs that you can recognize and interpret. But a genre is not fixed or static.

7. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Hart (1986) points out that “genre analysis is pattern-seeking rather than pattern-imposing (Bhatia, 1993).”

8. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Tips that Bhatia (1994) suggests when you analyze genre that you may be unfamiliar with. Place he given genre-text in a situational context. Survey existing literature. Refine the situational or contextual analysis of the text. Select “corpus” or body of works that characterize the genre. Study the institutional context.

9. Codes in Media Messages . Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 McQuail (2005) argued social and cultural values and beliefs are reflected in media content.

10. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Chandler’s typology to three kinds of knowledge required by interpreters of a text Knowledge of the world (Social knowledge) Knowledge of the medium and the genre (textual knowledge) Knowledge of the relationship between (1) and (2) (Modality Judgement) B A C

11. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Chandler’s typology of Genre codes Major Subcode Verbal Language Phonological Syntactical Prosodic Bodily Codes Bodily contact Proximity Appearance Facial expression Social Codes

12. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Chandler’s typology of Genre codes Major Subcode Commodity Codes Fashion Clothing Cars Behavioral Codes Protocols Rituals Games Role-playing Social Codes

13. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Chandler’s typology of Genre codes Major Subcode Aesthetic Codes within the various Expressive Arts Poetry Drama Painting Music Genre, Rhetorical, and Stylistic Codes Narrative Exposition Argument Textual Codes (Representational Codes)

14. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Chandler’s typology of Genre codes Major Subcode Mass Media Codes Both technical and Conventional codes (including format) Photographic, Televisual, filmic, radio, newspaper, and magazine codes Textual Codes (Representational Codes)

15. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Chandler’s typology of Genre codes Major Subcode Perceptual Codes Visual Perception (Hall 1980, 132; Nichols 1981, 11f; Eco 1982) Ideological Codes Individualism, liberalism, feminism, racism, materialism, etc. Textual Codes (Interpretative Codes)

16. Technical Codes Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 When equipment is used to tell the story in a media text which consequently affects how you can interpret the meaning of that text.

17. Visual/Symbolic Codes Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 There are codes that are embedded in the technical codes such as objects, setting, body language, clothing, and color. Symbolic codes are very effective in suggesting meaning because they utilize our sense of imagination and rely on our familiarity with cultural signs and symbols.

18. Written Codes Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 The use of language style and textual layout also express meaning.

19. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Conventions: Indicators of Content Familiarity When you are exposed to a certain message, often, you look for something recognizable or familiar for you to be able to make a sense of what it means.

20. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Formulaic messages are what they are because of the use of conventions. A convention refers to the generally accepted way of doing things that has formed into a habit because of repeated exposure and experience of these messages.

21. Quiz : 1. Known as a system or collection of signs that create meaning when put together. 2. A french word for "type" or "kind" the grouping into recognizable categories of content of these forms is what characterizes genre. 3. It is the nature of your media exposure such as reading books or newspapers, watching a film or television show, or surfing the internet. 4. It is the intention of media messages that you are exposed to. 5. He argued that social and cultural values and beliefs are reflect in media content. 6. According to ____, genre analysis is pattern-seeking rather than pattern-imposing. 7. These are signs produced when camera techniques, framing, depth of fields are utilized. 8. The use of language style and textual layout also express meaning. 9. The generally accepted way of doing things that has formed into a habit because of repeated exposure and experience of these messages. 10. It is the knowledge of the world.

22. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023 Answers: 1. Codes 2. Genre 3. Communicative event 4. Communicative purpose 5. McQuail 6. Hart 7. Technical codes 8. Written codes 9. Convention 10. Social Knowledge

23. Thank you. Social Media Policy: Guidance For Responsible Online Conduct September 30, 2023