Reliance Jio 4G

Brief description about Reliance Jio a 4G telecom company

1. MARKETING MIX (JIO LOGO) A New Era of Digital Life

2. TELECOMM COMPANY Reliance Jio Infocomm Limited, or Jio, is an LTE mobile network operator in India. It had a fiber-optic cable network of 250,000 km that partners with local cable operators to receive broader connectivity for getting broadband services.

3. Sanjay Mashruwala  (Managing Director) Mukesh Ambani (Founder) BOARD OF DIRECTORS Akash Ambani (Chief of Strategy) Jyotindra Thacker  (Head of IT)

4. JOURNEY OF Jio In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL) for ₹4,800cr. Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

5. BETA LAUNCH The 4G services were launched internally to Jio's partners, its staff and their families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kick-started the launch event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities like musician A.R. Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani. The closed event was witnessed by more than 35000 RIL employees some of whom were virtually connected from around 1000 locations including Dallas in the US. Shah Rukh Khan along with Akash Ambani, Nita Ambani, Anant Ambani, Mukesh Ambani and Isha Ambani at the launch of Reliance Jio.

6. COMMERCIAL LAUNCH The company commercially launched its services on 5 September 2016. Within the first month of commercial operations, Jio announced that it had acquired 16 million subscribers. This is the fastest ramp-up by any mobile network operator anywhere in the world. Jio crossed 50 million subscriber mark in 83 days since its launch subsequently crossing 100 million subscribers on 22 February 2017.

7. MARKETING MIX The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 7Ps of marketing mix in case of service industries are- Price, Product, Promotion and Place. People Process Physical Evidence

8. Product Recharge: 149 2GB per month, 309 1GB per day+ Unlimited data- 50 days, 399 1GB per day+ Unlimited data- 84 days, 509 2GB per day+ Unlimited data- 56 Jio Fi: Pocket size, 2600mAh, 30 device at a time, calling facility LYF Smartphone: Water Series, Earth Series, Flame Series, Wind Series

9. Jio Applications: MyJio, JioTV, JioCinema, JioChat Messenger, JioMusic, Jio4GVoice, JioMags, JioXpressNews, JioSecurity, JioDrive, JioMoney, JioSwitch, JioNet Jio Broadband: It is a multi-service operator (MSO) license, Jio will serve as a TV channel distributor and will offer television-on-demand on its networks. It is connected by fiber optic cable to home. It has a 4G speed.

10. Jio Phone:

11. PRICE Price strategy is based on competition and market leadership in some sectors. It follows penetration pricing for telecommunication. When the company launched Reliance Jio, it offered free Jio services to its customers during the launch period to increase market share. However, telecommunication sectors are at loss, but the company is providing offers to customers to increase its customer base. At the end of the fiscal year 2015, estimated revenues of Reliance Jio were 13 million rupees compared to the earlier year of 5.8 million rupees.

12. Place Its headquarters base at Navi Mumbai in Maharashtra. Reliance Jio has a strong and widespread distribution channel. Jio owns spectrum in 850 MHz and 1,800 MHz bands in ten and six circles, respectively, of India's 22 circles, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035. Before launching telephony services Reliance Jio offered free services for Wi-Fi hotspot in several Indian cities like Ujjain, Dewas, Jabalpur and Indore in Madhya Pradesh, Visakhapatnam in Andhra Pradesh, Ahmedabad and Surat in Gujarat, selected locations in cities of Kolkata, Mumbai, Mussoorie, Bhubaneswar, Meerut and Lucknow. Free internet Wi-Fi services were offered during 2016, 20-20 matches at Kolkata, Delhi, Bengaluru, Dharamshala, Mohali and Mumbai.

13. Promotion Reliance Jio has undertaken an aggressive marketing strategy to create positive brand awareness. It has promoted product through Below the Line – ground activity like canopy, events, Pamphlets Above the Line – Tv, Radio, Shows Sponsor, Newspaper, Magazines Digital - Twitter, Facebook, LinkedIn, Instagram, YouTube, Blogs Out of Home – Billboards, Hoardings on bus stand    

14. DHAN DHANA DHAN OFFER

15. PEOPLE Reliance always valued their customers and employees. They provide a very cheap data rates affordable to the lower class. Employees- Reliance Jio has 30000 plus permanent employees. Employee delight focuses. Dedicate and passionate workforce. Employee engagement.

16.   Value Added Services: Missed Call Alert Jio Tune (Free Caller Tune) JioCare experts are available for your assistance 24X7 (Monday – Sunday) Interested in Jio? Talk to us on 1860-893-3333 JioCare Helpline for Jio Customers From Jio number 198 or 199 From Other numbers 1800-889-9999 Tele-verification to activate both HD voice & data services 1977 Tele-verification to activate data services only 1800-890-1977 Customer Services-

17. Process TYPES OF DISTRIBUTION CHANNELS: General Trade: Normal outlet like Ganapati Enterprise at Dilaram Chowk, Ahuja Telecom at Premnagar. Modern Trade: Reliance Digital, Digital Express. Digital Trade: Jiofi and JioPhone through e-commerce. https://www.jio.com/

18. Physical evidence

19. State Office