Reliance Retail - 7 P's of Marketing

This presentation illustrates the 7P's of marketing with reference to Reliance Retail

1. Mudit Bhargava MBA (Executive) 2016-19 2016G10

2. Reliance Retail – Brief Brands under Reliance Retail 7Ps of Marketing Marketing Strategies adopted by Reliance Retail Queries

3. Inception in 2006 Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited is the holding company of Reliance Retail Limited which operates the retail business. RELIANCE RETAIL AT A GLANCE

4. Fresh Hamesha , Available Hamesha and Savings Hamesha We give all that you want, On - time delivery at your convenience, Customer friendly interface Reliance Market operates on the principle of 'less is more‘ i.e.‘buy for less' – 'operate for less' – 'sell for less' ResQ , the service arm of Digital strong portfolio of products offered under its own label Reconnect iStore by Reliance Digital- an Apple specialty store concept Jio – fastest growing telecom arm of the group. Digital Express mini store for technology enthusiasts Apparels and accessories of own brands, national & international brands . “fashion at great value” P remium segment with a strong focus on independent and sophisticated women in the age group of 25-40 . To Celebrate Women caters to the footwear needs of the entire family convenience to shop from anywhere any time Celebrating 10 years of glittering gold and sparkling diamonds. Reliance Retail’s first pan-Indian ecommerce venture and is the ultimate fashion destination for styles

5. RELIANCE RETAIL MARKETING MIX

6. RELIANCE RETAIL PRODUCT Reliance Retail provides a wide range of products – grocery to electronics , footwear to jewels. International Labels along with home grown labels.

7. RELIANCE RETAIL PRICE Affordable price point Promotional pricing to increase bulk sales Pocket-friendly prices to attract large customer base Eliminating intermediaries and pass on the benefits to consumers

8. RELIANCE RETAIL PROMOTION Promotion targeted at brand awareness. Full Front page ads for maximum visibility Loyalty Cards Buy Back Guarantees

9. RELIANCE RETAIL PLACE Available in both retail and wholesale environment Direct Sales at stores E-Commerce website available for fashion and daily needs.

10. RELIANCE RETAIL PEOPLE Marketing is as good as the people inside the organization.

11. RELIANCE RETAIL PROCESS Dedicated channels to contact the company. Only hallmarked and certified jewels at Reliance Jewels Defined processes for returned goods and also for managing stores.

12. RELIANCE RETAIL PHYSICAL EVIDENCE

13. RELIANCE RETAIL THE CLICKS & THE MISS Initially , the company had planned to have 1,000 Reliance Fresh stores within the first two of years. The number of Reliance Fresh now stands at 597. Reliance Retail had traditionally focused on smaller format stores, it is now stepping up its presence on big-box stores or hypermarkets that are built on about 60,000-80,000 sq ft and stock everything from food to apparel to furniture . “The consumer walks to our Fresh store and casually drops in for her small needs whereas her visit to the destination store is a planned trip. Therefore, the language we speak to her and the branding must be different,” said Mall, while explaining the genesis for the new strategy . At Reliance Smart, the company is focusing on both the value and aspirational propositions. Reliance Retail, is already host to 100 optic stores in partnership with Grand Vision, brought Hamleys , considered world's most wonderful toy shop, to India. The brand also opened istore under Reliance Digital, a one-stop shop for all Apple products and services .

14. RELIANCE RETAIL THE CLICKS & THE MISS

15. REFERENCES http :// brandequity.economictimes.indiatimes.com/news/business-of-brands/reliance-retails-project-eve-aims-to-be-a-one-stop-shop-for-women/58955469 http:// www.ciim.in/reliance-jios-marketing-strategy-case-study http://smartinvestor.business-standard.com/market/story-113941-storydet-Reliance_Retail_changes_strategy_looking_at_evolving_markets.htm#. WdgR-mxf2M8 http:// www.livemint.com/Companies/fWo7QwpE3CBS0a1TOK1dTJ/Reliance-Retail-looks-to-reinvent-itself.html https://relianceretail.com /