Religion & branding

1. Joy Pal – 089 Rahul R – 111 Mohit Pole – 100 Amol Ingole - 60 Religion & Branding

2. Religion Religion is an organized collection of belief systems, cultural systems, and world views. They tend to derive morality, ethics, religious laws or a preferred lifestyle from their ideas about the cosmos and human nature . Many religions have  narratives,  symbols , traditions and sacred histories that are intended to give meaning to life or to explain the origin of life or the Universe . According to some estimates, there are roughly 4,200 religions in the world.

3. Prevailing World Religions

4. To Believe or Not to Believe The word  religion  is sometimes used interchangeably with  faith  or  belief system ; however, in the words of  Émile Durkheim, religion differs from private belief in that it is "something eminently social". A global 2012 poll reports that 59% of the world's population is religious, 23% are not religious, and 13% are atheists.

5. True Meaning The root of the English word "religion", the Latin  religio , was originally used to mean only "reverence for God or the gods, careful pondering of divine things, piety" (which Cicero further derived to mean "diligence"). Max Müller  characterized many other cultures around the world, including Egypt, Persia, and India, as having a similar power structure at this point in history. What is called ancient religion today; they would have only called "law".

6. Scientology Scientology  is a body of beliefs and related practices created by L. Ron Hubbard (1911–1986), starting in 1952, as a successor to his earlier self-help system,  Dianetics . Hubbard characterized Scientology as a religion, and in 1953 incorporated the Church of Scientology in Camden, New Jersey.

7. Teachings through New Branding Scientology teaches that people are immortal beings who have forgotten their true nature.  The method of spiritual rehabilitation is a type of counselling known as  auditing. Study materials and auditing courses are made available to members in return for specified donations. Scientology is legally recognized as a tax-exempt religion in the United States, Italy, South Africa, Australia, Sweden, New Zealand, Portugal and  Spain Scientology sponsors a variety of social-service programs. These include the  Narconon  anti-drug program, the  Criminon  prison rehabilitation program, the Study Tech education methodology, the Volunteer Ministers, the World Institute of Scientology Enterprises, and a set of moral guidelines expressed in a booklet called  The Way to Happiness .

8. The Implications of New Religions:

9. Branding Techniques Used Its method of spiritual rehabilitation is a type of counselling known as  auditing – Which is done with the use of both olfactory and visual senses. Scientologists believe that the practice of psychiatry is destructive and abusive and must be abolished . They believe in sensory techniques such as “ rhodeza ”. Use of Sensory branding in the cases of young teenage population to influence them. A large number of organizations overseeing the application of Scientology have been established, the most notable of these being the Church of Scientology – Propagating “knowing through feeling”