Research on Tourism Development of Bangladesh

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1. WELCOME TO OUR PRESENTATION “Rising Sun”

2. Tourism Sector in Bangladesh Problem & Prospect

3. Now Bangladesh is a developing country. Many development are increasing day by day matching with the time. Some sectors have kept a great contribution for her development. Tourism sector is one of them. Tourism sector is such sector that is raising the economic force of Bangladesh. This can be a major contributor in Gross Domestic Product (GDP) of Bangladesh. So it is considered a most potential sector for the development of Bangladesh. Introduction

4. The main objective is to identify the sector’s present problems and analyze the future prospects of tourism in the country’s economic development. Specific objectives: To assess different aspects of tourism; To identify the reasons of tourism; To analyze the contribution of tourism in GDP of Bangladesh; To explore future prospects of tourism in Bangladesh and To suggests some recommendations for development of tourism sector Objectives of the Study

5. To express the image of Bangladesh all over the world. To improve economical & structural condition. Earn a lot of foreign currencies. Built many Hotel & Restaurants. Transportation System has been promoted. Thousand of people get job Help to raise our GDP. Overview of the Contribution of Tourism Industry

6. It helps to raise our GDP statistics show that the direct contribution of travel and tourism to GDP is 184.4 bn in 2012 (2.3% of total GDP), which is very important like a developing country Bangladesh. We can’t imagine that the economy of Myanmar mainly depend on the tourism sector.

7. Major Tourism Attractions in Bangladesh Sites Spots Beaches Cox’s Bazar Sea beach, Kuakata , patenga , St. Martin’s, Nijum Dwip Hill Station’s Bandarban , Khagrachari , Rangamati , Jaflong , Sripur , Srimongal , Islands Chhera Island, Vhola , Hatiya , Kutubdia , Monpura , Nijum Dwip , Sandwip , Sonadia , St. Martin’s Island Wildlife Sundarbans , Bhawal , Lawachara Forest Waterfalls Madhabkunda , Hum hum , Nafa -kum Archaeological Sites Vhitagrh , Choto khatra , Jagaddala , Mahavihara , Mohasthangarh , Moinamati , Shat ghambuz Mosque, Sonargaon , Somapura Mahavihar , Wari-Bateshwar Architecture Ahsan Manzil , Bara katra , Curzon Hall, Jatyo Sangsha Vhaban , Lalbagh Fort. Religious Shat ghambuz Mosque, kantji Tample , Buddha Dathu , Jadi Armenian Church Events International Mother Language Day, Pohela Boishakh National Monuments Jatiyo Smriti Soudho , Shaheed Minar

8. Year No. Of Tourist Arrival in Bangladesh Percentages 2000 199000 6.95 2001 207000 7.23 2002 207000 7.23 2003 245000 8.56 2004 271000 9.47 2005 208000 7.27 2006 200000 6.99 2007 289000 10.09 2008 467000 13.37 2009 267000 9.33 2010 303000 10.58 Total 2863000 100 Tourist Arrivals in Bangladesh A large number of domestic tourist, foreign tourist also comprise a good percentage in the composition of total tourist every year. The year-wise no. of tourist arrived in Bangladesh from 2000 to 2010 are given below-

9. Tourist Arrivals in Bangladesh

10. Year Total income($) Total Expenditure($) Profit/Loss ($) 2001 176,000,000 165,000,000 11,000,000 2002 196,000,000 113,000,000 83,000,000 2003 224,000,000 165,000,000 59,000,000 2004 281,000,000 161,000,000 120,000,000 2005 239,000,000 136,000,000 103,000,000 2006 304,000,000 140,000,000 164,000,000 2007 374,000,000 156,000,000 218,000,000 2008 551,000,000 184,000,000 367,000,000 2009 402,000,000 249,000,000 153,000,000 2010 574,000,000 261,000,000 313,000,000 2011 462,000,000 301,000,000 161,000,000 Total 3409000000 2031000000 1378000000 Annual Profit Earning From Tourism Sector

11. Strengths Bangladesh is unique for its natural resources. She has the largest sea beach in the world. Bangladesh is renowned for its archaeological and historical places. She has unique natural beauty and greenery. Nation famous for hospitality. Rich cultural heritage and religious harmony. Bangladesh can be reached by air from any part of the world. Biman , the Bangladesh Airlines connects Dhaka with about 30 major cities of the world. She has the accommodation facilities available throughout the country. Sheraton, Radisson, west in and Pan pacific hotel chains are in operation in the capital city SWOT Analysis

12. Weaknesses Tourism sites are not properly explored, extracted and managed. Lack of investment. Low quality services. Lack of safety, security and hygiene. Lack of infrastructural development. Visa requirement and complex visa procedures. Absence of sales plan and public relation activities. Lack of private initiatives in tourism development. Bangladesh cannot offer tourist products and destination packages exclusively to local and foreign tourists. As a result, tourists have to go back to their home with low level of satisfaction.

13. The number of supply chain member in the tourism industry is not sufficient to build up a strong base. Small number of tour operators, inefficient national airlines, and insignificant role of travel agencies. Shortage of professional guides. Price of some tourism components like the star and standards hotel rooms, food items, package tours and river cruise programs are much higher than those of neighbouring countries like India and Nepal. Lacking of promotional and marketing activities of tourism by both public and private sector.

14. Opportunities Due to globalization scope for dissemination of information and communication media. Scope of making the tourist spots more attractive. Research and development to attract more tourist and making favourable tourism policy. Development of tourism culture. Arrangement of international events like World Cup Cricket.

15. Threats Political Instability of the country. Harassment by the police and the broker in the airport. Language barrier of the people of the country. Conservative social and religious systems. Strong competition within the region, barriers to overcome the image crisis of the country. Lack of awareness among the mass people regarding the benefits of tourism both locally and internationally. Illegal hunting and fishing in Sundarbans create loss of valuable wildlife. Absence of sufficient trained safe guards in the beaches to aware and save the tourists in case of emergency.

16. Shortage of sufficient accommodation, food and beverage services and other amusement services. Absence of proper tourism policy. Political collision between tribal and Bengali people.

17. Bangladesh as not made any concerted effort in the past in its tourism potential. In the recent period, however, there has been some awareness development campaigns by both public and private sectors on the potential of tourism in the country. An early identification and declaration of tourism sites may set the momentum for tourism development in the country. Both investors and consumers would then be gradually motivated toward utilization of the potential benefits of the sector. Policy Gap in Tourism Development

18. Overcoming the Physical Planning Gaps in Tourism Development   Bangladesh has just started realizing that the country has an immense potential in tourism development in the future. The positive impact of tourism can be great in this respect to maintain a good balance between tourism and environment. The policy marks and physical planners involved in tourism planning must not forget this concern of sustainability in development. Current efforts in preparing Master Plan of cities and municipalities in the country may help development of tourism plans for resourceful areas of the country.

19. Tourism is now a fastest growing industry in the world. The increasing growth of this industry and its market has increased the competition among the tourist importing countries but there are some problems in the following: Negative impact of Security and Country’s Poor Image. Underdeveloped accommodation and other facilities. Lack of Infrastructure and Government Support Ineffective marketing strategies and poor promotional activities. Insufficient fund and government support. Unavailability of updated information . Problems of tourism Sector in Bangladesh

20. Tourism sector has the potential to make a huge contribution in the economy of Bangladesh. By ensuring proper development of this sector. It is possible to earn a large amount of foreign currency which will contribute to the growth of national economy. It will help increase household income at community level as well as the revenue of the government. The people in Bangladesh may get opportunities to compare their life style with the people of developed countries. It may be possible to introduce Bangladesh to the rest of the world through tourism sector. Domestic & foreign tourists like to visit historical places, archaeological site as well as ancient battlefields which in the long run may help strengthen the political unity of the country. Prospect of Tourism Sector in Bangladesh

21. Tourism can also play an important role in social and cultural development through cultural exchange & contact between people of different race & nationalities. This sector has also educational significance. It also creates opportunities of networking for investment and business development purposes.

22. The government has to play a key role for preparation of policy guideline for planning and development, advertising, regulation and marketing of tourism sector. It will help government to solve unemployment problem and as well as act as source of revenue collection. The government should be monitoring the activities of travel agencies which are involved in tour operation. Every travel agency should be enlisted with Tour Operators Association of Bangladesh (TOAB). National Tourism Organization should be strengthened with provision of adequate fund, skilled manpower and as well as technical expertise to run the organization smoothly. Strategic Master Plan for tourism, which was prepared by UNDP/WTO in 1990 and later updated by WTO should be implemented for sustainable tourism development. Management Strategies for Improvement of Tourism Sector

23. Necessary initiatives should be taken to increase cooperation between public and private sectors to provide services for the travellers. In the long term, it will be beneficial not only for people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments. Bangladesh tourism faces many problems including areas of marketing, management, infrastructure, policy, safety, regulation and image. All problems are not unique and similar to the reality of worldwide tourism destinations. Solutions should be found out considering every aspect carefully and valuable suggestions should be provided based on experience, opinion of experts and relevant knowledge of others

24. The expansion of the tourism throughout the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. As an important element of marketing mix, promotion plays the vital role in tourism marketing as like any Tourists want to know in advance about the attractions and the facilities of a particular destination and the same safe, secured and enjoyable. product and service . By using the different tools of promotion, marketers attempt to serve this purpose and try to influence the potential tourists’ attitudes in favour of the sponsor’s destination and grow interest to visit the same. Promotion plays an important role in tourism marketing, the tourism marketing in Bangladesh is far behind from reaching this goal, which leads to incapacity to attract a significant number of tourists. Applicability of promotional activities in the Tourism Sector

25. Both the private and public tour operators of Bangladesh have the resource constraints and cannot afford the sufficient budget for the promotional purpose. As a result, they cannot conduct the promotional measures for the said industry by using international media which is essential for attracting the foreign tourists . The country has a positive trend in arrivals and earnings and it can be increased to a significant level if the country can undertake appropriate promotion measures by increasing the allocation for this purpose. The country also needs to employ creative people for this purpose and the quality of the promotional materials also needs to be developed. The promotional activities should also be directed in correcting the present image towards Bangladesh as tourists’ destination. By ensuring these measures Bangladesh tourism industry can emerge as one of the major contributing sector of the national economy of Bangladesh.

26. Chart: 1 Multi-flow effect of Development of Tourism Sector When tourism sector can be developed it will have an impact on Gross domestic Product, which in turn develops the economy as a whole. A model to develop the Tourism sector and its consequences are shown in the Chart: 1

27. Integrated strategy for developing tourism sector of Bangladesh Chart: 2 integrated strategy for developing tourism sector

28. Strategy for raising gross domestic product Formulation: To increase employment, generation, redistribution, perching power etc. to raise gross domestic products. Implementation: Poor people may find tourism as their livelihood by selling product to them. Small entrepreneur should come with their venture Formulation: Long term policy should be taken for development of health sector and utilize religious tourism. Implementation: Investment for making standard hospital. Religious spots and gathering should be arranged. Below the study will discuss different strategy formulations and implementations

29. Strategy For increasing foreign exchange earning: Formulation: Raise interest in tourism activities investment. Management of total tourism resources. Implementation : Construction of tourism motel. Use of technology in tourism sectors. Formulation: Creating a favorable image of Bangladesh. Creating recreational facilities for foreign tourist. Implementation: Publicity or marketing of short film about beautiful Bangladesh. With different Ads. & entertainment capture the tourist value.

30. Strategy for environmental management : Formulation: Construction of eco system in organization. Build up eco system in the area based on the natural bio diversity for tourism . Implementation: Sundarban has been designated for the eco system. Negative repression should be cautiously handled Strategy for product diversification: Formulation: To attract local and foreign tourist through high quality products. Implementation: Total tourism product like natural, religious, manmade etc. should be made more attractive.

31. Strategy for infrastructural development : Formulation: to develop infrastructural at tourist site private and foreign investment and initiatives are needed. Implementation: BPC has been promoting and creating various tourist facilities. Create 29 tourism units. Establishing high rank medical college hospital. More festival should be made .

32. Strategy for improving transportation system Formulation: To improve and develop best traveling way. Implementation: Development of communication over Bangladesh. Such as land way, airway, waterway. Develop communication in tourist places.

33. Strategy for Human resource development: Formulation: Human resource development in tourism sector is necessary to develop quality tourism professionals and products. Implementation: Strategic leadership should be develop in all organization. Development in hotel management and tourism study .

34. Development of regional tourism, which will help to maximize use of the social, cultural, and traditional bondage of the people of neighbouring countries. Development of International Tourism, which will target tourist visiting neighbouring countries to have transit in Bangladesh Conservation of eco-system in coastal Zone and Islands of Bangladesh and simultaneously build up eco-tourism in the area based on the natural bio-diversity. Development of amusement and entry facilities in order to lengthen period of stay of tourists. Other major initiatives for tourism development

35. Finally we can say, tourism is one of the most promising sectors for Bangladesh with her huge natural beauty, heroic historical background and archaeological resources. This research has identified whether the contribution of this sector is significant to total GDP of Bangladesh and its future prospects as research problem. Conclusion

36. Thank You

37. The End