Retail presentation

retail store design- commercial interior design

1. INTERIOR DESIGN
COMMERCIAL
DESIGN
RETAIL STORES
Submitted by:
Bhavika Goyal
B.Sc. ID 3
rd
Sem
2
nd
year diploma
Submitted To:
DezyneE’coleCollege
www.dezyneecole.com

2. COMMERCIAL DESIGN
CONTENT
1.Introductiontocommercialdesign
2.Retailspacesandtypes
3.Retaildesign
4.Branding–brandingtheinterior,
developingtheinteriorconceptand
conceptinterpretation
5.Asuccessfulretailstore
6.Principlesofretailstore
7.Howdoconsumerbuyandshopping
behaviors
8.Howdoconsumerlocateabusiness?
9.Retailstore-layout,exteriorandinterior
10.Retaillayout
11.Retailexterior-entrance,shopwindows,
principleofdesigntobefollowedin
designingwindowdisplay
12.Retailinterior-circulation,serviceroom,
pointofsale,fittingroom,ceiling,wall,
productdisplay.
13.Retaillighting
14.Futureofretail

3. COMMERCIAL DESIGN
1.
Introduction

4. COMMERCIAL DESIGN
Weinteractwithcommercialinteriorseveryday
stoppingatafastfoodrestaurantforaquicklunch
orstudyingatalibrary.Allthesesuchfacilitiesand
manyothersrepresentthekindsofinteriorspaces
createdbythedivisionoftheinteriordesign
professioncommonlycalledcommercialinterior
design.
Designingcommercialinteriorsinvolveddesigning
theinteriorofanyfacilitythatservesbusiness
purposes.
Commonspecialtiesincommercialinteriordesign
are:
•Retailoutlets
•Hospitalityandentertainmentfacilities
•Corporateandexecutiveoffices
•Healthcarefacilities
•Institutionalfacilities
2.
Introduction

5. COMMERCIAL DESIGN
3.
Retail outlets

6. COMMERCIAL DESIGN
4.
Hospitality facilities

7. COMMERCIAL DESIGN
5.
Executive offices

8. COMMERCIAL DESIGN
6.
Healthcare facilities

9. COMMERCIAL DESIGN
7.
Institutional facilities

10. RETAIL STORES
8.
INTERIOR DESIGN
COMMERCIAL
DESIGN

11. RETAIL DESIGN
9.
Retail Store

12. RETAIL DESIGN
10.
Retailisoneofthelargestsectorofbusinessin
theworld.
Retaildesigniscreativeandcommercial
disciplinesthatcombinesseveraldifferentareasof
expertisetogetherinthedesignandconstruction
ofretailspace.
Retail Store

13. RETAIL DESIGN
11.
Retaildesignisacomplexstudywhich
incorporatesthemanagementofpeopleandthe
spacewiththeabilitytorespondtoretail’smost
essentialcharacteristici.e..CHANGE
Retail Store

14. 12.
RETAIL DESIGN
Types of Retail Store
Specialty store
Departmental store
Super market
Convenience store
Off price retailers
Discount stores
Hyper market
Combination store
Flagship store

15. 13.
RETAIL DESIGN
•RETAL1.0-Thepowerisinhandsofthe
manufacturer.
•RETAIL2.0-Thepowerisinhandsoftheretailer.
•RETAIL3.0-Thepowerisinhandsofthe
consumer.
Retailer is
KiNG
Manufacturer is
KiNG
Consumer is
KiNG
RETAIL 1.0
RETAIL 2.0
RETAIL 3.0
Shifts in Retail Store

16. 14.
RETAIL DESIGN
Designertaskistocombineelementsof
psychology,technologyandergonomicswiththe
retailer’sknowledgeofthemarkettodevelopan
interiorwhichismostlylikelytofittheconsumer
profile.
Thechallengeistoinventnewkindsofretail
environmentswhicharebothefficientand
effectiveinordertomeetever-tougherconsumer
demands.
Role of Retail Designer

17. 15.
RETAIL DESIGN
Itisanapproachusedtomarketproductsand
servicesunderaparticularname.wecanall
identifywithbrandsthatarefamiliartousandpart
ofoureverydaylife.Buthowdoesabrand
translatefromtwodimensionsintothevolumeof
aninteriorspace?Theanswerissomewhat
complexandformsthebasisofthedesignprocess;
understandingabrandisoneofthemost
importantaspectsoftheretaildesigner’srole.In
mostinteriordesign,understandingabuildingis
thestatingpointandsubjectofinvestigation.In
retail,however,thebrandisthestartingpointand
thebuildingorsiteoftencomeslater.
Branding

18. 16.
RETAIL DESIGN
BrandingtheInterior:
Imagineashellofabuildingthatisablankcanvas
withneutralwalls,floors,ceilings.Thinkofawell-
knownbrandandtheassociatedcolor,pattern,
logo,soundorscent.Understandtheproductand
whomightbuyit.Analyzethelifestyleofsomeone
whowouldusethisbrand:wheredotheylive?,
howmuchmoneydotheyearn?,andmost
importantly,whatwouldtheyaspectfromaretail
experience?Allofthesequestionsformthebass
fromwhichtodevelopaconceptthatwill
underpintheinteriorscheme.Thetermusedfor
turningabrandintoathree-dimensionalspatial
experienceis“brandscaping”.
Branding

19. 17.
RETAIL DESIGN
Developinganinteriorconcept:
Theinteriorspaceoftentakesitsleadfromthe
graphicguidelines,throughunderstandingthe
aspirationsoftheend-userandthroughanalyzing
thecompetitions.Thisinformationisportrayed
throughvisualresearchor”moodboards”.Thekey
featuresofthevisualresearcharethenextracted
intostoriesthatleadtheexplicitideasaboutwhat
theinteriordesignschemecouldbeandhowthe
graphicidentitywouldimpactonthespace.From
thisprocess,aninteriorconceptisborn.
Branding

20. 18.
RETAIL DESIGN
ConceptInterpretation:
Theconceptisinterpretedintoa‘mock’interior
spacethroughvisualstoryboardsthatmaycontain
adjacencyandcirculationplans,animatedsketch
visualsandsamplesofmaterialfinish.Itisa
commonfordifferentschemestoemergeatthis
timeallofwhichwillbepresentedtotheclient.
Theclientanddesignerthenworktogetherto
cometoaconclusivedesignidea:thismayresult
clearlyfromjustoneofthepresentedconceptsor
mayresultfromacombinationofallthepotential
concepts.Once,theconcepthasbeendecided,
thenthedesignerthenworksonthedetailofthe
design.Thisprocessbuildswitheachclient
meetinguntilaconclusionisresearchedandaset
ofdrawingscanbeproducedintheformofa
manual.
Branding

21. RETAIL DESIGN
19.
Asuccessfulstoreisonethatisdesignedto
merchandiseinadditiontolookgood.Astorecan
bedividedintotwoprincipleparts:theexterior
whichgivesidentification,encompassesthe
storefront,showwindows,anddisplays,andthe
interior,wherethepromiseofthestorefront
displayisdelivered.Brieflystated,thestorefront
initiatesthesale,andtheinteriorconsummatesit.
Thestorefrontandthedesignofthefaçademust
beattractiveinordertocatchtheshopper’s
attentionandtodrawthecustomersinfromthe
streetorfromthemallinshoppingcenters.
Graphicidentification,withboldcolor,lighting,
lettering,andlogos,andattractivedisplayof
merchandisearetheinitialsteps.
A Successful Store

22. RETAIL DESIGN
20.
Inordertodesignsatisfactoryshops,thefirst
requirementisanunderstandingofthoseportions
ofcurrentmerchandisingtheorieswhichaffectthe
designproblem.Briefly“merchandising
psychology”consistsoffirst,arousinginterest;
second,satisfyingit.Withstaplegoodsthefirst
phaseisalmostautomatic.Whennon-staples,
accessoriesorspecialtiesotherthan“demand”
goodsaretobesold,methodsofarousinginterest
maybecomemorecomplex.Thesecondphase–
theactualsaleinvolvesfactorsofconvenience
whicharedesirabletomakebuyingeasy,tosatisfy
customerscompletely,andtoachieveeconomyof
spaceandtimeforthestoremanagement.Both
phasesaffectthedesignofretailshops,andare
closelyinterrelated.
Principles of retail design

23. RETAIL DESIGN
21.
1.AttractingCustomers:
Thiscanbeaccomplishedbymeansofadvertising,
prices,showwindowdisplays,ornewor
remodeledquarters,whichoccupiesmuchofa
merchant’sefforts.Ofthese,storefrontsand
displaywindowsareimportanttothestore
designer.
Principles of retail design

24. RETAIL DESIGN
22.
2.InducingEntrances:
Showwindowsinadditiontoattractingpassersby,
shouldinducethemtoenterthestore.Show
windowsmaybeopeneduptodisplaytheshop’s
interior;orclosedin,togiveprivacytocustomers
within.Doorlocationsrequirestudyinrelationto
pedestriantrafficflow,gradesofsidewalksand
storefloors,andinteriorlayoutoftheshop.
Principles of retail design

25. RETAIL DESIGN
23.
3.Organizingstorespaces:
Organizingstorespaces,andconsequentlythe
merchandisetobesold,intodepartments,enables
customerstofindobjectseasily,andpermits
storekeeperstokeepclosecheckonprofitsor
lossesfromvarioustypesofgoods.Storelighting
and“dressing”aresimplified.Evensmallshops
benefitfromameasureofdepartmentalization;in
largeshops,thepracticebecomesessentialas
methodsoftrainingsalesperson,ofhandling,
controlling,andwrappingstockbecomesmore
complex.
Principles of retail design

26. RETAIL DESIGN
24.
4.InteriorDisplays:
Interiordisplaysrequireparticularattentionin
specialtystores.Heretheplannogramsandthe
visualdisplayneedstobepaidattentionto.
Principles of retail design

27. RETAIL DESIGN
25.
5.Conveniences:
Attimestoattractcustomersforthetradea
cardwritingdesk,flowersandwrapping
counterarealsoaddedforthecustomer
convenience.Attimestelephonebooth,water
fountainsandlavatoriesarealsoprovidedfor
thecustomersatisfaction.
Principles of retail design

28. 26.
RETAIL DESIGN
How do people buy?

29. 27.
RETAIL DESIGN
Howdopeoplebuy?
a) Traditional concept
b) Modern concept
Traditionallyretailer’sweretheking.Theysell
onlywhatconsumerasksfor.Consumerswere
notusingtheirallfivesensesmostlythattime.
Thattimetherewerecountersystems.There
werecountersbetweenretailerand
consumers.Consumeronlybuythatproduct
thatheneeds,therewerelesssales.
How do people buy?
Nowconsumershavebecametheking.
Consumerswantsfreedomwhileshopping.
peopleareusingtheirfivesenseswhiledoing
shopping.Shoppingisanexperience,
customersnowwantmoreservicestobe
providedtothem.Saleshavebeenincreased.

30. 28.
RETAIL DESIGN
Howdopeoplebuy?
a) Traditional concept
b) Modern concept
How do people buy?

31. 29.
RETAIL DESIGN
Peoplelovetolook,window-shop,andbuy.
Shoppingasanexperienceshouldprovidefun,
whichinturnprovidesprofits.
Shoppingisanactivitythatispartofour
everydaylives.Whetherweareshoppingtofeed
ourselves,clotheourselvesorsimplyoutof
enjoyment,theplaceswechoosetoshopsay
somethingaboutourlifestyle,cultureand
interests.Wecreatearelationshipwiththeretail
environmentwefeelcomfortablewithandreject
spacesthatdonotmatchourimage.
Aconsumerconnectshislifestylewiththe
producthe/sheseesinthewindowdisplayand
getsattractedtowardsit.
Aconsumerwantsfreedomwhileshopping.
Theyusealltheirsenseswhiledoingshopping.
Theyliketolistenmusic,smellfragrancesinthe
store,watchthespace,touchthethingswhile
doingshopping.
Shopping behavior

32. 30.
RETAIL DESIGN
Peoplegetsattractedtowardswindowdisplay
andconnectstheirlifestylewithit.
Shopping behavior

33. 31.
RETAIL DESIGN
Peoplewantfreedomwhileshopping.Theyusetheir
fivesensei.e.seeing,smelling,hearing,touchingand
tasting.
Shopping behavior

34. 32.
RETAIL DESIGN
Peoplewantfreedomwhileshopping.Theyusetheir
fivesensei.e.seeing,smelling,hearing,touchingand
tasting.
Shopping behavior

35. 33.
RETAIL DESIGN
Peoplewantfreedomwhileshopping.Theyusetheir
fivesensei.e.seeing,smelling,hearing,touchingand
tasting.
Shopping behavior

36. 34.
RETAIL DESIGN
Howsmellsandsoundsimpactour
shoppinghabits:
Manyretailersandproductcompaniesuse
gender-specificcolorstotriggerpositive
emotionsorassociationsandcompeteforasale.
Soundsandsmellscaninfluenceconsumer
purchasingdecisions.
SMELLS:
NobelPrize–winingresearchrevealsthatour
senseofsmellhastremendouspowertoelicitan
emotionalresponseandtriggermemoriesfrom
ourpast.Itwasfoundthatthearomaincreases
thenumberofcustomerspurchasingitemsand
theamountsoftheirpurchases.Anearlierstudy
usingNikeshoesfoundthatconsumersdesired
theshoesmore,andwerewillingtopaymore,
whentheroomhadamixedfloralscent.
Shopping behavior

37. 35.
RETAIL DESIGN
Buyer’s shopping behavior
Howsmellsandsoundsimpactour
shoppinghabits:
SOUNDS:
Musiccanhaveabigimpactonconsumer
moods.Onestudyfoundthatwhensubjectedto
loudmusic,customerswillspendlesstimeina
store.Anotherinterestingfindingfromarecent
studywasthatcustomersactuallyshoplonger
whenexposedtounfamiliarmusic.Justas
departmentstoresusedifferentscentsincertain
departments,manyusedifferentmusicinsome
areastoappealtovaryingdemographics.
Shopping behavior

38. 36.
RETAIL DESIGN
Howsmellsandsoundsimpactour
shoppinghabits:
Shopping behavior
Scents and fragrances are being used in stores
Music systems are being used in stores

39. 37
RETAIL DESIGN
Otherfactorswhichalsoaffectsthe
shoppinginthestoreare:
•Transitionzone-
Everystorehasatransitionzoneorareawhere
customersbegintoslowtheirpaceandmake
thetransitionfrombeingoutsideofthestoreto
beinginside.Thisistheshopper’slandingstrip”.
Whatisimportantaboutthetransitionzoneis
whateverislocatedinthezoneisprettymuch
lostoncustomers.Ifthereismerchandise
displayedinthisarea,customersareunlikelyto
seeit.
Shopping behavior

40. 38.
RETAIL DESIGN
Otherfactorswhichalsoaffectsthe
shoppinginthestoreare:
•Chevroning:
Thekeytohavingcustomerspurchaseitemsis
theirabilitytolocateitemsinthestore.Weshould
maximizecustomer’sviewofthemerchandiseby
chevroning.Itinvolvesplacingshelvesorracksat
anangleinsteadofshelvesbeingplacedatthe
traditionalninety-degreeangletotheaisle.The
outcomeofitisthatshelvesarelocatedatforty-
fivedegrees.Asaresult,moreofwhattheshelves
holdisexposedtothecustomers.Thelogicbehind
therecommendationisthemorecustomer’ssee,
themoretheypurchase.
Shopping behavior

41. 39.
RETAIL DESIGN
Otherfactorswhichalsoaffectsthe
shoppinginthestoreare:
•Thebutt-brusheffect:
Eachcustomerhasanareaofpersonalspace.This
isanareathatheninvadedcausescustomersto
feeluncomfortable.Personalspacetranslatedinto
aretailenvironmentsuggeststhatwhenashopper
isbumpedorjostledwhilelookingatmerchandise,
theymaybecomeuncomfortable,loseinterest,
andleavethespace.Underhillnotesthat”irritated
shoppersdonot
Tarry;infact,theyfrequentlyleavesbefore
purchasingwhattheycamefor”.
Shopping behavior

42. 40.
RETAIL DESIGN
Otherfactorswhichalsoaffectsthe
shoppinginthestoreare:
•Sittingarea:
Shoppingtendstobeasocialactivity.People
liketoshopwithotherswhetherfriends,
spouses,orotherrelatives.Theseshopping
partnersneedaplacetorest.Ifshopping
partnershaveaplacetosit,mostlikelytheywill
notcomplainandshoppingcancontinuefor
longerlengthsoftime!Seatingshouldbe
providedbythedressingrooms.
Shopping behavior

43. 41.
RETAIL DESIGN
Otherfactorswhichalsoaffectsthe
shoppinginthestoreare:
•Dressingrooms:
Manyretailerswanttominimizethenon-selling
arease.g.storageoftheirstores.Someapparel
retailersmakethemistakeofassumingthata
dressingroomisanon-sellingarea.Many
retailersthinkdressingroomasbathrooms.
Dressingroomsarehugesellingtools.Retailers
needtodevoteenoughtime,moneyandspaceon
theirdressingrooms.Dressingroomsarethe
locationwheremostapparelbuyingdecisionsare
made.Dressingroomsneedlightingthatis
flattering,wallhooksandhangersforcostumers
clothes,andfurnishingthatenticetheiruse.The
mirrorsshouldbelargeandfirstrate–”they
shouldlookliketheframeforaflattering
portrait”.Dressingroomsmustbeclearlymarked
sothattheyareeasytofind.thelongerthe
costumerhastolookforadressingroom,the
morelikelytheywillleavewithoutmakinga
purchase.
Shopping behavior

44. 42.
RETAIL DESIGN
•Dressingrooms:
Shopping behavior

45. How
43.
RETAIL DESIGN
How do people locate
the store?

46. 44.
RETAIL DESIGN
Howastorevisuallywelcomescustomer
hasalottodowithwhetherornotthey
enterthestore.
Locatedonthestreetorinthemall.
Exteriorsigns
Neighboringshops
Marquees
Banners
Awnings
Walksandentries
Landscaping
How do people locate
the store?

47. 45.
RETAIL DESIGN
•Locationofthestore
Theapproachtoshopfrontdesignwillvary
dependingonthesitelocationandtheimpactof
thedesignoftheneighboringshopfaçade.
Shopcanbeonfrontroad,orinthemall.
Ifitissituatedfacingthemainstreetitis
identicaltotheconsumerbutifitisinthemall,
itisininterior.
How do people locate
the store?

48. 46.
RETAIL DESIGN
•Locationofthestore
How do people locate
the store?

49. 47.
RETAIL DESIGN
•Locationofthestore
How do people locate
the store?

50. 48.
RETAIL DESIGN
•Exteriorsigns:
Asignisasilentsalespersonanditisapartof
shoppersfirstexpressionofastore.Inlessthan10
secondsthesignmustattractattentionandtell
whothebusinessisandwhatithastoselloff.
Premisesignsprovideinformationanddirection
especiallyfortravelersandnewresident.The
letteringshouldbelargeenoughtoreadfrom200
feet,whichisthedistancerequiredtostopacar
travelingat40km/hr.signswith8inchletterscan
bereadfromadistanceupto250feet.Acar
travelling55km/hrneedsabout400feettostopso
ourdesignedwillrequire12inchesletteringsignto
bereadatthatdistance
How do people locate
the store?

51. 49.
RETAIL DESIGN
•Exteriorsigns:
Asigndesignconveysagreatdealaboutthe
businessinside.Astarkdesignandlimitedmaterial
suggestdiscountpriceandnofrillsshop.Elegant
andexpensivesignmaterialmaysuggestluxury
goodsandservices.Signsshouldbeusedtotargeta
specificmarketsegmentsuchasyouth,women
,seniorcitizen,singlesetc.
How do people locate
the store?

52. 50.
RETAIL DESIGN
•Exteriorsigns:
Whilepreparingasignwehavetoconsidersize,
shape,material,spacingofletters,height,
placementandstructure.Simple,welldesigned
easytoreadsignsconveyafeelingofwelcome.
Focusononeortwokeywordstodescribethekey
words.
Signswithunlitormissinglightbulborfadedpaints
bringsdownthestoreimage.Thestoresignisits
signature.
How do people locate
the store?

53. 51.
RETAIL DESIGN
•Marquees:
Aspecialtypeofsigntodisplaythenameofthe
store.Itcanbesometimesakindofpermanent
canopyattheentranceoronthetopofthe
buildingtopromotetheshowcasingofseasonal
display.Aneffectivemarqueemuststandout
fromotherbusinesstoattractattention.
How do people locate
the store?

54. 52.
RETAIL DESIGN
•Banners:
Bannersareusedincreasinglyasaninexpensive,
eyecatchingmeansofpromotion.Bannerscanbe
hangedfromflatpolesorprojectedfromthe
building.Thisleadstomakingconsumerfeelthat
changesaretakingplace.
How do people locate
the store?

55. 53.
RETAIL DESIGN
•Awnings:
Thewindowawningsprovidethecostumerwith
protectionfromweatherandmakesviewingof
thewindowdisplaymoreflorescent.Asitreduces
heat,cutsdownonglareandreflectionand
preventsfadingofmerchandisefromtheexposure
tothesun.itappealstothewindowdisplay.Many
businessesusebacklitawnings,electricalawnings.
Avarietyofstylesofawningsareavailable-square,
long,domeetc.
•Thefabricofcanopyisvinyl.Itcanbetranslucent
ortransparent.
How do people locate
the store?

56. 54.
RETAIL DESIGN
•Awnings:
How do people locate
the store?

57. 55.
RETAIL DESIGN
•Walksandentries:
75%ofthefirsttimecustomerrememberthestore
front,itprovidesthefirstandthelastviewofthe
storesinterior.Picturewalkingalongthewall
wheretheflatsurfaceisplainglassdoor,as
opposedtotheprotectivefeelingofferedbywalking
underaporchoracanopy.
Entrancesthatallowshopperstocomeintoastore
withoutbeingawareoftheirentryisbecoming
morepopular.Wheneverweaddanentrywayit
shouldbedesignedtoblendwiththearchitectureof
living.
How do people locate
the store?

58. 56.
RETAIL DESIGN
•Walksandentries:
How do people locate
the store?

59. 57.
RETAIL DESIGN
•Walksandentries:
How do people locate
the store?

60. 58.
RETAIL DESIGN
•Landscaping:
Landscapingshouldleadthecustomer’seyetothe
focalpointusingcolorandtexturetoprovide
contrastandharmony.
Theproperlandscapingincreasestheacousticsof
place.
Landscapescreentheundesirablesightsuchas
powertransforms,refrigeration'sequipments,
garbageareasetc.
Theessenceofagoodlandscapingissimplicity.
Thatmeansthedesignsthatareeasytomaintain.
How do people locate
the store?

61. 59.
RETAIL DESIGN
•Landscaping:
How do people locate
the store?

62. 60
RETAIL DESIGN
•Landscaping:
How do people locate
the store?

63. 61.
RETAIL DESIGN
•Landscaping:
How do people locate
the store?

64. RETAIL DESIGN
Retail store-Layout,
Exterior and Interior
62.
Dressingroom Cash desk
Gondola
Product display
Window display
Entrance
Layout
Circulation
Exterior
Interior

65. 63.
RETAIL DESIGN
LAYOUT
Nhb
Retail store-Layout,
Exterior and Interior
Straight layout
Pathway layout
Curved layout
Diagonal layout
Varied layout
Geometric layout

66. 64.
RETAIL DESIGN
EXTERIOR
Retail store-Layout,
Exterior and Interior
Entrance
Fascia
Window display

67. 65.
INTERIOR
Retail store-Layout,
Exterior and Interior
Circulation
Point of sale
Service area
Product display
Ceiling
Flooring
RETAIL DESIGN

68. 66..
Retail store-Layout
RETAIL DESIGN

69. 67.
Foranystoredesign,thereare6basicplan
types.Theseare:
Straight Plan
Pathway Plan
Diagonal Plan
Varied Plan
Curved Plan
Geometric Plan
Retail store-Layout
RETAIL DESIGN

70. 68.
StraightPlan
Thisistheconventionalformoflayoutthat
utilizeswallsandprojectionstocreatesmaller
spaces.Itisaveryeconomicalplantoexecute
andcanbeadaptedforanystorefromgiftshop
toappareloutlets,drug,groceryshopto
departmentalstore.Varietyinthiskindplanis
developedbycreatingnischewiththe
merchandise.Themerchandiseherepullsthe
customertothebackofthestore.
Retail store-Layout
RETAIL DESIGN

71. 69.
StraightPlan
Pepejeans store outlet having straight plan layout
Retail store-Layout
RETAIL DESIGN

72. 70
StraightPlan
Zara retail store having straight plan
Retail store-Layout
RETAIL DESIGN

73. 71.
StraightPlan
Van Heusen the Ambience Mall, VasantKunj
Retail store-Layout
RETAIL DESIGN

74. 72.
PathwayPlan
Pathwayplanpullspeoplethroughthestore
totherear.Itisgenerallymadeforlargestores
whichare5,000sq.feetormoreandonone
level.Inbetweenthepaththerearenofixtures
oranyinterruption.Thispathcantakeany
shapeandcancreateanydesignpattern.The
designercanusethefloorortheceilingfor
directionalelements.
.
Retail store-Layout
RETAIL DESIGN

75. 73.
PathwayPlan
Retail store-Layout
RETAIL DESIGN

76. 74.
PathwayPlan
Retail store-Layout
RETAIL DESIGN

77. 75.
PathwayPlan
Retail store-Layout
RETAIL DESIGN

78. 76.
DiagonalPlan
Diagonal pattern permits angular traffic flow
and creates perimeter design interest and
excitement in movement. Central placement of
cash wrap permits security and vision. Mainly
used to self service stores.
Retail store-Layout
RETAIL DESIGN

79. 77.
DiagonalPlan
Retail store-Layout
RETAIL DESIGN

80. 78.
DiagonalPlan
Retail store-Layout
RETAIL DESIGN

81. 79.
DiagonalPlan
Retail store-Layout
RETAIL DESIGN

82. 80.
CurvedPlan
Peoplerespondtocircularandcurvedshapes.
Theysoftenstheangularandsquareplans..
Curvedplanisusedforboutiques,salonsand
highqualitystores.Thiscreatesaninvitingand
specialenvironment,alsocostsmoreincreation
Retail store-Layout
RETAIL DESIGN

83. 81.
CurvedPlan
Retail store-Layout
RETAIL DESIGN

84. 82.
CurvedPlan
Retail store-Layout
RETAIL DESIGN

85. 83.
CurvedPlan
Retail store-Layout
RETAIL DESIGN

86. 84.
CurvedPlan
Retail store-Layout
RETAIL DESIGN

87. 85.
VariedPlan
Varied plan illustrates added variety of forms
which can work to a designer’s advantage for
products that require back up merchandise to
be adjacent . The varied plan is highly
functional. It is a variation of straight plan
where the square footage for keeping boxes
can be done along the perimeter of the shop.
This plan has bellows effects.
Retail store-Layout
RETAIL DESIGN

88. 86.
VariedPlan
Retail store-Layout
RETAIL DESIGN

89. 87.
GeometricPlan
Geometric plan can establish interest without
excessive cost. Ceiling and floors can be lowered
or raised to create departments e-zones.
Retail store-Layout
RETAIL DESIGN

90. 88.
GeometricPlan
Retail store-Layout
RETAIL DESIGN

91. 89.
RETAIL DESIGN
Retail store-layout, interior and
exterior
Retail store-Exterior

92. 90.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

93. Thedesignoftheentrancetoastoreisvery
important.
Itneedstoenticethecustomerinandgivea
glimpseoftheproductsbeyondthethreshold.
91.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

94. Exterior:façade,logo.
Threshold,transition
Shopwindows
Transparency
Mystery,posters
Display
Entryarea-startingpoint
Accessforalluserswith
disabilities
Open,spaciousarea
92.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

95. 93.
RETAIL DESIGN

96. 94.
ShopFront
•Contemporaryshopfront
•Traditionalshopfront
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

97. 95.
Contemporaryshopfront
The design of the contemporary shop front
focuses on allowing light and visual access
right into the store from the street.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

98. 96.
Contemporaryshopfront
The look is clean, with glazing reaching from
floor to fascia panel or sometimes with the
fascia situated inside the glass, set in a
brushed stainless steel frame.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

99. 97.
Contemporaryshopfront
Sometimes the glazing is frameless around the
internal elements.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

100. 98.
Traditionalshopfront
The design of the traditional shop front is a
sense of symmetry and it is set out in
proportion to the existing building elevation.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

101. 99.
Traditionalshopfront
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

102. 100.
Therecanbetwotypesofentrancesofashop
•Entrancewithdoors
•Openentrancewithoutdoors
With doors
Without doors
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

103. 101.
Entrancedoors-
Theentrancedoorsneedtobeeasilyaccessible
toall,somustthereforebeatleast1000mmin
width.Ahingeddoormustopeninwards.Donot
obstructthestreetorpathinfrontandmustgive
goodsecuritytothestoreatnight.Analternative
tothehingeddoorisslidingdoorthathavea
cleanerlookanddonotimpactontheinteriorin
anyway.Insomesituations,arollershutter
performsthefunctionofadoor.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

104. 102.
Entrancedoors-
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

105. 103.
Entrancedoors-
Positionofadoor:
Thepositionoftheentrancedooriskeytothe
successoftheentranceasawhole.Acentral
doorwayallowsforsymmetryandistherefore
visuallycomfortable.Andthisenablesthestore
tobelaidoutinasymmetricalfashionsothat
thefocusfromtheentranceisonthecentral
space,andinsomecases,thebackwallofthe
store,providinganopportunitytodrawthe
customerinwithafeature.Positioningthe
doortoonesideoffsetstheinterior.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

106. 104.
Entrancedoors-
Positionofadoor:
.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

107. 105.
Exterior:façade,logo.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

108. 106.
Exterior:Fascia
Thesignabovethewindowofshopwherethe
shop’snameiswritten.
Thedesignofthefasciasignmayappearvariedon
thehighstreet,buttheycommonlyfallunderone
ofthree-typesofsignage:thetraditionalpainted
signasalreadydiscussed;anilluminatedboxsigns
thatisconstructedmostcommonlyina‘biscuit-
tin’,formationconstructedfromaluminumwith
thelogoorletteringfretcutoutofthefaceand
replacedwithfrostedacrylicand,finallyalogoor
lettersthathavebeenfretoutfromasheetof
aluminumorsteel.
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

109. 107.
Exterior:Fascia
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

110. 108.
Exterior:Fascia
Retail store-Exterior
ENTRANCES
RETAIL DESIGN
How shop name should be written
•Should be simple and bold not cursive: Easy to read
•Proper spacing should be there:

111. 109.
Exterior:Fascia
WINDOWDECALS
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

112. 110.
.
Exterior:Fascia
ILLUMINATEDBOX
Retail store-Exterior
ENTRANCES
RETAIL DESIGN

113. 111.
Exterior:Fascia
PAINTEDLOGO
ENTRANCES
Retail store-Exterior
RETAIL DESIGN

114. 112.
Exterior:Fascia
FRETCUTLOGO
ENTRANCES
Retail store-Exterior
RETAIL DESIGN

115. 113.
Exterior:Fascia
DETACHEDFRETCUTLOGO
ENTRANCES
Retail store-Exterior
RETAIL DESIGN

116. 114.
.
Oncebeyondthethreshold,theentrance
spaceisthestartingpointoftheinterior
journey.
Itisanareaofthestorethatisoftenleftopen
andspacious,givingtheconsumertimeto
pauseandtakeinthestoreenvironmentand
tomakewayforpeopleenteringandexiting
storecomfortably.
Transitionspace
ENTRANCES
Retail store-Exterior
RETAIL DESIGN

117. 115.
Transitionspace
ENTRANCES
Retail store-Exterior
RETAIL DESIGN

118. 116.
SHOP WINDOWS
Retail store-Exterior
RETAIL DESIGN

119. 117.
.
Shopwindow:displayingitemsforsale
Thefrontsideofthestorefacingthestreet;
usuallycontainsdisplaywindows,displayingitems
forsaleorotherwisedesignedtoattractcustomers
tothestore.Usuallythetermreferstolarger
windowsinthefrontfaçadeoftheshop.Theseare
designedprimarilywiththeeffectuponpotential
customersinmind:easeinchangingdisplaysis
alsoimportant.Varietyandtimelessdisplaysare
consideredessentials.80%ofourimpressionsare
createdbysightandthatswhyonepictureisworth
athousandwords.
SHOP WINDOWS
Retail store-Exterior
RETAIL DESIGN

120. 118.
Shopwindow:displayingitemsforsale
SHOP WINDOWS
Retail store-Exterior
RETAIL DESIGN

121. 119.
Shopwindow:displayingitemsforsale
SHOP WINDOWS
Retail store-Exterior
RETAIL DESIGN

122. 120.
RETAIL DESIGN
Principles of design to be used
Retail store-Exterior
for show window

123. 121.
Theprinciplesareconceptsusedtoorganizeor
arrangethestructuralelementofdesign.
Theprinciplesare:
Balance
Emphasis
Harmony
Rhythm
Proportion
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

124. 122.
1.BALANCE
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

125. 123.
1.BALANCE
Balanceistheconceptofvisualequilibriumand
relatestoourphysicalsenseofbalance.
Therearetwotypesofbalance:
a)Traditionalorsymmetricalbalance
b)Informalandasymmetricalbalance.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

126. 124.
1.BALANCE
•Traditionalorsymmetricalbalance:
Traditionalandsymmetricalbalanceislargeon
onesideandlargeonotherside.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

127. 125.
1.BALANCE
Traditional or symmetrical balance:
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

128. 126.
1.BALANCE
•Traditionalorsymmetricalbalance:
Thisiseffectivewhereexpensiveandquality
merchandiseisbeingpresented.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

129. 127.
1.BALANCE
•Informalorasymmetricalbalance:
Createsflowofrhythmandfeelingof
excitement.Thetwosidesofdisplayappeartobe
ofequalweight,buttheyarenotreplicasofeach
other.Somethinglargecanbebalancedbyseveral
smallobjects.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

130. 128.
1.BALANCE
Informalorasymmetricalbalance:
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

131. 129.
1.BALANCE
When planning display do not forget the
following:-
Ifcolorsaretoobrightthentheywilloverwhelm
pastels.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

132. 130.
1.BALANCE
When planning display do not forget the
following:-
Alargeexpanseofemptyspacewillcalla
attentiontoasingleobjectplacedinit.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

133. 131.
1.BALANCE
When planning display do not forget the
following:-
Ifanobjectisplacedatanangleortoone
side(offcenter)thespaceoreithersideofthat
piecebecomesimportant.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

134. 132.
1.BALANCE
When planning display do not forget the
following:-
Ifanobjectisplacedatacenter,theempty
spacelosesimportancebecauseitsshapeis
predictableandthereforehaslessrecognitionas
itsownelement.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

135. 133.
2. EMPHASIS
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

136. 134.
2. EMPHASIS
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

137. 135.
2. EMPHASIS
Colorandtexturearepowerfultoolforcreating
emphasizethroughintensity.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

138. 136.
2. EMPHASIS
Wheneveremphasizeistobecreateditrecedes
inimpactwhenthin,fuzzylines,irregularshapes,
regularspacingbetweenobject,coolcolors,dull
incentives,mediumtintsandshades,dulland
opaquetexture,small,overallpatterns,evenlight
absorption,reducestheimpactofashowwindow.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

139. 137.
2. EMPHASIS
Formovementofeyeswecandoalternate
repetitionofshinyanddullobject.
Triangleisthemoststrongestshapeindesign.
Circlecreatesattraction.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

140. 138.
Triangleisthemoststrongestshapeindesign.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

141. 139.
Circlecreatesattraction.

Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

142. 140
2. EMPHASIS
Shinysurfaceenlargeobject.Dullsurface
absorbslightandde-emphasis
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

143. 141.
2. EMPHASIS
Repetitionistobegroupedwhentocreate
emphasizeotherwiseemphasizediminishes.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

144. 142.
2. EMPHASIS
Theadvancingcolorswhichcanbeusedina
showwindow
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

145. 143.
2. EMPHASIS
Theadvancingcolorswhichcanbeusedina
showwindow
Advancingcolorsarethosecolorsthattendto
appearnearertotheeyethanothercolorslyingin
thesameplane.
C= 6 , M=0 , Y=97,K=0
R=255 ,G= 255 ,B=0
C= 6 , M=0 , Y=88. K=0
R=255 ,G= 255 ,B=51
C= 6 , M=0 , Y=88. K=0
R=255 ,G= 255 ,B=51
C= 0 , M=99 , Y=100. K=0
R=255 ,G= 0 ,B=0
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

146. 144.
2. EMPHASIS
TheextremetintsandshadesOfadvancing
colorsthatbringsouttheattractiontoshow
window.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

147. 145.
Z
2. EMPHASIS
TheextremetintsandshadesOfadvancing
colorsthatbringsouttheattractiontoshow
window.
C= 1 , M=0 , Y=24. K=0
R=255 ,G= 255 ,B=204
C= 1 , M=0 , Y=24. K=0
R=255 ,G= 255 ,B=204
C= 56, M=44 , Y=92. K=28
R=255 ,G= 255 ,B=204
C= 22 , M=43 , Y=46. K=0
R=204 ,G= 204 ,B=153
Tint
Tint
Shade
Shade
RETAIL DESIGN
Principles of design to be used
Retail store-Exterior
for show window

148. 146.
2. EMPHASIS
TheextremetintsandshadesOfadvancing
colorsthatbringsouttheattractiontoshow
window.
C= 0 , M=22 , Y=42. K=0
R=255 ,G= 204, ,B=153
C= 32 , M=59 , Y=91, K=18
R=153 ,G= 102 ,B=51
C= 0 , M=24 , Y=11, K=0
R=255 ,G= 204 ,B=204
C= 34 , M=98 , Y=96, K=53
R=102 ,G= 0 ,B=0
Tint
Tint
Shade
Shade
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

149. 147.
2. EMPHASIS
Theextremetintsandshadescontrastthat
bringsouttheattractiontoshowwindow.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

150. 148.
2. EMPHASIS
Theextremetintsandshadescontrastthat
bringsouttheattractiontoshowwindow.
C= 1 , M=0 , Y=24. K=0
R=255 ,G= 255 ,B=204
C= 56, M=44 , Y=92. K=28
R=255 ,G= 255 ,B=204
Tint
Shade
C= 27 , M=41, Y=0. K=0
R=204 ,G= 153 ,B=255
C= 73, M=92 , Y=44. K=62
R=51 ,G= 0 ,B=51
Tint
Shade
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

151. 149.
2. EMPHASIS
Theextremetintsandshadescontrastthat
bringsouttheattractiontoshowwindow.
C= 1 , M=0 , Y=24. K=0
R=255 ,G= 255 ,B=204
C= 22 , M=43 , Y=46. K=0
R=204 ,G= 204 ,B=153
Tint
Shade
C= 27 , M=41 , Y=0. K=0
R=204 ,G= 153 ,B=255
C= 65 , M=91 , Y=32, K=18
R=102 ,G= 51 ,B=102
Tint
Shade
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

152. 150.
2. EMPHASIS
Theextremetintsandshadescontrastthat
bringsouttheattractiontoshowwindow.
Tint
Shade
C= 42 , M=39 , Y=0. K=0
R=153 ,G= 153 ,B=255
C= 93 , M=88 , Y=44, K=65
R=0 ,G= 0 ,B=51
Tint
Shade
C= 0 , M=22 , Y=42. K=0
R=255 ,G= 204, ,B=153
C= 32 , M=59 , Y=91, K=18
R=153 ,G= 102 ,B=51
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

153. 151.
Tint
Shade
C= 18, M=0 , Y=28. K=0
R=204 ,G= 255 ,B=204
C= 91 , M=58 , Y=64, K=59
R=0 ,G= 51 ,B=51
Tint
Shade
C= 0 , M=24 , Y=11, K=0
R=255 ,G= 204 ,B=204
C= 34 , M=98 , Y=96, K=53
R=102 ,G= 0 ,B=0
2. EMPHASIS
Theextremetintsandshadescontrastthat
bringsouttheattractiontoshowwindow.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

154. 152.
3. PROPORTION
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

155. 153.
3. PROPORTION
It is the ratio of the parts to the whole of display.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

156. 154.
3. PROPORTION
Proportion pyramid
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

157. 155.
3. PROPORTION
Proportion pyramid
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

158. 156.
3. PROPORTION
Proportion steps
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

159. 157.
3. PROPORTION
Proportion steps
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

160. 158.
3. PROPORTION
Proportionwithrepetition:Proportionisvery
importantwhenrepetitionisused.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

161. 159.
3. PROPORTION
Proportionwithrepetition:Proportionisvery
importantwhenrepetitionisused.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

162. 160.
4. RHYTYM
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

163. 161.
4. RHYTYM
Flowbyrepetitionofvarietyofposition..
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

164. 162.
4. RHYTYM
Radiation.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

165. 163.
4. RHYTYM
Progressioninsize.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

166. 164.
4. RHYTYM
Itshouldleadtheviewereyefromthedominant
objecttosubordinateobjectorfromprimary
presentationofthegroupingdowntothe
arrangementofaccessoriesoralternatepartsof
display.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

167. 165.
4. RHYTYM
Repetitiongivesimpacttothearrangement.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

168. 166.
4. RHYTYM
•Organizedmovement.
•Backgroundtoforeground
•Sidetoside
•Selfcontinuedmovementfromobjecttoobject
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

169. 167.
5. HARMONY
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

170. 168.
5. HARMONY
Harmonyisaco-ordinatingumbrellaprinciple
thatisusedtoincorporateallotherprinciple.Itis
agreementinfeelingallconsistencyinmood.
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

171. 169.
5. HARMONY
Threeformsofharmonyare:
oFunctional
oStructural
oDecorative
Principles of design to be used
Retail store-Exterior
for show window
RETAIL DESIGN

172. 170.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN

173. 171.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
COLOROF
MERCHANDISE
BLACK
BACKGROUND
WHITE
BACKGROUND
BEIGE
BACKGROUND
DARKGREY
BACKGROUND
YELLOW Enhanced
in richness
Lightly
duller
warmer brighter
RED Far more
brilliant
Darker,
purer
Bright but
less
intense
Brighter
but less
saturation
BLUE More
luminous
Richer and
darker
A little
more
luminous
Brighter
GREEN Paler,
sharpened
Depend in
values
Lighter
and
yellowish
Increases
brilliancy
ORANGE More
luminous
Darker
and
redder
Lighter
and
yellowish
Increases
brilliancy
PURPLE Loses
strength
and
brilliancy
darker Brighter
grey
becomes
greenish
Grey
becomes
green

174. 172.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
YELLOW COLOR ON DIFFERENT BACKGROUND

175. 173.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
RED COLOR ON DIFFERENT BACKGROUND

176. 174.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
BLUE COLOR ON DIFFERENT BACKGROUND

177. 1.75
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
GREEN COLOR ON DIFFERENT BACKGROUND

178. 176.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
ORANGE COLOR ON DIFFERENT BACKGROUND

179. 177.
Influence of color on merchandise
Retail store-Exterior
RETAIL DESIGN
PURPLE COLOR ON DIFFERENT BACKGROUND

180. 178.
RETAIL DESIGN
Retail store-Interior

181. 179.
Circulation
Thecirculationperformstwomaintasksinthe
retailstores.Thefirstistoallowfortheflowof
peopleintheformofwalkways.Thesemustbe
wideenoughforatleasttwopeopletopass
eachothercomfortably,whetherwalkingorin
awheelchair,orpushingapram.Thesecondis
totakethecustomertothemerchandiseand
allowthemamplespacetobrowsewithout
bumpingintootherpeopleordisplays.
Circulation
Retail store-Interior
RETAIL DESIGN

182. 180.
Circulation
Theprinciplesofcirculationarequitesimple
andaregovernedbythewaysinwhichpeople
movearoundthespace.Therearemanyways
thatthiscanbehappenbuteachisbased
aroundahandfulofsolutions.Circulationcan
workhorizontally,allowingthecustomeraccess
throughtheshopfront,withproducts
displayedeithersideofthewalkwaysandwith
anexitattheback;orvertically,with
merchandisedisplayedovermorethanone
floor.Circulationinzigzagandfigure8fashion
acrossthestoreallowsforpointsofinterestto
beincludedandcreatesalongerjourneyanda
varietyofwaystotravelaroundthespace.The
circularpathtakescustomersfromthefrontto
backandthentothefrontagain.
Circulation
Retail store-Interior
RETAIL DESIGN

183. 181.
Circulation
Retail store-Interior
RETAIL DESIGN

184. 182.
Circulation
Retail store-Interior
RETAIL DESIGN

185. 183.
Productdisplay:
Themostimportantthingaboutanyretail
interiorisitsabilitytosellproductsandsustain
thebusiness.Theentrance,circulationanpace
areallimportantdesignissuesfortheretail
designertocontendwithbutitistheproducts
andthewayinwhichtheyaredisplayed,thatis
thebiggestchallenge.Itisimportantto
mentionthatalthoughitisthemostessential
areafordevelopmentwithinthescheme,it
wouldnotfunctionwithouttheotherareaswe
havealreadyconsidered.
Product display
Retail store-Interior
RETAIL DESIGN

186. 184.
Productdisplay:
Designoffixturesdisplaysplayavery
importantroleintheretailinterior.Some
fixturescanbeboughtinakitformandeither
useddirectlyinthestate,oradjustedwith
finishestosuittheinteriordesign;other
fixturesarecustommade.Custommadepieces
workparticularlywelliftheschemeistobe
rolledout;thecostofmakingthefixtures
becomescheaperwithlargerproduction
quantities.Productscanbedisplayedina
varietyofinterestingways,butcanbebroken
downintotwodifferenttypes:walldisplayand
mid-floorfixtures.
Product display
Retail store-Interior
RETAIL DESIGN

187. 185.
Product display
Retail store-Interior
RETAIL DESIGN

188. 186.
GONDOLAS-
Arrangementsdoneincentralzonefor
displayingormerchandising.
Product display
Retail store-Interior
RETAIL DESIGN

189. 187
GONDOLAS-
.
Product display
Retail store-Interior
RETAIL DESIGN

190. 189.
Serviceareaandancillaries:
Thesespacesconsistoffittingroomsand
staff/customersconsultantareas.Theseare
supportarea.Thedesignofthesespacesisjust
asimportantasthatofmaindisplays.Because
theyareusedbythepublictheyarecarefully
consideredinorderthattheyworkalongside
thebrandedinteriorintermsoffinishand
graphics,ansothattheyconveyapositive
imageofthecustomerservice.
Theancillaryspacereferstotheareathatis
putasidetohousethefunctionalelementsof
thestore,asidefromselling.Thisareasupports
therunningandmanagingofthestoreona
dailybasisandprovidesessentialareasfor
storageandfacilitiesforstaffandisoften
referredtoas‘backofhouse’.Publictoiletsare
oftenprovidedinlargerretailstoresandcome
undertheheadingofancillary.
Service area
Retail store-Interior
RETAIL DESIGN

191. 190.
Fittingrooms
Infashionstores,fittingroomsareessentialfor
customerstotrybeforetheybuy.Therehave
beensometrendsinfittingroomsdesignover
theyears.Mostlyfittingroomshavespacious
cubiclesforchangingwithmirrorsonallsides,a
fixedseat,hooksforconsumersownclothes
andbagsandasolidlockabledoorforadded
discretion.
Service area
Retail store-Interior
RETAIL DESIGN

192. 191.
Fittingrooms
Theentranceintothefittingroomcanbeakey
areatoenhancetheshoppingexperience.In
largerstores,thisspacecontainsseatingand
sometimesevenentertainmentforthosewho
havetowait.
Service area
Retail store-Interior
RETAIL DESIGN

193. 192.
Pointofsale:
Thepointofsalemarkstheendofthejourney
aroundthestoreandisthepointatwhicha
customerwillpayforgoods.Thelocationofthe
pointofsaleisveryimportant.Thecashdesk
canbelocatedinanumberofplaces:atthe
backofthestore,withafeaturewallbehindit
sothatitcanbeseenfromtheshopfront,
halfwayintothestorealongasidewall,
dividingtheproductdisplay;oratthefrontof
thestores,closetotheentranceandmarking
theendoftheshoppingexperience.
Point of sale
Retail store-Interior
RETAIL DESIGN

194. 193.
Pointofsale:
Point of sale
Retail store-Interior
RETAIL DESIGN

195. 194.
Pointofsale:
Smallarticlesthatisexpensive/inexpensivebut
arebasicsforcustomerarekeptnearpointof
salesothatwhilepayingbill,consumercan
haveaviewonthemandbuyitbecausethey
arebasicitems.
Point of sale
Retail store-Interior
RETAIL DESIGN

196. 195.
Wall:
Walldisplaygenerallyusedextensivelyfor
displaypurposeandaredividedintothree
functionalzone-top,middleandlower.
Wall
Retail store-Interior
RETAIL DESIGN

197. 195.
Wall
Retail store-Interior
RETAIL DESIGN
Wall:
Thetopzoneisusedforinformationpurpose.

198. 196.
Wall
Retail store-Interior
RETAIL DESIGN
Wall:
Thetopzoneisusedforinformationpurpose.

199. 197.
Wall
Retail store-Interior
RETAIL DESIGN
Wall:
Themiddlezoneshowsthemerchandise.

200. 198.
Wall
Retail store-Interior
RETAIL DESIGN
Wall:
Themiddlezoneshowsthemerchandise.

201. 199.
Wall
Retail store-Interior
RETAIL DESIGN
Wall:
Thelowerzonehaslargequantitiesof
merchandise..

202. 200.
Ceiling:
Ceilingisoneoftheimportantarchitectural
element.Ceilingplaysveryimportantrolein
retaildesign.Ceilingmaycontainvariouslight
points,,ductingsystem,camerapointsetc.
Ceiling
Retail store-Interior
RETAIL DESIGN

203. 201.
Ceiling:
Ceiling
Retail store-Interior
RETAIL DESIGN

204. 202.
Ceiling:
Ceiling
Retail store-Interior
RETAIL DESIGN

205. 203.
Flooring:
Flooringofretailshouldbelightincolorasit
willhelpthestoretolooklargeanditwill
reflectmorelight.Asdarkcolorsabsorbslight
andlightcolorsreflectit.Theflooringofretail
canbeglossy.
Flooring
Retail store-Interior
RETAIL DESIGN

206. 204.
Flooring:
Flooring
Retail store-Interior
RETAIL DESIGN

207. 205.
Flooring:
Flooring
Retail store-Interior
RETAIL DESIGN

208. 206.
Lighting
Lightingplaysveryimportantroleinretaildesign.
Itisusedtocreateanauraandhelpsinattraction.
Itenhancesthecolorandtexturesofanobject.
Lighting
Retail store-Interior
RETAIL DESIGN

209. 207.
Lighting
Lighting
Retail store-Interior
RETAIL DESIGN

210. 208.
Lighting
Lighting
Retail store-Interior
RETAIL DESIGN

211. 209.
Lighting
Lighting
Retail store-Interior
RETAIL DESIGN

212. 210.
Future of Retail
Retail store-Interior
RETAIL DESIGN

213. 211.
Future of Retail
Retail store-Interior
RETAIL DESIGN

214. 212.
Future of Retail
Retail store-Interior
RETAIL DESIGN

215. 213.
Future of Retail
Retail store-Interior
RETAIL DESIGN

216. 214.
Future of Retail
Retail store-Interior
RETAIL DESIGN

217. 215.
Retail store
RETAIL DESIGN
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