RETAILING AND WHOLESALING

1. RETAILING AND
WHOLESALING
PRESENTED BY:
SAI KUMAR 2B4-01
BHAVESH PATEL 2B4-03
KUMARI ARCHANA 2B4-13
HARISH.M 2B4-15
RAKESH PAGADALA 2B4-25

2. RETAILING

3. What is retailing?
Retailing can be defined as the buying and selling of goods
and services. It can also be defined as the timely delivery of
goods and services demanded by consumers at prices that are
competitive and affordable.
The term 'retail' is derived from the French word retailer which
means 'to cut a piece off or to break bulk'. In simple terms, it
implies a first-hand transaction with the
customer.

4. Functions of retailer
1.Buying
2.Storage
3.Selling
4.Grading and packing
5.Risk-bearing
6.Transportation
7.Financing
8.Sales promotion
9.Information

5. The Advantages of Retail Marketing
 
Personal Interaction
Real-Time Control
Serious Customers
Creates economic utility
Yields benefit for consumers, manufactures
and wholesalers

6. The Disadvantages of Retail
Marketing
 Increased cost
Loss of focus

7. Types of retailers

8. Amount Of Service
•Self Service
•Limited Service
•Full service Retail

9. Product Line, Depth, Breadth
•Specialty store
•Department store
•Supermarket
•Convenience store
•Service retailers

10. Superstores
•Supercenters
•Category killer
•Hypermarkets

11. Organization
• Chain stores
•Franchise organizations
•Merchandising conglomerates

12. Relative prices
•Discount stores Off-price retailers-
•Independent off-price retailers-
•Factory outlets-
•Warehouse club-

13. WHOLESALING

14. What is wholesaling?
Wholesaling is a distribution channel function
where one organization buys products from
supplying firms with the primary intention of
redistributing to other organizations (but, in
general, not to the final consumer).

15. Functions of wholesaling
Assembling
Warehousing or storage
Dispersion
Transportation
Financing
Risk-bearing
Grading and packing
Pricing

16. Advantages of wholesaling
Selling and promoting
Buying assortment building
Warehousing
Transportation
Financing
Risk-bearing
Market information
Management services and advice

17. Disadvantages of wholesaling
Limited quantity
Higher production levels
Production consistency
Pricing

18. Types of wholesalers

19. Wholesalers v/s Retailers
Volume of transaction
Purchase and sale
Specialization
Scope
Knowledge of salesmanship
Nature of selling
Importance of place

20. Wholesaler Marketing Decisions