Revving Up Revenue By Replenishing

We all know that feeling when we’re running out of our favorite product and don’t want to go through the hassle of running to the store or waiting days until it ships. Marketers can easily combat this pain by sending replenishment reminders; a helpful way to assure that a product is refilled before the consumer runs out.

Clients using Windsor Circle’s Replenishment Automator have seen an average Revenue Per Email (RPE) of $1.03, which is 10x the industry average, as well as a 7% lift in total revenue, and 10% lift in conversions.

In this webinar learn how you can use customer data to automate these reminders to get customers back to buy again and again.

1. Revving Up Revenue
By Replenishing

2. Today’s Presenters
Caroline Riddle
Partner Marketing Manager
Windsor Circle
Tim Stipp
eCommerce Analyst
CoffeeForLess
Kaila Garrison
Head of Product Marketing
Oracle Marketing Cloud

3. For the first 12 people who tweet out #replenish during this webinar
with any marketing takeaways and get a free bag of coffee!

Tweet and Get Caffeinated!

4. • What is Replenishment
• Industry Metrics
• How CoffeeForLess is using replenishment
• How Oracle Marketing Cloud delivers predictive marketing
to consumers
Agenda

9. Industry Metrics

10. Source: ATKearney – Beauty and the eCommerce Beast (2014)
Source: ATKearney – Beauty and the eCommerce Beast (2014)
Source: ATKearney – Beauty and the eCommerce Beast (2014)
Source: ATKearney – Beauty and the eCommerce Beast (2014)
Source: ATKearney – Beauty and the eCommerce Beast (2014)

13. WindsorCircle.com/
benchmarks

14. Tim Stipp
eCommerce Analyst
CoffeeForLess

15. • Are we losing customers?
• Personalized emails at the right time
• Ease & efficiently of automated campaigns
Opportunity

16. Personalized Replenishment Keeps
Customers Coming Back
! Predictive data science helps identify individual
buying patterns
! Send reminder emails before they run out
! Automatically basket together multiple items up for
replenishment into one email
! Frequency capping
! Easy to install: 47% of users launched campaign in less
than 1 hour

17. Complete Customer Lifecycle Marketing
Browse
Abandonment
Cart
Abandonment
Segmenting
Customer
Behavior
Post Purchase
Programs
Replenishment
Automation
Analytics

18. Kaila Garrison
Head of Product Marketing
Oracle Marketing Cloud

22. • Retention
– Currently 85% of revenue comes from repeat customers

CoffeeForLess

23. • Problem
– Making campaigns more relevant, timely
CoffeeForLess

24. Replenishment Campaign

25. Replenishment Campaign

26. Replenishment Campaign

27. Replenishment Campaign

28. CoffeeForLess Campaign

31. Customer Feedback
“First I just want to say I LOVE your site.
I seriously get upset when I am not on top
of it and run out of coffee... however I
know your shipping is fast so I rarely have
to go without my kcups.”

32. The Numbers For CoffeeForLess Are In…
• $.57%RPE%6X#Industry#
average#is#$.10##
• Open#rate#35%#
• 36%%Conversion#
• Over#$150K%in%revenue%

33. Implementing Data-Driven Campaigns in
Oracle Responsys

36. About Windsor Circle
We#are#a#Predic<ve#Lifecycle#and#
Reten<on#Marke<ng#PlaCorm#that#Helps#
You#Grow#Customer#Life<me#Value#
• 350+#clients#
• 35MM#consumers#
• 80+#employees##
WindsorCircle.com/Replenish%

38. Q&A