RiosSerrano_Laura_BUS119-0_PB1_2024-06.pptx

PERSONAL BRAND EXPLORATION

1. Personal Brand Exploration Laura Rios Serrano - Digital Marketing

2. Personal Brand Exploration Title Personal Brand Exploration Name Laura Rios Serrano Course Project and Portfolio I: Personal Branding - Online Degree Program Digital Marketing Date June 15, 2024 2

3. Career Goals Career Category Starting Career 3 Short Term Career Goal Finish my degree and work entry level in digital marketing at Amazon to get experience. Secure an entry-level digital marketing position at Amazon and achieve a KPI of managing at least 3 successful campaigns within the first 6 months. Long Term Career Goal Become an executive digital marketing specialist at Amazon.

4. Profession 4 1. Broad Occupation Digital Marketing 2. Potential Job Title 1 Digital Marketing Coordinator 3. Potential Job Title 2 Social Media Manager 4. Potential Job Title 3 SEO Specialist

5. Target Audience Specific Group of Target Audience Tech companies looking for innovative marketing strategies 2 BYS Exercise Result 1 Group: Tech Enthusiasts, Problem: Need innovative marketing solutions, Solution: Provide cutting-edge digital marketing strategies, Proof: Increased engagement by 50% for previous clients. BYS Exercise Result 2 Group: Startups, Problem: Limited budget for marketing, Solution: Develop cost-effective campaigns, Proof: Launched a campaign with a 200% ROI.

6. Competition 6 1. Competitor 1 Nyla Williams (https:// www.linkedin.com /in/ williamsnyla /) 2. Competitor 2 Brian Kurtz (https:// www.linkedin.com /in/briankurtz1/) 3. Comparison - Industry Experience Nyla and Brian both have more industry experience but lack my innovative approach. 4. Comparison - Skills & Proficiencies Nyla excels in social media, Brian in SEO, while I bring a balanced skill set across multiple areas.

7. Identity Core Values Creativity, Integrity, Innovation, Collaboration, Growth Golden Circle Why: To revolutionize digital marketing. How: By implementing creative, data-driven strategies. What: Deliver impactful marketing solutions. Vision To be a leading digital marketing expert known for innovative solutions. Super Power Ability to merge creativity with data-driven insights to develop effective marketing strategies. 5

8. Promise & Position Personal Brand Statement I revolutionize digital marketing for tech companies by providing creative, data-driven solutions that drive engagement and growth. 3 Word Brand Position Innovative Marketing Expert 3

9. Networking Industry Event 1 Digital Marketing World Forum, June 2025, New York. Objective: Network with industry leaders and learn about the latest trends. 4 Industry Event 2 Content Marketing Conference, May 2025, Boston. Objective: Gain insights into effective content strategies and connect with potential mentors. Elevator Pitch You know how tech companies struggle withstanding out in a saturated market? I provide innovative digital marketing strategies that increase engagement and growth. In fact, one of my campaigns recently boosted a client's engagement by 50%. Mentor Seeking a mentor with extensive experience in digital marketing and a proven track record of successful campaigns.

10. Digital Marketing 10 1. Online ID Calculator Results Competent: 6.2, Likable: 4.1, Influential: 7.5, Volume: Less than 0, Relevance: Greater than 0, Purity: 0%, Diversity: Zero, Validation: Zero 2. Brand Archetype The Innocent - All about simplicity, optimism, and a desire for happiness. Promotes a simple and honest approach to life and business. 3. Content Strategy Focus on creating positive, straightforward content that reflects the Innocent archetype values. Share uplifting stories, provide helpful advice, and promote community and happiness. 4. Social Media Tools Utilize LinkedIn, Twitter, and Instagram to promote content and engage with the audience.

11. Professional Development Technical Skill 1 SEO Optimization, Task: Complete an advanced SEO course with Coursera by December 2024. Technical Skill 2 Data Analytics, Task: Obtain a Google Analytics certification by March 2025. Transferable Skill 1 Leadership, Task: Participate in a leadership workshop with the American Marketing Association by June 2025. Transferable Skill 2 Communication, Task: Enroll in a public speaking course with Toastmasters by April 2025. 2

12. References LinkedIn profile of Nyla Williams (https:// www.linkedin.com /in/ williamsnyla /) LinkedIn profile of Brian Kurtz (https:// www.linkedin.com /in/briankurtz1/) Core Values Discovery Exercise Worksheet Simon Sinek's TED Talk on the Golden Circle Book Yourself Solid Illustrated by Michael Port Positioning: The Battle for Your Mind by Al Ries and Jack Trout Kaye Putnam's Brand Archetype Quiz 3