Team Ideazfirst planned an managed a full day real estate event & carnival event for the customers of Hiland Group.
Trust building event for the customers who have purchased flats in Hiland Greens Phase 1 and 2
Event Objectives Based on our meetings and venue recce, we are broadly listing down the event objectives: - To meet all the customers who have purchased properties with Hiland Group. To take them thru the 154 acre plot, and get them interested in the future bookings. To share updates on the project developments with all the customers To answer all possible queries of customers and show them all the properties. To build a strong real estate brand, who connects with their customers so well. 10 November 2014 Private & Confidential 2
Venue Layout 10 November 2014 Private & Confidential 3
Invitees Invites : Celebrities, Govt officials Customers from: Hiland Tulip Hiland Cedar Hiland Willows Hiland Woods Hiland Sapphire Hiland Park The Metropolis Calcutta Riverside Hiland Greens Phase I Hiland Greens Phase II 10 November 2014 Private & Confidential 4
Transportation Free car pickups at various locations - Innova Cars (with Event logo and vinyl pasting) (to pick up customers from Taratalla) Commuting within the property Around 20 E-rickshaw (Toto) would be hired to show the guests the venue. We will have Horse Carriages also for a more memorable experience 10 November 2014 Private & Confidential 5
Venue Décor Minimum usage of flex or plastic printed material to give the GREENS feeling Danglers Gardener with Erica Palms, Bamboos and other plants 10 November 2014 Private & Confidential 6
Performing Artists We would have different artistes for different age groups. Folk Singers Musicians Dance Performance – Chou Dance Magician Clown/Jugglers (for kids) Tattoo / Painter Astrologer Disco Jockey 10 November 2014 Private & Confidential 7
Venue Record Club Golf Courtyard Lake Lake Town Podium Lake Penthouse Princep Podium Princep Courtyard Princep Penthouse Promenade Boat (5 min rides for customers) 10 November 2014 Private & Confidential 8
Catering Food Stalls Puchka Muri Ice Cream Water Bottle Chaat Tea/Coffee 10 November 2014 Private & Confidential 9
Games Games for kids Contests for kids Gifts for kids Games for adults Contests for adults Fashion Show Prizes for winners 10 November 2014 Private & Confidential 10
First Aid 2 Doctors Emergency First Aid Kit 10 November 2014 Private & Confidential 11
Media Partnership Radio Mirchi Times Of India Telegraph TV Channels 10 November 2014 Private & Confidential 12
Club
Club
Club
Club
Club
Club
Golf Courtyard
Golf Courtyard
Golf Courtyard
Golf Courtyard
Lake
Lake
Lake
Lake
Lake
Lake Town podium
Lake Town podium
Lake Town podium
Lake Town podium
Lake penthouse
Lake penthouse
Lake penthouse
Lake penthouse
Princep podium
Princep podium
Princep podium
Princep podium
Princep courtyard
Princep courtyard
Princep penthouse
Princep penthouse
Princep penthouse
Promenade
Promenade
Jetty
Jetty
Jetty
Other attractions Food: Finger food Musicians: 5 musicians playing instruments like violin, saxophone, guitar, etc. every hour Magician + other entertainment Fireworks in the evening Boat: 5 minute trips