Role of Non-Government Organizations (NGOs) in Health Promotion in India Dr. A. M. ELIZABETH Research Officer Department of Social Sciences NIHFW 1
Contents Definition of NGOs Definition of Health Promotion Classification of NGOs Key Features of NGO organization Role of NGO in Health Promotion in India 2
What is an NGO ? …….. Cont ….. Definition: NGO is a “Not for Profit”, voluntary Citizen’s group that is organized on a local, national or international level to address issues in support of the public goods (UN Department of Global Communication) NGO is a ‘ Private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services or undertake community development . (World Bank) 3
Health Promotion Definition of Health Promotion: Health promotion is the process of enabling people to increase control over, and to improve, their health, to reach a state of complete physical, mental and social well-being, an individual or group must be able to identify and to realize aspirations, to satisfy needs, and to change or cope with the environment. 4
Classification of NGOs: N ational accounting framework of GOI NGOs are grouped into three classes based on Outlays: NPISG (non-profit institutions serving government) NPISC (non-profit institutions serving corporates) NPISH (non-profit institutions serving households) 5
Classification of NGOs: NAF of GOI …. CONT … NGOs based on economic activities -12 classes : Culture and recreation, Education and research, Health - 5% Social services, Environment, Development and housing, Law/advocacy and politics, Philanthropic intermediaries and voluntarism promotion, International activities, Religious, Business and professional associations and Not elsewhere classified category. 6
Funding for NGOS International Organization National Government Regional Government Corporate setor NGOS 7
Key Features of NGOs in the Health Sector: NGOs in the health sector possess three fundamental characteristics: Formal Organization : structured entities with established governance frameworks, including boards , management teams, and defined operational procedures . Clear Objectives : Specific , well-defined goals aimed at improving health outcomes. Decision-Making Authority : systematic process for making decisions, stakeholder Consultation for diverse perspectives in program development and implementation. 8
NGOs In Awareness Generation Program For Health Promotion 9
Awareness Generation Program For Health Promotion Outreach is the main health activity for most health-NGOs. Around 68 out of 100 NGOs reported health awareness as their outreach activity. Except for Maharashtra, Manipur, Orissa, and Punjab, the dominant outreach activity of NGOs in all other states was health awareness . Generating awareness among the targeted population is the largest sub-component of the outreach program . 10
Awareness Generation Program For Health Promotion - cont ….. NGOs actively promote preventive health care , focusing on awareness through community approaches like street plays, visuals and debates, door to door visit among marginalized population , unserved and underserved areas 40 out of 100 NGOs in Bihar and Manipur held camps for minor surgeries as a part of outreach activities, whereas in Assam, Chhattisgarh, and Kerala, health camps for diagnostic check-ups were found to be prominent. Diagnostic camps were the second largest outreach component for NGOs (35 out of 100 NGOs). 11
Awareness Generation Program For Health Promotion - cont ….. Outreach Activities by the NGOs … cont … Health Awareness on various health programs. NGOs raise awareness and offer support to ensure healthcare services reach underserved populations Child immunization. Antenatal-postnatal care. FP (Family Planning) counselling ( Tubectomy & Vasectomy ). IEC (Information, Education, and Communication) and BCC ( Behavior Change Communication). 12
Awareness Generation Program For Health Promotion - cont ….. Blood Donation Activities (20 out of 100 NGOs). Health camps/Surgical camps. Institutional Delivery. Child Nutrition monitoring and referral services. Mental Health. Health Melas Age at marriage. Nutrition and Health lifestyle. Substance abuse. Mobile Medical Units. 13
Awareness Generation Program For Health Promotion …. CONT… Additional Activities Related to Strengthening Health Systems NGOs strengthen health systems by connecting communities with public officials like organizing VHND/VHSND . They focus on capacity-building, and empowering community members with information and rights . NGOs advocate for vulnerable groups , suggesting changes to local and national authorities. They provide crucial information about government healthcare schemes like PMJAY . The diverse nature of NGOs complicates generalizations , influenced by varying focuses and legal frameworks in India. 14
References NHA (2016). National Health Accounts Estimates for India 2013-14, National Health Systems Resource Centre , Ministry of Health and Family Welfare, Government of India . Subba -Rao, K G K (2005). Size of the non-profit sector. Economic and Political Weekly, 40 (28), pp . UN (2003). Handbook on Non-Profit Institutions in the System of National Accounts. Department of Economic and Social Affairs, Statistics Division, United Nations . WHO (2001). Strategic Alliances: The Role of Civil Society in Heath. Discussion Paper No. 1CSI/2001/DP1. World Health Organization. 15