Roles of marketing manager

roles of a marketing manager from jim

1. TRENDSETTERS
NELSON
ALEX

2. TRENDSETTERS

3. TRENDSETTERS
MARKETING PEOPLE MUST AWARE OF
Who are his customer?
What are their needs?
What must he do to meet their
needs?

4. TRENDSETTERS
Types of market
Consumer market
Business market
Global market
Non-profit & governmental market

5. TRENDSETTERS
Roles of marketer in consumer
market
Segmenting the market
Targeting
positioning

6. TRENDSETTERS
Role in Business Market
To build up strong sales force, to give proper
demo of their product
Pricing & building reputation for the
company

7. TRENDSETTERS
Roles of marketer in global
Customizing for different markets.

8. TRENDSETTERS
Roles of marketer in non-profit
market

pricing

9. TRENDSETTERS
OBJECTIVE
The roles of a marketing person in an
organization are to understand consumer,
create customer value and build strong
customer relationships.

10. TRENDSETTERS
Roles of a Marketing Manager
Instilling a marketing led ethos
throughout the business
Researching and reporting on external
opportunities
Understanding current and potential
customers
Managing the customer journey
(customer relationship management)
Developing the marketing strategy and
plan
Management of the marketing mix
Managing agencies

11. TRENDSETTERS
Roles of a Marketing Manager
Measuring success
Managing budgets
Ensuring timely delivery
Writing copy
Approving images
Developing guidelines
Making customer focused decisions

12. TRENDSETTERS
Roles of a Marketing Manager
Creating an effective marketing plan
Managing innovation process
Customer service strategy
Brand management
Managing brand equity
Developing creative thinking skills
Managing customer service

13. TRENDSETTERS
values
Bundle of values
quality, quantity, low cost, user
friendly
Strong relationship

14. TRENDSETTERS
Dare to venture

15. TRENDSETTERS
JIM

16. TRENDSETTERS
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