Royal enfield

this is a presentation about royal enfield's hisory and how its popular in india

1. Hari Bharathi A 14EE033

2. HISTORY In 1890 Albert Eadie and R.W. Smith started company by name “The Enfield Manufacturing Company Limited” At Redditch , Worcestershire,  England

3. COMPANY FACT Royal Enfield first start by manufacturing of cycle In 1904 they made their four wheel vehicle In 1914 their motorcycle are used for world war first for British solider

4.   COMPANY FACT In 1940 the company made rifles for british government. In 1970 British plant ceased and the company was dissolved in 1971 . Enfield of India brought right to use Royal Enfield

5. The Indian Debut In 1949, the 350cc Bullet was launched in India, when Madras Motors won an order from the Indian Army for the supply of motorcycles. It was the beginning of the reign of the Bullet in the subcontinent

6. VISION AND MISSION VISION “ To be recognized as the industry leader driving modernization in biking in India and the developing world” MISSION “ Aims to continuously improve biking efficiency in India and developing markets . Customers are the integral part of the Organization & Creating a Family of Bikers Bond”

7. COMPANY FACT In 2002 the first Indian Cruiser bike launch THUNDER BIRD and its awarded by BBC wheel award The only motorcycle company to be certified with the ISO 9001 and ISO 14001 for quality and environmental systems Today , Royal Enfield is considered the  oldest motorcycle model in the world still in production and Bullet is the longest production run model

8. GLOBAL PRESENCE The Company also exports motorcycles to 42 countries like the USA, Japan, UAE, Korea, Bahrain , UK, France, Germany, Argentina and many other countries through 40 importers and over 300 dealers across the globe

9. COMPETITORS IN INDIA A IN GLOBAL

10. Famous Bikes in India 1

11. Thank You