Rspl

1. Availability of product, dealer satisfaction, personnel relation
Competitor- it’s very important that our completion is with HINDUSTAN, P&G, WIPRO which are
international brand in-spite of this we have a brand image in market and growing rapidly our GHADI
brand growth rate is 16%
About Group
EVOLUTION IS CONSTANT

we live in fast paced ever changing world. These changes affect our lives and lifestyles and therefore it is
crucial to learn to be resilient.

The driving force at RSPL Group is to understand profound changes in product technology and consumer
needs to make our brands the way consumer desires them to be. We believe that the only constant in
the history of mankind is evolution and so it is our endeavor to give superior brand experience and most
superior value for consumer’s money. Our undeterred pursuit for evolution has led the company to
progress on the path of value during our growth.

RSPL Group is 3800 crore diversified conglomerate, which is committed to value for money propositions
& credited with several innovations over last 3 decades. The sagacity to weave its business around
consumer needs has conferred RSPL Group with a distinct value and identity. Efficient capital structure,
cutting edge technology, operational discipline and a widespread distribution network, have together
attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.

Keeping in line with its expansion programme, the company has established detergent manufacturing
units in various locations across India to enable the company to fulfill the demand of its products across
the country more effectively.

The company is going to set up a new unit in Raipur, Chhattisgarh for the manufacturing of detergent
cake, powder and acid slurry. The company has applied for necessary approvals to set up the unit.
Within next couple of years the Group’s installed capacity of detergents would cross 800000 MT PA.

To make its presence stronger in southern states, the company is planning to set up a unit in Karnataka.
The company has already acquired land at Bidar, Karnataka for the purpose. Keeping in view the
expanding market of personal & home care products in India, the company has set up a unit in Haridwar
for the manufacturing of products like Shampoo, Hair oil, Toothpaste, Moisturiser, Shaving Cream,
Liquid Hand Wash, Floor Cleaner, Liquid Detergent and Toilet Cleaner. The Unit has become operational
in March 2010 with an installed capacity of 123 MT per day for all products taken together.


Corporate Social Resposiblity
Inaugurated in April 2013, LAXMI DEVI DAYAL DAS CHARITABLE HOSPITAL is a significant social initiative

2. taken by RSPL Group to serve the humanity. Set up nearly 29 Km away from the city of Kanpur, the
hospital aims at providing medical assistance for ailments and surgeries to the poor and needy. The
hospital has set prescribed standards in both medical treatment & patient comfort aiding quick and
complete cure. It is equipped with latest medical equipments facilitating accurate treatment to its patients.
It offers medical treatments to patients at nominal rates so that people from all walks of life can afford to
avail the medical facilities of the hospital and also distributes medicines absolutely free of cost on a daily
basis to those people who cannot afford to pay.

The hospital through its specialized & committed doctors is dedicated to fulfill its objectives of complete
and comprehensive health care and is inclined to work for the betterment and upliftment of the society.


Our Core Ideology

OUR MISSION
To be a part of consumer’s daily life by giving them best value for money through well researched and
ever evolving excellent products

OUR CORE VALUES
• Consumer Centricity
• Continuous Improvement
• Integrity
• Thorough Planning and Execution
Our Management
DIRECTORS ON BOARD

RSPL Group is promoted by Gyanchandani family. The promoter directors are combination of
experienced and young persons.

Murli Dhar
Executive Chairman
Joined the family business of his father Late Dayal Das.
His vision and strong dedication laid the foundation of the ‘RSPL Limited’ Group. He has the
responsibilities of finalizing Corporate Strategy & Planning for the growth of the business of the Group.
Under his leadership the Group has established itself amongst the top manufacturers of detergent
products in a short period of nearly 3 decades. He provides guidance to the younger generation to
venture into new categories.

Bimal Kumar
Managing Director
Joined the family business of his father with his elder brother Shri MurliDhar.
His responsibilities are to supervise and control management of the entire group. His contribution to the Human
Resource Development in the Group has been enormous and his media and advertisement strategies have proved to
be very efficient in terms of sales response. His ability to spot trends early has helped to identify new segments the

3. company should foray into.


Manoj Kumar
Director
Joined the business in 1996 at a very young age.
His contribution to the group was the first business diversification in the leather industry. After establishing Leather
and Footwear venture and turning the business into Rs. 100 crores, he is on his way to create new land marks in
Dairy business.

Rahul Gyanchandani
Joint Managing Director
He was appointed Director of the company in the year 2004.
His present responsibilities are operations of Soap & Detergent division of the Company. He is also actively involved
in the planning of new projects. All the expansion plans of soap & detergent division are moving smoothly under his
able direction. He has a vision for backward integration. Under his able guidance, the company has successfully
entered into toilet soap segment by launching toilet soap under the brand name “VENUS” and foraying into homecare
segment.

Rohit Gyanchandani
Director
He was inducted to the Board of the Company in the year 2005.
He has the responsibility of planning and monitoring advertising and evolving new strategies for marketing. He is also
looking after real estate business of the Group. One of the Group company, Nimmi Build Tech Pvt. Ltd. is developing
residential projects in Kanpur and Lucknow through SPV.
Financial Reports
HOW WE PERFORMED

Ghari Detergent brand is one of the fastest growing brands in the FMCG market. The RSPL Limited
Group, in spite of competition, is making great strides in the Indian Detergent Industry and is currently
ranked as largest brand in its category with more than 16% market share and is striving to better its
position by constant endeavor. A family business which started around 1970 for manufacturing and
marketing of oil soap with a turnover of a couple of Lacs turned into a corporate in the year 1988 by
entering in ma nufacture of Detergents.

With the passage of time, by adopting latest technology and using premium quality raw materials, it
developed a product under the brand name ‘GHARI’ to the liking of the masses. The Company then
diversified into the dish wash bar segment and launched “XPERT”. Further to the success, the company
entered into toilet soap segment and launched toilet soap under the brand name “VENUS”, which is
available in various variants.

RSPL Limited has achieved a turnover of more than Rupees 1940 Crores during 2009-10 from a mere
turnover of Rupees 1.39 Crores in the year 1988-89 with an average growth rate of 15 to 20%.

Our performance in the previous years :

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5. Ghari Detergent Cake
Size Retail Price (INR)
300 Gms 16.00
190 Gms 10.00
95 Gms 5.00
Ghari Detergent Powder
Size Retail
Price (INR)
3 KG 147.00
1 KG 50.00
500 Gms 26.00
190 Gms 10.00
80 Gms 5.00
XPERT Cake 30 Gms
2.00

6. Size Retail Price (INR)
255 Gms 20.00
135 Gms x 3Pcs 30.00
200 Gms x 3Pcs 45.00
135 Gms 10.00
90 Gms 5.00