CommunityStrategy & Managment
and Breaking New records 2024
THE END GOAL –TAB GLOBAL - VISION
TAB WILL BE A KEY PLATYER IN THE BUSINESS
SCENE
BE NOT JUST A BUSINESS LEADER BUT A SOCIAL
LEADER –CALIBER
better engagementand member satisfaction+
higher retention= HIgherreferral rate
-Attracting and WarmingProspects in the pipe =
no need for recommendationsandtestimonialsif
theyare in the groop . our member are the best
ammbasdoursand the content and discussion in
the group is the icingon the cake
THE END GOAL –TAB GLOBAL
Better engagementand
member satisfaction+ higher
retention= HIgherreferral
rate
Attracting and
WarmingProspects in the
pipe = no need for
recommendationsandtesti
monialsif theyare in the
group . our member are the
best ambassadors and the
content and discussion in the
group is the icingon the cake
Why do we need to build a community ?
Engagement and Retention: strengthen bond and loyalty tomembersfor a long time
Enrich a business environment forfriends
A community manager can see a big picture between facilitators and a business friend
Marketing Channel –External candidates are being exposed
Increases satisfaction andcontribution for members–notjustbulletin board , trainingand
boredom
Allows business exposure and advertising toTABmembers
Why do you need a few channels ?
We want to meet friends and they will meet each other as they
please –every day
Different channels are suitable for different purposes .
Everyone prefers to consume content in a different way and elsewhere - evenin digital
What does it take for a digital community to get caught ?
1Whenonly one or 2 people post technical posts, the community is a billboard
2buildand manage a group of ambassadors
3Local Language =instant in a busy digital fiddledigital
4Inviting constant friends –constant growth
The digital community is also open to candidates
5Decreasethe dose of admine's gradually–writing cannot be technical, it
should be touching and interesting
6Whenyou see that people we haven’t asked start posting about themselves,
and consult and look for connections,no si erfi eht
Don’t despair –lighting a fire in the community is not easy –it takes a few
months and a lot of personal conversations with community members .
Why does each channel fit ?
WhatsApp–intended for immediateand accurate information –events, the
manager’s thing, link to an important post on the networks, post weekly updates
–beautifully written, interesting as news news .
The dosage is veryredand the hours are also very important. It takes
assertiveness and also knowing when to close and open the group and the ability
to speak personally with friends .
Why isn't it intended? Business familiarity and exposure –not within a weekly
post, conversations between friends and consultations, arguments, personal
business advertising of the friends .
ה אוה הליהקה להנמGate keeper
Why does each channel fit? -I'm sorry .
Digital channelstnemhcirne dna no�amrofni lanoisseforp rof dengised era
Familiarity with business owners –The community manager is responsible for a
weekly spotlight post
Business Connections –Friends posts
Updates fromboards
Update on events and invitations
In fact,digitalhas the same limitations asWhatsApp
Why does each channel fit? -Yes
Face to face–a personal encounter
Connections and removal of barriers
Less formal and business –there’s plenty of room for detail
The ten
We are running the digital community for a month and a half (from
the beginning of September) …What has happened since then ?
The communities grew like this every week
Each candidate is attached
We have a group of ambassadors .
Every week there are at least 3posts –different people post
Questions for consultation
For the first time, members of theTallahassee haveposts of personal
exposure on their own initiative (Dorit Chalfon)
And this is just the beginning ...