rural and semi urban area

jitharadharmesh 986 views 52 slides Nov 04, 2014
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About This Presentation

rural and semi urban area


Slide Content

A
Project Report On
IDENTIFY POTENTIAL OF ISO: 9001-2000 & CALIBRATION
IN RURAL & SEMI URBAN AREA
At
PUNYAM MANAGEMENT SERVICES PVT. LTD.
NATIONAL CENTER FOR QUALITY CALIBRATION
Ahmedabad
Submitted To
Mr. Devang Jhaveri
Managing Director
Submitted By
Jighesh Shah
On
July 18, 2004

N. R. Institute Of Business Management
G.L.S. Campus, Ahmedabad.
(Affiliated To Gujarat University)
2

CONTENTS
At................................................................................................................................1
Submitted To.........................................................................................................1
Submitted By..........................................................................................................................1
Preface..................................................................................................................4
Acknowledgement.................................................................................................5
Executive Summary..............................................................................................6
Company profile...................................................................................................8
PUNYAM GROUP ORGANIZATION STRUCTURE .....................................10
Introduction........................................................................................................23
Problem Statement..................................................................................................23
Research Objectives................................................................................................23
Background..............................................................................................................23
ISO: 9001- 2000 ..................................................................................................................23
Calibration ...........................................................................................................................29
Methodology........................................................................................................30
Sampling Design......................................................................................................30
Research Design.......................................................................................................30
Data Collection........................................................................................................31
Data Analysis...........................................................................................................31
Limitations...............................................................................................................31
Findings..............................................................................................................33
ISO: 9001-2000........................................................................................................33
Calibration...............................................................................................................39
Conclusion..........................................................................................................47
Summary and Conclusions.....................................................................................47
Recommendations....................................................................................................47
Appendixes..........................................................................................................48
Appendix A..............................................................................................................48
Appendix B...............................................................................................................50
Bibliography........................................................................................................52
3

Preface
It is my pleasure to present this project this project before you. The
study was conducted during the period of my summer training held
in the month of May-July2004, which is a part of our curriculum to
get a degree of MBA, which I am pursuing at NRIBM, Ahmedabad
under the prestigious University of Gujarat.
The beginning of any journey is deciding where you want to
go. The beginning of the life you want is deciding first as to what
precisely you want in life. This is the first fundamental & basic step
to take in making a successful of life. Knowledge is power &
knowledge is strength & knowledge supplies you the know-how. To
derive full benefit out of your knowledge you must act, work hard
and put in sustained effort, becoming wishes by experience in the
process.
The MBA program includes a position devoted to practical
study where by each student is placed in a company during the
summer’s affects completion of a semesters, the student is supposed
to undertake a project with the company which allows an opportunity
to select the theoretical knowledge taught to practical application
besides giving them a feel of an actual workplace.
4

Acknowledgement
No trainee can deny the intellectual debt that he receives from the
organization during his training period, I cannot in full measure,
reciprocate the kindness shown and contribution made by various
persons in this endeavor of mine. I shall always remember them with
gratitude and sincerity.
I would like to take the opportunity to express my profound
thanks to and gratitude to my guide respected Mr. Devang Jhaveri
(MD, PUNYAM MANAGEMENT SERVICES PVT. LTD.) For his
unceasing effort, encouragement, help and valuable guidance at
every step which has contributed the most towards the success of this
project.
I am also thankful to staff of PUNYAM to for giving their
full support and providing me necessary direction for the various
topic related to the project.
JIGHESH SHAH
Ahmedabad, 18
th
July 2004
5

Executive Summary
The research is carried out to identify potential of ISO: 9001-
2000 & Calibration.
According to research ratio of people aware of name of
ISO is 1.9 to 1. But due to many misconceptions and
other reason we found people be able to answer a single
right name having ISO is 0.27 to 1. So we can say that
they are in awareness stage till now.
About 87.5% Respondents want to go for ISO for sales
growth, 80% for cost reduction.
Ignorable numbers of respondents are aware of name of
PUNYAM & NCQC.
About 72.5% of respondent answer as reason why they
not go for ISO till now is Punyam’s customers never ask
it.
Very few numbers of companies which do not required
to calibrate by law and certification purpose go for
calibration. Ratio of respondents doing internal &
external calibration is 0.96 to 1.
30% of respondents give high cost as reason for not
doing calibration.
No one is aware of NABL. So it is not giving any added
advantage to PUNYAM being NABL acridities
laboratory.
24% of clients prefer calibration to improve product
quality.
6

It is important to understand consumer behaviors before going into
rural market so that we can get enough advantage of potential of this
market.
7

Company profile
PUNYAM (PMSPL) was born in November'1995 in the field
of consultancy for ISO: 9000, other international standard, and
Management areas and is growing and having total 250 clients for
various types of certification and very rich experience in ISO and
management consultancy.
Group of 12 qualified engineers and management graduates
(M.B.A) having experience of different type of industry and done
ISO: 9001, 2000 and other international certifications for many
clients.
Having more than 225 clients Certified for ISO: 9000 and 1%
of Total Certified Companies in India.
PUNYAM is having its office in Vapi for clients located near
Vapi areas as well as Mumbai.
At present Punyam is taking 9 new clients per month and
completing their work within 3 months. After every 3 days average 1
client of Punyam is getting ISO: 9001, ISO: 14001, HACCP, CE
Mark or any other certificate.
All the Punyam clients have got ISO: 9000 series certificate
from the leading certifying body like KPMG, BVQI, SGS,
LLOYDS, DNV, TUV, U.L. LAB. Etc.
Punyam is also working for vendor Developments & Auditing
of companies in India on behalf of leading international customers.
Punyam’s Clients include Capacity-wise No. 1 Companies in
Asia as well Leading group of India like

Reliance Industries Limited.
Modern Terry Towels Limited. (Modern Group)
Gujarat Telephone Cables Limited.(GTCL Group)
Meghmani Group Of Companies
Metrochem Industries Limited
Shri Digvijay Cement Co. Ltd.
Binani Cements Limited.
INDEXTb (Industrial Extension Bureau., Govt. of Gujarat
Organization
Pay back of Punyam’s consultancy is less than 2 months because of
8

quantification of measurable goals and providing continual
improvement platform.

9

PUNYAM GROUP ORGANIZATION STRUCTURE

11
DIRECTOR
DEVANG JHAVERI
OFFICE
ASSISTANT
ACCOUNT
MANAGER
TECHNICAL
MANAGER
MARKETING
MANAGER
COMPUTER
INCHARGE
CALIBRATION
INCHARGE
QUALITY
EXECUTIVES
SALES
REPRESENTATIVE
ENGINEERS
(MECH)
ENGINEERS
(ELECT)
ENGINEERS
(I/C)

PUNYAM IS COMMITTED FOR

Personal Involvement & Commitment from first day.
Optimum Charges.
To Complete Project in Minimum Period (Within three Months).
Professional Approach
To Depute Dedicated Persons To Suit Client Requirements.
Hard Work And Get Work Done From Others
Strengthening clients by system establishment to make their house
in proper manner.
Establishing system in Finance and other departments for Fund
flow Management.
To establish strong internal control with the help of system.


WHY MANY UNITS HAD TAKEN PUNYAM’S
CONSULTANCY

LOW COST :

Practical suggestions recommended and having vast experience in
the bigger as well as small companies.

Experience in all kinds of industry like Engineering, Textile,
Chemical, Machine manufacturer, Electronics, Electrical,
Pharmaceuticals, etc.

Professional approach and more than 12 highly qualified persons
comprise Engineers / MBA from various disciplines with extensive
experience are involved in Punyam’s team.

RELIABLE :

Practical suggestions recommended and having vast experience in
the bigger as well as small companies.

Experience in all kinds of industry like Engineering, Textile,
Chemical, Machine manufacturer, Electronics, Electrical,
Pharmaceuticals, etc.

Professional approach and more than 12 highly qualified persons
comprise Engineers / MBA from various disciplines with extensive
experience are involved in Punyam’s team.

The Quantifiable measurable improvement objectives are made
based on Punyam’s rich experience to establish continual
improvement.

FASTER (3 TO 5 MONTHS) :

The painstaking work of documentation is done by us based on detail
study of your system.

Personal involvement and commitment from day one by us.

Punyam’s team of professionals monitor your activity to gear up
certification process.
Punyam is working since 1995.

Team:
At present 12 Engineers are working having qualification of B. E. /
M.B.A

Work Area
1. ISO: 9001 series and international certification consultancy
ISO: 9001
CE MARK
SA 8000
ISO:14001
OHSAS 18001
WHO GMP
HACCP
BS 7799
ISO:17025 (NABL ACCREDITATION)

2. Management consultancy
Strategic Management
HRD
13

Marketing
Purchase
Production and Quality Control
Finance

3. Calibration of all type of instruments
NABL ACCREDITATION

ISO 17025
Certification standard for requirements for the competence of Testing
and calibration Laboratories
Applicable to
All type of testing and calibration laboratories blood banks,
Pathology Laboratory etc.
Accreditation issued by
National Accreditation Board for Testing and Calibration
Laboratories (Dept. of Science and Technology) Govt. of India
Requirements
Documented system for management requirements and technical
requirements, Trained manpower, standard methods or Validated
non-standard methods, Periodic checking for measurement of
uncertainty, participation in inter lab comparison or proficiency
testing, calibration of instruments through NABL Accredited
Laboratory, Quality Policy, R&R Study, Quality Checks,
Management System implementation

CE MARK

CE
Common product standard based on European Communities defined
norms.
Applicable to
All machineries equipments, Electronic/ Electrical/ mechanical parts
and many more
CE Certification issued by
Self-certification or certification by notifying Body.
Requirements
14

Selection of directives applicable to the products, preparation of
design data of the products, preparation of Technical file, training to
the employees, Risk assessment manufacturing and QC
procedure,product safety, EC declaration for conformity (incase of
MDD) Nomination of EU representative, product labeling as per CE
mark, Inspection and testing as per directives, product standard
implementation, updating of technical file as and when changes in
the design.

WHO GMP

Who GMP
World Health Organization based Good Manufacturing Practices.
Applicable to
All food and pharmaceutical industries including bulk drug units.
Certification issued by
Drug Controllers/FDA Commissioners of the concerned states
Requirements
Compliance with the requirements of schedule applicable
considering product manufactured, validation of process and
products, maintaining controlled environment, calibration of
instruments, Preparation and follow-up of SOP's, preparation of site
master file, separate area for dispensing, manufacturing, QC etc.
Maintaining Master formulaic card and Batch manufacturing records,
follow-up of sanitation schedule and hygienic conditions, Microbiol
tests of the products.

OHSAS 18001

OHSAS 18001
Occupation health and safety Management system
Applicable to
All types of manufacturing and service organization
Certification issued by
Accredited Certifying Body
Requirements
Implementation of all applicable health, safety legal requirements,
Hazard Risk, assessment and evaluation, Documentation, SOP to
control risk, Health check-up of employees, Management plans,
15

Auditing of system, Monitoring and Measurement of critical
parameters, Management review.

SA 8000

SA 8000
Social Accountability Certification.
Applicable to
Textiles, Garments, Suppliers to multinational company and
International chain of stores.
Certification issued by
Accredited Certifying Body
Requirements
Implementation of all applicable statutory and regulatory
requirements for payment of wages, child labour, forced labour,
working hours, work environment condition, documented system,
monitoring, safe work practices, discrimination, disciplinary
practices, compensation, management system etc.

ISO: 14001
Many Organizations are concerned to achieve and demonstrate sound
environment practices. To ensure this, they are undertaking reviews
or audits of their environmental performance. To be effective, these
reviews and audits needs to be conducted within a structured
management system, integrated with overall management activity
and addressing all aspects of desired environmental performance as
per ISO 14000 standard.

Punyam Management Services Pvt. Ltd. having considerable
experience in this filed assist the Indian industry to adopt these
standards and as a result, certifying bodies are auditing companies
for system implemented to conform to ISO 14001. Punyam with its
experience of assisting a number of companies towards ISO 9000
certification in almost all industry sectors can assist company in the
implementation of a certifiable Environmental Management System
based on ISO 14001.

BENEFITS OF IMPLEMENTING AN ENVIRONMENTAL
MANAGEMENT SYSTEMS (ISO 14001):

16

(A) ENVIRONMENTAL

Reduce energy and other resource consumption.
Use of natural resources.
Disposal of unwanted resources.
Address environmental issues before they become a problem.
Establish regular reports and implement monitoring system.

( B ) FINANCIAL

Increase efficiency and reduce wastage and pollution control cost.
Bankers and Backers concerns.
Reduce insurers requirements.

( C ) PUBLIC IMAGE

Highly visible marketing tool .
Make " GREEN " corporate image.
Increase employee confidence.

( D ) LEGISLATION & REGULATION

Ability to meet National / International legislation.
Meet regional variation in legislation.

ENVIRONMENTAL MANAGEMENT SYSTEM ADDRESS

Environmental objectives and targets beyond regulatory
requirements.
Changes in regulation and legislation.
Adequacy of resources and environmental information.
Environmental records.
Environmental cost / benefit analysis and accounting methods.
Environmental training.
Environmental aspects of products and services.
Incorporation of environmental considerations in design and
marketing.
Analysis of resources consumption (Energy, fuels, materials, etc.)
Waste minimization and recycling initiatives.
Uses of hazardous processes.
17

Use and disposal of hazardous material.
Transport policy Natural resource conservation.
Recording complaints and follow up
Visual impact, noise and odours
Environmental probity of suppliers
Environmental hazard and risk assessment
Environmental aspects of emergency planning
Environmental aspects of investment policies
Areas of potential improvement in environmental performance

PUNYAM STEPS FOR ISO : 14001 IMPLEMENTATION

ISO : 14001 Awareness Training for top and middle management .

Initial environmental review ( IER )

Advise in formulating environmental policy and setting
environmental objectives & targets .

Suggest in Developing Environmental management plans ( EMPs ) .

Submission of document kit ( Environmental manual, procedures,
SOPs , forms ) . Advise in preparation of Environment documents
and aspect impact analysis.
Workers awareness training for ISO : 14001.

Adequacy audit of documents by PUNYAM .

Internal auditor training .

Presence in first internal audit and corrective action suggestion on
NCRs.

Second internal audit by PUNYAM auditors.

Presence in pre-certification and certification audit by certifying
body.
HACCP

18

Hazard analysis and critical control point ( HACCP ) system is
becoming very important and the basic requirement of ensuring the
Quality of the product from the health and safety aspects. Most of the
advance countries such as USA, AUSTRALIA, CANADA and UAE
Countries have either fixed up or fixing up deadlines for
implementation of the system in many food processing industries.
Implementation of this system shall become mandatory for food
processing industries with in a short span of time.

The HACCP is a preventive system, which ensures very safe
production of the food products. The entire system is based on
technical and scientific system of food production and processing
right from the field up to the point of its consumption by end users. It
is also a systematic approach to identify the various hazards involved
in the entire process of food production. System is backed by
continuous assessment of the control point developed to overcome
this hazard.

The HACCP process consists of principles listed below,

CONDUCT HAZARD ANALYSIS ( CCFH ).
DETERMINE CRITICAL CONTROL POINTS ( CCP ).
ESTABLISH CRITICAL LIMITS FOR EACH CCP.
MONITOR CONTROL OF THE CCP.
TAKE CORRECTIVE ACTION WHEN MONITORING
INDICATES THAT A PARTICULAR CCP IS NOT UNDER
CONTROL.
DOCUMENTATION AND RECORD KEEPING.
VERIFICATION TO ENSURE EFFECTIVENESS OF THE
SYSTEM.

PUNYAM ROLE & STEPS FOR HACCP IMPLEMENTATION

ARRANGE HACCP AWARENESS PROGRAMMES.
SELECTION OF HACCP TEAM AND CONDUCT MICRO
LEVEL SURVEY FOR HAZARDS.
IDENTIFY POTENTIAL HAZARDS AND CRITICAL CONTROL
POINTS ( CCP ).
ADVICE IN PREPARATION OF MONITORING SYSTEM,
HACCP CONTROL CHARTS AND CONTROL LIMITS FOR
EACH CCPS.
19

ADVICE IN PREPARATION OF HACCP DOCUMENTS AND
SUBMISSION OF MODEL DOCUMENT KIT.
ADEQUACY AUDIT OF HACCP DOCUMENTS BY PUNYAM.
ARRANGE INTERNAL AUDITOR TRAINING.
ARRANGE 1st AND 2nd INTERNAL HACCP AUDIT AND
MONITOR CORRECTIVE ACTION.
PRESENCE IN HACCP CERTIFICATION AUDIT.
PUNYAM IS PROVIDING HELP TO THE CLIENTS IN
MANAGEMENT AREAS LISTED BELOW IN 4 MAIN WAYS.

1.ARRANGING IN-HOUSE TRAINING PROGRAMS
2. ESTABLISHING SYSTEM ON PROJECT BASE.
3. PROFIT SHARING BASED ON IMPROVEMENT ACHIEVED.
4. TOTAL MANAGEMENT ACTIVITY IS DONE BY US.

SYSTEM CERTIFICATION

Reliance Industries Limited.ISO : 9001(Quality System)
ISO : 14001 ( Environment)
HACCP ( Food Safety)
CE mark
WHO GMP
OHSAS:18001
BS 7799 ( Information Security Mgt. System)
SA 8000 ( Social Accountability)
NABL Accreditation (ISO/IEC 17025)


STRATEGIC MANAGEMENT

Competitive strategy
Organisational leadership for 21st century
Business Process Improvement(BPI)
Six sigma

MARKETING
20

International marketing
Market research
Managing retailing
Institutional marketing
Product policy & new product management
Franchisees management
Customer based business strategies
SWOT analysis and marketing plans

PURCHASE

Sharpening negotiation skills
Vendor development and evaluation
Supply chain management
System audit for vendors

PRODUCTION AND QUALITY CONTROL

Project management
Process refinement
Excellence in manufacturing
Quality assurance establishment

FINANCE

Creative solutions to finance problems
Advanced data analysis for financial decisions
Strategic finance management
Finance and costing for non financial staff

HRD

Human resource management
Leadership & change management
Key performance appraisal system (KRA
Creative solutions to HR problems
Goal setting & performance management
Bench marking

21

DEVANG K. JHAVERI, THE FOUNDER & CEO

A Senior Technocrat with Managerial Background.
Management Graduate with Brilliant Academic Career.
Worked in Quality Area at Arvind Mills Ltd.
Worked for ISO : 9000 & in Quality Area at ATIRA for four years
& helped 40 Companies.
Published more than Five Articles for ISO : 9000 & Quality
System.

EDUCATION

B.E. (Textile Technology) Gold Medallist in Gujarat University (In
1986) & M.B.A. (Finance).

SPECIALITIE

Quality Control, ISO: 9000 Quality Management System, ISO:14000
EMS, HACCP & TQM Techniques, CE MARK, WHO GMP,
,OHSAS: 18001, BS 7799, SA 8000, ISO 17025, Management
Areas. Third Party Audits, Vendor developments.
22

Introduction
This report is based on the data collected from the rural
market. The survey asks respondents about their views about ISO:
9001 & Calibration to identify potential of ISO & Calibration for any
consultant & laboratory in the same business.
Problem Statement
Market Research to identify potential for ISO: 9001-2000 &
Calibration in Rural & Semi Urban area.
Research Objectives
Carry out survey of both services as well as production sector
for identifying potential for ISO certification.
Survey of industrial area for potential of calibration.
Study prevailing misconceptions & needs of rural market.
Promotional campaign for Punyam Management Services Pvt.
Ltd. & National Center for Quality Calibration.
Find out product penetration percentage to supplement the
market potential (limit approached by market demand) as
industry marketing expenditure approach infinity for a given
marketing environment.
Background
To carry out this project following theory and concepts are
used.
ISO: 9001- 2000
ISO 9001 applies to all types of organizations. It doesn't
matter
what size they are or what they do. It can help both product and
service oriented organizations achieve standards of quality
that are recognized and respected throughout the world.
ISO 9001 2000 has replaced the old ISO 9001 1994 standard.
In addition, the old ISO 9002 1994 and ISO 9003 1994 quality
standards have been discontinued. They are now obsolete!
23

If you're now ISO 9001 1994 certified, you're going to have
to update your quality management system in order to meet
the new ISO 9001 2000 requirements. And if you're now
ISO 9002 or ISO 9003 certified, you're going to have
to become ISO 9001 2000 certified!
ISO 9001: Systemic Requirements
1 Establish your quality system
Develop your quality management system
Identify the processes that make up your quality system.
Describe your quality management processes.
Implement your quality management system
Use quality system processes.
Manage process performance.
Improve your quality management system
Monitor process performance.
Improve process performance.
2 Document your quality system
2.1 Develop quality system documents
Develop documents to implement your quality system.
Develop documents that reflect what your organization does.
2.2 Prepare quality system manual
Document your procedures.
Describe how your processes interact.
Define the scope of your quality system.
2.3 Control quality system documents
Approve documents before you distribute them.
Provide the correct version of documents at points of use.
24

Review and re-approve documents whenever you update them.
Specify the current revision status of your documents.
Monitor documents that come from external sources.
Prevent the accidental use of obsolete documents.
Preserve the usability of your quality documents.
2.4 Maintain quality system records
Use your records to prove that requirements have been met.
Develop a procedure to control your records.
Ensure that your records are useable.
ISO 9001: Management Requirements
1 Support quality Promote the importance of quality
Promote the need to meet customer requirements.
Promote the need to meet regulatory requirements.
Promote the need to meet statutory requirements.
Develop a quality management system
Support the development of a quality system.
Formulate your organization's quality policy.
Set your organization's quality objectives.
Provide quality resources.
Implement your quality management system
Provide resources to implement your quality system.
Encourage personnel to meet quality system requirements.
Improve your quality management system
Perform quality management reviews.
Provide resources to improve the quality system.
2 Satisfy your customers Identify customer requirements
Expect your organization to identify customer requirements.
Meet your customers' requirements
25

Expect your organization to meet customer requirements.
Enhance customer satisfaction
Expect your organization to enhance customer satisfaction.
3 Establish a quality policy Define your organization's
quality olicy
Ensure that it serves your organization's purpose.
Ensure that it emphasizes the need to meet requirements.
Ensure that it facilitates the development of quality objectives.
Ensure that it makes a commitment to continuous improvement.
Manage your organization's quality policy
Communicate your policy to your organization.
Review your policy to ensure that it is still suitable.
4 Carry out quality planning
4.1 Formulate your quality objectives
Ensure that objectives are set for functional areas.
Ensure that objectives are set at organizational levels.
Ensure that objectives facilitate product realization.
Ensure that objectives support the quality policy.
Ensure that objectives are measurable.
4.2 Plan your quality management system
Plan the development of your quality management system.
Plan the implementation of your quality management system.
Plan the improvement of your quality management system.
Plan the modification of your quality management system.
5 Control your quality system
5.1 Define responsibilities and authorities
Clarify responsibilities and authorities.
Communicate responsibilities and authorities.
26

5.2 Appoint management representative
Oversee your quality management system.
Report on the status of your quality management system.
Support the improvement of your quality management system.
5.3 Support internal communications
Ensure that internal communication processes are established.
Ensure that communication occurs throughout the organization.
6 Perform management reviews
6.1 Review quality management system
Evaluate the performance of your quality system.
Evaluate whether your quality system should be improved.
6.2 Examine management review inputs
Examine audit results.
Examine product conformity data.
Examine opportunities to improve.
Examine feedback from customers.
Examine process performance information.
Examine corrective and preventive actions.
Examine changes that might affect your system.
Examine previous quality management reviews.
6.3 Generate management review outputs
Generate actions to improve your quality system.
Generate actions to improve your products.
Generate actions to address resource needs.
ISO 9001: Resource Requirements
27

1 Provide quality resources Identify quality resource
requirements
Identify resources needed to support the quality system.
Identify resources needed to improve customer satisfaction.
Provide quality system resources
Provide resources needed to support the quality system.
Provide resources needed to improve customer satisfaction.
2 Provide quality personnel
2.1 Use competent personnel
Ensure that your personnel have the right experience.
Ensure that your personnel have the right education.
Ensure that your personnel have the right training.
Ensure that your personnel have the right skills.
2.2 Support competence
Define acceptable levels of competence.
Identify training and awareness needs.
Deliver training and awareness programs.
Evaluate effectiveness of training and awareness.
Maintain a record of competence.
3 Provide quality infrastructure Identify infrastructure
needs
Identify building needs.
Identify workspace needs.
Identify hardware needs.
Identify software needs.
Identify utility needs.
Identify equipment needs.
Identify support service needs.
Provide needed infrastructure
Provide needed buildings.
Provide needed workspaces.
Provide needed hardware.
28

Provide needed software.
Provide needed utilities.
Provide needed equipment.
Provide needed support services.
Maintain your infrastructure
Maintain your buildings.
Maintain your workspaces.
Maintain your hardware.
Maintain your software.
Maintain your utilities.
Maintain your equipment.
Maintain your support services.
4 Provide quality environment Identify needed work
environment
Identify factors needed to ensure products meet requirements.
Manage needed work environment
Manage factors needed to ensure products meet requirements.
Calibration
The process of comparing an instrument's output signal with reality.
Instruments that measure solar energy tend to "drift", that is, their
output signals do not mean the same thing from one time period to
another. Because of this, they are periodically (annually or semi-
annually) re-calibrated against more reliable instruments. The picture
below illustrates instruments being calibrated at SRRL. The
radiometers on the calibration table are calibrated to a reference
instrument traceable to the World Radiometric Reference (WRR).
29

Methodology
Sampling Design
By studying the available information about rural & semi
urban area which is our target population we have decided to go for
complex probabilistic sampling-clustered sampling. Area sampling
as it is the most economic way to reach respondents, easy &
available heterogeneous within subgroup, homogeneous between
subgroups.
By studying population we have selected sample size of 200
for ISO & 54 for calibration to have 90% level of confidence. Error
5% is allowed.
Population is divided into North, South, Saurastra & Middle
Gujarat for clustering. North Gujarat is selected for the research as
we found some of the area of north Gujarat as replica of whole rural
area of Gujarat. As it contains Pharma, Stone, Textile, Electrical,
Packaging etc. industry also service sector contains almost all kinds
of services.
Research Design
Market survey is decided to be carried out as it would be better
to have first hand and primary information and for promotional
campaign. Two separate Questionnaires are prepared for ISO &
Calibration (see appendix).
Design strategy:
Type: Exploratory research.
Purpose: Informational
Time Frame: Cross sectional.
Scope: Informational study.
Environment: Field research.
30

Data Collection
Data is collected by intercept personal interviewing of top
management person of the organizations. Try to satisfy their query,
remove their misconceptions, note their views etc. activities are
carried out during survey. One person is assigned survey task. Person
is made aware of advantages of ISO and calibration, charging pattern
of PUNYAM & NCQC to clients, how to contact top management
and make them convinced for intercept interview & fill questionnaire
etc. as pre-project exercises in initial days of project. Person has to
report daily by phone, give potential client list by fax or e-mail and
ask for necessary help to carry out project. Person does about 20
calls a day. So it took around 15 day for data collection. In field it
was not easy to contact top management every time so as option
middle management person like production manager or lower
management persons like supervisors are needed to be interviewed.
Many misconceptions are prevailing among rural people like they
don’t find any difference between ISI and ISO, they don’t find any
need to go for ISO or Calibration.
Data Analysis
Data entry is being done thru computer program Microsoft
excel daily for analysis and interpretation.
Limitations
As every coin has two sides project may have strengths as well
as some limitations. Research may have following limitations.
The questioning technique had its shortcoming, however.
The major weakness is that the quality and quantity of information
secured depends heavily on the ability and willingness of
respondents to cooperate. Often, people refuse and interview of fail
to reply to a mail survey. Certain people at certain time fail to see
any value in participation; they may fear the interview experience for
some personal reason; or they may view the topic as too sensitive
and thus the interviews as potentially embarrassing or intrusive.
Even if respondent do participate, they may not have the
knowledge sought or even have an opinion on the topic of concern.
Under these circumstances, their proper response should be “don’t
31

know” or “have no opinion”. Too often respondents feel obliged to
express some opinion even if they do not have one. In those cases, it
is difficult for researchers to know how true or reliable the answer is.
Respondents may also interpret a question or concept
differently from what was intended by the researcher. This occurs
when the respondent is answering a question different from the one
being asked. A respondent may intentionally mislead the researcher
by giving false information. It is difficult for a researcher to identify
these occasions. Despite these weaknesses, communicating with
research subject is a principle method of management research.
Non response error: When person don’t want to participate
Response error: Interpretation differently so cant find answer
accurately
Interview error: It occurs when interviewer fails to achieve
cooperation, interview is likely taken biased.
Costs: Organization has to pay interviewers’ some kind of
wages like travel costs, and some allowances.
As we have selected clustered sampling research may suffer
from limitations of clustered sampling like lower statistical
efficiency (more error) due to subgroup being homogeneous
rather than heterogeneous.
Using intercept personal interview method for contact
sometimes being unable to contact top management person
and interviewing best available respondent may not reflect
views of owners which is very essential for reliable research
results.
Questions may be altered or respondent coached by
interviewers.
Same questionnaires are used for both areas where
PUNYAM & NCQC are working and think to have some
business so some of the questions are not lead to any finding
or conclusion also some questions were part of brand
promotion so they also have no relevance to research.
32

Findings
ISO: 9001-2000
Findings:
1.Rural client are still under awareness stage and have lots of
misconceptions about ISO: 9001.
2.Rural customers have very less awareness about the
companies having ISO certification.
Question-1: Are you aware of ISO: 9001-2000 international
quality management systems?
a). Yes b). No
YES
65%
NO
35%
YES
NO
Question-2: Have you heard any service sector company has got
ISO: 9001-2000?
a). Yes Which? ________________b). No.
33

YES
15%
NO
85%
YES
NO
Question-3: Have you heard any of your competitors in your
product line had got ISO: 9001 certificates?
a). Yes b). No
YES
20%
NO
80%
YES
NO
Findings:
1.About 87.5% Respondents want to go for ISO for sales
growth, 80% for cost reduction.
2.Few numbers of respondents want to go for ISO for govt.
tender or exports.
Question-4: What benefits you are looking for in
implementation of ISO: 9001 in your Company?
a). Cost reduction
b). Sales Growth
c). Market reputation
d). Increase in Export/sales to NRI
e). System establishment
f). Improve Quality
g). Win in competitive market
34

h). Establish better control
i). Government tender requirement
160
175
156
30
70
125
109
76
10
0
50
100
150
200
C
O
S
T
R
E
D
U
C
T
IO
N
S
A
L
E
S
G
R
O
W
T
H
M
A
R
K
E
T
R
E
P
U
T
A
T
IO
N
IN
C
R
E
A
S
E
IN
E
X
P
O
R
T
/
S
A
L
E
S

T
O

N
R
I
S
Y
S
T
E
M
E
S
T
A
B
L
IS
H
M
E
N
T
IM
P
R
O
V
E
Q
U
A
L
IT
Y
W
IN

IN
C
O
M
P
E
T
IT
IV
E

M
A
R
K
E
T
E
S
T
A
B
L
IS
H
B
E
T
T
E
R
C
O
N
T
R
O
L
G
O
V
T
.
T
E
N
D
E
R
R
E
Q
U
IR
M
E
N
T
35

Findings:
1.About 72.5% of respondent answer as reason why they not
go for ISO till now is our customers never ask it.
2.Many respondents prioritize given reason in following
order expensive, not useful, difficult to get, increase staff
strength and more record keeping.
Question-6: Why do you not opted for ISO:9001
certification in your company?
a). More expensive
b). Very difficult to get
c). More record keeping
d). Increase in staff strength
e). Not useful in our industry
f).Our customer never ask it
129
110
100 103
127
143
0
20
40
60
80
100
120
140
160
MORE
EXPENSIVE
VERY
DIFFICULT TO
GET
MORE
RECORD
KEEPING
INCREASE IN
STAFF
STRENGTH
NOT USEFUL
IN OUR
INDUSTRY
OUR
CUSTOMER
NEVER ASK
IT
Findings:
1.55% respondents wish to go for ISO within 2 to 3 year.
2.25% within 1 year, 16% never go for ISO.
3.Some time is required to be more potential for ISO
consultancy firm.
Question-7: Are you having any further dream to get ISO:
9001 international certificates?
a). With in 3 month
b). With in 6 month
c). With in 1 year
d). With in 2 to 3 year
e). Never
36

3%1%
25%
55%
16%
WITH IN 3
MONTH
WITH IN 6
MONTH
WITH IN 1 YEAR
WITH IN 2 TO 3
YEAR
NEVER
Findings:
1.95% customers are not aware of any consultant available to
get ISO certificate.
Question-8: Have you heard name of any firm for ISO: 9001
consulting or certification?
a). PUNYAM Management (Market Leader)
b). BVQI
c). KPMG
d). Not known
1 5 6
190
0
50
100
150
200
PUNYAM BVQI KPMG NOT
KNOWN
Findings:
1.Most of the companies are thinking to improve their sales
so they want help in marketing & sales.
2.Very few numbers of respondents are thinking about HRD
& growth.
37

Question-10: Do you want to upgrade skill of your
employees in any of the areas listed below?
a). Marketing and Sales area
b). HRD area
c). Establish goal setting and control system
d). Growth Management
110
10
20
10
0
20
40
60
80
100
120
MARKETING
AND SALES
HRD AREA ESTABLISH
GOAL SETTING
AND CONTROL
SYSTEM
GROWTH
Findings:
1.Marketing expense of different companies is spreader and
different according to type and size of the organization.
2.Less then 10% of firm spend over 10% of their sales for
marketing.
Question-11: How much you spent in advertising and
marketing?
a). Below 1 %
b). Between 2 to 3 %
c). Around 5 %
d). Between 5 % to 10 %
e). Above 10 %
38

25%
27%
23%
10%
15%
BELOW 1%
BETWEEN 2 TO
3%
AROUND 5%
BETWEEN 5 TO
10%
ABOVE 10%
Calibration
Findings:
1.83% of respondents are aware of what calibration is.
2.Most of the respondents aware of calibration are in
electrical or chemical business.
Question-1: Are you aware of calibration of instruments?
[ ] Yes [ ] No
YES
83%
NO
17%
YES
NO
Findings:
1.Reason for not calibrating is in order of cost, no instrument,
not required by customer and no awareness. Apart from
these reasons respondents give many other reasons
responsible for not doing calibration.
Question-2: Why do you think calibration is not important for
you?
[ ] High cost
[ ] Not having awareness
39

[ ] Not required by customers
[ ] Having no instruments
[ ] Others
20
11
13
17
23
0
5
10
15
20
25
H
IG
H

C
O
S
T
N
O
T

H
A
V
IN
G
A
W
A
R
E
N
E
S
S
N
O
T
R
E
Q
U
IR
E
D

B
Y
C
U
S
T
O
M
E
R
H
A
V
IN
G

N
O
IN
S
T
R
U
M
E
N
T
S
O
T
H
E
R
S
Findings:
1.48% of respondents are doing external calibration.
2.46% of respondents are doing internal calibration.
3.6% of respondents are not doing calibration or they don’t
have any instruments which need to be calibrated regularly.
Question-3: Which source are you using for calibration purpose?
[ ] Internal [ ] External. Which __________
INTERNAL
46%EXTERNAT
48%
NOT
DOING
6%
INTERNAL
EXTERNAT
NOT DOING
Question-4: Why are you using external source of calibration?
[ ] Accurate result
40

[ ] Quality of product
[ ] Certificate purpose ( ISO or ISI)
[ ] Reliable
[ ] Required by customer
[ ] Others
8
11
13
5
3
8
0
2
4
6
8
10
12
14
A
C
C
U
R
A
T
E
R
E
S
U
L
T
S
Q
U
A
L
IT
Y

O
F
P
R
O
D
U
C
T
C
E
R
T
IF
IC
A
T
E
P
U
R
P
O
S
E
(
IS
O

O
R

IS
I)
R
E
L
IA
B
L
E
R
E
Q
U
IR
E
D
B
Y
C
U
S
T
O
M
E
R
O
T
H
E
R
S
Question-5: What benefits you want to achieve by calibration?
[ ] Cost Reduction (Energy saving)
[ ] Improve product quality
[ ] Reduce rework
[ ] Improve productivity
[ ] Necessary for safety
[ ] Time saving
[ ] Market reputation during external audit
[ ] Others
17
13
11
14
18
5
10
3
0
5
10
15
20
C
O
S
T
R
E
D
U
C
T
IO
N
IM
P
R
O
V
E
P
R
O
D
U
C
T
Q
U
A
L
IT
Y
R
E
D
U
C
E
R
E
W
O
R
K
IM
P
R
O
V
E
P
R
O
D
U
C
T
IV
I
T
Y
N
E
C
E
S
S
A
R
Y
F
O
R

S
A
F
E
T
Y
T
IM
E
S
A
V
IN
G
M
A
R
K
E
T
R
E
P
U
T
A
T
IO
N
O
T
H
E
R
S
41

Question-6: Do you have any fixed time interval for calibration?
[ ] Yes [ ] No
When (Month):
1 2 3 4 5 6 7 8 9 10 11
12
YES
44%NO
56%
YES
NO
Question-7: Where will you prefer for calibration of your
instrument?
[ ] NABL Accredited Laboratory
[ ] Not NABL Accredited Laboratory
[ ] No Calibration but give only certificate (Printing
Certificate)
[ ] Others
24%
50%
20%
6%
NABL
ACCREDITED
LABORATORY
NOT NABL
ACCREDITED
LABORATORY
NO CALIBRATION
BUT ONLY
CERTIFICATE
OTHERS
Question-8: Which type of instruments you prefer for
calibration?
[ ] Critical
[ ] Frequently used
42

[ ] Accuracy oriented
[ ] Production activity related
[ ] Process activity related
[ ] Laboratory
30
23
18
3 4
32
0
5
10
15
20
25
30
35
C
R
IT
IC
A
L
F
R
E
Q
U
E
N
T
L
Y

U
S
E
D
A
C
C
U
R
A
C
Y
O
R
IE
N
T
E
D
P
R
O
D
U
C
T
IO
N

A
C
T
IV
IT
Y
R
E
L
A
T
E
D
P
R
O
C
E
S
S
A
C
T
IV
IT
Y
R
E
L
A
T
E
D
L
A
B
O
R
A
T
O
R
Y
Question-9: Whom do you know as a leading calibration
laboratory in Ahmedabad?
[ ] NCQC
[ ] ERTL
[ ] National Center For Quality Calibration
[ ] Others.
0 0
54
0
10
20
30
40
50
60
NCQC ERTL OTHERS
Question-10: Are you aware of National Accreditation Board for
testing and calibration Laboratory?
[ ] Yes[ ] No.
Who are certified by NABL? ___________________
43

YES
26%
NO
74%
YES
NO
Question-11: Which are the problems you face during the
calibration of the instrument?
[ ] Wrong report
[ ] No sticker
[ ] Delay
[ ] Damage instrument
[ ] Others
2 3
6
1
43
0
10
20
30
40
50
W
R
O
N
G
R
E
P
O
R
T
N
O

S
T
IC
K
E
R
D
E
L
A
Y
D
A
M
A
G
E
IN
S
T
R
U
M
E
N
T
O
T
H
E
R
S
Question-12: Approximately how much money you spent for
calibration?
[ ] Below Rs. 1000[ ] Rs. 1000 to Rs. 5000[ ] Rs. 5000 to
Rs. 10000
44

31%
20%11%
2%
36%
BELOW RS. 1000
RS. 1000 TO RS.
5000
RS. 5000 TO RS.
10000
ABOVE RS.
10000
NOT DOING
Question-15: Why are you not using calibration facility of
NCQC?
[ ] High price
[ ] Far distance
[ ] Bad response
[ ] Other
2%
19%
0%
79%
HIGH PRICE
FAR DISTANCE
BAD RESPONSE
OTHERS
Question-16: How much importance are you giving to the
calibration?
45

9%
40%
33%
11%
7%
EXTREMELY
VERY
SOMEWHAT
NOT VERY
NOT AT ALL
46

Conclusion
Summary and Conclusions
The main research findings for potential of ISO: 9001 &
Calibration shows that:
1.There is many misconceptions are prevailing among
rural clients about ISO: 9001.
2.Rural market is still in to the awareness stage for ISO.
3.Major reason why companies don’t prefer to go for ISO
is their customers never demand for it. So awareness
about the ISO in end customer in rural area is also very
important.
4.People do not prefer to calibrate until it is not required
or very essential. They do not go for calibration as
precautionary measure.
Recommendations
Rural market will have really great potential as some of the
companies have obtained ISO certificate and lots of companies
planning for export and government contract will need to obtain ISO.
Certificates like ISI & ISO they have to calibrate their
instruments.
Rural industrialists need awareness campaign like what
benefits can be obtained thru ISO & Calibration.
At the same time company can go for brand promotion
and sales promotion so that it can get maximum benefit
form this potential market.
Rural market needs some time to be more potential. Till
then no need to go to rural market is found.
47

Appendixes
Appendix A
MARKET RESEARCH FOR
ISO: 9001-IMPLEMENTATION
(STUDENT FROM NRIBM (GLS-MBA) COLLAGE)
1.Name of the firm: _________________________________________
2.Address of the firm: _______________________________________
3.Contact person and post: ___________________________________
4.Date of visit: _____________________________________________
5.Product details: ___________________________________________
6.Contact details( phone/e-mail/mobile):
___________________________________________
QUESTIONNAIRE
1.Are you aware of ISO: 9001-2000 international quality management systems?
a). Yes b). No
2.Have you heard any service sector company has got ISO: 9001-2000?
a). Yes Which? ________________ b). No.
3.Have you heard any of your competitors in your product line had got ISO: 9001
certificates? a). Yes b). No
4.What benefits you are looking for in implementation of ISO: 9001 in your
Company?
a). Cost reduction b). Sales Growth c). Market
reputation
d). Increase in Export/sales to NRI e). System establishment f). Improve Quality
g). Win in competitive market h). Establish better control
i). Government tender requirement
5.Give priorities from above question from 1 to 9 according to importance.
1.2. 3. 4. 5. 6. 7. 8. 9.
6.Why do you not opted for ISO:9001 certification in your company?
a). More expensive b). Very difficult to get c). More record keeping
d). Increase in staff strength e). Not useful in our industry f).Our customer never ask
it
7.Are you having any further dream to get ISO: 9001 international certificates?
a). With in 3 month b). With in 6 month c). With in 1 year
d). With in 2 to 3 year e). Never
8.Have you heard name of any firm for ISO: 9001 consulting or certification?
a). PUNYAM Management (Market Leader) b). BVQI c). KPMG d). Not known
9.Have you heard any things related to PUNYAM Management?
a). Having more than 250 clients
b). Market leader in ISO: 9001 and management consultancy
c). Having rich experience of 12 to 15 years
d). Big organization having 20 Engineers and MBAs
e). Helped more than 20 service sector companies including iNDEXTb
10.Do you want to upgrade skill of your employees in any of the areas listed below?
a). Marketing and Sales area b). HRD area
c). Establish goal setting and control system d). Growth Management
11.How much you spent in advertising and marketing?
a). Below 1 % b). Between 2 to 3 % c). Around 5 %
48

d). Between 5 % to 10 % e). Above 10 %
49

Appendix B
MARKET RESEARCH FOR CALIBRATION
(STUDENT FROM NRIBM (GLS-MBA) COLLAGE) Date: ____________
1)Name of the firm: ___________________________________Product
Details:___________
2)Address of the firm: _______________________________________
3)Contact person and post: ___________________________________
4)Contact details
( phone/email/mobile):_____________________________
QUESTIONNAIRE
1)Are you aware of calibration of instruments? [ ] Yes [ ] No
2)Why do you think calibration is not important for you?
[ ] High cost [ ] Not having awareness[ ] Not required by
customers
[ ] Having no instruments [ ] Others
3)Which source are you using for calibration purpose? [ ] Internal[ ] External. Which
___
4)Why are you using external source of calibration?
[ ] Accurate result [ ] Quality of product[ ] Certificate purpose ( ISO or
ISI)
[ ] Reliable [ ] Required by customer[ ] Others
5)What benefits you want to achieve by calibration?
[ ] Cost Reduction (Energy saving)[ ] Improve product quality[ ] Reduce rework
[ ] Improve productivity [ ] Necessary for safety[ ] Time saving
[ ] Market reputation during external audit[ ] Others
6)Do you have any fixed time interval for calibration? [ ] Yes [ ] No
When (Month): 1 2 3 4 5 6 7 8 9 10 11
12
7)Where will you prefer for calibration of your instrument?
[ ] NABL Accredited Laboratory [ ] Not NABL Accredited
Laboratory
[ ] No Calibration but give only certificate (Printing Certificate)[ ] Others
8)Which type of instruments you prefer for calibration?
[ ] Critical [ ] Frequently used [ ] Accuracy
oriented
[ ] Production activity related [ ] Process activity related[ ] Laboratory
9)Whom do you know as a leading calibration laboratory in Ahmedabad?
[ ] NCQC [ ] ERTL [ ] National Center For Quality Calibration[ ]
Others.
10)Are you aware of National Accreditation Board for testing and calibration
Laboratory?
[ ] Yes [ ] No. Who are certified by NABL? ___________________
11)Which are the problems you face during the calibration of the instrument?
[ ] Wrong report [ ] No sticker [ ] Delay [ ] Damage instrument [ ] Others
12)Approximately how much money you spent for calibration?
[ ] Below Rs. 1000 [ ] Rs. 1000 to Rs. 5000[ ] Rs. 5000 to Rs. 10000
[ ] above 10000[ ] Not doing
13)Have your heard any thing about NCQC (National Centre For Quality Calibration) ?
[ ] Market Leader in calibration [ ] NABL accredited laboratory
50

[ ] Provide on site calibration and arranging calibration camp
[ ] Dust free, vibration proof, properly illuminated, temperature and humidity controlled
environment
[ ] NCQC calibration reports are acceptable to all ISO 9000 certifying bodies,
Multinational companies and Govt. Tender requirements [ ] Quick delivery, reliability
and cheaper rate
[ ] Free calibration training [ ] Having rich experience of 7
years
14)Do you want any help from NCQC?
[ ] Free training on calibration with trained calibration engineers certificate
[ ] Personal meeting for discussion [ ] Make annual contract[ ] Other
HelpWhy are you not using calibration facility of NCQC?
[ ] High price [ ] Far distance[ ] Bad response [ ] Other
15)How much importance are you giving to the calibration?
51

Bibliography
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th
edition 2004, New Delhi.
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th
edition, New Delhi.
3.Cooper D, Schindler P. : Business Research Methods, TATA McGraw
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th
edition, New Delhi.
4.Kotler P., “Marketing management”, Pearson publication, 11
th
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5.Rao S., “ Handbook for writers and editors”, Ahmedabad Management
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th
ed, Ahmadabad.
6.Web Site: www.punyam.com
52