Rural vs. urban marketing

Difference between Rural marketing and Urban marketing

1. Rural Vs. Urban Marketing Vijyata Assistant Professor Ranchi Women’s College

2. Difference Sl.No Basis Rural Marketing Urban Marketing 1. Philosophy Development oriented with inclusive growth concept Innovative , Integrated and relationship oriented 2. Buyer’s buying motives Buyers looks for quality products that offer value of money Buyer looks for fashion, style , novelty and quality 3. Marketing Objectives Sustainable development of rural market, profitability and image building Sustainable, market share, increased customers’ satisfaction , profitability and brand image

3. Sl.No Basis Rural Marketing Urban Marketing 4. Marketing Mix 4 P’s marketing mix is needed to meet the customer’s current and future expectations 7 P’s marketing mix is needed to meet the customer’s current and future expectation 5. Market Segmentation Demographic and geographic basis are helpful Psychographic (lifestyle, personality, culture etc. ) and usage based basis 6. Marketing Research Need simple , interactive methods like; discussions, interviews and observations etc are helpful Sophisticated marketing research methods, internet , television channels and mobile SMS etc, are being used Difference

4. Sl.No Basis Rural Marketing Urban Marketing 7. Technology Primarily appropriate technologies for rural innovations which overcome the rural problems such as : shortage of transport , poor dissembling water facility , power failures etc. Latest technology to create luxurious products, convenience products and services to simplify home and work life. Also aiming at health , recreational and entertainment services. 8. Development Strategy Partnering with government agencies , NGOs and private organisations Limited to corporate social Responsibility centres (philanthropy to cause marketing ) Difference

5. THANK YOU!!! For Any Sawaal , Sujhao Or Comment, feel Free To Write To Me At [email protected] Or Comment In The Comment Box