Russell’s Institute of Spoken English Private Ltd.- Company Profile

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Russell’s Institute of Spoken English Private Ltd. offers a wide array of courses which includes spoken English, soft skills, personality development, corporate training, IELTS and TEOFL preparations etc. The company runs a successful chain of around 30 study centres across eight centres in India.

The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2005-08.

Industry Analysis provides top level understanding of the education sector in India with emphasis on Vocational training segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Russell’s Institute of Spoken
English Private Ltd. July 2011

2. 2
2Executive Summary 2Factsheet
2Offices & Centres
2Business Model
2Key People
2SWOT Analysis
2Financial Profile
2Competitive Landscape
2Competitive Benchmarking
2Industry Analysis
2Recent News
2Appendix
Contents
Russell’s Institute of Spoken
English Private Ltd.

3. 3
Executive Summary Company
Description
• Russell’s Institute of Spoken English Private Ltd. provides a wide array of courses which includes Co urses A,
B, C D, E, F etc
• Current strength includes around X centers across Y states in India
• Offers an opportunity of letting students design t heir own course which allows students to learn at t heir
leisure
Business Model
• The business model of the company has been include d in the profile depicting its dual operational mod e –
Mode 1 and Mode 2
SWOT Analysis
• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
• Russell’s can reap significant benefits owing to o pportunity 1 while threat 1 may result in higher
expenditure on developing infrastructure
Financial Profile
• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting t he key
financial figures for the last Z years along with a n analysis of its key ratios that evaluates its fina ncial health
Industry Analysis
• Indian education industry is currently estimated t o be valued at INR X bn and is broadly divided into
education systems namely, I and J
• Formal education system includes segments such as K and L, whereas the informal education system
includes M, N and O
• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
CAGR to reach INR Z bn by 20--
• The market is divided into segments like A,B,C,D,E etc
Competitive
Landscape
• Key competitors for the company can be enlisted as : Competitor 1 and Competitor 2
• Competition in the vocational training industry is increasing steadily with many private chains openi ng their
institutions in different regions of the country
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4. 4
SAMPLE
Factsheet BasicInformation
• Russell’s Institute of Spoken English Private Ltd. ( Russell’s)
provides vocational training services in India
• The company has been at the forefront ever since i ts inception
because of Advantage 1 and Advantage 2
• It operatesover 30 centers and is headquartered in Hyderabad,
Andhra Pradesh
• The company is ISO 9001:2000 certified
• Russell’s caters to the new demand of customized c ourses by
following a ‘ABC ‘ system
• Over X mn students have been benefited
• The company offers services such as:
ECourse 1
ECourse 2
ECourse 3
ECourse 4
ECourse 5
• These courses are also opted by students from Regi on 1, Region
2 and Region 3 on a regular basisBrief Description
19--:
19--:
Source:
Brief History
•--
Year of IncorporationIndustry
•--
Corporate Address•--
Tel No.
•--
Website
•--
Year Founded
•--
Ownership
•--
Revenue
•--
Fiscal Year End
•--
Auditor
•--
Competitors
•--

5. 5
Offices & Centres –India
HQ Office Russell’s Centers
Source:
Note: The mappings exhibit major cities with multiple cent res
This may not include all centres of the company
- -
State 6
- -
State 7
Branches
Region /State
Centres
State 1
- -
State 2
- -
State 3
- -
State 4
- -
State 5
- -
State 8
- -
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6. 6
Business Model
Russell’s Institute of Spoken
English Private Ltd.
Russell’s Mode 2 Pre-Requisites
•Requirement 1
•Requirement 2
•Requirement 3
•Requirement 4
•Requirement 5
•Requirement 6
•Requirement 7
Source:
Mode 1
Mode 2
• Support 1
• Support 2
• Support 3
• Support 4
Russell’s Mode 2 Support

7. 7
Key People Mr. X
Chairman
Age
: --
Since --
Current Position: • Chairman
Professional History:
• --
Qualification:• --
Chairman Source:Managing Director Mrs. Y
Managing Director
Age
: --
Since --
Current Position: • Managing Director
Professional History:
• --
Qualification:
• --
Executive Director Mr. Z
Executive Director
Age
: --
Since --
Current Position: • Executive Director
Biography:
• --
Qualification:•--
•--
•-- SAMPLE

8. 8
SAMPLE
SWOT Analysis •Strength 1:
•Strength 2 :
•Weakness 1:
•Weakness 2:
•Weakness 3:
•Opportunity 1:
•Opportunity 2 :
•Threat 1:
•Threat 2:
•Threat 3:
Strengths
Weakness
Opportunities
Threats

9. 9
SAMPLE
Ratio Analysis Key Ratios
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-
---
-
-
-
-
-
-
20--
--------
-
---
-
-
-
-
-
-
y-o-y change
(20--)
-
-
-
Capital Employed Turnover
-
-
-
Working Capital Turnover
-
-
-
Current Asset Turnover
-
-
-
Asset Turnover
-
-
-
Fixed Asset Turnover
Efficiency Ratios
- - -
Debt to Capital Ratio
-
-
-
Debt to Equity Ratio
Leverage Ratios
-
-
-
Cash Ratio
- - -
Current Ratio
Liquidity Ratios
- - -
Operating costs (% of Sales)
Cost Ratios
- - -
Return on Fixed Assets
-
-
-
Return on Assets
- - -
Return on Working Capital
-
-
-
Return on Capital Employed
- - -
Return on Equity
-
-
-
Profit Before Tax Margin
- - -
Net Margin
Particulars
20--
20--
20--
Profitability Ratios
Operating Margin
-
-
-
Source:
Note: y-o-y change in Profitability and Cost Ratios is represented in basis points
Key Ratio Analysis
Improved
Decline
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
• Analysis Point 7

10. 10
Competitive Landscape (3/3) Source: Competitive Scenario
Major Market Segments (courses/subjects)
Geographic Presence (India)
Financial Information (INR mn – FY 2010)
Number of Centres
LMLH--
-
BSL Training
MH
NA
Course E Course FCourse DCourse CCourse B
HMML--
-
Veta
M
--
Course ASpoken English :
M
H
NA
L
Zone D
M
M
H
M
Zone C
L
L
NA
NA
Zone B
H
M
NA
H
Zone A
-
-
-
-
Net Profit/(loss)
-
-
-
-
Total Revenue
- - - - -
Study Centres
Speakwell
Smarttalk
Russell’s
BM English
Bafel
Company Name
x xx e
x
x x
ex
x
e x
x
x x
e
x
e
e
e e
x
x
Offered
e
Not Offered H: High; L: Low; M: Medium
x
x
x
e
e
x
x
x
x
x
x
x
x
x
x
x
x
e
e
e
SAMPLE

11. 11
SAMPLE
Industry Analysis Vocational Training Industry – Overview
Size & Growth
Source:
Market Segmentation
•Vocational training market is currently estimated to be
worth INR X bn and is poised to grow at u per cent
CAGR to reach INR Y bn by 20--
•Some major segments in vocational training in Indi a
include Segment A, Segment B, Segment C, Segment D
and Segment E
• Based on the trends of employability in the indust ry,
Segment F. Segment G, Segment H, Segment I, Segment J
are the emerging segments
•It is a developing market with strong opportunity for
new players
• Private players operate free of any regulations i. e. no
governing/ regulatory bodies
•Factors driving growth for the market include -
EFactor 1
EFactor 2
EFactor3
EFactor 4
•Visible trends in the market are -
ETrend 1
ETrend 2
ETrend 3
ETrend 4
0
50
100
150
200
INR bn
+ u %
20--e
T
20--e
S
20--e
R
20--e
Q
20--
P
Others
p%
E
o%
D
n% C
m%
B
l %
A
k%

12. 12
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