Rythu bazaars ppt

rythu bazars business ,model in andhra pradesh

1. RYTHU BAZARS

2. RYTHU BAZARS The concept of Rythu Bazar was developed in 1999 to facilitate direct marketing between consumers and farmers. Rythu Bazars are exempted from payment of market fees, service charges on the farmers and users respectively. Across the state 107 Rythu Bazars are functioning in Andhra Pradesh and Telangana .

3. MODELS OF AGRICULTURAL MARKETING Rural Primary Markets Secondary Markets Wholesale Markets

4. LOCATION Rythu Bazars are located on government land identified by the District Collectors. The land has to be an acre in size and should be located at an area that is convenient for both farmers and consumers

5. PRICE FIXING The price for products to be sold at the Rythu Bazar is fixed every morning It works on the rule that the price should be around 25 per cent more than the wholesale price and 25 per cent less than the retail price .

6. INFRASTRUCTURAL FACILITIES The farmers get facilities for cleaning of agricultural produce, grading and sorting, weighing, packaging, storage, parking, telephone, internet and fax. Availability of storage facilities ensures the quality of vegetables and fruits and prevents wastage.

7. ADMINSTRATIVE SETUP

8. REGULATION & GOVERNANCE Each Bazar is under the control of an Estate Officer and a Horticulture Consultant. The Estate Officer is responsible for general administration, including issuance of identity cards and price fixation. The senior officers interact with farmers and consumers to get their feedback and complaints about the Bazar.

9. CUSTOMERS Large number of consumers visits the Rythu Bazars for purchase of vegetables. Rythu Bazar consumers can avail the benefits of good quality products at reasonable rates. These markets are located very walk able distance from residential areas, allowing for easy access for consumers.

10. COMPETITION Local kirana shops Departmental stores like More, Big-Bazaar, Reliance Fresh, etc. Mobile vegetable vendors Online sites like big-basket, grocery online, etc.

11. PRICES OF THE PRODUCTS P rices of vegetables Ajit Singh Nagar market on 17/3/2017